• 한국의류학회지
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• 제44권3호
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• pp.452-463
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• 2020

This study analyzed wearing conditions to develop an optimum sports brassiere for women in their 50s. A total of 35.9% of the women exercised three times a week and 51.1% had been exercising for more than 2 years, and 58.5% exercised for 30 minutes to 1 hour each day. Regarding the question of whether women wore a sports brassiere when exercising, 54.8% of the respondents answered 'No'. 73.9% of the respondents found a sports brassiere stuffy. The most important factors in purchasing a sports brassiere were wear comfort and functionality. In particular, more exercise demanded greater functionality. When purchasing a sports brassiere, the price range was the highest for 84.3% of the respondents at less than 50,000 won, and 45.2% preferred achromatic colors. A total of 47.9% preferred the length of the sports brassiere to be about 5 cm from the bust; however, the respondents who exercised more preferred shorter length sports brassiere. A total of 57.6% of the respondents preferred the width of the shoulder strap to be 1-3 cm; however, respondents who exercised more preferred the shoulder strap to be more than 3 cm wide. Most respondents preferred the sports brassiere to have a moderate degree of compression at the front breast area.

• 한국의류학회지
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• 제30권8호
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• pp.1234-1241
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• 2006

The purpose of this study was to identify the sizing problems for shoes, and provide improvement information for shoe industries in internet shopping mall. For this, the study was conducted through a survey with 611 young women consumers from late 10s to late 20s. In addition, we investigated the actual conditions of shoe size system from manufacturers and vendors of internet shopping mall. On the survey from consumers, it was revealed that the main reason which makes the consumers hesitate to purchase is the difference between the image or size shown by the monitor and the actual product. Also, the problem was substantiated through status of internet shoe vendors. Moreover, it was found that consumers rarely have the knowledge of the letter sizes for the foot girth at purchasing shoe. To overcome the problems of shoe size system in internet shopping industry, the new sizing system that both consumers and vendors can satisfy is needed immediately.

• 복식
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• 제66권8호
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• pp.98-108
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• 2016

Knitwear has been used as an active and functional clothing item due to its flexible and soft nature. Diverse design expressions have made knitwear into an essential fashion item for people today, who are constantly seeking for ways to display their individualism. The purpose of this study is to analyze the actual wearing conditions, and the preferred designs of knitwear for female college students in order to provide a baseline data, which can be used to develop knitwear designs for the subjects of the study. Survey by questionnaire of 135 female college students in 3 universities in Seoul were analysed. The results of the study are as follows: First, the most owned knitwear were sweaters and cardigans. Knitwear was viewed as soft and warm, as well as versatile. It was not restricted to certain sizes, and was comfortable to wear for different activities. Seound, the most preferred items were sweaters and cardigans. The most preferred styles were round neckline sweaters and open V-neckline cardigans. Third, the most preferred designs were plain designs with achromatic colors and wool-blended fabrics. The most preferred images were simple images. The most preferred fit was loose enough for little bit of room inside. Fourth, appropriateness and design of the knitwear were assessed during the purchasing stage. the most preferred method of purchase was purchasing via online stores after researching the knitwear through various channels, such as store visits and the Internet. The preferred price of knitwear was below 100,000 KRW. Fifth, the most common complaints were as follows: changes in the shape and quality of the knitwear after a wash, appearance of nap, and loose threads. In short, it is necessary for female college students to develop high quality knitwear with designs that can display individuality, while being simple.

