• Archives of design research
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• v.16 no.4
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• pp.453-462
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• 2003

As the competition among the hospital becomes heavier and cognition in patient's right of knowledge increases, of general hospital becomes more important public relation part of hospital administration. Due to the restriction of the public advertisement of a hospital, strategic plans and new ideas are needed. Leaflet or hospital publication, for example, could be excellent publicity materials since they provide specific and detailed information for patients, which results in great improvement on the hospital image. Therefore, the editorial design for hospital publicity is the necessary research field. Also questionnaires of user's sense regarding the Hospital's printed matter for the publicity were conducted and analyzed. From these analyses, new improved printed matter design for the publicity of general hospital that are useful for the users as well as hospital competition was suggested.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.477-482
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• 2020

Currently, suggesting directions for strengthening publicity of social services is thinking in the direction of each person's advantage from the stakeholder's perspective. The position of the service provider and the position of the user shows different opinions on the definition and evaluation of publicity of the city or province as the management entity. Therefore, this study combines opinions on publicity focusing on community service, derives consensus on the definition and evaluation of publicity, and evaluates different indicators or factors that cannot be quantified at the same time. The goal is to solve the problem of publicity by applying the Analytic Hierarchy Process(AHP) as a possible technique. In addition, in order to achieve the research objectives according to the designed frame, an empirical study was conducted by conducting a pairwise comparison questionnaire for experts and users. Through the AHP evaluation model" developed in this study, as a result of measuring the relative satisfaction of major factors, service utilization rate (0.470), facility management (0.210), and other project implementations (0.073) appeared in order. Here, the service utilization rate was evaluated as the most important.

• The Korean Journal of Franchise Management
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• v.13 no.4
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• pp.13-22
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• 2022

Purpose: Brand hearsay refers to information that can be acquired from advertisement, media publicity, and word-of-mouth prior to experiencing products or services of brands. Previous information about brands obtained through brand hearsay affects consumer behavior in choosing brands. Moreover, brand hearsay is an effective communication method in promoting brands to consumers. Thus, bakery franchises need to improve strengths and differentiate characteristics of their brand, thereby attracting more consumers. Therefore, this study investigates relationships the effect of brand hearsay on consumers' brand attitude and brand loyalty in the context of franchised bakery brands. Research design, data, and methodology: A research model was proposed to examine structural relationships between brand hearsay (advertising, publicity, word-of-mouth), brand attitude, and brand loyalty. An online survey was conducted to consumers who had an experience of visiting a franchise bakery. A total of 513 responses were used for data analysis. SPSS 22.0 was used for analyzing general demographics, and SmartPLS 4.0 was used to test validity and reliability of the proposed model. Result: Among attributes of brand hearsay, advertisement and word-of-mouth had positively significant effects on brand attitude, but no significant effect was found between publicity and attitude. Advertisement had a positively significant impact on brand loyalty, while publicity had a negative effect on brand loyalty opposite to hypothesis. Moreover, brand attitude had a statistically significant effect on brand loyalty. Conclusions: In the context of franchise bakeries, brand hearsay contents may change consumers' attitude toward brands but does not increase brand loyalty. Though media publicity does not affect consumers' attitude toward brands, it may decrease brand loyalty when consumers are too exposed to it. In addition, it is necessary to enhance brand attitude to increase brand loyalty of customers. This study provides bakery franchisors and franchisees information about which type of brand hearsay (e.g., advertisement, word-of-mouth, media, publicity) is effective in enhancing brand attitudes and loyalty of consumers. Further studies may include other variables (e.g., trust) in addition to attitude and loyalty, or compare findings based on brand characteristics (e.g., low-to-medium/high prices, store size).

• Journal of the Korea Society of Computer and Information
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• v.12 no.3
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• pp.225-234
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• 2007

This research is based on the purpose of awaking the importance to publicity of terrorism prevention in the environment of neo-terrorism and presenting the direction of effective publicity activities of terrorism prevention in the counter-terrorism system. Government publicity through public media plays a significant role in promoting people's participation and improving the awareness. So, to strengthen the terrorism prevention in environmental changes of terror occurrence, active method available for people must be found as publicity method of terrorism prevention suitable for high information society. For this method, this research argued first about relationship between police organization and public as counter-terrorism system and about effective publicity methods of terrorism prevention through active erection of these relationships. This research suggested the operation method through introduction of e-CRM and etc, with ultimate purpose about maximizing the publicity effect of terrorism prevention by using as the advantage of internet these days as possible. And needs of information service activities and other administration strategies of publicity of terrorism prevention are suggested through enlarging the distribution scope of governmental counter-terrorism information materials by strengthening the national publicity activities and using media.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.203-211
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• 2014

The purpose of this study is to test the influence of CSR publicity(positive vs. negative) on the corporate image and customer loyalty. Especially this study is focused on the moderating effect of media credibility and the mediating effect of corporate image between CSR publicity and customer loyalty. The results of this study are as follows. 1) The influence of CSR publicity on the corporate image appears more in the negative information than the positive one. 2) The moderating effect appears in media credibility. Namely, in the case of positive CSR information, the influence of CSR publicity on the corporate image appears high only in high credibility of media, but it does not in low media credibility. Whereas, in the negative information, there is no differences of negative influence on the corporate image nevertheless of media credibility. 3) The higher the corporate image is, the higher the customer loyalty is. The results of this study implicate that credibility of CSR publicity is very important factor on the corporate image and customer loyalty and media credibility is another one in credibility of CSR publicity.

