An Empirical Study on Marketing of NFC and LBS in Public Performance |
Park, Beom-Jin
(Department of Industrial Engineering, INHA University)
Jang, Jung-Hwan (Department of Industrial Engineering, INHA University) Lee, Chang-Ho (Department of Industrial Engineering, INHA University) Li, Guang-Zhu (Department of Management Information System, YANBIAN University) |
1 | American Marketing Association, "AMA Board Approves New Marketing Definition", Marketing News, 1985. |
2 | Chicago AMA, "Marketing Definitions: A Glossary of Marketing Terms", American Marketing Association Committee on Definition, 1960. |
3 | Choi Kyeoi-Yeong, "2013/2014 ICT Key Issues and Prospects", KISDI Premium Report 14-01, 2013. |
4 | Del Rey, Jason, "Lexus Brings FIRST NFC-Enabled Print Ad to Wired Magazine", printmediacentr, 2012. |
5 | Hanlon, Joseph, "Billboard Magazine great use of NFC", whistleout, 2013. |
6 | Korea Comunications Agency, "NFC Latest Technology Trends", Information Communication Technology and Issues, 2013. |
7 | Lee, "Emerging location-based Service(LBS)", CEO information 615, 2007. |
8 | Marketing unwired, "RONZE MOBILE LIONS: NFC Charity Stickers - Unicef / Cheil HK", Marketing unwired, 2013. |
9 | Wang Ruoxue, "Consumers'Evaluation of Chiness NFC Wireless Payment", KyungHee University, 2013. |