• 한국통신학회논문지
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• 제40권5호
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• pp.903-913
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• 2015

농림수산식품교육문화정보원에서는 2015년 1월부터 공공데이터 포털 서비스를 시작하였으며 포털 내에 구축된 빅데이터 기반 농식품 추천 시스템을 이용한 맞춤소비정보를 제공하고 있다. 추천시스템의 특징은 첫째, SNS오피니언마이닝, 소비자패널의 모든 구매내역 정보, 기후데이터, 도매가격 데이터와 같은 빅데이터의 성격을 가진 농식품분야의 다양한 데이터들을 이용하기 때문에 데이터 양의 관점에서 추천의 정확도를 높일 수 있다. 둘째, 추천시스템 구축 초기에는 사용자 정보 기반 추천이 어려운 한계를 극복할 수 있는 방법으로 식생활 라이프스타일과 메가트렌드 요인을 이용한 소비자 세분화방법을 사용한다. 이는 사용자 개인정보가 없는 상황에서도 다양한 식품 선호를 반영할 수 있도록 하여 추천실패율을 낯춘다. 셋째, 디리슐레-다항분포를 이용하는 추천 알고리즘을 적용하여 다양한 상황적 요인들의 선호가 반영된 농식품 추천이 가능하도록 하였다. 이 외에도 추천 농식품에 대한 SNS 맛집정보와 버즈량, 관련 식재료를 판매하는 주변 소매점 위치 및 가격정보 등 다양한 정보를 제공하여 농식품 분야 정보에 관심을 높일 수 있도록 시스템을 구현하였다.

• 마케팅과학연구
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• 제18권2호
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• pp.113-145
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• 2008

점점 치열해지는 유통업의 경쟁환경 속에서 유통업의 마케팅 효율성 제고를 위해 유통업 IMC 기획모델에 대한 연구와 이 모델의 전략적 활용에 대한 연구가 필요하다. 유통업 IMC 기획모델은 선행연구를 통해 IMC 목표수립, 상황분석(고객분석, 경쟁분석, 자사분석), 고객 데이터분석, 접촉관리, 예산수립, IMC 전략개발, IMC 믹스와 IMC 실행, 평가시스템, 피드백 단계로 구분하여 설정하였다. 유통업 IMC 기획모델의 전략적 활용을 위해서 연구모형을 설정하여 IMC 활동(광고, 판촉, DM, PR, 인적판매, 인터넷, 모바일, VMD, 구전)과 IMC 태도의 관계, IMC 태도와 브랜드 충성도의 관계, IMC 태도와 재구매 의도의 관계, 브랜드 충성도와 재구매 의도의 관계에 대한 가설 검증을 하였다. 가설 검증 결과 IMC 활동은 인터넷을 제외하고 IMC 태도에 유의한 영향을 미치고 그 유의 수준의 차이를 볼 때 IMC 믹스 전략 전개에 있어 체계적인 접근이 필요한 것을 알 수 있다. 또한 IMC 활동이 향후 유통기업의 마케팅 방향에 대한 주요한 변수임을 알 수 있다. 이는 브랜드 충성도와 재구매 의도 관계가 매우 유의한 결과로 나타난 점과 함께 고려해야 한다. 결론적으로 유통업의 IMC 수단들의 통합적이고 일관된 활동이 브랜드 충성도와 재구매 의도에 미치는 영향력이 매우 큰 것으로 나타났다.

• 대한물리치료과학회지
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• 제3권2호
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• pp.1021-1036
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• 1996

The purpose of this study are ( i ) to examine operating situation of physical therapy department and job satisfaction of physical therapists in health centers, (ii) to analyze utilization patterns and patient satisfaction of physical therapy services among health center visitors, and finally, (iii) to suggest policy implications in facilitating improvement on physical therapy services of health centers. The materials are collected from 105 physical therapists among nationwide health centers and 203 patients of 5 health centers in Pusan, Korea. The survey is conducted from February 13 to March 30, 1996 with a structured self - administered questionnaire. Major results of the study are as follows. First, the result of regression analysis between job satisfaction and affecting factors identify following variables as the significant determinants; self-development(+), job itself(+), and co-worker support (+). Second, the current operating situation of physical therapy department shows such problem as; i )shortage and unstable job security of physical therapists, ii )absence of rehabilitation specialist, iii )lack of understanding on physical therapy of co-workers, iv)shortage of physical therapy equipment and facility, v)burdensome task of physical therapists, and vi) inappropriate purchase process of equipment. Third, patient satisfaction for physical therapy services are revealed relatively high. And the result of regression analysis between patient satisfaction and affecting factors identify following variables as the significant determinants; credibility of physical therapist(+), satisfaction for waiting time(+), cleanliness(+). Fourth, the patients appeal about physical therapy services such problem as; i) shortage of physical therapists, physical therapy equipment, and facility, ii) inconvenient administrative procedure for utilization physical therapy services. Fifth and last, recommendations for the improvement of physical therapy services of health centers are as follows; i )recruiting more physical therapists, ii )regular employment of physical therapists instead of daily use employment, iii )re-arrangement of facility for patient's convenience, iv )establishing reasonable purchasing system of equipment for physical therapy, v) reforming administrative procedure for patient focused care.

