• Korean journal of communication and information
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• v.15
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• pp.75-115
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• 2000

In Korea, since the mid 1990s, the subtitles are largely employed on television programs especially on diverting programs like talk shows and game shows. The functions of these subtitles are different from those of the traditional subtitles. The traditional subtitles are used to give credits, explain an action, or represent dialogue, to be brief they are used to give informations. But the new type of subtitles are used to amuse the public. Not only the new subtitles represent words of the guests but also they present opinions or judgements of the program producer. They show also what to give attention to, what the guest feels and finally what to laugh at. These subtitles are very well received by the public. So they are employed more and more frequently by lots of programs. These subtitles will be ratted comic subtitles because their principal function Is to raise a laughter and to make fun. The purpose of this study is to attempt to find some particularities concerning the uses of the comic subtitles on Korean television. The study suggests that the comic subtitles call for the very known social codes because they should be understood clearly by the public. The forms and styles of the codes employed in the comic subtitles are very similar to those used in the comics. Some graphic codes especially developed in the comics are employed with success in the comic subtitles. The comic subtitles are aiming to amuse and provoke a laughter by written text and visual codes usually employed in the comics. But why does the program producer use the comic titles for make the public laugh? Laugh is not a emotional reaction but a act caused by the intellectual judgement. Written text and visual codes employed in the comic subtitles permit to judge the situation intellectually because they give to the public a moment for think about what they treat. They permit the public to see more clearly the situational relations which can provoke a laughter. The comic subtitles constitute now one of the main elements on Korean television. It means that the insertion of writing in the audiovisual media is popular in Korea. The study suggests that there is something in Korean culture which can favours this insertion : in Korea, writing has never been separated from painting. It seems that in Korea, there has been no clear separation between written culture and visual culture. But this point must be approached more carefully and needs profound researches.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.1
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• pp.97-120
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• 2023

This study determined the communicative characteristics of public libraries through locality, communality, interactivity, and organism and sought to measure the validity of their components to define the role of libraries based on the analysis. According to the analysis results, there are four communicative characteristics of public libraries: locality, communality, interactivity, and organism. This study defined the role of public libraries according to communicative characteristics. First, libraries should encourage the formation of a healthy society by providing a space for diverse community activities, contributing to the building and strengthening of their local communities, and offering the necessary information to do so. Second, libraries should contribute to the formation of local cultural communities and strengthen interpersonal relations among community members to reinforce a sense of community, while also supporting the heightening of social adaptability to foster a sense of belonging and community activity participation among members. Third, libraries act as a space for sharing ideas between generations, provide a space to carry out leisure activities, and enable the cultural prosperity of local communities. Lastly, as a representative space of local communities, libraries raise the value of the residential environment and contribute to their communities and members.

• Journal of the Korea Convergence Society
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• v.11 no.9
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• pp.99-107
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• 2020

The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.

• Journal of Distribution Science
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• v.20 no.5
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• pp.75-84
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• 2022

Purpose: The paper employs the theory of planned behaviour, social identity theory, social presence theory, and social exchange theory to propose a model for using the social media platform Facebook in distributing information in universities. Research design, data and methodology: Data were obtained from 618 students at Hanoi University of Industry (HaUI) in Vietnam. The study used structural equation modeling in SPSS and the statistical analysis software AMOS version 24 to explore the information distribution role of Facebook. Results: Findings reveal that subjective norms and social presence play a key role in driving students to use Facebook for studying. In addition, university administrators can boost student satisfaction and academic achievement through Facebook. Interestingly, students who strongly identify with the brand name of the university have a strong connection with the university are more likely to engage in behaviors supportive toward the university. Conclusions: These findings show that Facebook had played a key information distribution role in universities. Thus, the study provides the executive board of the university and teachers can gain new understanding of why students employ Facebook for studying as well as capitalize on the platform to improve several operational metrics such as brand identification, student satisfaction, and academic achievement.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.4
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• pp.1-8
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• 2022

This study examined the effect of Internet exposure on plastic consumption behaviors, and the mediating effect of social norms. The survey participants in this study were 220 college students. Collected data were analyzed by the SPSS 26.0 and PROCESS macro 4.1 (model 4). The results of this study showed that the relationship between Internet exposure and intention to plastic consumption was mediated by descriptive norms. These results suggest that Internet exposure and social norms are important factors that can promote or constrain plastic consumption behaviors. Based on these results, we presented the theoretical and practical implications of this study.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.5
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• pp.55-61
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• 2023

This study confirmed how emotional responses toward virtual influencers affect advertising effectiveness. While prior studies have focused on the attributes of influencers, we examined how consumers' psychological reactions while experiencing virtual influencers affect decision-making. As a result of the study, consumers showed specific emotional responses while experiencing virtual influencers, and confident, neat, subtle, trendy, glamorous, simple, and down-to-earth were extracted as representative emotions. Additionally, it was confirmed that these emotional responses influenced brand attitude, purchase intention, and recommend intention. These research results provide practical implications for marketing communications using virtual influencers.

