• Title/Summary/Keyword: Publicity

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A Study on Ways to Improve Safety Management through Analysis of Fire Cases in Multiple-user Buildings (다중이용업소의 화재사례 분석을 통한 안전관리 개선방안 연구)

  • Lee, Jae Wook
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.191-201
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    • 2022
  • In this study, we are going to derive problems for fire and safety management in multiple-user Buildings and suggest improvement measures to prevent recurrence through analysis of legal operation status for safety management of multiple-user Buildings and case studies of large-scale fires in multiple-user Buildings. For this study, first, the current state of the industry and fire occurrence status were investigated through theoretical considerations of the multi-use industry, and then the previous research on the multi-use industry was analyzed. and by analyzing the legal and institutional status of multiple-user Buildings, problems were derived through cases such as the Jecheon fire in Chungcheongbuk-do, the Inhyeon-dong fire in Incheon, and the Songpa-gu fire in Seoul. As a result, first, the necessity of strengthening the initial fire response capability. Second, thorough maintenance and management of emergency exits. Third, the need for rational regulation of upholstery. Fourth, reinforcement of fire safety education and training. Fifth, strengthening of installation standards for firefighting and safety facilities. Sixth, we derive the result that it is necessary to raise awareness about safety management, compare and analyze it with legal and institutional contents, and suggest solutions accordingly. When looking at the causes of fires in multi-use buildings, building owners, business owners, and employees think that there is no possibility of a fire occurring in their business premises, so there is a lack of awareness. It is necessary to raise awareness through education and publicity of firefighters and related administrative agencies.

Post-evaluation of the Seoul Garden Show through a Survey (설문조사를 통한 서울정원박람회의 사후평가)

  • LEE, Hyukjae;Hong, Seunghun
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.5
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    • pp.741-747
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    • 2022
  • The purpose of this study is to analyze the success and failure factors of the Seoul Garden show to redefine the purpose and goal of the Seoul Garden show in the future, and to create a foundation for the Seoul Metropolitan Government to contribute to the popularization and spread of garden culture and improvement of emotional life. In order to achieve the above purpose, a survey was conducted on two groups of the general public and exhibition participants. The contents of the survey include identifying satisfaction factors and problems with the Seoul Garden show, and establishing the direction of the Seoul Garden show. As for the factors of success, the number of writers was the highest, and the improvements were overall for each element of the Seoul Garden show, but mainly for industrial exhibitions, rest areas, and publicity. In addition, the Seoul Garden show should be held in the old park with the aim of spreading, popularizing, and living the garden culture, and many gardens should be created around the artist's garden. The Seoul Garden show is contributing to society in many ways, and there are some improvements, but considering the high willingness to revisit the Seoul Garden show, it can be said that the Seoul Garden show so far is valuable enough.

An Analysis of Road User Acceptance Factors for Fully Autonomous Vehicles : For Drivers and Pedestrians (완전 자율주행자동차에 대한 도로이용자 수용성 요인 분석 : 운전자 및 보행자를 대상으로)

  • Jeong, Mi-Kyeong;Choi, Mee-Sun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.21 no.5
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    • pp.117-132
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    • 2022
  • The purpose of this study is to analyze factors that affect road users' acceptance of fully autonomous vehicles (level 4 or higher). A survey was done with drivers of general cars and pedestrians who share roads with fully autonomous vehicles. Five acceptability factors were selected: trust towards technology, compatibility, policy, perceived safety, and perceived usefulness. The effect on behavioral intention was analyzed using structural equation modeling (SEM). The perceived safety and trust towards technology were found to be very important in the acceptance of fully autonomous vehicles, regardless of the respondent, and policy was not influential. Compatibility and perceived usefulness were particularly influential factors for drivers. In order to improve the acceptance by road users, securing technical completeness of fully autonomous vehicles is important. Certification and evaluation of the safe driving ability of fully autonomous vehicles should be thoroughly performed, and based on the results, it is necessary to improve the perception by road users. It is necessary to positively recognize fully autonomous vehicles through education and publicity for road users and to support their smooth interaction.