• Journal of Korean Philosophical Society
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• v.117
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• pp.113-136
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• 2011

According to the thesis of the publicity of reasons, practical reasons are public in their nature: the normative force of reasons may extend across different agents. Wallace argues that the normative mode of public reasons can be exhausted by what he calls the requirement of non-interference. I argue that the publicity thesis as he presents it equally applies to both (non-special) interpersonal relations and special relationships. At first, Wallace's version of the publicity thesis may seem incompatible with the fact that there exists reasons of positive aid. He says that when these reasons obtain in the case of interpersonal relations, they are accommodated by relevant specific moral principles. I defend this claim by showing that there is a kind of internal relation between the publicity thesis and moral principles in question. It is true that the reasons of positive aid obtain in the case of special relationships as well. I show that in this case such reasons are grounded by the requirements of the given special relationships themselves. I argue that the logical consequence of these claims is what I call the dualistic conception of our practical reasoning about what to do and that this dualism does not raise a serious challenge to the publicity thesis. The overall arguments of this paper, I believe, make us to be "realistic" about the philosophical significance of the thesis in question in moral discourses.

• Asia Marketing Journal
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• v.12 no.4
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• pp.113-136
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• 2011

Product harm crises can distort long standing favorable equality perceptions, tarnish a company's reputation, cause major revenue and market-share losses, lead to costly product recalls, and devastate a carefully nurtured brand equity. However, in spite of the devastating impact of product-harm crises, little systematic research exists to asses its marketing consequences. So, this study focuses on the negative publicity about companies and their products. Namely, this study presented how inclusion effect supported the relationship between negative publicity and consumers' response, market performance. According to the results, after negativity publicity was happened, it was appeared that the negativity image spread into other product lines(spillover effect; inclusion effect). Also, when they contact with the negative publicity, respondents negatively evaluated both production evaluation and corporate evaluation. And, in that case of the products with negativity publicity, compared with refutation strategy(defense strategy<study 2>), improving strategy(correction notice) had positive influence on recovery of sales, product evaluation, and corporate evaluation. Finally, as the reaction time toward negativity publicity was faster, the market performance got worse. Especially, according to two-way interaction, when the reaction time was fast, the difference between refutation strategy(defense strategy<study 2>) and improving strategy was not existed in product evaluation and corporate evaluation. However, when the reaction time was late(after a month), improving strategy had more positive evaluation than defense strategy in product evaluation, and corporate evaluation.

• Journal of the Korean Society of Food Culture
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• v.20 no.3
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• pp.374-383
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• 2005

The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on 'pre event publicity of the Festival', the satisfaction of '03 was high. It was founded that Publicity through TV was successful. The visitors' satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.59-73
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• 2007

The purpose of this study is to find out the promotion methods for successful management of 'the fashion saho internet shopping mall' with a small capital. This study analyze the research reports, the news items, the documents on the internet shopping mall and data on promotion method which are offered by the hosting companies of the internet shopping mall like 'Cafe 24', 'Make shop', 'Whoismall' and the promotion consulting companies like 'Whoisad', 'Naver keyword shop'. And also analyze the data that interviewed the administrator of internet shopping mall and directly observed the famous internet shopping mall sites. Generally speaking, the promotion mix, marketing communication program can classify 'advertisement', 'publicity', 'personal selling', and 'sales promotion'. This study analyze the research materials on the basis of advertisement, publicity, personal selling, and sales promotion. The result are as follows. 1. The promotion methods at the stage of information the shopping mall site to the consumer are advertisement, and publicity. ${\bigcirc}$ The methods of advertisement are 'searching engine registration', 'advertisement of key word', 'advertisement of overture', 'advertisement of banner', 'advertisement cooperation marketing', 'advertisement of e-mail'. ${\bigcirc}$ The methods of publicity are using 'cafe', 'blog', 'Naver information site', 'community bulletin board', 'the fashion magazine or a press report' and 'cosponsorship'. 2. The main promotion methods at the stage of inducing the purchase are 'personal selling', and various 'sales promotion'. ${\bigcirc}$ 'Personal selling' at the shopping mall have an effect on the communication at bulletin board over the internet and the telephone. ${\bigcirc}$ 'Sales promotion' are attempted by 'VMD', 'deposit system', 'sale', etc.

• The Journal of Korean Society for School & Community Health Education
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• v.16 no.2
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• pp.59-67
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• 2015

Objectives: To study about cognitive degree of drinking evil of the department of nursing science students in a partial area. Methods: The data were collected by questionnaire from the 249 nursing science students. The analysis of the data was used by SAS program(ver. 9.2). Technical statistics analysis was used in general characteristics and drinking related characteristics and cognition of objects. T-test was used in cognitive degree of social evil by drinking as characteristics of objects. Logistic regression was used in factors affecting on cognitive degree of social evil by drinking. Results: Cognitive degree of social evil by drinking was low as more drinking related outlay expenses and was high as more moderation in drinking and publicity experience. Conclusions: University and the government authorities must consider the serious and importance of the problem and enforce moderation in drinking and publicity for nursing science students and develop education program and prepare the publicity material.