• 대한안전경영과학회지
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• 제17권1호
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• pp.301-308
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• 2015

To invigorate and develop marketing strategies in public performance, this thesis reviewed the literatures such as papers, academic materials and internet information on marketing in public performance. We performed surveys for specialists and non-specialists of public performance from on-line or off-line for questionnaire which is classified as demographic characteristics, tendency for seeing public performance and for knowledge of NFC and LBS, and analyzed the questionnaires for knowing the effects of NFC and LBS marketing in public performance. This thesis revealed generally a higher level of satisfaction with NFC than LBS, especially for specialists as compared with non-specilists. The reason of a lower level of satisfaction with LBS than NFC is that LBS technique has privacy problem about personal information by exposing the user location information. The reason of a lower level of satisfaction with NFC to non-specialists is that there are insufficiency of promotion for NFC technique and contents utilizing NFC. A total average score for a level of satisfaction of NFC and LBS service was revealed high as more than 3.50 out of 5.00. Through this thesis we suggest the public performance marketing strategies.

• 대한교통학회지
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• 제32권5호
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• pp.462-472
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• 2014

RPSD는 기존 PSD의 설치 운영 효율성 및 철도 이용자 안전관리 제고를 위해 개발되어 대구도시철도 2호선 문양역에서 2013년 3월부터 시범적으로 운영되어 왔다. 본 연구는 RPSD의 운영 시 비정상적인 상황에 관한 장애보고서와 로그파일을 이용하여 장애발생 내역의 분석 및 시범사업동안의 RPSD 기술 안전성에 대한 신뢰성 평가를 실시하였다. 또한 철도 이용자의 안전시설에 대한 인식과 주관적 감성을 반영하기 위해 RPSD 이용자의 감성평가 결과를 분석하여 요약하였다. 이러한 시스템 신뢰성과 감성평가를 기반으로 RPSD 시스템의 기술 안전성과 구조물 디자인 등에 대한 대중의 만족도 조사를 실시하여 기능 및 감성설계 개선점을 제시하였다.

• 대한토목학회논문집
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• 제41권1호
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• pp.65-74
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• 2021

앞으로 교통약자의 수가 더욱 증가할 것으로 예상되므로 노인, 장애인과 같은 교통약자를 위한 다양한 정책이 마련되어야 할 시점이다. 본 연구에서는 교통약자들의 보행안전만족도에 보행자의 개인 및 가구특성과 공공시설 접근성이 미치는 영향을 실증분석하고, 교통약자의 보행안전만족도를 향상시키기 위한 방안을 모색하여 포용적 도시환경 조성에 기여하고자 하였다. 분석결과, 노인의 보행안전만족도에는 연령, 성별 변수가 중요하였으며, 장애인의 보행안전만족도에는 학력이 중요한 요소였다. 노인과 장애인 모두 1인가구일수록, 소득이 많을수록, 광역시가 아닌 지역에 거주할수록 보행안전만족도가 증가하였다. 공공시설 접근성의 경우 공공기관 접근성에 만족할수록, 도시공원 및 녹지 접근성에 만족할수록, 대중교통 접근성에 만족할수록 노인과 장애인의 보행안전만족도가 증가하였다. 노인은 상업시설 접근성에 만족할수록 보행안전만족도가 높아졌으나, 의료시설 접근성에 만족할수록 오히려 보행만족도는 낮아졌다.

• 유통과학연구
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• 제11권3호
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• pp.31-37
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• 2013

Purpose - The present research has been undertaken to examine the Customer Relationship Management (CRM) strategies adopted by public and private sector banks in India. The initial part of research helps to identify the factors of overall satisfaction of customers. The study also tries to identify the key determinants of CRM of Indian banking. Research design, data, methodology - The present research uses a self-structured questionnaire having a reliability score of 0.817 to elicit responses from customers in New Delhi and surrounding areas in India to examine the CRM used by public and private sector banks for enhancing customer satisfaction. The scale had 32 questions covering customer perceptions related to overall satisfaction and factors contributing to CRM. Results - The results highlight that overall satisfaction comprises of two factors namely personalised Services; and reliability and dependability. The determinants of CRM as identified through survey are: Speed, safety and security; Employee CRM; on time services; customer targeting; and friendly and helpful staff. The results also highlight that safety and security was preferred to other factors by the respondents. Conclusions - The findings of this study show that in terms of performance private sector banks fared better in providing CRM services than public sector banks.

• 한국주거학회논문집
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• 제27권4호
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• pp.67-76
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• 2016

The purpose of the study was to identify user' satisfaction about universal design in public service center that will be needed for helping planning and design the public service center. This study conducted a questionnaire survey targeting visitor in five district's public service center in Gwangju metropolitan city. A total of 253 responses were analyzed for identifying the level of satisfaction about universal design in public service center. The study also analyzed of the respondents depending on their demographic characteristics. The features of universal design were categorized into supportive design, communicability, safety-oriented design and accessible design, and total 25 specific items were included in the evaluation. Most of the respondents were satisfied with the waiting space, however they showed a lower level of satisfaction toward the information materials space. Those with a higher education attainment tended to be associated with stronger satisfaction with common space and information materials space. Groups with a lower age were more likely to be satisfied with common space and public service space. Also female tended to show a stronger degree of satisfaction with common space than male. The findings from this study should provide a guideline for planning and design the public service center.

