• Title/Summary/Keyword: Public image

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Policy Direction for Promoting the Satellite Data Use in Public Sector

  • Kim, Young-Pyo;Sakong, Hosang;Park, Sung-Mi
    • Proceedings of the KSRS Conference
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    • 1999.11a
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    • pp.355-362
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    • 1999
  • With the ready access to the high resolution satellite image data, users of and areas covered by satellite image data are constantly on the rise world-wide. Korea will also be able to take full advantage of the satellite data once the KOMPSAT is successfully launched. Harmonizing satellite data production and application technology and users' needs, along with the guiding policy is essential for promoting satellite data use. Up to now, the Korean government has mainly concentrated on developing production technology for the satellite units. However, the imminent task of independent satellite data production demands a promotion policy for satellite data use. In this context, the policy is defined as an important medium for identifying the role and status of satellite image information at the national level and also Preparing the legal as well as systematic foundation for producing, building, distributing, and packaging satellite data. For example, in the countries with the advanced satellite technology, such as the United States, the United Kingdom, and Australia, digital ortho image and digital elevation model (DEM) are mandatorily included in the National Geographic Framework Data through policy measures. In addition, in order for the efficient provision of the satellite data, separate organization or agency is being in operation for the exclusive production and distribution of the satellite data. The present paper aims to examine the role and status of the satellite data as well as their current status and problems in Korea in reference to the National Spatial Data Infrastructure, and finally to provide the policy directions to promote the satellite data use in public sector on the basis of the preceding analyses.

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A Study on Digital Watermarking of MPEG Coded Video Using Wavelet Transform (웨이블릿 변환를 이용한 MPEG 디지털동영상 워터마킹에 관한 연구)

  • Lee, Hak-Chan;Jo, Cheol-Hun;Song, Jung-Won
    • The KIPS Transactions:PartB
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    • v.8B no.5
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    • pp.579-586
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    • 2001
  • Digital watermarking is to embed imperceptible mark into image, video, audio, and text data to prevent the illegal copy of multimedia data. arbitrary modification, and also illegal sales of the copies without agreement of copyright ownership. In this paper, we study for the embedding and extraction of watermark key using wavelet in the luminance signal in order to implement the system to protect the copyright for image MPEG. First, the original image is analyzed into frequency domain by discrete wavelet transform. The RSA(Rivest, Shamir, Aldeman) public key of the coded target is RUN parameter of VLD(variable length coding). Because the high relationship among the adjacent RUN parameters effect the whole image, it prevents non-authorizer not to possess private key from behaving illegally. The Results show that the proposed method provides better moving picture and the distortion more key of insert than direct coded method on low-frequency domain based DCT.

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Consumer perceptions on sustainable practices implemented in foodservice organizations in Korea

  • Ju, Seyoung;Chang, Hyeja
    • Nutrition Research and Practice
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    • v.10 no.1
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    • pp.108-114
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    • 2016
  • BACKGROUND/OBJECTIVES: Sustainable practices in foodservice organizations including commercial and noncommercial ones are critical to ensure the protection of the environment for the future. With the rapid growth of the foodservice industry, wiser usage of input sources such as food, utilities, and single use packaging should be reconsidered for future generations. Therefore, this study aims to investigate the customer's perceptions on sustainable practices and to identify the relationship among sustainable practices, social contribution and purchase intention. SUBJECTS/METHODS: The study was conducted using content analyses by reviewing articles on sustainable food service practices published domestically and abroad. Thereafter, data were collected with a face-to-face survey using a questionnaire and analyzed with factor analyses and multiple regressions. RESULTS: Sustainable practices classified with factor analysis consisted of 6 dimensions of green food material procurement, sustainable food preparation, green packaging, preservation of energy, waste management, and public relations on green activity, with a total of 25 green activities in foodservice operations. Consumers were not very familiar with the green activities implemented in the foodservice unit, with the lowest awareness of "green food material procurement (2.46 out of 5 points)", and the highest awareness of "green packaging (3.74)" and "waste management (3.28). The factors influencing the perception of social contribution by foodservice organizations among 6 sustainable practice dimensions were found to be public relations on green activity (${\beta}=0.154$), waste management (${\beta}=0.204$) and sustainable food preparation (${\beta}=0.183$). Green packaging (${\beta}=0.107$) and the social contribution of the foodservice organization (${\beta}=0.761$) had strong relationships with the image of the organization. The purchase intentions of customers was affected only by the foodservice image (${\beta}=0.775$). CONCLUSIONS: The results of this study suggest that sustainable practices by foodservice organization present a good image to customers and increase the awareness of valuable contributions that benefit the customer as well as the community.

