• 제목/요약/키워드: Publicity

검색결과 766건 처리시간 0.026초

A survey of general perceptions and attitudes toward drug abuse among young people (청년층의 약물남용에 대한 일반적인 인식과 태도 조사)

  • Choi, Bogn-Sil;Park, Jeong-Sook
    • Journal of the Korea Convergence Society
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    • 제13권3호
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    • pp.275-280
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    • 2022
  • This study investigated the perception and attitudes toward drug abuse among young people entering from adolescence to adulthood, and analyzed based on 1076 analytic questionnaires. Looking at the gender of the young people who participated in the survey, 699 men and 377 women had high awareness of methamphetamine, marijuana, bond, and propofol among abused drugs. It was found that 384 people (35.7%) were well aware of the dangers of drugs of abuse, but 249 people (23.1%) were well aware of the various problems caused by drugs of abuse, and 442 said they did not know. The number of people (41.1%) was almost twice as high. As for the desirable method to improve the problem of drug abuse, strong punishment were the highest at 53.6%, and school essential education was found to be an effective educational method for drug abuse prevention at 53.5%. Therefore, publicity or education projects for drug abuse prevention should be conducted more realistically, and a prevention education program that young people can empathize with should be developed. In addition, it is thought that it should help to establish a sound foundation for becoming an adult through proper education.

A Study on the Comparative Analysis of Overseas Medical Care Video and Domestic Medical Care Video (해외 의료케어 전문 영상과 국내 의료케어 영상 비교분석에 관한 연구)

  • Cho, Hyun Kyung
    • The Journal of the Convergence on Culture Technology
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    • 제7권4호
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    • pp.415-420
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    • 2021
  • In a situation where the medical care field is developing from various angles, medical promotion video analysis has an important meaning. It is important as a matter of improving competitiveness, and in the era of acceleration of AI systems, medical care is also the leading field. Accordingly, the importance of videos on publicity, advertisements, and explanations is very important, and it is also an important direction to change the image of a company. In this study, the design characteristics and differences in the video were compared, focusing on the comparative analysis of professional videos of AI medical brands, with two foreign major companies (Stryker and Hill-rom) and one domestic leading company (Nine Bell), and detailed part analysis and section analysis were performed accordingly. As a technical partial analysis of image editing, the transition method and infographic graphics were considered. In an in-depth comparison, we found that AI medical imaging Points such as differences in image tone and image color harmony were analyzed and compared. For a detailed analysis in the video image determination part, we compared and studied the differentiated elements appearing in the promotional design and specific scenes of the video intro part and the product description video part of each video.

A Study on the Safety Measures for Typhoon Shelter in Jinhae Bay Based on AHP Assessment (AHP 기법 기반 진해만 태풍 피항지 내 안전대책에 관한 연구)

  • Kim, Ni-Eun;Lee, Myoung-Ki;Camliyurt, Gokhan;Park, Do-Hyeong;Kim, Dae-Won;Park, Young-Soo
    • Journal of the Korean Society of Marine Environment & Safety
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    • 제28권4호
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    • pp.507-514
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    • 2022
  • Jinhae Bay is used as a major typhoon shelter in the southeastern region of Korea. However, when a typhoon strikes, the Jinhae Bay is facing the possibility of marine accidents caused by dragging anchors and the increased number of ships. This paper suggested ways to safely and efficiently manage the port of Jinhae Bay when a typhoon strikes from Vessel traffic service operators in the sea, derived relative importance by conducting an Analytic Hierarchy Process assessment to ship operators, and suggested safety measures reflecting manager and user opinions. In order to select safety measures factors for the AHP survey, VTS operators analyzed the evaluation of measures when a typhoon strikes in Jinhae Bay. As a result of conducting a survey based on the selected safety measure factors, it was found that ship operators consider the safety of ships more than twice as important as efficient management, and comprehensively consider them in the order of management of evacuated ships, management of anchorage area, management of evacuation information, preparation regulations and guidelines, improvement of system equipment, education, publicity, and notification activities. Through the measures and relative importance identified in this paper, it is believed that Jinhae Bay can serve as the basis for safely and efficiently managing typhoon shelters.

