• Journal of the Korean Society of Clothing and Textiles
• /
• v.39 no.6
• /
• pp.838-851
• /
• 2015

This study explores the level of designer brands' market oriented attitude through a conceptual framework of market orientation. Designer brands have rapidly increased in the Korean fashion market with a competitive environment that pushes designers to improve market oriented attitudes and strategy. Designers working for 20 brands that the government designated as 'promising creative designer brands' were invited for in-depth interviews, 19 designers from 18 brands participated in this study. The generation of market intelligence that composes market orientation meant that the designers were confirmed to collecting different types of information according to information sources. They showed interest in collecting information on the exploration of design trends from overseas designers as well as operational and managerial information from domestic designers. Fashion-related stakeholders mainly collected feedback on design concepts from the press and public institutions. They collected customer feedback from buyers; however, appropriate feedback was inadequate. Designers generally appeared to place less value on the collection of customer responses and opinions; however, two groups of designers showed customer-oriented attitudes according to accumulated experience. The market-oriented attitude of top designers had an important role in designer brands; consequently, top designers should be properly trained to improve market-oriented attitudes to increase market performance.

• Korean Journal of Human Ecology
• /
• v.21 no.5
• /
• pp.849-862
• /
• 2012

The purpose of this study is to classify the characteristic and conduct a typological analysis of college students' attitudes toward remarriage by the elderly, employing Q-methodology. The results are as follows: College students strongly supported the opinion that remarriage relieves the elderly of loneliness, and that familial support is crucial for the remarriage to happen. They also rejected of the idea that the elderly would feel ashamed to remarry. Students' attitudes towards the elderly's remarriage fell into three classifications: the progressively accepting type, the realistically accepting type, and the conservatively accepting type. Type 1, "progressively accepting type" enthusiastically accepts and supports the elderly's remarriage as a progressive and emotive relationship. The "realistically accepting type" holds the opinion that remarriage in later life is based on overcoming loneliness or satisfying attachment need rather than love. This typology believes that the elderly would not be equal as spouses, and would not be overly distressed by public perception. The type 3, "conservatively accepting type" believes that remarriage would be likely to strain the elderly's relationship with other family members, that it will not be the beginning of a new independent life, but are generally accepting of the idea of remarriage in later life.

• The Journal of Industrial Distribution & Business
• /
• v.10 no.6
• /
• pp.7-17
• /
• 2019

Purpose - The purpose of this study is to explore how advertising for multilevel marketing brands affect the salesperson's activity including customer-salesperson interactivity, work attitude, and perceived and actual performance after the campaign. Research Design, data, and methodology - This study collects experimental data, survey data, and actual sales data and applies statistical analyses such as factor analysis, t-tests, and a structural equation model. Results - The results show that advertising campaign can enhance a salesperson's selling activities and provide wide managerial implications to a multilevel marketing firm by filling the gaps for the field of advertising research. Conclusions - Managerial implications include: i) multilevel marketing firms should consider advertising campaigns as a means of changing customer responses because advertising plays a significant role in increasing familiarity with, and knowledge of, attitudes toward the brand, which also helps salespeople interact with customers; ii) multilevel marketing firms should consider brand advertising as a means to support the sales activities of salespeople including sales effectiveness, work attitudes, and perceived performance, and iii) multilevel marketing firms should consider brand advertising as a means to enhance a salesperson's pride and motivation for selling their brand, which will lead to improved sales performances.

• Journal of Distribution Science
• /
• v.19 no.7
• /
• pp.87-100
• /
• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• Journal of Hospice and Palliative Care
• /
• v.23 no.4
• /
• pp.172-182
• /
• 2020

Purpose: This study aimed to identify the relationships among attitudes towards death, perceptions of hospice care, and hospice care needs as perceived by family members of patients in the intensive care unit (ICU). Methods: This study used a descriptive correlational method. A structured questionnaire was used to collect data from 114 participating families in the ICU at Dong-A University Hospital, from October 10 to November 1, 2019. The data were analyzed in terms of frequency, percentage, and mean and standard deviation. The t-test, one-way analysis of variance, and Pearson correlation coefficients were also conducted. Results: Perceptions of hospice care showed significant differences according to age (F=3.06, P=0.031) and marital status (t=3.55, P=0.001). However, no significant differences in attitudes towards death or hospice care needs were found. A significant positive correlation was found between perceptions of hospice care and hospice care needs (r=0.49, P<0.001). Conclusion: In order for families to recognize the need for hospice care and to receive high-quality palliative care at the appropriate time, it is necessary to increase public awareness of hospice care through various educational and awareness-raising efforts, thereby providing opportunities for families of terminally ill patients to request hospice care.

