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http://dx.doi.org/10.17703/JCCT.2020.6.4.477

A study on Evaluating Publicity of Social Service Organization using Analytic Hierarchy Process(AHP)  

Jang, Chun-Ok (Dept. of Bachelor of Arts in Social Welfare, Honam University)
Publication Information
The Journal of the Convergence on Culture Technology / v.6, no.4, 2020 , pp. 477-482 More about this Journal
Abstract
Currently, suggesting directions for strengthening publicity of social services is thinking in the direction of each person's advantage from the stakeholder's perspective. The position of the service provider and the position of the user shows different opinions on the definition and evaluation of publicity of the city or province as the management entity. Therefore, this study combines opinions on publicity focusing on community service, derives consensus on the definition and evaluation of publicity, and evaluates different indicators or factors that cannot be quantified at the same time. The goal is to solve the problem of publicity by applying the Analytic Hierarchy Process(AHP) as a possible technique. In addition, in order to achieve the research objectives according to the designed frame, an empirical study was conducted by conducting a pairwise comparison questionnaire for experts and users. Through the AHP evaluation model" developed in this study, as a result of measuring the relative satisfaction of major factors, service utilization rate (0.470), facility management (0.210), and other project implementations (0.073) appeared in order. Here, the service utilization rate was evaluated as the most important.
Keywords
Analytic Hierarchy Process; Social Service Organization; Pairwise Comparison Matrix; Priority Vector;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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