• Journal of Service Research and Studies
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• v.7 no.4
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• pp.15-38
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• 2017

The purpose of this study is to look into the consumers who show the consumption patterns of brand switching and repeated purchasing, find the decision factors of their brand switching and repeated purchasing, analyze the difference in marketing response variables being represented as corporate promotion activities in the brand switching and repeated purchasing process, and provide a suggestion to apply the result to marketing Therefore, it tries to help the firms, which develop push marketing as the result of excessive competition between distributors and sales competition focusing on external appearance, recognize consumers as individual substances; to propose proper efficient promotion activities; to let consumers increase loyalty to their trademark and continue to purchase their products repeatedly; and to induce competitor brand consumers to do brand switching. The results of this study are presented as follows: First, consumers who prefer events, price discount, samples, and product premium which means the products with brand or logo on them had the feature of repeated purchasing. Secondly, service benefit, point-type promotion, cost-saving satisfaction didn't affect brand switching, and only the consumers who prefer coupon-type promotion did brand switching. Thirdly, a distribution type produced the moderating effect between the repeated purchasing and coupon and coupon-type promotion, and between brand switching and service benefit.

• Information Systems Review
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• v.21 no.1
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• pp.61-90
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• 2019

From the digital perspective, customer journey and customer experience management are emerging as important issues for companies. While digital customer experience has become more important due to the recent surge in online sales of the home appliance products, customers' experience in online is not differentiated as offline-focused traditional methods are maintained. This study aims to analyze the characteristics and mutual influences of customer experiences at each stage of online purchase journey, and to explore the effects on the product repurchase intention, focusing on online purchasers of home appliance which are high-involvement products. As a result, both cognitive and affective experiences of the research phase directly affect satisfaction, whereas affective experience at the purchasing stage indicated indirect effects through cognitive experience. The experience of the research phase positively affects the next phase, the purchasing experience, and the experience of the purchasing phase leads to the intention to repurchase the product. However, it is also found that, depending on the choice of online channels, the experience of research phase may affect the product repurchase intention than the purchase experience.

• Plant Journal
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• v.5 no.3
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• pp.59-65
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• 2009

In the plant EPC project, the procurement work can be considered as the most important part that affects the success or failure of project as it has the closest mutual influence in every execution process of the project. Procurement takes up generally 60% ~ 70% of the entire project budget and the current trend of plant EPC project becoming larger in scale and a variety of process technology being applied. So, it is needed to identify the risks that are expected to occur according to the stages of procurement work, namely, proposal stage, manufacturer selection and purchasing agreement stage, expediting the process management of manufacturer stage, inspection stage and logistics & transportation stage. The management of observation and control of the risks should be performed with the response techniques which are 'avoid',' transfer'and' mitigate'.

• Journal of Institute of Control, Robotics and Systems
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• v.20 no.7
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• pp.750-755
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• 2014

Product shortage which causes backordering and/or lost sales cost is very popular in chemical industries, especially in commodity polymer business. This study deals with backordering cost in the supply chain optimization model under the framework of process-inventory network. Classical economic order quantity model with backordering cost suggested optimal time delay and lot size of the final product delivery. Backordering can be compensated by advancing production/transportation of it or purchasing substitute product from third party as well as product delivery delay in supply chain network. Optimal solutions considering all means to recover shortage are more complicated than the classical one. We found three different solutions depending on parametric range and variable bounds. Optimal capacity of production/transportation processes associated with the product in backordering can be different from that when the product is not in backordering. The product shipping cycle time computed in this study was smaller than that optimized by the classical EOQ model.

• Journal of Korean Society for Quality Management
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• v.18 no.1
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• pp.1-8
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• 1990

In this paper we present a procedure to determine the quantity of incoming materials when the nonconforming materials appear in the production process. We determined the total loss of materials $D_2$ due to fraction defectives in process and added this $D_2$ to the quantity of incoming materials $Q_0$ considered ingoing-outgoing quality level. The quantity of materials $Q_1$ as a result of this procedure should be an economic purchasing quantity and is a rectifying quantity of the EOQ determined in classical inventory model.

• Proceedings of the KIEE Conference
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• 1997.07c
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• pp.982-984
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• 1997

DSM activities have grown and matured over several years in Korea. KEPCO is currently offering some DSM programs in industrial, commercial, and residential customers such as rebate program in purchasing efficient measures. The systematic evaluation process of energy savings and peak reduction will be very important for deciding on the optimal investment of DSM activities in utilities in the future. In general, the estimation process of the potential savings of DSM activities include the determination of baseline electricity consumption, the instantaneous technical potential (ITP), the phased technical potential (PTP), the economic potential (EP), and the achievable potential (AP). The purpose of this article is to provide evaluation process of those DSM potential savings based on bottom-up approach and applicate to residential sector in Korea. In case study, ITP, EP are estimated to be respectively 21.5%, 5.7% of total energy consumption, and 4.1%, 2.5% of peak load in 2010.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.67
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• pp.103-110
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• 2001

The BOM(Bill Of Material) contains various important information for establishing production scheduling and purchasing process. For effective and efficient constructing of the BOM, some methods, such as, conventional BOM, Modular BOM and Generic BOM are developed. Many companies input the BOM information with manual process. During this process, no one can avoid human errors, that is input error and to omit input necessary Information. We must to remove the possibility of these human errors, and to construct BOM effectively. To do this, we try to take the BOM from CAD data automatically We have developed a supporting system for extracting BOM from AutoCAD files.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.34 no.2
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• pp.9-18
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• 2011

Vender prioritization process is one of the most critical tasks of production and logistics management for many companies. Determining the most critical criteria for vender prioritization process is a vital means for a purchasing company to improve its supply chain productivity. This study discuss the use of a Fuzzy analytic network process (Fuzzy ANP) model which is an efficient tool to handle the fuzziness of the data involved in deciding the preferences of different criteria which are not independent. Also, the comparison of classical ANP and Fuzzy ANP is described using simulation with triangular distribution random number generation. It is shown that Fuzzy ANP model possesses some attractive properties and could be used as an alternative to the known vender prioritization methods.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.14 no.3
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• pp.40-50
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• 2006

This study investigates how airline customers evaluate e-ticket process newly adopted by many of airlines. Customers are highly satisfied with the easy of confirmation on their itineraries and the channel provided through while they are worry about the likelihood of leakage of personal information during e-ticket process. Highly experienced customers on the usage of e-ticket are more concerned about ancillary aspects such as visual image of I.T.R(Itinerary and Receipt) and travel information than functional aspect such as easy of confirmation on itinerary. And also experienced customers are more likely to repurchase e-ticket and when purchasing tickets they do it through internet and call center of airlines rather than travel agencies and ticket office of airlines.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.27 no.4
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• pp.110-116
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• 2004

ABC analysis is the process of dividing inventory items into three classes according to their monetary usage so that managers can focus on items that have the highest monetary usage value, and has been widely used in practice since its development in 1950. However, the original criterion, monetary usage value, can no longer be the only rational criterion. Applying Analytic Hierarchy Process, we develop a new method to classify inventory items by considering such operationally/strategically important criteria as annual dollar usage, lead time, supplier's capacity, defective rate, difficulty of purchasing and unit price. A case study is performed applying the method to the field data from a company which produces electrochemical products.