• Journal of Fashion Business
• /
• v.25 no.6
• /
• pp.102-118
• /
• 2021

The purpose of this study was to derive the characteristics of fashion that appeared in the daily life of bourgeois women in Paris in the late 19th-century, and to examine the attitudes women showed toward fashion in the modernized city of Paris. The research method was a literature study and a visual data analysis study targeting fashion of bourgeois women from 1860s to 1900s out of Mary Cassatt's 155 works and Berthe Morisot's 147 works from Wikiart's digital images. The characteristics and attitudes showed in fashion in terms of women's painter's work, women's daily life, and women's space are as follows. First, while the subject matter of their works was restricted to the house, fashion was described with the sensual colors, elegance, and sophistication anticipated of a woman's nature. The represented attitude toward women and fashion includes advice for pursuing the dignity of maternal love and women's intellectual life, as well as an attempt to reflect a current point of view on the woman image. Second, the daily life of bourgeois women was childcare, needlework, reading, and grooming. They valued socialization and entertainment as well as intimacy and education with children, so they wore different clothes depending on the situation. This suggested that it was necessary to dress appropriately both at home and when going out. Third, despite the fact that the public space for women was limited, they dressed elegantly in a variety of trends when they went out. This was fashion worn only for appearance.

• The Korean Journal of Emergency Medical Services
• /
• v.27 no.1
• /
• pp.113-125
• /
• 2023

Purpose: This descriptive research study aimed to identify and strengthen the knowledge, attitudes, and performances related to first aid for patients with oral and maxillofacial trauma among 119 EMTs working at 119 safety centers and local stations in Jeollanam-do, South Korea. Methods: An online questionnaire was distributed among 144 119 EMTs working at fire stations in Jeollanam-do from August 1 to August 15, 2022. Results: The factors that influenced the knowledge of oral and maxillofacial trauma among the 119 EMTs included qualification (β=.113, p=.005) and performance (β=.837, p=.005), and those influential to attitudes were qualification (β=0.194, p=.005), ordinary interest (β=0.242, p=.005), and the need for education (β=.285, p=.005). The only factor that influenced the performance of first aid for patients with oral and maxillofacial trauma was knowledge (β=.900, p=.005). Conclusion: Considering the nature of first aid for patients with oral and maxillofacial trauma, it is necessary to organize practical knowledge and educational content tailored to the characteristics of each task. This should be simultaneously conducted with practice-oriented simulation education.

• The Journal of Economics, Marketing and Management
• /
• v.12 no.1
• /
• pp.29-38
• /
• 2024

Purpose: The purpose of this study is to explore the perceptions of millennials and Generation Z regarding AI applications in marketing, an area that has been rarely explored in previous researches. This study formulated research questions how millennials and Generation Z perceive the impact of brand image, AI-assistant customer service, affective factor, immersive experience, cognitive factor social factor and competitiveness of products and brands on overall attitude through the lens of AI applications in marketing. Additionally, this study also explored the influence of overall attitudes on satisfaction, intention to use, and loyalty towards AI applications. Research design, data and methodology: To gather data, this study employed an online survey conducted in collaboration with a reputable research organization. This study utilized factor analysis, ANOVA, and regression analysis for data analysis. Results: The findings revealed that the impact of brand image, AI-assistant customer service, and competitiveness on attitude demonstrated significance in both millennials and generation Z cohorts. The study identified that cognitive and social factors significantly influenced attitudes among millennials, whereas affective and immersive experiences showed significance in influencing attitudes among Generation Z. Conclusions: The findings offer valuable managerial implications, shedding light on the application of AI in marketing with distinct perspectives between millennials and Generation Z.

• Journal of Information Technology Services
• /
• v.12 no.4
• /
• pp.235-253
• /
• 2013

This research investigates the interaction effects of factors, namely, advertiser awareness, advertisement appeal, and customer involvement and need for cognition, selected from the parties involved in public service advertisement. Manipulating the participant's involvement, attitude toward the advertisement and the advertiser and intention to donate according to 2 (awareness) X 2 (cognitive/affective appeal) factors were surveyed. In result, participants with high involvement were relatively less affected by advertiser awareness. Also, high need for cognition indicated less effect of advertiser awareness on intention to donate. Moreover, when cognitive appeal is used, advertiser awareness affected less on consumers' attitude toward the advertisement and the advertiser and intention to donate. Further issues on changing customers' attitudes and behaviors are discussed.

• Journal of Energy Engineering
• /
• v.6 no.2
• /
• pp.220-229
• /
• 1997

Siting a nuclear waste facility in a specific area, the public show some different attitudes for newly suggested nuclear facility as a function of distance from the existing facilities, namely 'Doughnut Effect'. This Doughnuts Effect indicates not only indirect public assessment for the existing facilities, but transition of public attitude between socio-economic expectation and risk perception. Ulchin area was selected as a case study model and the possibility to success in siting a nuclear waste facility in that area was shown. Thus, availability of the 'Doughnut effect'as a prestudy for siting radioactive waste disposal facilities was practically suggested.