• International Journal of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.206-212
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• 2020

The purpose of this study is to analyze the structural relationship among information attitude, brand attitude, usage satisfaction, brand image and brand loyalty of YouTube sports Contents. The survey subjects to achieve the purpose of this study were selected the 490 YouTube sports contents Viewer in the metropolitan area. Data processing was done with SPSS 23 for frequency analysis, Cronbach's α analysis. Also, AMOS 21 was used for confirmatory factor analysis and structural equation model analysis. The results of the analysis are as follows: First, it is more effective to increase the attitude toward the brand itself rather than information attitude to use satisfaction Second, both information attitude and brand attitude were found to have a positive effect on enhancing brand image. In relation to attitude and image, it was possible to achieve research accumulation for YouTube users. Third, it was found that both the use satisfaction and the brand image presented in the previous study had a positive effect on brand loyalty.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.195-212
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• 2004

The purpose of this study was to analyze consumers' perceived risk and information search behaviors in internet shopping. For this purpose, survey was conducted on 302 consumers in their 20s and 30s who had internet shopping experience. This study found that consumers' perceived risk was significantly related to their gender, educational level, income, credit card use, period of internet un, number of internet shopping experiences, and purchased product. Consumers' search behaviors were also significantly affected by gender, age, educational level, income, period of internet use, and purchased product. In addition, a higher level of consumers' perceived risk was significantly related to the amount of information search on product attributes themselves rather than on general information search such as the number of sites or the number of brands.

• Journal of Information Technology Applications and Management
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• v.10 no.2
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• pp.1-18
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• 2003

Recently, e-business has very much attention in the management fields because it is expected to fundamentally change the way many business compete. Business that don't understand the changes and that can't change their operating model in time will be at a disadvantage. Information technology infrastructure and its management are key components of e-business The purpose of this study was to investigate the effects of information technology infrastructure and its management to the type of information systems used and the use of e-business. A total of 56 Korean firms responded to the survey instrument. There was indirect effect to the use of e-business from the information technology structure via communication capacity and direct effect from management type. The study also found that firms with less centralized forms of information technology were more frequent users of e-business, Firms that have more freedom in information technology decision making tended to be users of the new technology and take advantage opportunities that exits on the information technology.

• Journal of the Korean Society for Library and Information Science
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• v.24
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• pp.171-204
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• 1993

The purpose of this study is to verify the hypothesis that the contents and range of library services are changed as the use of videotex systems increases. 1000 members of Chollian II were chosen as subjects for this study and the questionnaire was posted to them. The returned responses to questionnaire were analyzed with the statistical software packages 'SAS PC' and 'STATGRAPHICS'. The findings and conclusions of this study are summarised as follows: 1. Users of Chollian II make more use of videotex systems in seeking daily information than in seeking scholarly and professional information. It seems desirable to co-ordinate the services of videotex systems and libraries by redefining the traditional boundary of the two systems. Users will then conveniently get daily information through videotex servics, scholarly and professional information through the reference service of libraries. 2. Sex does not make any significant difference in the use of videotex systems. Most frequent use of videotex systems is made by those at the age of thirties. Businessmen and enterprisers make the most frequent use of videotex systems. Those of higher education are the best users. 3. As the use of videotex systems increases, use of newspapers and periodicals decreases while its increase rarely has influence on the use of library materials. 4. There is limited correlation between the use of videotex systems and that of library services. The increase of the use of videotex systems does not significantly increase or decrease the use of libraries. It changes, however, the pattern and methods of information services provided by libraries. 5. Users of special libraries make the most frequent use of videotex systems and there is not much difference in the use by users of other kinds of libraries.

