Korean Journal of Organic Agriculture (한국유기농업학회지)

Korean Association of Organic Agriculture (한국유기농업학회)
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The Analysis of the Impact of Attitudes and Health Concerns Towards Beef Origin on Beef Purchase

소고기 원산지에 대한 태도와 건강 관심도가 소고기 구입에 미치는 영향 분석

  • 정지숙 (경북대학교 대학원 농업경제학과) ;
  • 김승규 (경북대학교 식품자원경제학과, 경북대학교 지역개발연구소)
  • Received : 2024.01.04
  • Accepted : 2024.01.18
  • Published : 2024.02.29
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Abstract

This study examines how consumer attitudes toward food origin and health concerns influence beef purchasing behavior. Using data from the Korea Rural Economic Institute's food consumption behavior survey, we analyzed the frequency of purchasing domestic and imported beef. Results indicate that when not distinguishing between domestic and imported beef, perceptions of lower origin quality and higher health concerns are associated with an increase in purchasing frequency. However, such influences are statistically insignificant for imported beef. Further analysis reveals that for consumers exclusively purchasing domestic beef, these factors do not significantly impact purchasing frequency, while for consumers simultaneously purchasing both domestic and imported beef, these factors do significantly impact purchasing frequency.

Keywords

Acknowledgement

이 논문은 2021학년도 경북대학교 국립대학육성사업 지원비에 의하여 연구되었습니다.

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