• 한국의류산업학회지
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• 제17권4호
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• pp.626-634
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• 2015

This study analyzes the wearing and purchasing conditions of outdoor jackets by senior men who are over 50s, and examines product sizes of outdoor jackets in the market. A total of 134 questionnaires and sizing systems (or product size) of 10 outdoor brands were used as analytical data. The results were: a high number of senior men enjoyed hiking as an outdoor activity, with most of them following this activity1-3 times per month and as a preferred personal activity for over 5 years. Most needed outdoor wear suitable for these daily life activities. Outdoor wear satisfaction tends to decrease as people age. The major reason for the dissatisfaction with outdoor wear was price. Senior men aged 50s and 60s emphasize design and color when purchasing outdoor wear; however, men in their 70s considered price a priority. Senior men preferred outdoor brands based on a comfortable fit. An investigation on 10 outdoor brands indicated that they had not designated a specific target customer. A comparison of the product size of outdoor jackets with a similar silhouette indicated some deviations among sizes; however, the age of customers was not considered. The human body tends to shrink in stature and increase in girth as a person ages; consequently, we need to reflect body shape changes and senior's size in outdoor wear.

• 대한가정학회지
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• 제45권8호
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• pp.105-126
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• 2007

The aims of this study were to examine the actual conditions surrounding the purchasing of online game items and Internet cyberspace items by adolescents the propensity of adolescents to consume these items, to determine the difference in the propensity for high and low consumption of these items among adolescents, and to investigate the characteristics of the adolescents who show a high propensity for the consumption of Internet items. The data for this study were collected from 483 adolescent consumers who were middle school and high school students in the city of Bucheon in Gyeonggi Province. The statistical methods used for the data analysis included frequency, percentage, standard deviation, t-test, and one-way ANOVA. The results of the present study can be summarized as follows. The majority(79.5%) of the students surveyed had had the experience of purchasing items. Most students(67.5%) had a rare frequency of buying ($1{\sim}2$ times in a period of 6 months or less). Nearly half (47.9%) of the students spent less than 1000 won per month on the item(s) purchased. Most of the students purchased items with their parents' permission, but 26.6% of the students bought the items without their parents' permission. Most of the characteristics of the items purchased, such as the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, and whether or not they had their parents' permission differed according to gender, grade level, record, and monthly allowance. The level of propensity to consume the items was not high. The propensity of imitation consumption (1.96) was lower than that of impulsive consumption (2.38) and conspicuous consumption (2.45). Most of the buying characteristics, including the major item purchased, payment method, amount purchased per month, average amount spent per buying experience, parents' permission, grade level, and monthly allowance were different between the high and low propensity for consumption groups.

• 유통과학연구
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• 제15권2호
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• pp.15-20
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• 2017

Purpose - This paper aims to suggest a delivery constrained internet shopping optimization problem (DISOP) which must be solved for online recommendation system to provide a customized service considering cost and delivery conditions at the same time. Research design, data, and methodology - To solve a (DISOP), we propose a multi-objective formulation and a solution approach. By using a commercial optimization software (LINDO), a (DISOP) can be solved iteratively and a pareto optimal set can be calculated for real-sized problem. Results - We propose a new research problem which is different with internet shopping optimization problem since our problem considers not only the purchasing cost but also delivery conditions at the same time. Furthermore, we suggest a multi-objective mathematical formulation for our research problem and provide a solution approach to get a pareto optimal set by using numerical example. Conclusions - This paper proposes a multi-objective optimization problem to solve internet shopping optimization problem with delivery constraint and a solution approach to get a pareto optimal set. The results of research will contribute to develop a customized comparison and recommendation system to help more easy and smart online shopping service.

• 한국전자거래학회지
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• 제18권3호
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• pp.45-67
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• 2013

