• Title/Summary/Keyword: Purchase reason

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Comparison of Processed Food Intake by Allowance Level in College Students in Chungnam (충남 일부 대학생의 용돈 수준별 가공식품 섭취실태 비교)

  • Kim, Yi-Yeong;Kim, Su-Jin;Choi, Mi-Kyeong
    • Journal of the Korean Dietetic Association
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    • v.21 no.4
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    • pp.280-290
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    • 2015
  • Diet is closely related to an economic level, but few studies have reported on the relationship between the economic level and eating habits, especially in college students. Therefore, this study was conducted to clarify differences in eating habits with a focus on processed foods according to allowance level in college students. This study was a cross-sectional survey of 500 college students using a questionnaire. The questionnaire consisted of general characteristics, eating behaviors, purchase of processed foods, and preference and intake frequency of processed foods. All subjects were classified based on monthly allowance: less than \300,000 (n=149), \300,000~400,000 (n=177), and more than \400,000 (n=124). All survey results were comparatively analyzed among the spending money groups. As the level of spending money of the subjects increased, the rate of skipping meals, eating out, and unbalanced diet increased (P<0.05). The reason for consuming processed foods was because they are easy to prepare. The factor considered the most when buying processed foods was price. However, these results showed no significant difference according to level of spending money. As spending money increased preference for retort, convenience, canned, and bottled foods significantly increased. Intake frequency of dairy products was lower, and the frequency of processed foods was significantly higher with more spending money. This study found that a higher level of monthly allowance in college students, was associated with higher rate of skipping meals, eating out, and unbalanced diet, and the preference and intake frequency of processed foods were also high. These results suggest that spending money level in college students, as an economic indicator, is relevant to intake of processed foods.

Seismic Analysis for Multi-pile Concrete Foundation in 5MW Class Offshore Wind Turbine (5MW 해상풍력타워를 위한 콘크리트 지지구조물의 내진해석)

  • Kim, Woo Seok;Jeong, Yuseok;Kim, Kidu;Kim, Kyeong Jin;Lee, Jae Ha
    • Journal of the Computational Structural Engineering Institute of Korea
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    • v.29 no.3
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    • pp.209-218
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    • 2016
  • Recently, Wind-turbine electronic generator become popular. Wind-Turbine is free to cost for purchase and noise problem. For this reason, trend is shifting from Wind-turbine on land to offshore. Research and Development for offshore Wind-turbine has been conducted by various research institution. However, There is no solid design code for offshore Wind-turbine even in domestic as well as foreign. In this paper, conduct seismic analysis and compare results using design codes Korea Bridge Design Codes, Korea Harbor and Marina Design Codes, and DNV OS. Time-History analysis conducted for checking time dependent effect. The Added-Mass Method applied to consider water-structure effects and compared for w/ water and w/o water condition.

Impulsive Buying Types Related to Cable TV Home-Shopping Usage Characteristics in Apparel Product Buying (의류제품 구매 시 케이블 TV 홈쇼핑 이용특성에 따른 충동구매유형에 관한 연구)

  • Lee, Yun-Kyung;Park, Jae-Ok;Ahn, Min-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.11
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    • pp.1669-1679
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    • 2008
  • This study examined what differences were shown in the types of impulsive buying according to consumers' viewing circumstance, previous purchasing experience, and demographic factors on CATV home-shopping. For this study, data were obtained from adult women in twenties to fifties who have frequently viewed CATV home-shopping. The questionnaire was composed of three sections; characteristics of home-shopping usage, behaviors of impulsive buying and demographic factors. Data from 403 questionnaires were used for the statistical analysis. The results of this study were as following. First, four factors of impulsive buying types were identified. Second, differences in impulsive buying according to viewing circumstance of TV home-shopping were significant. New products were easily accepted by consumers who were reminded of previous needs with more viewing time and frequent viewing chances. Also, differences in impulsive buying according to the reason of viewing were meaningful only for the 'reminder impulsive buying. Third, consumers with more previous purchase experiences had higher reminder impulsive buying on home-shopping. Fourth, there were significant differences in age and marital status according to impulsive buying. The biggest difference was shown in the 'planned impulsive buying' corresponding to age and in the 'reminder impulsive buying' to marital status.