A Study on the User Satisfaction and Improvement Suggestions for the Beopmaru Public Service in the Supreme Court Library of Korea (법원도서관 법마루 서비스 이용자 만족도 및 개선방안에 관한 연구)

  • Jiyoung Kwak
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.3
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    • pp.273-295
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    • 2023
  • The Beopmaru, Supreme Court Library of Korea, the national library of the judiciary, is the only one that can help reduce the justice gap and increase access to justice by allowing the general public and legal experts to read and circulate. Accordingly, this study identified user satisfaction with the Beopmaru public service through surveys and interviews and derived ways to improve the service. User satisfaction was in the following order out of 5 points: response of librarian 4.62 points, facility management 4.48 points, and cultural programs such as events and lectures 4.33 points. Satisfaction with collection composition was the lowest at 3.97 points. This appears to be because collection composition is where legal expertise has the greatest impact on satisfaction. As satisfaction with the collection composition was the lowest, collection expansion was the highest at 44%(114 people) as a service that Beopmaru needs to strengthen in the future, and a balanced collection of books according to the user base is needed in the future. Based on this, improvement measures were proposed to include dualizing the Beopmaru reading space and services for the general public and legal experts, strengthening its identity as a legal library, improving the system, and strengthening publicity and response of librarian. If the Beopmaru public service is successfully established through continuous research in the library and information community, it will be possible to improve the service quality of the law library industry as a whole, including law libraries, and increase user satisfaction.

The Effect of Hospital Mobile App Quality Factors on Users ' Continuous Use Intention: An Integrated Approach of Information Systems Success and Expectation-Confirmation Models (병원모바일앱 품질요인이 이용자의 지속이용의도에 미치는 영향: 정보시스템성공모형과 기대일치모형의 통합적 접근)

  • Min Soo Kim;Sang-Hyeak Yoon;Sae Bom Lee;Sung-Byung Yang
    • Journal of Service Research and Studies
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    • v.13 no.1
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    • pp.76-95
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    • 2023
  • As information and communications technology-based "smart hospitals" and "digital healthcare" have become a hot topic in the healthcare field, hospital mobile apps are gaining attention; but, the utilization rate is low due to lack of publicity, unstable systems, and late updates. In this situation, systematic research is needed to increase the utilization rate of hospital mobile apps, but related research has been rare. Therefore, this study integrates the information systems success model (ISSM) from the technical perspective and the expectation-confirmation model (ECM) from the cognitive perspective to demonstrate the influence mechanism on the continuous use intention of hospital mobile apps. For this purpose, an online survey was conducted among 181 Korean adults who have used hospital mobile apps. The results of the structual equation modeling showed that most of the quality factors have significant effects on expectation confirmation, perceived usefulness, and satisfaction. Additionally, expectation confirmation significantly affects perceived usefulness and satisfaction, and both perceived usefulness and satisfaction significantly affect the continuous use intention of hospital mobile apps. This study is of importance in that it integrates the ISSM and ECM and applies them to the context of using hospital mobile apps, which are underutilized in the healthcare field, and provides practical implications for increasing the utilization rate of hospital mobile apps and operating effective and efficient services through the findings.

A Survey on Public Health Doctor of Korean Medicine Participating in School Doctor of Korean Medicine Program (한의사 교의사업 활성화를 위한 사업 참여 공중보건한의사 대상 설문조사)

  • Soo Bo Shim;Hyun Hee Lee;Seung Hwan Lee;Man-Ki Hwang;Jeong-Su Park;Seong Joo Park;Seok Hyeon Lim;Seok Joo Chang;Hye Lim Lee
    • The Journal of Korean Medicine
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    • v.44 no.2
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    • pp.60-69
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    • 2023
  • Objectives: This study provides basic data for activating the school doctor of Korean medicine (SDKM) program by conducting a questionnaire survey for public health doctor of Korean medicine (PHDKM) Methods: The survey questionnaire was produced by referring to the previous satisfaction survey studies for the Doctor of Korean medicine applying for the SDKM program (SDKMP). The survey questionnaire was composed of 10 questions regarding the satisfaction level, difficulties in progress, and suggestions for activation. The survey was conducted online for a total of 35 PHDKM applying for SDKMP, and 32 responses were collected. Results: Of the 32 subjects, 9 (28.1%) conducted the SDKMP. The total satisfaction level of the SDKMP was 3.69 ± 1.12 points. The lack of a standardized manual and information system was the most difficult in the program's progress (43.8%), followed by the bad cooperation of the public health centers (40.6%), and the lack of personal circumstances (40.6%). The establishment of a system to enlist cooperation with related institutions was suggested the most as a question for activating the SDKMP (71.9%), followed by the expansion of the SDKMP manual and guidance system (53.1%), and the expansion of publicity about SDKMP (37.5%). Conclusions: To activate the SDKMP in a public health environment, it is necessary to improve the system to enlist cooperation with related institutions. Also, the need to expand the standardized manual, the guidance system, and the education to PHDKM about SDKMP.

