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http://dx.doi.org/10.13106/jwmap.2022.Vol5.no1.23

Effect of Factors Affecting Adolescents' Perfume Purchasing Behavior on Purchasing Satisfaction  

JANG, Hee-In (Dept. of Beauty & Cosmetic Science College of Bio Convergence, Eulji University)
SO, Young-Jin (Dept. of Beauty & Cosmetic Science College of Bio Convergence, Eulji University)
Publication Information
Journal of Wellbeing Management and Applied Psychology / v.5, no.1, 2022 , pp. 23-30 More about this Journal
Abstract
Purpose: This study investigated the effects of perfume purchasing behavioral factors on purchase satisfaction with 328 adolescents. Conclusions: In conclusion, it was found that among the six factors affecting purchasing behavior of perfume, the variables that had a statistically significant effect on purchase satisfaction were internal pleasure-seeking (p.<001) and fashion-seeking (p.<001). This is thought to affect purchase satisfaction by reflecting attractive images, favorable feelings, and pleasure by using perfumes preferred by adolescents. In addition, it is thought that the psychological characteristics of adolescents who want to follow trends while pursuing trends when purchasing perfumes are reflected.
Keywords
Adolescents; Perfume; Purchase status; Purchase behavior;
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Times Cited By KSCI : 2  (Citation Analysis)
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