• Journal of the Korean Home Economics Association
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• v.27 no.1
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• pp.9-17
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• 1989

The purpose of this study is to explore the use of fashion information source and the consumer dissatisfaction factors in the purchase and use of clothing, and to explain the relationships between the use of fashion information source and the consumer dissatisfaction factors of young man. For the study, data were collected from 254 freshman, 258 male seniors, and 229 unmarried male workers using the questionaire method. The data from 741 respondents were analyzed by Pearson's Product-moment coefficient corrleation, ANOVA, T-TEST, and Scheff Test. The results of the study are as follows : 1. There were significant differences in the use of information source such as. 1) according to the group, the impersonal advocate source, and the impersonal independent source. 2) according to the job, the impersonal advocate source. 2. There were significant differences in the consumer dissstisfaction factor such as. 1) according to the group, the "product assortment" related factor. 2) According to the job, the "quality" related factor. 3. There were partly significant relationships between the use of information source and consumer dissatisfaction factor. 1) In the young men, the use of the impersonal advocate source, impersonal independent source, personal independent source, and observation had correlated with the dissatisfaction factor related to "purchase-decision making".

• The Journal of Information Systems
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• v.21 no.2
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• pp.115-133
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• 2012

According to previous studies, the effect of intrinsic motivation related variables such as cognitive absorption (CA) on the use of information technology(IT) should be mediated by the conscious intention. However, CA, which is a thought of previous emotional experience, a deep involvement with a software, may be one of environmental cues stimulating the use of IT independently of conscious intention. The objective of this study is to show the direct effect of CA on the automatic use of IT. For this purpose, as well as the relation between CA and use, two relations, CA-intention and intention-use, were also suggested as hypotheses, which will show that conscious intention would not fully mediate the relation between CA and automatic use. Moreover, for seeing the effects of CA as time passes, the proximal effect, which is short term and transitory effect, and the distal effect, which is long term and lingering, were simultaneously included in hyptheses. Finally, the effect of past use was also suggested as a hypothesis which aimed to show that automatic use would be controlled mostly by habit rather than not only intention but also CA. For the empirical validation of the hypotheses, 174 users of 'Cyworld', one of most influential social network services, were longitudinally surveyed, which showed that the hypotheses were accepted.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.2
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• pp.159-175
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• 2014

The purpose of this study is to analyze the relationships between the online information activities of older adults and their life satisfaction. Online information activities were categorized into 'information use ability', 'information use time', and 'information device use ability', and the life satisfaction included such as 'feeling of happiness', 'physical condition', and 'economical condition'. A total of valid 341 responses were examined and analyzed to test the research model using SPSS 19 and Amos. It found that the online information use ability and the online information use time had a positive effect to the information device use ability; it showed that the higher the information device use ability the higher their life satisfaction. However, the online information use ability and the online information use time had no effect to the older adults' life satisfaction in this study.

• The Journal of Information Systems
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• v.16 no.1
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• pp.111-133
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• 2007

The purpose of this study is to present a new function point estimation approach for the Object-Oriented information systems. In order to fulfill this purpose, we first review the literature on Function Point Analysis of IFPUG, Unified Modeling Language, and Unified Process. Then, we derive a method and rules for estimating Function Points based on Use Cases and Class Diagrams. To analyze the appropriateness of the proposed approach, we conduct the empirical testing. 143 use cases are collected from production, marketing, distribution, sales, and other areas from the Object-Oriented systems development projects. We compare our new approach with the existing methods that are usually used for traditional systems development projects. The results show that our proposed approach is more appropriate for the Object-Oriented environment.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.4
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• pp.201-217
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• 2015

Instagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.

• Fashion & Textile Research Journal
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• v.3 no.2
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• pp.156-161
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• 2001

The purpose of this study was to investigate the relationship of use of clothing advertisements in magazines as an information source to clothing involvement. Questionnaires were administered to 131 women living in Sangju City during April of 2000. Data were analyzed by using factor analysis, t-test, ANOVA and Scheffe test. Attitude toward clothing advertisements in magazines was factor analyzed resulting three factors such as quality information & degree of use, fashion & brand information, and communication. Clothing advertisement was not considered as a useful information source and was not understood the message of advertisement clearly. There were significant differences between high involvement group and low involvement group in attitude toward clothing advertisements as information sources. High involvement group considered clothing advertisements as information sources more positively and used advertisements to search information about fashion and product quality. Also, significant differences were shown according to marriage state, age, and education level.