• 한국유기농업학회지
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• 제32권1호
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• pp.55-74
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• 2024

This study examines how consumer attitudes toward food origin and health concerns influence beef purchasing behavior. Using data from the Korea Rural Economic Institute's food consumption behavior survey, we analyzed the frequency of purchasing domestic and imported beef. Results indicate that when not distinguishing between domestic and imported beef, perceptions of lower origin quality and higher health concerns are associated with an increase in purchasing frequency. However, such influences are statistically insignificant for imported beef. Further analysis reveals that for consumers exclusively purchasing domestic beef, these factors do not significantly impact purchasing frequency, while for consumers simultaneously purchasing both domestic and imported beef, these factors do significantly impact purchasing frequency.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2007년도 춘계학술대회
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• pp.205-214
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• 2007

This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized influence factors of purchasing decision making of industrial buyer. From previous studies, we drew influence factor. influence factor is buying center, character of industrial goods provider, perceive risk.

• 한국의류학회지
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• 제26권11호
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• pp.1537-1546
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• 2002

The purpose of this study was to examine fashion counterfeit purchasing behavior among female college students.497 female college students living in Seoul were surveyed for this study. For data analysis, descriptive statistics, factor analysis, and t-test were used. As the results, approximately 54% of respondents had purchased fashion counterfeits before. Among fashion counterfeit products, handbag, apparels, shoes and accessories were frequently purchased by them. For materialism instrument, three factors of materialism were found and labeled as happiness, ownership, and economic factors. Three factors of shopping values were also identified as hedonic, utilitarian, and social shopping values. There were statistically significant differences between purchasing group and non-purchasing group in terms of materialism and shopping values; that is, those who had purchased fashion counterfeits showed higher scores on materialism and hedonic and social shopping value than those who had not.

• 웰빙융합연구
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• 제5권1호
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• pp.23-30
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• 2022

Purpose: This study investigated the effects of perfume purchasing behavioral factors on purchase satisfaction with 328 adolescents. Conclusions: In conclusion, it was found that among the six factors affecting purchasing behavior of perfume, the variables that had a statistically significant effect on purchase satisfaction were internal pleasure-seeking (p.<001) and fashion-seeking (p.<001). This is thought to affect purchase satisfaction by reflecting attractive images, favorable feelings, and pleasure by using perfumes preferred by adolescents. In addition, it is thought that the psychological characteristics of adolescents who want to follow trends while pursuing trends when purchasing perfumes are reflected.

• 한국식품영양학회지
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• 제29권5호
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• pp.643-654
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• 2016

The purpose of this study was to investigate the purchasing behavior and selection attributes for Home Meal Replacement (HMR) and to identify the selection attributes affecting purchasing frequency and purchasing costs of married women living in a city. Among 837 questionnaires distributed to HMR married women consumers, 752 complete questionnaires (89.8%) were analyzed. The younger married women group showed higher frequency of purchasing HMR than the older age group. The 20s and 30s age groups showed higher purchasing costs for HMR than the 40s and older age groups. A higher proportion of employed married women purchased HMR three or more times per week and spent an average of more than 20,000 won per purchase in comparison with unemployed married women. HMR selection attributes were classified into five factors: 'taste and sanitation', 'economic efficiency', 'health and nutrition', 'convenience', and 'reliability and awareness'; mean scores of these factors' importance levels were 4.28, 3.93, 3.59, 3.54, and 3.50 out of 5 points, respectively. The importance level of 'taste and sanitation' factor was significantly greater as married women's age decreased. However, the importance level of 'health and nutrition' factor was significantly greater as married women's age increased. The results of the logistic regression analyses indicate that the 'taste and sanitation' and 'health and nutrition' factors affected frequency of purchasing HMR. The 'reliability and awareness' factor had the most significant impact on cost per purchasing HMR. Therefore, a product differentiation strategy according to married women's age and employment status should be applied. Product qualities and brand value should be improved to enhance competition in the HMR market.