• Journal of the Korea Society of Computer and Information
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• v.26 no.9
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• pp.13-25
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• 2021

In the age of digital innovation based on the Internet, Information and Communication and Artificial Intelligence technologies, huge amounts of datasets are being generated, collected, accumulated, and opened on the web by various public institutions providing useful and public information. In order to analyse, gain useful insights and information from data, Formal Concept Analysis(FCA) has been successfully used for analyzing, classifying, clustering and visualizing data based on the binary relation between objects and attributes in the dataset. In this paper, we present an approach for enhancing the analysis of relational attributes of data within the extended framework of FCA, which is designed to classify, conceptualize and visualize sets of objects described not only by attributes but also by relations between these objects. By using the proposed tool, RCA wizard, several experiments carried out on some public open datasets demonstrate the validity and usability of our approach on generating and visualizing conceptual hierarchies for extracting more useful knowledge from datasets. The proposed approach can be used as an useful tool for effective data analysis, classifying, clustering, visualization and exploration.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.904-906
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• 2016

In this paper, advertising and public relations services to provide kincet to implement a control system using face recognition and media. Traditionally, this unilateral system for delivering advertisements to consumers, is currently directed interactive ads. In other words, interactive advertising service that offers bi-directional communication. In the proposed system, the kincet using face recognition, to recognize faces with eyes, mouth, jaws and eyebrows. Presently used kinect version is the face of instability in the recognition and accurately is difficult to separate the three parts of the jaw, eyes, eyebrows only leverage. the classification has an easy immoyangProvide control services by separating the media, Hwanam-myeon, laughing. Also, consumers understand the expression of the control of the media and using picture for advertising to consumers through the transfer on both had indelibly imprinted by advertising.Effective are expected to appear.

• International Journal of Computer Science & Network Security
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• v.22 no.10
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• pp.165-170
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• 2022

Nowadays more and more attention is paid to digital technologies, digitization, and the digitization of public services in particular. Progressive countries aim to build "digital" governance and a digital economy. In this aspect, the international experience of using digitization in the field of public administration, including in local self-government bodies, plays an important role. Therefore, it is important to analyze the international legal experience of the functioning of local self-government in the conditions of digitization. The purpose of the work is to study the international legal experience of the functioning of local self-government in the conditions of digitization. The object of the study is local self-government in the conditions of digitization through the prism of international legal experience. The subject of the study is social relations that arise, change, and cease during the implementation of digitization in local self-government in Ukraine and foreign countries. The research methodology consists of such methods as the method of philosophical hermeneutics; dialectical method; classification method; comparative method; target method; method of documentary analysis; generalization method. Research results. As a result of the conducted research, the international experience of the functioning of local self-government in conditions of digitization was analyzed. In particular, the impact of digitization processes on the course of the decentralization reform in Ukraine is summarized. Also, from the analysis of international experience, a conclusion was made about the potential possibility of reducing the existing gap in the process of communication between the central government and united territorial communities thanks to the introduction of the latest technologies in the field of administrative services, to stimulate innovative and economic development of regions, attracting the attention of businesses and potential investors, as well as the functioning of more open local authorities with electronic communication tools.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.4 no.4
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• pp.1-25
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• 2009

The Government is putting efforts to enhance efficiency and productivity of performances of National R&D Programs by enacting 'Law on Evaluation and Management of Performances of National R&D Program'. This study is the result of development of evaluation model and indices for analysis of efficiency through meta evaluation method for the specific evaluation among evaluation systems for National R&D Program that are being carried out at government-wide level. Meta evaluation model for analysis of efficiency of evaluation system for National R&D Program designed evaluation indices by categorizing compositional factors into 5 categories, namely, evaluation context factor, evaluation resources factor, evaluation process factor, evaluation result factor and evaluation utilization factor. Furthermore, the result of verification of reliability on evaluation composition factors and evaluation indices analyzed to select evaluation items displayed Cronbach' $\alpha$ coefficient of 0.933, thereby illustrating that there is no major problem in the evaluation index system. In addition, computation of weight for each evaluation composition factor and evaluation index was analyzed by using analytical hierarchy process (AHP) technique. The result of analysis displayed overall consistency index of less than 0.1 for the investigators, thereby enabling analysis that there is consistency in investigators.