A Study on Corporate Social Responsibility of Construction Companies (건설기업의 사회공헌활동에 관한 연구)

  • Kim, Myeongsoo
    • Korean Journal of Construction Engineering and Management
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    • v.23 no.3
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    • pp.36-44
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    • 2022
  • This study analyzed Corporate Social Responsibility (CSR hereafter) of construction companies, especially focusing on small-medium companies. Surveys on construction companies' CSR activities and intensive interview with experts were executed to analyze and draw some implications. The empirical results shows that most of construction companies feel keenly necessity of CSR. The level of small-medium companies' awareness is lower than that of large companies'. CEO and board members of small-medium companies are less concerned about CSR yet. Carrying CSR activities co-working with NGO is preferred because of expertise and network. This study also suggests future strategy for CSR in the construction industry, focusing on small-medium companies. First of all it is necessary for small-medium companies to enhance the level of awareness and encourage participation in CSR. Second, it is required to strengthen relation with NGO and share information for CSR. Third, it is really significant to strengthen budget support and secure personnel to activate CSR. The systematic support by gevernment is also important. Lastly, it is essential to mount a publicity campaign and develop various CSR program. The role of 'Construction Industry Foundation for Social Responsibility' is emphasized because small-medium companies have very little room for CSR.

A Study on the Educational Content of Floral Design on YouTube (유튜브에 나타난 화예 디자인 교육 콘텐츠 연구 -화훼장식기능사 교육 콘텐츠를 중심으로-)

  • Yang, Dongbok
    • Journal of the Korean Society of Floral Art and Design
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    • no.41
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    • pp.93-114
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    • 2019
  • The purpose of this study is to analyze the characteristics and problems of the content of flower design education videos on YouTube and to search for improvement direction. The subjects of analysis were 129 pieces of videos uploaded in the last one year including 'craftman floral design' as a search term. The result shows that contents covered were practical lectures, theory lectures, test related tips, job and character introduction, test work, educational guidance and publicity. The production format could be divided into studio lecture, classroom lecture, video feature, interview, Vlog, and television program. The hub-type programming strategy that periodically uploads the videos satisfying the target audiences' interests is mostly applied. The type of lecture covered 'practical skill test' got a good response from the users. Overall, content diversity, interaction between creators and users, and harmonious programming strategies are lacking. In order to improve this, it is necessary for emotional and expressive creators to pioneer differentiated fields and practice based on actual field. The introduction of interactive elements such as games and quizzes and the application of new media technologies such as VR and AR are worth trying. Three strategic types of 'hero', 'hub', and 'how to' should be applied complementary. As the demand for education content related to flower design is expected to expand in the future, it is required to develop content that can be used in various platforms, foster professional creators, and develop associated business models.

Semantic Network Analysis of Trends in Hyundai Motor's Corporate Cultural Marketing (언어 네트워크 분석을 통한 현대자동차의 기업 문화마케팅 변화 연구)

  • Kim, Junghyun;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.51
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    • pp.75-102
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    • 2019
  • This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

Factors Influencing Adult Dementia Knowledge, Fear of Dementia, and Intention of Dementia Prevention Behavior on the Demand for Dementia Prevention Education (성인의 치매 지식, 치매 두려움 및 치매 예방행위 의도가 치매 예방교육 요구에 미치는 영향요인)

  • Eun-Hee Shin;Hyea-Kyung Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.67-75
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    • 2023
  • The object of this study was to analyze factors influencing adult dementia knowledge, fear of dementia, and intention of dementia prevention behavior on the demand for dementia prevention education. The subjects of the study were 265 adults aged 19 to 64 living in Chungnam and Chungbuk, who understood the purpose of the study and agreed to participate in the study. The collected research data were analyzed using frequency, percentage, mean, standard deviation, t-test, ANOVA, and multiple regression analysis. As a result of the study, adult dementia knowledge (p=.055) and dementia fear (p=.302) were found that they did not significantly affect the demand for dementia prevention education, and the intention of dementia prevention behavior (β=.329, p<.001) was found to have a significant effect on the demand for dementia prevention education. Based on these research results, understanding of dementia and dementia management projects, early screening for dementia and health guidelines for dementia prevention, chronic disease management for dementia prevention, exercise for dementia prevention, healthy eating for dementia prevention, and cognitive enhancement for dementia prevention In addition to the national dementia prevention publicity and national response efforts such as programs, it is necessary to actively participate in the dementia prevention program centered on the community to practice the correct dementia prevention behavior and provide sufficient opportunities to prevent it.