• 제목/요약/키워드: Public benefits

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Brand Public Benefits and Consumer Engagement

  • CHOI, Nak-Hwan;WANG, Jing;CHEN, Chang
    • The Journal of Asian Finance, Economics and Business
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    • 제6권2호
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    • pp.147-160
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    • 2019
  • Compared with the research on consumer engagement in brand community, the research on consumer engagement in brand public has been relatively less. This research aimed at exploring how brand public characteristics such as information variety, various communications and no limitation in expressing self affect the brand public engagement. 274 questionnaires answered by Chinese consumers are used to conduct analysis. Principal component analysis is used to test the reliability and validity of each construct, and structural equation model is used to test hypotheses. The study finds the positive effects of information variety on information benefits, those of various communications on social benefits, and also positive roles of no limitation in expressing self to brand-related self-expression motivation. And each of the information benefits, social benefits and brand-related self-expression motivation is proved to positively affect brand public engagement. The study implies that marketers should give attention to characteristics of brand public, and provide the ways by which members of brand public engage the brand. Additionally, marketers should pay more attention to both direct and indirect engagement activities of consumers toward brand public in social media to better understand their target consumers.

델파이기법을 통한 농촌의 공익적 기능 평가 (The Evaluation of Agricultural Functions for Public Benefits by Delphi Method)

  • 김은자;이한기;윤여창
    • 농촌계획
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    • 제7권2호
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    • pp.55-64
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    • 2001
  • The objectives of this study were 1) to evaluate the environmental and social cultural public benefits but a food supply, 2) to revalue the importance of rural and rural living, This study was carried out through review of literature, a delphi technique, a case study. It was mainly used the delphi technique by expert group. Major findings were as follows ; 1. The public benefits in rural were classified into three categories:(1) social culture (2) natural environment (3) economic & etc. 2. To evaluate the values for public benefits, questionaries were developed by expert group, and the total number of items were 30. 3. There were picked out 12 items on social culture, 10 items on natural environment, and 8 items on economic & etc of public benefits in rural. 4. In the public benefits, a food supply was highest in total 30 items, and water resources contain, emotional-psychological rest, place of environment education, beautiful view, etc were followed in order.

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권역심뇌혈관질환센터의 공익성 측정도구 개발 (Development and Validation of the Measurement Tool of Public Benefits in Regional Cardiocerebrovascular Center)

  • 이건세;신은영;정효선;이정현;김희숙;임영실;김영택Kun
    • 보건행정학회지
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    • 제23권4호
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    • pp.434-444
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    • 2013
  • Background: Regional Cardiocerebrovascular Centers (RCC) were established for the prevention and treatment of cardiocerebrovascular disease and funded by the Ministry of Health and Welfare. The purpose of this study was to develop and validate the measurement tool of public benefits in RCC. Methods: Through the intensive literature review, experts surveys and their repetitive feedback, we selected the 46 items about the public benefits in RCC. Development of measurement tool involved content validity test using Content Validity Index (CVI), construct validity test through factor analysis and reliability test. Results: Thirty-five items were selected by content validity test, which CVI was 0.08 or higher. Through the construct validity test, 32 items in 7 factors were derived. And Cronbach's alpha was 0.951. Finally, public benefits measurement tool is composed of 32 items in 7 factors which are comprehensiveness of health care services, market complement, emergency care, cost, governance, quality improvement, and government control. Conclusion: Though we developed the measurement tool of public benefits in RCC, it would be utilized to measure the public benefits of various health agencies.

공공도서관 이용자의 혜택 측정에 관한 연구 (A Study on Measuring the Benefits of Public Libraries)

  • 표순희
    • 한국문헌정보학회지
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    • 제48권2호
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    • pp.307-329
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    • 2014
  • 본 연구의 목적은 이용자가 공공도서관을 통해 받는 혜택이 무엇이며 얼마나 누리고 있는가를 설명하기 위함이다. 주로 국외 문헌을 통해 밝혀진 공공도서관의 혜택을 국내 도서관 이용자의 시각에서 재조명하고 해석하며 혜택의 수혜 정도를 도서관 이용자 측면에서 살펴보았다. 이를 위해 S도서관 이용자를 대상으로 도서관 이용으로 인해 얻는 혜택과 그 수준을 측정하였다. 개방형 질문지를 통해 자유롭게 기술된 이용자의 응답을 키워드로 추출하여 혜택의 유형과 내용을 파악하였고 향유지표를 기반으로 한 13개 혜택 항목을 통해 혜택의 수준을 파악하였다. S도서관 이용자들은 도서관 이용으로 독서, 경제적 이익, 개인적인 충족, 위안, 평안, 만족감 순으로 혜택을 인식하였다. 향유결과지표를 통해 본 이용자의 혜택 수준은 더 많은 독서(4.31)와 경제적 이익(4.14)이 가장 높은 것으로 나타났다. 이러한 혜택은 성별과 학력별로는 차이를 보이지 않았고 연령대와 직업별로는 혜택의 수준이 다양하게 나타났다. 가족간의 유대, 아이의 독서, 문화를 즐김, 업무능력의 향상과 같은 혜택이 연령대별로 차이가 나타났고 경제적 이득에 대한 혜택은 주부와 취업준비생과 같은 비경제활동 인구가 가장 많이 받고 있는 것으로 나타났다.

