Browse > Article
http://dx.doi.org/10.5805/SFTI.2017.19.4.365

Study on the Lolita Complex of Korea Girl Group's School look image Fashion  

Shin, Param (Dept. of Human Ecology, Chonbuk National University)
Lee, Hyojin (Dept. of Fashion Design, Chonbuk National University)
Publication Information
Fashion & Textile Research Journal / v.19, no.4, 2017 , pp. 365-372 More about this Journal
Abstract
This study systematically identified the influence of the school look fashion image on public culture, which is used for increasingly sexualized marketing appeal by domestic Girl Groups. We examined and analyzed the school look fashion image of Girl Groups, focusing on the Lolita complex which is particularly influential in the sexual appeal of domestic popular fashion. The method of this study is based on a literature review from the years 2007 to 2016, when the female girl groups began to receive attention. The music videos of the female girl groups in the top 100 charts of 'Melon' from 2006 to 2-16, which provides the largest mobile music service in Korea, were watched and analyzed as primary data. As a result, it was found that the 'school fashion look image' of adolescence which was used as costumes for Girl Groups, plays a role in commercializing the image of a 'girl', and the types and characteristics of school look fashion image are drawn in two ways. First, it is the image of a seductive Lolita complex. This is the case where young girls wear school look fashion image to emphasize their sexual maturity. Second, it is the case that is using the school look fashion image in order to perform with the 'young girl' concept, as an image of the enchanting Lolita complex; in addition, the erotic body image is more explicitly exposed through choreography and nakedness.
Keywords
school look image fashion; Lolita complex; K-pop girl group fashion; K-pop girl group;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 'Pink Fairy dol' A-Pink faces of 7 people face first. (2011, March 18). Sports Chosun. Retrieved April 24, 2017, from http://sports.chosun.com/news/ntype.htm?id=201103180000000000011242&servicedate=20110318
2 S.E.S 2nd album. (n.d.). Naver music. Retrieved April 24, 2017, from http://music.naver.com/album/index.nhn?albumId=1845
3 Islam, S. M. (2015). Pedophilia: a psychiatric disorder or a perverse sexual orientation? A critical study of Vladimir Nobokov's Lolita. Global Journal of Human-Social Science Research. Retrieved from https://socialscienceresearch.org/index.php/GJHSS/article/view/1499. doi:10.17406/GJHSS   DOI
4 SISTAR - Shake it. (n.d.). Youtube. Retrieved April 24, 2017, from https://www.youtube.com/watch?v=x9-TIy7WPQI
5 'The 'Lolita' section is… One department store bookshop controversy'. (2016, February 23). Herald Business. Retrieved March 4, 2017, from http://news.heraldcorp.com/view.php?ud=20160223000397&md=20160226004310_BL
6 Uniform image fashion of Girl's day. Youtube. Retrieved April 24, 2017, from https://www.youtube.com/watch?v=EEEIN-mtN6c
7 Winge, T. (2008). Undressing and dressing Loli: A search for the Identity of the Japanese Lolita. Mechademia, 3, 47-63.   DOI
8 Wonder Girls - Tell me. (n.d.). Youtube. Retrieved April 24, 2017, from https://www.youtube.com/watch?v=3vVHy0XoIN4
9 Yano, C. R. (2009). Wink on pink: Interpreting Japanese cute as it grabs the global headlines. The Journal of Asian Studies, 68(3), 681-688.   DOI
10 Yoon, J. W. (2008). Cultural criticism: Wonder girl's and the Lolita syndrome. In/Outside: English Studies in Korea, 24, 203-218.
11 Cha, U. J. (2009). 걸그룹 전성기[Girl group prime]. 문화과학, 59, 270-283.
12 Standard Korean language dictionary exhibition. (1999). Seoul: Doosan Dong-A.
13 After School - Ah. (n.d.). Youtube. Retrieved April 24, 2017, from https://www.youtube.com/watch?v=nA9R3zJD4vs
14 A turbulent choreography of GFRIEND. (n.d.). Youtube. Retrieved April 24, 2017, from https://www.youtube.com/watch?v=IxnD5AViu6k
15 Apink - Mr.chu. (n.d.). Youtube. Retrieved April 24, 2017, from https://www.youtube.com/watch?v=K5H-GvnNz2Y
16 Babyvox 3nd album. (n.d.). Naver music. Retrieved April 24, 2017, from http://music.naver.com/album/index.nhn?albumId=1983
17 Choi, Y. J. (2011). A study of the beautiful girls' fashion styles in the japan animations. Family and Environment Research, 49(3), 67-77.
18 Chung, E. S., Suh, D. A., & Lee, Y. W. (2007). A study on design of girls' school uniform since 1996. Journal of the Korean Society of Costume, 57(6), 17-31.