On the New Prospect of Gangwon Border Area as a Peace Zone and its Sustainable Development (강원도 접경지역이 평화지역으로 가기위한 새로운 지평과 지속가능발전)

  • Kim, Jong-Hyun
    • The Journal of the Korea Contents Association
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    • 제22권6호
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    • pp.638-651
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    • 2022
  • Last year, a new perception of the right to peace on the Korean Peninsula was adopted: DMZ Yanggu Peace Declaration 2021. The Declaration reflects that there is a raising of necessity for a new perception and approach from the perspective of DMZ-related laws, sustainable ecological environment and security. Gangwon is making considerable efforts to make the border area in DMZ as an area of peace by continuously enhancing publicity on the establishment of the 'Peace Special Self-Governing Province'. This study suggests the necessity of a paradigm shift towards the significance of the interkorean border region that it should function as a passage between the South and the North rather than a dam. For, to be renewed as a sustainably developing region through newly constructed flow of communication, the wall of hostility must preliminarily fall dawn. Then a question arises about how Gangwon is, out of other border region, most eligible for the reconsideration of its significance as a border area. The answer relies on the newly established agenda and understandings towards the right to peace in the perspective of founding the policy for the Unification of the Korean Peninsula. Furthermore, the conservation of DMZ ecological environment through enlistment of UNESCO Biosphere Reserve should go hand in hand with the ultimate value of global agenda of the conservation and protection of the environment. The study insists that the peace zone is a prerequisite for the adaption of the era of future-oriented glocalization featured by the Fourth Industrial Revolution. Up to this date, the border area was an area of pain and agony. It is time for Gangwon to be reborn as an area of peace and coexistence. The aim of this study is to point a direction for Gangwon to become a sustainably developing region by illuminating the value of the Gangwon border area as a new area of peace.

A Study on Application of Archival Information Services Based on Metaverse (메타버스 기반 기록정보서비스 적용 방안 연구)

  • Kim, Hyunjin;Yim, Jinhee
    • The Korean Journal of Archival Studies
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    • 제74호
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    • pp.119-153
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    • 2022
  • Metaverse combines the real and virtual worlds to create a world where all experiences and activities in the real world are possible even in the virtual world without time and space constraints. Currently, metaverse technology is expanding and converging into the realms of society, economy, and culture. In particular, the MZ generation, the main user base, is engaged in various cultural activities such as games, contents, culture, exhibitions, and performances in the metaverse world. Archives, one of the cultural institutions, should provide a new type of service by fusion of Archival information services with metaverse technology so that the MZ generation can know the value and meaning of archives. This will arouse the interest of the MZ generation, which will naturally increase the awareness of the archives, increase visits and use, and will serve as an opportunity to expand the user base. Therefore, in this study, the concept, type, and characteristics of each service were examined, and the representative metaverse platform for each service was selected and a platform utilization plan suitable for Archival information services such as exhibition, experience, and publicity was proposed. In addition, by using 'Spatial', a blockchain-based social metaverse platform, to directly produce exhibition contents, we want to check the considerations suggested, the production process, and the advantages of the metaverse exhibition.

Hollywood in Print -Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures (활자와 이미지로 읽는 할리우드 -1920년대 조선극장의 영화관 프로그램과 미국 '특작'영화 경쟁)

  • Ahn, Sejung
    • Journal of Popular Narrative
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    • 제27권1호
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    • pp.53-98
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    • 2021
  • This paper examines the ways in which Hollywood feature films produced and widely circulated with the establishment of the studio system was consumed in the ethnically segregated Korean movie theaters in Kyǒngsǒng in the 1920s. Focusing on how those theaters appropriated what Hollywood represented, this paper has three objectives. First, from a historical and economic perspective, I will historicize the emergence of so-called prestige pictures and how movies became a branded product in that process. Second, I will also loot at how Chosǒn Theater, one of the earliest movie theaters in the Korean-resident area in Kyǒngsǒng who sought to be a prestigious movie palace actively exploited Hollywood brand, by foregrounding its Paramount connection, in particular. Lastly, through a close reading of weekly programmes and handbills, I will examine how these promotional print materials, as an intermediating medium, helped to supplement the audiences' viewing of Hollywood movies while creating loyal audiences.

The Effect of Greenspace on School Commuting Routes on Pedestrian Satisfaction and the Future Direction of Creation (학교통학로 녹지가 보행자의 만족도와 조성 방향에 미치는 영향)

  • Kim, Min Kyung
    • Journal of the Korean Institute of Landscape Architecture
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    • 제50권1호
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    • pp.20-32
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    • 2022
  • For this study, 313 pedestrians, including students, from two schools participated in the greening project of the school commuting roads in Seoul. These schools were compared to two without street greenspaces to analyze the effects of the green areas on pedestrian satisfaction and the future direction of creation. As a result of the greenspace satisfaction analysis of schools with greenspace, the items that had the greatest effect on overall satisfaction were 'Width of the sidewalk' (37%), 'Harmony with the surrounding landscape' (24.97%), 'The arrangement of trees, grass, and flowers' (18.30%) and 'Overall management' (10.44%). In other words, the item that satisfies most is securing the appropriate width of the sidewalk where the greenspace is located. It is necessary to re-considered creating greenspaces in existing sidewalk spaces and secure a sidewalk width for pedestrian convenience. As a result of the analysis on the direction of greenspace creation, the respondents who experienced greenspaces through the greenspaces on school commuting routes recognized natural features, such as grass and flowers as more important elements as well as noting that landscape and harmony are important. In addition, respondents interested focusing on functionality recognized the need for greenspaces and highly recognized the importance of arranging natural materials, such as trees, grasses, and flowers. This group also recognized the advantages of functionality and the effectiveness of green spaces. Therefore, it is necessary to expand awareness of the effectiveness of greenspaces through environmental education, publicity, and the provision of information boards. More effort will be needed to apply regional and school characteristics rather than uniform composition to the development of greenspaces.