공공병원으로 이직한 경력간호사의 병원선택 동기, 직무만족에 관한 연구 (A Study on Choice Motives and Job Satisfaction about Nurses who Changed Jobs to Public Hospitals)

  • 전은정;이건정
    • 한국직업건강간호학회지
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    • 제26권1호
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    • pp.55-64
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    • 2017
  • Purpose: This study was performed for the effective management of nursing organization as surveyed choice motives and job satisfaction about nurses who changed to public hospitals. Methods: This study is a descriptive study. This study surveyed 214 nurses who changed jobs to public hospital in six Gyeonggi-do hospitals from October 23 to November 20, 2015. The collected data were analyzed for descriptive statistics, t-test, one-way ANOVA, sheffe test, multiple linear regression analysis using the SPSS/WIN 21.0 program. Results: Most of the nurses chose public hospitals due to benefits correspond to public officials. They had worked in general hospitals located on provinces and changed jobs due to a heavy workload and low benefits. Of the participants 84.1% were satisfied with changing jobs to public hospitals and the advantages of public hospitals of their choice were job stability and good employee benefits(guaranteed maternity and paternity leave, etc). On the other hand there were complaints about low salaries compared to the workload after changing jobs to public hospitals. Conclusion: Hospitals need to enhance job stability and provide nurses with good employee benefits to reduce turnover rate.

공공 및 민영의료보험의 비급여 관리정책에 대한 국가별 비교 (International Comparison of the Non-benefits Management Policies for Public and Private Health Insurance)

  • 김하윤;장종원
    • 보건행정학회지
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    • 제32권2호
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    • pp.137-153
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    • 2022
  • In the process of promoting policies to strengthen health insurance coverage, the relationship between public health insurance and private health insurance, along with the management of non-benefit, is also emphasized as a policy issue. First, the concept and scope of non-benefit were comparatively analyzed by country. Second, the interaction between the public and private health insurance was classified as 'large or small,' and the government's regulation and management policy on private health insurance was classified as 'strong or weak.' Korea has relatively smaller benefits covered by public health insurance, higher copayment expenses, and more areas and scope of non-benefits. In countries where the interaction between public and private health insurance is small, private health insurance-related policies are weak. And in countries with large interactions had public-private partnerships and the government's management policies were also strong. On the other hand, Korea has a large interaction, but the actual structure of cooperation between public and private insurance and management policies were weak. Because the non-benefit sector in Korea is relatively wide, it is difficult to manage compared to other countries where the concept of non-benefit is limited. In addition, the health authorities rarely perform the role of supervision over private health insurance, and they have so few linkages and cooperation for public-private insurance. Therefore, practical policy enforcement is necessary to achieve the easing of the burden of national medical expenses through linkage and cooperation of public-private health insurance with reference to relevant other countries' cases.

중소기업 공공구매 판로지원 종합정보시스템 구축사업의 경제성 분석 (Economic Analysis on the Small & Medium Business Public e-Procurement Information System Project)

  • 정훈;안재경
    • 한국IT서비스학회지
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    • 제17권2호
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    • pp.69-81
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    • 2018
  • This study performed an economic analysis and tested the viability of a public computerization project to create a comprehensive information system for public e-procurement for small and medium-sized businesses (SMBs). The study found that the estimated costs of the project included 4.3 billion won to build the system and 710 million won per year to maintain the system once it is built. The project's estimated total benefits amounted to 6.66 billion won per year, including 5.871 billion won per year in increased convenience for SMBs that use the system, 406 million won per year in benefits for public institutions, and 383 million won per year in benefits for the institution "A" to adopt the system. We used the contingent valuation method (CVM) to estimate the benefits to SMBs, which would be the main participants of the project. The survey found that the SMBs were willing to pay an average fee of 170,136 won. we conducted an economic analysis by applying a 5.5% social discount rate over an analysis period of 10 years and found a benefit-cost ratio of 5.02 and a net present value of 40.201 billion won, which indicated a very high economic viability of the project. The results of this study can be an important reference when deciding whether to pursue computerization projects in the public sector.