19 Choi, S. H. (2016, January 7). [The color of the newest and different sex] The syndrome 'Lolita'. Sports Seoul. Retrieved March 4, 2017, from http://www.sportsseoul.com/news/read/341512
20 Chung, S. H., & Yoo, Y. S. (2013). A study of image making features on fashion styles of k-pop girl groups. Journal of the Korean Society of Costume, 63(2), 98-109. doi:10.7233/jksc.2013.63.2.098   DOI
21 Darling, M. (2001). Plumbing the depths of superflatness. Art Journal, 60(3), 77-89.
22 Diva 1nd album. (n.d.). Naver music. Retrieved April 24, 2017, from http://music.naver.com/album/index.nhn?albumId=2445
23 Fin.K.L 4nd album. (n.d.). Naver music. Retrieved April 24, 2017, from http://music.naver.com/album/index.nhn?albumId=2819
24 GFRIEND - Me gustas tu. (n.d.). Youtube. Retrieved April 24, 2017, from https://www.youtube.com/watch?v=m-CKVr6Z1Tw
25 Girl's Day - Banjjagbanjjag. (n.d.). Retrieved August 21, 2017. from https://www.youtube.com/watch?v=EEEIN-mtN6c
26 Hinton, P. R. (2014). The cultural context and the interpretation of Japanese "Lolita complex" style anime. Intercultural Communication Studies, 23(2), 54-68.
27 Kim, Y. C., & Oh, H. J. (2011). Studying 'Idol Stardom' and 'Idol Genre' a case study of KBS drama . Korean Broadcasting, 25(6), 125-161.
28 Hwang, C. M. (2016). 생방송 톡!톡! 보니하니를 둘러싼 기이한 징후["Live talk! talk! bizarre signs surrounding bonnie honey]. 창비어린이, 14(1), 193-203.
29 Kim S. J., & Kim, S. A. (2015). The ethos of collective moralism : The Korean cultural identity of K-Pop. Media & Society, 23(3), 5-52.
30 Kim, S. A. (2010). The construction of cultural consumption way: The discourse of uncle fans with the girl-idol group. Media, Gender & Culture, 15, 79-119.
31 Kim, Y. H. (2003). A study on the symbolic representation methods and criteria for uniform design. Unpublished doctoral dissertation, Kookmin University, Seoul.
32 Kim, J. W. (2009). Study on juvenile school uniforms on a perspective of fashion. Unpublished master's thesis, Korea University, Seoul.
33 Kim, J. W. (2011). "Hey, Look at me now, mister": An examination of visualization and sexualization of K-pop girl groups in the 2000s. Korean Journal of Popular Music, 8, 46-78.
34 Kim, H. J., & Lee, S. R. (2009). A study on the costume and the inner symbolic meaning expressed in the stanley kubrick's film . Fashion Business, 13(1), 152-166.
35 Lee, S. A. (2011). Consumption mode of body image as sign value in mass-culture: Focused on idol groups in Korea. Culture & Society, 11, 193-234.
36 Kinsella, S. (2006). Minstrelized girls: male performers of Japan's Lolita complex. Japan Forum, 18(1), 65-87. doi:10.1080/09555800500498319   DOI
37 Ko, Y. J., & Kim, M. J. (2009). A study on Lolita looks revealed in modern mass media. Journal of the Korean Society of Clothing and Textiles, 33(5), 691-700.   DOI
38 Lee, H. J., & Cho, J. H. (2012). Research on the middle & high school students' satisfaction and fitness of sizing system for summer school uniform. Fashion & Textile Research Journal, 14(6), 1001-1009. doi:10.5805/KSCI.2012.14.6.1001   DOI
39 Kim, S. K. (2010). Characteristics of the female idol groups' costumes. Design Forum, 33, 329-342.
40 Lee, S. A. (2014). Polarized gender display and complexion of sexualized body image in the performances of Korean idol-groups. Journal of Korean Women's Studies, 30(4), 233-268.
41 Mungang, H. J. (2010). 우상의 황혼 : 한국사회에서 아이돌은 어떻게 소비되는가?[Twilight of the idols : Fragments on the reality and unreality of teen idols in Korea]. Citizen and World, 17, 281-296.
42 Lee, S. M., Shin, J. G., & Lee, S. W. (2014). Factors affecting idol worship and idol worship's mediation effect to purchase the merchandises advertised by idol - Focusing on women in their teens and twenties. Journal of the Korea Contents Association, 14(6), 328-338. doi:10.5392/JKCA.2014.14.06.328   DOI
43 McLelland, M. (2005). The World of Yaoi: The internet, censorship and the global 'Boys 'Love' fandom. Australian Feminist Law Journal, 23(1), 61-77.   DOI