A Study on Social, Economic and Cultural Features of Luxury Brand Consumption -Focused on the Theory of Baudrillard's Consumer Society- (명품브랜드 소비의 사회 경제 문화적 특성에 관한 연구 -보드리야르의 소비사회이론을 중심으로-)

  • Park, Mi-Ryung
    • Fashion & Textile Research Journal
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    • v.8 no.2
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    • pp.183-190
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    • 2006
  • The purpose of this study was to analyze social, economic and cultural phenomena of the luxury brand in the viewpoint that the consumption system of the modern society stood for the sign consumption and the industrial production of difference as Baudrillard mentioned in the Consumer Society. The result was divided into the two subjects popularization and differentiation of luxury brand. Firstly the meaning of luxury brand was that the personal effects of consumption of king or aristocratic class who did not exist in the modern and were made into the selection and consumption-possible things of exchange value. The popularization of this sign was accelerated through TV drama. Secondly as differentiation strategy of luxury brand, was made by giving meaning to the life style concept of the upper class with advertisement and design, and also the logo of design was used as sign differentiated from people. Also the reason why the producer of the luxury brand gave meaning to such life style was that the awareness of the brand which people have consistently makes them consume more products. The consumption system of the modern society stood for the sign consumption, difference sign mark value which was the desire on a social meaning basis, not the consumption of things as used value. And the consumer could express his personality by selecting and consuming the product of luxury brand model made with this sign. Accordingly the distribution, purchase, sales and acquisition of the things with this difference sign were our verbal activity and linguistic code today, and it was the essential feature of the society, culture and economy of the consumer society.

The Design of the Motor Bracket for Reduction of Structure- Borne Noise in Package Air-Conditioner (에어컨의 구조 소음 저감을 위한 실내기 모터 브라켓의 설계)

  • Sim Hyoun-Jin;Lee Sung-Jin;Kang Tae-Ho;Lee Jung-Yoon;Oh Jae-Eung
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.30 no.2 s.245
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    • pp.202-209
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    • 2006
  • As the economic power is improved and the customer's demand is hard to please, the noise and vibration is the most important yardstick that can determine the quality of the product. Especially, as the airconditioner's demand increase suddenly, the product of quality and the noise is becoming a decisive factor of determining whether purchase the product or not. Therefore, every manufactory is investing a lot of money and research to cut down the unpleasantness induced from noise and vibration. And they are emphasizing their product's difference by advertising a silence very actively. With these reason, the demand of a silent indoor air-conditioner is the essential research filed when the product is develop(:d. In this study, the noise and vibration is visualized in the space and frequency domain by using experimental methods such as operational deflection shape (ODS), modal testing and sound intensity. Also the location of noise source and its characteristic is analyzed in an acoustical point of view to reduce the structure borne noise that come from the fan motor, and the pertinent control method is suggested. Furthermore, the most suitable shape of the motor bracket is suggested by applying FEM and DOE (Design of experiments) in the noise and vibration point a view.

The Estimation of the Economic Impact of Handset Subsidies Using Input-Output Tables (단말기보조금의 경제적 파급효과에 대한 산업연관분석)

  • Kim, Yongkyu;Kang, Imho
    • Informatization Policy
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    • v.17 no.2
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    • pp.86-103
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    • 2010
  • This paper computes the economic impact of handset subsidies using the recent Input-Output Tables and compares the results with other alternatives which telecommunications companies can choose. The first scenario is that telecommunications companies give handset subsidies to consumers and sales agents. The second is that the companies do not give the subsidies to them, but instead spend the same amount of subsidy on facility investment. The third is that the companies lower the prices of their mobile communications services and consumers spend the saved expenses on other goods and services. The result is that the production, value added, import, job, employment inducement coefficients of the first scenario is larger than those of the second and third scenarios. The reason is as follows. The handset subsidy results in the incentive to consumers for handset purchase or the incentive for sales agents to sell the telecommunication services of the companies. The former has larger production and import inducement effect, and the latter also has larger value-added, job, and employment inducement effect than those of other scenarios.

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The effect of auction frequency and transaction volume on auction performance in internet auction (인터넷 경매에서 경매빈도와 거래규모가 경매 성과에 미치는 영향)

  • Park, Jong-Han;Kim, Hyun-Woo
    • Journal of Internet Computing and Services
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    • v.12 no.5
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    • pp.159-170
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    • 2011
  • In procurement auctions, auction frequency and transaction volume per auction have been analyzed as important factors in determining auction performance. However, there is no empirical study on the effect of auction frequency and transaction volume in procurement auction. Current studies mainly focus on bidder behavior analysis and new system design in procurement auction. In the study, we analyze the effect of two factors on relative winning price empirically by using real auction data from MRO procurement outsourcing company in Korea. From the results, we find the winning price is lower when the frequency of auction with same item category is lower. The low frequency of auctions means participating bidders have limited information of previous auctions and they bid their best price to win the current auction due to less opportunity of reopening the auction in near future. The larger purchase amounts of MRO items didn’t results in lower winning price, contrary to our hypothesis. The possible reason is that the price of MRO items already reflects the economy of scales and the increased volume per auction do not cause the further discount of MRO items from the auction.