국내 스마트폰 사용자들의 앱북 구매의도에 미치는 영향요인에 대하여 알아보기 위해 Venkatesh 등이 제안한 UTAUT 모형을 기반으로 검증된 4개의 핵심 변인들(성과기대, 노력기대, 사회적 영향, 촉진조건) 외에 '비용' 변인을 추가로 사용하여 그 영향정도를 검증하였다. 그 결과, 정보기술과 관련된 많은 선행연구들을 통해 입증된 UTAUT 모형 변수들의 가설들이 본 연구에서도 대체적으로 지지됨을 확인할 수 있었다. 다만, 촉진조건은 스마트폰을 통한 앱북의 구매행위에 영향을 미치지 않는 것으로 조사되었다. 또한 조절변수로 제안된 '연령'과 '경험'은 독립변수들을 통해 구매의도 및 구매행동에 대부분 조절효과를 보이는 것으로 나타났다. 본 연구는 향후 앱북 서비스와 유사한 뉴미디어의 수용 및 구매행위에 관련한 연구를 수행하는 데 새로운 통합모형을 제시한 선행연구로써 학문적 의의가 있다. 또한 앱북 관련 기업에는 앱북의 유용성, 사용 용이성, 비용, 주변인들의 사회적 영향력에 의해 앱북을 구매하려는 의도가 있음을 밝힘으로써 실무적 시사점을 제시하였다.

• 한국산림과학회지
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• 제102권1호
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• pp.24-29
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• 2013

본 연구는 수확망의 이용 효과 및 투자수익성을 구명하여 밤 생산자의 수확망 이용에 따른 경제적 부담을 덜어주기 위한 정책제언에 필요한 기초자료를 마련하고자 실시되었다. 이를 위하여 수확망이 효율적으로 이용되고 있는 청양, 공주, 부여지역에서 6임가를 대상으로 설문조사를 실시하였으며, 비용편익법 중에서 순현재가치가와 수익비용비를 이용하여 투자수익성을 분석하였다. 분석 결과 청양A, 청양B, 부여A 임가에서 보조금이 없는 경우에도 투자수익성이 있는 것으로 나타났으며, 공주A, 공주B, 부여B 임가는 투자수익성이 없는 것으로 나타났다. 수확망 구입에서 보조금을 80%지원해 줄 경우, 청양A, 청양B, 부여A, 공주B 임가에서 투자수익성이 있는 것으로 나타났으나, 공주A, 부여B 임가에서는 여전히 투자수익성이 없는 것으로 나타났다. 임가마다 결과가 다소 상이한 것은 밤나무 식재방식이나 재배지 경사, 인력 활용도 및 숙련도 등의 차이가 원인인 것으로 사료된다.

• 패션비즈니스
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• 제11권4호
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• pp.1-17
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• 2007

The purpose of this study was to provide for the useful fundamental data to enterprise which produces the natural-dyed clothing products by investigating with the holding conditions and pursuit of wearing images. The subjects were females aged 20 to 59, a questionnaire was developed by the researcher and distributed to 237 females. A sample of 223 females responded to the questionnaire. Data analyses were processed by SPSS WIN 10.0 Program; Frequency count and percentage, $X^2-test$, ANOVA and Duncan's multiple range test were used for statistical analysis. The results of this study were as follows: First, there were significant differences in holding items, period and private ownership according to age, any academic background and a monthly income. Second, the result by classification of the pursuit of wearing images could be identified four factors: factor 1) sexual and feminine image, factor 2) simple and common image, factor 3) comfortable and natural image and factor 4) dynamic image.

• 한국지능시스템학회논문지
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• 제12권2호
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• pp.109-114
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• 2002

요즘 전자상거래 고객들은 쇼핑몰에 있어 물품들의 가격 정보를 수집하는 비교쇼핑 에이전트들의 도움을 받아서 구매 비용을 절감할 수 있다. 그러나 사용자는 가격이외의 다양한 구매 조건을 만족하는 제품 정보들을 추천하는 에이전트의 개발을 요구하고 있다. 본 논문에서는 에이전트 기반의 전자상거래를 실현하기 위해 다양한 사용자 요구에 적합한 도서 정보를 검색하고 추천하는 멀티에이전트 시스템을 제안한다. 본 멀치에이전트 시스템은 온라인 서점 고객들을 돕기 위해 구현되고 테스트되었다. 실험 결과 전자상거래를 이용하는 구매자에게 여러 온라인 서점의 다양한 도서판매 조건에 대한 정보를 실시간으로 추천할 수 있게 되었다.