• 한국지역사회생활과학회지
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• 제15권4호
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• pp.127-136
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• 2004

Local fairs are often part of the economic development strategy of rural areas. This study aims to find out marketing strategies for promoting the sales of regional specialty products through local festivals in rural Korea. The data were collected in late 2003 (from a sample of interviews and surveys from 351 visitors. The data were analyzed using the SPSS computer program. The results were as follows; First, the factors that visitors were considered in purchasing were quality (49.5％), commemorative value (36.9％), and reliability (33.0％). And the top reasons cited for not buying were lack of distinction (45.1％) and high prices (26.6％). The discount rates expected in markets was 16.8％. Second, 49.8％ of visitors has spent over 10,000 won and their purchase pattern has been for themselves and their family. Third, the public organizations for certi(ication for visitors were the National Agricultural Cooperative Fedration (37.9％) and the Ministry of Agriculture and Forestry (MAF) (22.5％). In conclusion, it was important for local stakeholders to provide more locally-manufactured, seasonal and traditional food, and to plan more locally characteristic events for their fairs. Further recommendations have included having a guide showing pricing and quality standards for products bought at rural fairs, developing product ideas for inducing impulse purchases, active promotion and marketing at event sites, and setting a standard system of warranties on products under the certification of the local authorities and with the financial support of the MAF Such recommendations were aimed at increasing the sale of traditional and regional specialty products at local festivals.

• 한국문헌정보학회지
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• 제27권
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• pp.99-124
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• 1994

This study examines the establishment of Sea-po (서포) in the opening period of Korea at the end of the 19th century. The role they played, the particular situations and their geographical characteristics are researched, The earliest sea-po was Koh-je-hong sea-po, which was established in Tae­kwang-kyo at the end of 1880s. Around 1905, a specialised book distribution system was set up with establishement of Chu-han-yung book store, Kim-sang-man book store, Jesuit book store, Tae-dong su-si, Kae-myung sea-kwan, Tong-wha seo-kwan. The owners of the seo-pos were pioneers in introducing modern culture with nationalistic consciousness, although they were primarily businessmen and their social origins varied. The primary role of seo-pos was selling a variety of books but some combined printing and publication of books as well. It seems that publication business took roots around 1908, though it is difficult to know the accurate dates of first attempts. Some sea-pas offered book rental services for poor people who could not easily afford to purchase books. A certain amount of deposit had to be paid to benefit from the services. Jesuit Bookstore in Pyungyang had a library facility with a large stock or books in the same building open to public for free. These sea-pas started mainly in Seoul and Pyungyang, which were traditional centers for economic and cultural affairs. Early introduction of foreign cultures and commercial developments in these areas contributed to the establishment of sea-pos. The sea-po which took charge of book distribution in the provinces was set up around 1906. One of the important findings of this study is that the geographical distribution of sea-po shows the following three characteristics. First is that the area such as Seoul, Taegu and Chunju were the traditional centers of publishing culture from which Pang­gak-bon(방각본) emerged. Second characteristic is Pyungyang and the surrounding Pyungbuk province, and harbors like Inchon and Pusan, which had the benefits of early spread of modem cultures. Third characteristic is Kaesung and the surrounding Hwanghae province which bridged Pyungyang and Seoul. The reception of foreign cultures stimulated the commercial spirits traditionally attributed to Kaesung to establish sea-pas most actively.

• 한국융합학회논문지
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• 제8권3호
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• pp.215-223
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• 2017

본 연구는 중고차 시장에 있어서 온라인 및 오프라인 거래시 고객의 선호도 차이를 확인해 보는 것을 목적으로 하였다. 이를 위해 컨조인트 기법을 이용하여 중고차 거래시 중요한 영향을 미치는 속성에 대한 조사를 실행하였다. 컨조인트 분석은 개별 제품이나 서비스를 구성하는 여러 속성 중 가치있는 것을 판별하는 데에 적합한 기법이다. 연구결과 오프라인 시장에서의 중고차 거래시에는 제조사, 차종, 가격, 연식, 주행거리의 순으로 중요도가 높았으며, 온라인 시장에서는 제조사, 신뢰, 가격, 웹사이트 구성, 사고 여부의 순으로 중요도가 높게 나타나는 것을 확인하였다. 따라서 중고차 거래시 구매경로에 따라 고객의 선호 속성이 다르게 나타나는 점과 각 구매경로별로 중요한 속성에 대한 관심과 주의가 필요하다는 것을 알 수 있었다. 중고차 시장이 신차 시장 못지 않게 중요한 시장으로 성장하고 있는 현실을 감안할 때 향후 중고차 시장에 대한 이해를 통해 사업구상이나 정책 개발 등으로 이어질 필요가 있을 것이다.