A Study on the Priority Analysis of Performance Evaluation Indicators for Public Culture and Arts Institutions (공공문화예술기관에 대한 공공기관 및 문화예술 분야 성과평가지표의 우선순위 분석 연구)

  • Baik, Young-Ki;Yoon, Mi-Ra
    • Journal of Korea Entertainment Industry Association
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    • 제14권8호
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    • pp.25-33
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    • 2020
  • This study was based on the research contents of previous studies. and After operatively defining public culture and arts institutions in terms of combining the characteristics of public institutions and culture and arts, the necessity of analyzing the priority of performance evaluation indicators was raised in accordance with this. The results of priority analysis based on the AHP axiom are as follows. The priorities for the performance evaluation index of public culture and arts institutions were in the order of artistry, expertise, marketing, publicity, organizational management, exchange and cooperation, management efficiency, operating system, and convenience. Based on the analysis results, the following implications were presented. First, it is necessary to first pay attention to the items of artistry that appear as the highest priority and seek strategies. Second, it is necessary to put a variety of experts in the original plan so that the audience and the public can have a high interest in this. However, in order not to exceed the 10 items recommended by the AHP axiom, we had to intentionally limit the evaluation items. Therefore, it is necessary to analyze priorities by deriving various evaluation items in subsequent studies.

The Effects of Image and Awareness of Safe Restaurant Signs on Behavior Intention (안심식당 표지판에 대한 이미지와 인지도가 행동의도에 미치는 영향)

  • Kim, Yoon-Seo;Shin, Hyoung-Chul
    • Journal of Korea Entertainment Industry Association
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    • 제15권8호
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    • pp.33-44
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    • 2021
  • This study was intended to suggest the future direction of catering companies in line with the new normal in the era of COVID-19. The purpose of this study is to investigate the effect of image and awareness of signs for safe restaurant on behavioral intentions. As a result of testing the hypothesis, first, it was found that the image of the sign for the safe restaurant had a significant effect on the recognition. Second, the image of the safe restaurant sign has a significant effect on trust. Third, it was found that the awareness of the signs for the safe restaurant had a significant effect on trust. Fourth, trust had a significant effect on behavior intention. Fifth, it was found that the image and awareness of the sign in the safe restaurant did not have a statistically significant effect on the behavioral intention. Sixth, it was found that the image of the sign at the safe restaurant and the awareness of the sign at the safe restaurant completely mediate trust and have a significant effect on the behavioral intention. The results of this study show the need for publicity activities to raise awareness of the safe restaurant certification and the importance of giving trust to consumers.

Success Factors Analysis of Chinese Large Scenario Experience Drama:'You Jian Ping-yao' (중국 대형정경체험극 '우견평요'의 성공요인 분석)

  • Wang, Yilun;Jang, Hyewon
    • 지역과문화
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    • 제8권3호
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    • pp.27-48
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    • 2021
  • In recent years, China's tourism performing art in a series of new completion of the project, increase the box office of tourism performing arts industry, higher economic income, at the same time led to the formation of brand of tourism performing arts and has a good reputation, with the regional culture, has a certain role in promoting economic development, including Large scenario experience drama is one of the key projects. Large scenario experience drama is a new form of drama that simulates the space design of real environment and enables the audience to have active experience in visual, auditory, smell, taste, touch and other senses with strong interactivity.Large scenario experience drama are adapted from traditional Chinese culture, regional culture and long-passed stories, and combine high technology such as lighting, sound effects, special effects and 3D effects to make the audience's experience more real.As the first Large scenario experience drama in China, 'You Jian Ping-yao' reflects the profound culture of Shanxi with new forms of expression and creative means, in the form of scene experience and make the audience more intuitive feel the 'Shanxi emotion', 'Shanxi sentiment' and 'Shanxi Morality', carry forward the traditional culture at the same time, also passed the Shanxi ancient and great values, strengthened the drama of China's movie village, impetus the development of the tourism industry in Shanxi, drive the Shanxi region of jingjing, gradually formed a complete industrial chain. However, there are also limitations such as improper plot connection and improper tourist management, which can improve the performance effect through more audience interaction and guidance. Therefore, it can be seen that large-scale situational experience dramas play a great role in promoting the dissemination of traditional culture and values, the development of tourism industry, the formation of regional brand characteristics and economic development. Through these, it can be seen that large-scale situational experience plays have enlightenments such as innovative thinking content, gradually forming an industrial chain closed-loop, and broadening publicity channels for the development of live-action performances.