Building-up and Feasibility Study of Image Dataset of Field Construction Equipments for AI Training (인공지능 학습용 토공 건설장비 영상 데이터셋 구축 및 타당성 검토)

  • Na, Jong Ho;Shin, Hyu Soun;Lee, Jae Kang;Yun, Il Dong
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.43 no.1
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    • pp.99-107
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    • 2023
  • Recently, the rate of death and safety accidents at construction sites is the highest among all kinds of industries. In order to apply artificial intelligence technology to construction sites, it is essential to secure a dataset which can be used as a basic training data. In this paper, a number of image data were collected through actual construction site, for which major construction equipment objects mainly operated in civil engineering sites were defined. The optimal training dataset construction was completed by annotation process of about 90,000 image dataset. Reliability of the dataset was verified with the mAP of over 90 % in use of YOLO, a representative model in the field of object detection. The construction equipment training dataset built in this study has been released which is currently available on the public data portal of the Ministry of Public Administration and Security. This dataset is expected to be freely used for any application of object detection technology on construction sites especially in the field of construction safety in the future.

Image Classification Approach for Improving CBIR System Performance (콘텐트 기반의 이미지검색을 위한 분류기 접근방법)

  • Han, Woo-Jin;Sohn, Kyung-Ah
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.41 no.7
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    • pp.816-822
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    • 2016
  • Content-Based image retrieval is a method to search by image features such as local color, texture, and other image content information, which is different from conventional tag or labeled text-based searching. In real life data, the number of images having tags or labels is relatively small, so it is hard to search the relevant images with text-based approach. Existing image search method only based on image feature similarity has limited performance and does not ensure that the results are what the user expected. In this study, we propose and validate a machine learning based approach to improve the performance of the image search engine. We note that when users search relevant images with a query image, they would expect the retrieved images belong to the same category as that of the query. Image classification method is combined with the traditional image feature similarity method. The proposed method is extensively validated on a public PASCAL VOC dataset consisting of 11,530 images from 20 categories.

Study on the Lolita Complex of Korea Girl Group's School look image Fashion (국내 걸그룹 교복이미지 패션에 나타난 롤리타 콤플렉스(Lolita Complex))

  • Shin, Param;Lee, Hyojin
    • Fashion & Textile Research Journal
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    • v.19 no.4
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    • pp.365-372
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    • 2017
  • This study systematically identified the influence of the school look fashion image on public culture, which is used for increasingly sexualized marketing appeal by domestic Girl Groups. We examined and analyzed the school look fashion image of Girl Groups, focusing on the Lolita complex which is particularly influential in the sexual appeal of domestic popular fashion. The method of this study is based on a literature review from the years 2007 to 2016, when the female girl groups began to receive attention. The music videos of the female girl groups in the top 100 charts of 'Melon' from 2006 to 2-16, which provides the largest mobile music service in Korea, were watched and analyzed as primary data. As a result, it was found that the 'school fashion look image' of adolescence which was used as costumes for Girl Groups, plays a role in commercializing the image of a 'girl', and the types and characteristics of school look fashion image are drawn in two ways. First, it is the image of a seductive Lolita complex. This is the case where young girls wear school look fashion image to emphasize their sexual maturity. Second, it is the case that is using the school look fashion image in order to perform with the 'young girl' concept, as an image of the enchanting Lolita complex; in addition, the erotic body image is more explicitly exposed through choreography and nakedness.