환경성 질병부담을 활용한 생활공감 환경보건기술개발사업 건강 편익 평가 및 제언 (Evaluation of Health Benefit from the Environmental Health Action Program Based on the Environmental Burden of Disease)

  • 최용수;변가람;이종태
    • 한국환경보건학회지
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    • 제48권2호
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    • pp.123-129
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    • 2022
  • Background: The Environmental Health Action Program was a national project carried out from 2012~2021. It was aimed at developing public technologies to protect people's health from various environmental hazards. Objectives: One of the final goals of the project was "creating health benefits worth more than 179.2 billion won by reducing the environmental burden of disease." This study aims to evaluate whether the program sufficiently achieved the planned benefits. Methods: In order to secure consistency in evaluation, we applied the same equation used in the goal-setting process. It is comprised of six parameters to estimate the benefit: 1. The amount of medical expenses for environmental diseases; 2. The attributable proportion of environmental risk factors' 3. The rate of reduction in medical expenses for environmental diseases; 4. R&D project contribution; 5. The proportion of successful policy reflection; and 6. The contributions of the project. The corresponding variables were estimated at the end of the project, and the health benefits of the project were recalculated using the newly estimated variables. Results: It was estimated that a total of 195 billion won in health benefits occurred or will occur from 2015 to 2026. The main contributors for achieving the target were an increase in medical expenses for environmental diseases, a high score in the R&D project contribution, and the proportion of successful policy reflection. Conclusions: Technically, the equation used in the project is about medical expenses for environmental diseases rather than about the environmental burden of disease. There are several benefits of using the environmental burden of disease in the evaluation of public health policies. In further studies, developing a policy evaluation framework using indicators such as population attributable fraction would be needed.

비동조적 선호체계를 이용한 우리나라 공공임대주택의 편익 추정 (Estimating the Benefits of the Korean Public Housing Program for Low-Income Families Under Non-Homothetic Preference)

  • 송준혁
    • KDI Journal of Economic Policy
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    • 제29권2호
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    • pp.159-175
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    • 2007
  • 일반적으로 공공임대주택은 자원의 배분뿐만 아니라 복지의 분배에도 영향을 미친다. 본 연구에서는 우리나라의 공공임대주택에 대한 제도적 변화와 공공임대주택의 편익에 대해 설명해 보고자 한다. 기존의 많은 연구들은 동조적 선호체계를 고려하여 공공임대주택의 편익을 분석함으로써 공공임대주택에 따른 소득효과에 대해 명시적으로 고려하지 않았다. 이에 반해 본 연구는 비동조적 선호체계를 고려함으로써 공공임대주택에 따른 소득효과를 명시적으로 고려하였다. 이러한 선호체계를 바탕으로 시행한 분석 결과, 공공임대주택의 편익-비용 비율은 0.91을 기록하였으며, 이는 우리나라의 공공임대주택에 따른 사중손실(deadweight loss) 규모가 크지 않음을 반영한다고 볼 수 있다. 그러나 편익의 분포를 살펴보면 편익과 소득수준 간의 상관관계가 그리 높지 않아 공공임대주택의 궁극적인 목표계층인 저소득층에 대한 실질적인 혜택이 그리 크지 않은 것으로 나타났다.

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장애인보조기구센터의 공적급여 연계 현황과 시사점 연구 (The Study on the Present Status and Implications of Public Benefits linkage in Assistive Technology Center)

  • 이진현
    • 재활복지공학회논문지
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    • 제8권3호
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    • pp.221-226
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    • 2014
  • 본 연구는 현재 운영되고 있는 광역 보조기구센터의 공적급여 연계 현황을 분석하고 발전 방향을 제시하는데 목적이 있다. 이를 위해 각 보조기구센터가 공적급여 사업에서 연계하고 있는 서비스 단계 및 주요 연계 부분들을 파악하였고, 지역사회에서 실시하고 있는 수리사업의 현황과 연계 현황 그리고 각 서비스에 필요한 공급 업체 연계에 대한 현황을 조사하였다. 이를 통해 나타난 결과는 공적급여는 보조기구 정보제공 수준에서의 연계가 가장 많았다. 수리사업은 모든 센터들이 실시하지만 경 정비 수준의 수리를 일반적으로 수행하였고, 지역사회 전문 수리 업체와 연계하여 서비스를 제공하는 실정이었다. 공급 업체 연계는 지역별로 차이가 많이 나타났다. 이를 통해 전문센터에 보다 다양한 보조기구의 확충을 통한 공적급여 정보제공의 질적 향상과 지속적인 공적급여 지원 기관과의 긴밀한 교류가 필요하며, 연계의 효과성을 분석하여 정책 수립의 근거를 확보할 필요가 있다.

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