• 디지털융복합연구
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• 제9권3호
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• pp.213-223
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• 2011

오늘날 공공부문의 정보시스템 조직은 정보자원관리의 중요성을 인식하고 정보자원의 관리를 강화하고 있다. 이들 정보자원관리의 핵심대상 중 하나가 서버 성능관리로 서버구매, 운영, 유지보수 등 전 생명주기 동안 중요하게 관리되어야 한다. 한편, 공공부문의 서버도입이나 구매 시 최소코어수 지정은 도입서버 성능 뿐만 아니라 도입과 운영비용에 매우 큰 영향을 미치게 되므로 다양한 요소를 고려하여 최적의 개수를 지정하는 것이 필요하다. 본 연구는 이러한 도입서버의 최소 코어수 지정에 대한 연구로써 정부통합전산센터의 장비도입 사례를 통해서 공공부문 정보화사업에서의 도입장비 관련 주요이슈와 문제점을 분석하였다. 또한 이에 대한 해결방안으로 비용, 환경 그리고 기술 등 3가지 관점에서 최소 코어수 지정을 위한 고려요소와 적용방안을 제시하였다.

• 문화기술의 융합
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• 제6권4호
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• pp.219-224
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• 2020

Maecenas를 비롯한 다양한 초기 블록체인 기반 예술품 거래 플랫폼이 상업적으로 실패힌 주요한 원인 중 하나는 예술품을 지분화한 소유자가 소유권을 온전히 회복하기 위한 방법이 명확하지 않은 것이다. 본 논문에서는 블록체인 시스템 상에서 예술품을 지분화한 소유자가 지분을 회수하여 소유권을 온전히 회복하기 위한 절차를 제안했다. 제안한 절차를 활용하면 소유자와 투자자 사이에서 균형 가격을 찾은 후, 지분 공개 매수를 통해 소유권 회복이 가능하다. 균형 가격은 소유자가 비합리적으로 낮은 가격을 제안하는 것에 대해 불이익을 부여하고, 합리적인 가격을 결정하는 것에 대해 보상을 지급함으로써 유도될 수 있다. 제안한 소유권 회복 절차는 블록체인 기반 예술품 거래 플랫폼뿐만 아니라 다른 응용 분야의 블록체인 기반 거래 플랫폼에서도 활용될 수 있을 것으로 기대된다.

• 한국환경복원기술학회지
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• 제17권1호
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• pp.203-213
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• 2014

In Korea, a cooperation charge on conservation of ecosystem is imposed to prevent indiscriminate development. The total amount of this charge is determined by multiplying the size of the destroyed area by a value per unit area and the area index within 5 billion won. Since 2001, the charge per unit area has been determined to be $250won/m^2$. In this study, we estimated the unit value of ecosystem services per year using benefit transfer method, with a focus on forest resources. According to our results, forest resources have a value of about $3,500won/m^2$ per year. When the non-use value is subtracted, that figure becomes approximately $1,300won/m^2$. If this value incorporates the unit value of the cooperation charge on conservation of ecosystem, it will increase. To comply with the original intent of the cooperation charge on conservation of ecosystem, the fund must be used to improve ecosystem services, including the restoration of a destroyed area or the purchase of new land.

• 한국도서관정보학회지
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• 제26권
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• pp.93-130
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• 1997

The objective of this study is to catch hold of the problem occurring in the process in which librarians have obtained government publications and to show the method that can construct the rational distribution system of government publications. For this study, total 56 librarians who work for 44 institutes sponsored by central government and 12 institutes sponsored by local government were chosen as the objects of research and questionnaire survey to know how to obtain government publications. How to construct the rational distribution system of government publications is as follows. (1) The exclusive organization to manage overall service for government publications should be established newly or previous similar organization should be reorganized. (2) As reinforcing the law concerning deposit copy, government publications should be distributed obligatorily to all of the depository agency, and the depository library system of government publications should be introduced and managed newly. Especially the management of deposit copy and the depository library system of government publications should be undertaken by the exclusive agency of government publications. (3) Free-government publications should be converted to pay-government publications as much as possible so that everyone can purchase government publications easily. And free-government publications which are difficult to convert to pay-government publications should be distributed according to rational standard by the exclusive agency of government publications. (4) Pay-government publications should be sold by private distribution organization under exclusive agency of government publications. Also printing, editing and pricing of pay-government publications should be done by private distribution organization to compete with general books. (5) In order to promote the sales of pay-government publications, the sales centers of government publications must be established even in city and county. Also special government publications which have much demand should be sold even in general book stores. Especially the management of the sales centers should be undertaken by private distribution organization. (6) It is necessary to abolish or improve unreasonable regulations or system related to government publications and to make legislative, institutional devices for government publications. (7) The public relations for government publications should be enforced much through TV or radio etc. , and the various bibliographic tools of government publications should be developed and disseminated for the sake of much utilization of government publications. (8) By using new technology like CD-ROMs or communication networks, electronic production and distribution of government publications should be push ahead positively. And electronic information distribution center to su n.0, pport it should be established by government agency.