Interrelations Among Snack Preference, Purchasing Behaviors and Intake in Upper Grade Elementary School Students - Compared by the Gender and TV Watching Time - (초등학교 고학년에서 간식 선호도, 간식구매행동, 간식섭취와의 관련성 - 성별과 TV시청시간을 중심으로 -)

  • Her, Eun Sil
    • Korean Journal of Community Nutrition
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    • v.18 no.5
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    • pp.429-441
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    • 2013
  • This study was conducted to examine the interrelations among snack preference, purchasing behavior and intake of fifth and sixth grade students in elementary schools in Gyeongnam province. Frequency of snack intake was the highest in those who reported 'once a day' (45.6%) snack habit. Longer-time television viewers also showed higher frequency of snack intake than shorter-time viewers. Thirty-three percent of students purchased snacks by themselves and the frequency of snack purchasing had a significant positive relationship with TV watching time (p < 0.01). The main reason, place and time of eating snacks were 'hunger' (79.2%), their home environment (50.9%) and 'after school hours' (89.7%). The favorite snack was 'ice cream' and, this snack habit was significantly different by gender of the child (p < 0.01) and TV watching time (p < 0.01). 'Milk and dairy products' scored highest (3.47) in snack intake frequency among longer-time TV viewers (> 2hr) compared to shorter-time TV viewers and this difference was statistically significant (p < 0.001). The snack preference score was correlated positively (r = 0.454) with the intake frequency for snack and its explanation power ($R^2$) was 20.5%. With regard to snack purchase behaviors, the scores of 'checking the expiration date' and 'comparing the price with similar products' were high (in what group?). Female students (p < 0.001) and shorter-time TV viewers (< 2hr) (p < 0.01) had a more reasonable purchasing behavior. The total score of preference was significantly higher (p < 0.05) in shorter-timeTV viewers (< 2hr). In the correlation between snack purchasing behaviors and intake frequency, attractiveness (r = 0.208, p < 0.001) and preference (r = 0.330, p < 0.001) showed significant positive correlations. The result of regression analysis, preference only was selected ($R^2$= 0.108).

Status of Consumption and Consumer Satisfaction of Dietary Fiber Supplements among Adults Living in Seoul and Gyeonggi Province (서울.경기지역 성인의 식이섬유 보충용 제품의 섭취 현황과 소비자 만족도)

  • Seo, Jung-Yeon;Kim, Yeon-Jin;Park, Jung-Wha;Hwang, Hye-Jin;Kim, Soo-Yeon
    • The Korean Journal of Food And Nutrition
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    • v.25 no.2
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    • pp.330-337
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    • 2012
  • The aim of this study was to evaluate the status of consumption and consumer satisfaction of dietary fiber supplements. The survey was conducted using a self-recorded questionnaire developed to meet the purpose of this study. The characteristics of the subjects who have taken dietary fiber supplements in the past are as follows: distributions of socioeconomic variables showed that the highest-ranked group(the group that reported the highest consumption of dietary fiber supplements) was professionals with a college degree or higher degree. In addition, the highest-ranked group were the most healthy, nonsmokers and reported drinking habits of '1~2 times/week'. Regarding the health status of those surveyed, digestive disease and constipation were the most common complaints. The majority responded with 'health concerns' to the question that asked the reason for their purchase of the dietary fiber supplements. Three major places respondents could find dietary fiber supplements were 'through the internet', 'the market', 'the pharmacy' in descending order. The compositions of dietary fiber products varied. 'konjac', 'cellulose', 'psyllium husks' were the most popular components consumed by the subjects. The average duration of product consumption was less than one month. In terms of satisfaction levels(satisfaction was ranked from 1 to 5), 'taste' and 'type' scored the highest in satisfaction levels while 'price' ranked the lowest. When subjects were asked about self-awareness regarding the physiological efficacy of dietary fiber supplements, the responses were positive in 'bowel movement' and 'weight loss'. Further research is required to improve the quality of dietary fiber supplements in order to assist consumers in selecting the appropriate products.

The Effect of Benefits of Mobile Application Use-Diffusion and Purchase Intention in Service Management (서비스경영에 있어 모바일 애플리케이션의 편익이 사용-확산과 이용의도에 미치는 영향에 관한 연구)

  • Yim, Ki-Heung;Kwon, Jin-Hee;Quan, Zhi-xuan
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.63-69
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    • 2016
  • One of the biggest recent issues in the communication market is the explosive distribution of smartphones. One of the reasons why a smartphone could have seen this rapid distribution in terms of the service management is because it enables the access to the Internet without getting restricted by place and time through customization by a user, unlike a feature phone which only has the existing functions mounted on that were already chosen by a suppler. The other reason is because of its applications. This study aimed to make an empirical investigation of the impact of each of the different convenience types of mobile applications on the usage and the use diversity, consider the process of use diffusion, and find out whether there is a difference in the effect of each convenience type on the use-diffusion. According to the findings of this study, it was firstly shown that the effect of each convenience type on the use-diffusion is different, and secondly, it appeared that the more various functions of the mobile applications are used, the more usage increases.