• Asian Journal for Public Opinion Research
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• 제11권1호
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• pp.54-74
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• 2023

This study examined the subcomponents of the local environment that have an important influence on the life satisfaction of people living in single-person households and analyzed how the causal relationship between these variables differs between generations. Specifically, the local environment was classified into the following subcomponents: convenience, comfort, safety, healthcare, and neighborhood relationships. This study analyzed the data of 3,260 respondents from single-person households in the 2020 Residents' Quality of Life Survey in Gyeonggi Province. As a result, it was found that the perception of all subcomponents of the local environment had a positive effect on the life satisfaction of people in single-person households. The effect of neighborhood relationships was relatively large compared to other subcomponents. Next, the influencing factors on life satisfaction of people in single-person households showed differences between generations, which were defined by this study as youth (under age 35), middle-aged (35-64), and elderly (65 and older). Convenience and safety for the youth group and neighborhood relationship for the middle-aged group were most important. The elderly group was most affected by healthcare. The proportion of single-person households worldwide, including in Korea, is gradually increasing, and considering this, this study provides important policy implications.

• 산경연구논집
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• 제11권10호
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• pp.27-38
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• 2020

Purpose: The public sectors including government and public organizations have put an efforts to improve the quality of people's lives by providing enhanced services. The purpose of this paper is to investigate the factors that affect job attitude, job satisfaction, and job performance in the public sector, that are rarely examined by previous studies. Research Design, data, and methodology: The following research questions have been proposed: i) how do payroll system, personnel management system, cooperative working environment, and self-efficacy affect job attitude?; and ii) how does job attitude affect job satisfaction and performance? This paper used a survey through an online platform and collected data randomly from five classified public institutions. This study applied regression analysis and ANOVA. Results: This study found that cooperative working environment and self-efficacy had significant impacts on job attitude, while payroll system and personnel management system did not affect job attitude. Overall job attitude affected both job satisfaction and performance. Conclusions: The results provide policy implications to the public sector which factors should be considered to improve job attitude, job satisfaction, and job performance. The results also provide managerial implications how such efforts ultimately improve service quality to the citizens.

• 대한안전경영과학회지
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• 제25권4호
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• pp.57-65
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• 2023

The public safety management guidelines were introduced in 2019 and continue to be dedicated to advancing comprehensive measures for public safety management, with a primary focus on prioritizing the safety and well-being of the public within governmental institutions. To achieve this goal, our previous study developed a establishment procedure of risk assessment-based safety inspection system for public institutions that order construction projects and applied it to highway construction projects to evaluate its effectiveness. To enhance the practicality of the establishment procedure, it is essential to collect and analyze feedback from stakeholders regarding its performance and suitability. This study conducted a survey involving 200 participants who had experience with the establishment procedure, and performed statistical analyses to evaluate its performance and applicability. The survey results indicated that the participants reported a high level of satisfaction (scoring 4 and above on a 5-point Likert scale) in several areas: specialization of safety inspection items for different types of work (with a satisfaction rate of 65%), the evaluation process for safety ratings (64.5%), and their willingness to recommend the procedure to other institutions (75.5%). In the factor analysis with Varimax rotation, two factors emerged: (1) a specialization factor related to safety inspection items, and (2) a grading factor associated with safety evaluation results. Regression analyses of these factors unveiled significant positive relationships with improvements in safety and health performance, including the prevention of fatal accidents, heightened safety responsibility, and raised safety inspection standards. The establishment procedure of safety inspection system developed in our previous study can play a crucial role in reducing accidents resulting in fatalities and injuries at construction sites, ultimately contributing to a safer working environment for all involved parties.

• 한국주거학회논문집
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• 제26권4호
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• pp.95-104
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• 2015

Public rental housing in Korea has been initially provided for residential stability of low-income household focusing on solving quantitative insufficiency since 1980s. In the process of early stage of designing and planning public rental housing, qualitative aspects of considering children were not primary concern. This study aims to analyze the priority of environmental improvement of outdoor spaces for children's safety in public rental housing. First, literature review was performed in the reference of local residential safety guidelines, Universal Design, and CPTED guidelines. In each guidelines, common safety planning factors for children were extracted within different types of outdoor spaces. Second, based on literature analysis, residents evaluated importance and satisfaction level by different safety types, outdoor space type, and environmental planning factors. In results, residents evaluated high importance and showed low satisfaction for crime and traffic safety. Through IPA, facilities and parking space was evaluated where improvement is needed for the first priority, and planning factors were mostly concerned with surveillance and safety management system. Result shows general concern of public rental housing residents, about weak facility management and security system, and about socially isolated environment which heightened the fear of crime safety. Overall, poor maintenance of the complex environment and decrepit facilities are constantly raising risk of safety accidents especially for children. Considering residents' concern, environmental improvement should be considered in perspective of not only physical repair, but also facility management and security system.

• 대한안전경영과학회지
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• 제18권4호
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• pp.195-209
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• 2016

This research determined priority of quality improvement of public institution's education service by using ASC for importance and applying Topsis, a multi-standard decision-making method simplifying various attributes and scales of evaluation items and deciding the comparative priority for satisfaction and discussed the differences so as to measure the quality of public institution's educational service and examine the priority of education service' quality improvement. This research classified the characteristics of quality improvement. As a result, it's significant to suggest positive direction and method to improve satisfaction and education service's quality from an angle of demander by analyzing educational satisfaction of education service quality of public education institution and effects on the following improvement.