• 한국의상디자인학회지
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• 제25권3호
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• pp.1-16
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• 2023

The purposes of this study were to investigate bag purchasing behaviors and design preferences of male and female adult consumers, and to find the differences depending on sex and age variable. A survey was conducted on 400 male and female adults from 20s to 50s. The questionnaire consisted of bag purchase behaviors, bag design preferences, and the subjects' demographic characteristics. The data were analyzed by Cronbach's α, factor analysis, x² test and t-test using SPSS. The results were as follows. First, as bag selection criteria, four factors (practicality, symbolism, aesthetics, and economics) were derived, and adult consumers considered economics as the most important among the factors. As for purchasing information sources, three factors (media, human resources, and store) were derived, and adult consumers considered human resources and store information sources more important than media. The main motive for purchasing bags was age and damage of the owned products, and Internet shopping malls were the most common purchasing place. The average annual cost of purchasing bags was 100,000 to 300,000 won, and the frequency of purchase was about once a year. Second, as bag preference images, four factors (individual, romantic, active, and classic image) were derived, and adult consumers preferred classic images the most. The shoulder bag was the most preferred as the bag shape, and black was the most preferred bag color. For the material, natural leather was the most preferred, and for the size, medium size was the most preferred. Third, bag purchasing behaviors and design preferences showed many significant differences according to the sex and age of the consumers. Therefore, the results of this study suggests that bag companies need to establish product development and marketing strategies in consideration of differences according to the sex and age group of adult consumers.

• Journal of Information Technology Applications and Management
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• 제24권1호
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• pp.143-156
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• 2017

As the number of people going aboard is growing and technology is developed rapidly, Chinese customers are also getting better understanding about overseas products, and they hope to get less expensive and better ones, which leads to the growth of the online overseas purchasing agent service. In this paper, we tried to analyze the factors that impact the usage of online overseas purchasing agent service using the survey data. We found that customers pursue not only the reasonable prices but also enjoyment of shopping in the online overseas purchasing agent service. In addition, product scarcity and the information literacy of a customer were positively related with the use of online overseas purchasing agent service.

• 복식문화연구
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• 제14권3호
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• pp.366-380
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• 2006

The purpose of this study was to examine the effect of shopping orientations on clothing purchasing behavior according to residence. The data was obtained from questionnaires filled out by 530 females living in Seoul and Jecheon. For data analysis, factor analysis, ANOVA, t-test, Cronbach's $\alpha$, Duncan's multiple range test and cluster analysis were used. For shopping orientation, five factors of orientation were found and labeled as hedonism, brand and store loyalty, conformity, economy and rationality factor. Based on five shopping orientation factors, women were classified into five clusters(self-centered and rational, recreational, economy and shopping low involvement, economical and conformative cluster). Each cluster showed significantly different clothing purchasing behaviors (problem recognition, information search and evaluative criteria) and had different demographic variables(age, income, marital status and school career). Finally, residence and shopping orientations have influenced various clothing purchasing behavior. In conclusion, residence was the important factor which influenced on shopping orientation and clothing purchasing behavior.

• 무역학회지
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• 제44권1호
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• pp.101-113
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• 2019

First, this study considered the trade situation of cosmetics products between Korea and China and conducted a survey on Chinese women about the purchasing behavior of Korean cosmetics. Five hypotheses were set up to further analyze Chinese women's purchasing behaviors. Subjective norms, conspicuous consumption, perceived behavioral control, brand and Korean wave were used as five variables to analyze hypothesis tests on the impact of purchase behavior. The results of the study showed that Chinese women's subjective norms, conspicuous consumptions, brands, and Korean wave factors had a significant effect on purchasing behavior, while perceived behavioral control factors did not affect purchasing behavior.

• 아태비즈니스연구
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• 제13권3호
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• pp.449-461
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• 2022

Purpose - The purpose of this study to explore factors consumers prioritize when purchasing seafood online. The originality of the study lies on adopting AHP-based approach in analyzing prioritized purchasing factors of seafood online. Design/methodology/approach - A survey was conducted targeting Korean consumers who have purchased seafood online. AHP method was applied to rank factors consumers prioritize before making decision. Findings - First, product's factor ranked first among other high level factors including delivery service, seller, online platform. Second, sanitation, taste, country of origin ranked first, second, third respectively, within product's factors. Third, safe delivery, timeliness, information accuracy ranked first, second, third respectively, within delivery factors. Fourth, consumer reviews, consumer response ability, promotion ranked first, second, third within seller factors. Fifth, Personal information management system, credibility, user-friendliness ranked first, second, third, within online platform factors. Research implications or Originality - To activate seafood online market, it is crucial to assure consumers that the seafood is well managed in a sanitary way from the production site to table. Existing government programs such as seafood traceability system, HACCP, and cold-chain infrastructure needs improvement. Due to highly perishable characteristic of seafood, delivery factors matter when purchasing online. Online platforms needs to continue to improve delivery service. Seafood products are mostly not branded and without objective information about their properties. Creating quality classification and seafood brands are likely to help consumers chose seafood online.