City design identity with application of the region's emotional image factors (감성적 지역 이미지요소를 적용한 도시디자인 아이덴티티)

  • Heo, Seong-Cheol;Hong, Seong-Soo;Kim, Eok
    • Science of Emotion and Sensibility
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    • v.12 no.3
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    • pp.307-316
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    • 2009
  • The basic objective of this study is to suggest the city image ideas and methods of application based on the analysis of the regional characteristics and image factors in making proposal for integrated design for public facilities. Through understanding and analyzing natural, environmental, industrial characteristics, the city was subdivided into urban, marine, inland, and industrial complex areas. Also, local residents' attitude survey and the city's cultural iconic image survey analysis was performed simultaneously, and the survey results were used to establish the strategy for Pohang's city design identity and were applied in public facility design development process. Developing from the identity motive, "texture", the images of "iron", "marine", "science" were selected as core image of identity and were applied as design factors. Four unique colors were selected for each areas based on scenery color analysis. For facilities that needed to be installed separately in all four areas, "application of color and material consistency" and "application of shape consistency and partial color diversity consistency" were suggested to integrate the image of the city as a whole through establishing distinctive image for each area.

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A Study on the Investigation of Overseas Case in Street Furnitures of Public Design (공공디자인의 가로시설물에 대한 해외 사례의 조사 연구)

  • Cho, Won-Seok;Kim, Heung-Gee
    • Journal of the Korean Institute of Rural Architecture
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    • v.11 no.3
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    • pp.11-18
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    • 2009
  • The purpose of this paper is to find out the investigation of overseas case in Street Furnitures of Public Design. Thus this research regions select among the waterfront cities; Tokyo/Yokohama(Japan), Nies/Cannes(France), Shanghai(China), Vancouver(Canada), in addition to the city of art and romance; Paris. Above all, it is necessary to study concept of public design and definition of street furnitures. The survey data collected from forenamed cities and the items of street furnitures are various installments such as kiosk, bench, bollard, litter-bin, sign board, toilet, bus/taxi station, fence, shelter, lighting column, fountain, telephone-booth, clock-tower, automaton, bicycle stand, playing object etc. In this study street spaces are analysed that is related to regional surroundings and pedestrian's culture. Consequently, design trend of street furniture in foreign case analysis are going into thoroughly modern image as well as checking of form, color, material and maintenance system. According to the above findings, this paper will provide basic data for establishing of the street furniture and improving of public design to the regional citizen, local government officials and regional experts.

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The Study on Marketing Public Relations Strategy Application in College (대학 홍보에서 마케팅 PR 활용에 관한 연구 -마케팅 PR전략의 실천방안을 중심으로-)

  • Choi, Seok-Hyun;Kim, Woo-Hee
    • Management & Information Systems Review
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    • v.21
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    • pp.29-47
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    • 2007
  • The purpose of this study is to analyze the case on the strategic MPR that has rapidly growing for years. And the Brand, which was at first used to be distinguished from many other products or services, is going through its gradually expanded definition, not merely for the highlight of the distinctions. This study was performed to review the literature on concept and meaning of Marketing Public Relations(MPR) which was used for IMC planning and to identify formation, development, and functional characteristics of MPR. MPR is a series of public communication act in order to gain credibility on their products and services with consumers and prospects from consumer-oriented viewpoint. The subject of the study are Colleges or Universities who try hard to work their various and strategic PR communication. The results of this research indicates that maximization of the integrated effect between marketing and public relations shall be achieved in planning MPR strategy. The meaning of this study is to verify the significance and need of the Colleges or Universities' specialized characteristics in strategic MPR activities. It is expected that this research will provide meaningful suggestions to PR and marketing practitioners.

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Process Evaluation and Influencing Factors of Building up a Network System between a National University Hospital and a Public Community Hospital in a Korean Provincial Area (한 광역자치도에서 국립대병원과 지방의료원간 협력체계 구축 사례의 성립 요인 및 과정평가)

  • Lee, Weon-Young
    • The Korean Journal of Health Service Management
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    • v.6 no.4
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    • pp.219-229
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    • 2012
  • This study aimed to explore influencing factors on the establishment of the network system between public hospitals and to make a process evaluation of it. we analyzed the case of a strategic alliance contracted by a National University Hospital(NUH) and a Community Hospital(CH). Main points of the project were regular dispatch of clinical specialists in the NUH such as gastroenterologist and running teleradiology program. The NUH considered the improvement of it's image as a public hospital as a successful element of the network program. The provincial office which have to manage the CH satisfied with these program in terms of helping CH in need of clinical specialists. Staffs in the CH pointed out the problem of discontinuity for patients who visited the CH. Three institutes argued that continuous support of central government in the relevant institution and budget could play the most important role in the advance of the network system between public hospitals.