• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.6
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• pp.1-8
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• 2019

Recently, consumer distrust has deepened due to blog posts focusing only on public relations due to 'viral marketing'. In addition, marketing projects such as false writing or exaggerated use of the latter phase are one of the most popular programs in 2016 as they are cheaper and more effective than newspaper and TV ads, and the size of advertising costs is set to be a major means of advertising at '3 trillion 394.1 billion won. From this 'viral marketing,' it has become an Internet environment that needs tools to filter information. The fake review filtering application ADDAVICHI presented in this paper extracts, analyzes, and presents blog keywords, total number of searches, reliability and satisfaction when users search for content such as "event" and "taste restaurant." Reliability shows the number of ad posts on a blog, the total number of posts, and satisfaction shows a clean post with confidence divided into positive and negative posts. Finally, the keyword shows a list of the top three words in the review from a positive post. In this way, it helps users interpret information away from advertising.

• Korean journal of communication and information
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• v.39
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• pp.324-354
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• 2007

Facts, which constitute news, are as free as air. When they are transformed into news via labor and capital investment of a news organization, the news is deemed to have property values, and the media can claim exclusive rights over the news. The copyright law protects the originality of a work, the uniqueness of reporter's analysis, the selection of words, the arrangement of materials, and the emphasis given on particular points. The name of the game of copyright infringement lies in the infringement of the similarity of the method of expression, not the infringement of the subject. Even though news articles convey information by specifying factual elements of an event or accident, they still have some originality. The judgement that news articles lack of originality is inconsistent with the purpose of the copyright law. Therefore, the law should be amended to articulate that the unauthorized use of news articles without a proper citation shall be the subject of legal action, and courts should decide related cases accordingly.

• Journal of Digital Convergence
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• v.14 no.11
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• pp.325-331
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• 2016

The purpose of this study is to analyze the effect of the glass ceiling induction factors on the improvement of the job Commitment on the glass ceiling perception and to analyze the effect of the organizational Commitment on the influence of the local medical institute and private medical institute employees. As a research method, structural equation model analysis was carried out to investigate the influence relationship of each factor. In particular, multiple group analysis was performed to analyze the difference of influence relations between public and private medical personnel, respectively. Result: First, empirical studies on the effect of the glass ceiling inducing factors on job Commitment showed that job Commitment was influenced by stereotype and organizational culture, and the magnitude of the influence was different. Second, the employees of the room medical center were influenced by perceived promotion, job placement, education and training, reward, and job satisfaction. Third, in the hypothesis that job Commitment will be affected by the perception of glass ceiling, only the workers of the private medical center showed significant results. Based on the results of this study, it will be necessary to plan policies to improve the perception of the glass ceiling phenomenon and improve its status in order to improve the personnel and system with which women workers in the medical field can enter more senior management positions.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.1
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• pp.57-63
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• 2012

TIP technology enables navigation of the internal contents of images by extracting geometry information from two-dimensional drawing or a picture and generating three-dimensional effects from extracted information. The technology can be applied to a variety of practical fields including game, entertainment, education, public relations and so on. This paper proposes extended application of TIP technology and realization method for smart devices using OpenGL ES Library for Android platform. Considering problems associated with a foreground object extraction, the proposed method uses vanishing points chosen by the user to facilitate more realistic scene configuration. Then, method acquires three-dimensional background model using OpenGL ES Library, develops three-dimensional virtual space and enables image navigation via camera viewpoint conversion. The experimental image is made on Android 2.1 and OpenGL ES 1.0 using the image taken on devices built on the Android platform. Thus, the proposed technology can be implemented to various smart devices built on the Android platform at lower cost and in less time.

• Journal of the Korea Convergence Society
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• v.12 no.10
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• pp.169-175
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• 2021

This study viewed foreign students as a publics that requires active communication, and analyzed the causal relationship between the antecedent variables (professor competency service, university administrative service) and outcome variables (adaptation to university life) of the university-foreign student relationships. As a result, both the professor competency service and the university administrative service were found to have a positive effect on the university-foreign student relationships. Also, the university-foreign student relationships was found to have a positive effect on adaptation to university life. Based on these results, we discussed the need to set the university-foreign student relationship as a major performance indicator and use it as basic data for developing active communication strategies and messages.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.6
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• pp.7-14
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• 2020

This study was conducted as an exploratory study to redefine and examine what differences from native advertisements defined in previous studies through analysis of the types and formats of native advertisements appearing on media platform. A total of 159 samples in their twenties, and the results of looking at native ads currently appearing on media platform are as follows. First, native ads were running in the order of YouTube, Instagram, and Facebook. Second, it can be seen that it is being executed as a targeted advertisement for the 20s. Third, we could see that native ads are being executed a lot in the form of content or feed. It can be seen that the evolution of native advertising is being executed centering on content, focusing on fun and interest in the form of video, and its form and type are gradually evolving around the platform.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.1
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• pp.51-58
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• 2023

The purpose of this study is to identify various variables that affect the intention to use the metaverse, which has recently attracted attention. In particular, while previous studies have focused only on the variables that have a positive effect on the spread of the metaverse, this study tried to examine both the use and resistance perspectives by examining the psychological variables of consumers who reject specific changes, such as innovation resistance. By constructing consumer characteristics and innovation characteristic variables that affect innovation diffusion, the relationship between innovation resistance, attitude toward the metaverse, and intention to use the metaverse was examined. As a result of the study, it was found that innovation propensity, social image, and conformity had a negative effect on resistance to the metaverse. In addition, innovation propensity, social image, suitability, relative advantage, complexity, and observability mediate innovation resistance and attitudes toward the metaverse, and were finally revealed as variables that have positive or negative influences on the intention to use the metaverse.

• Journal of the Korean Society of Food Culture
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• v.24 no.5
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• pp.525-532
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• 2009

School dietitians are divided into two groups according to their status of employment, school nutrition teachers and dietitians, with the latter being irregularly employed by the institution. In this study, the job satisfaction, communication ability, work performance and importance in feeding services and dietetic counseling of both groups were compared. To accomplish this, 100 regularly employed school nutrition teachers (regularly employed) and 101 dietitians (irregularly employed) were surveyed by questionnaire. The results were as follows: (1) The irregularly employed dietitians showed a lower level of job satisfaction than the school nutrition teachers. This was likely because the school nutrition teachers belonged to the strong inner circle of school teachers and cafeteria workers, and had enough time to prepare for class lectures and consultancy. Conversely, the irregularly employed dietitians generally handle extra office work in addition to their primary duties. Despite these differences, both parties agreed that it was necessary to change the work system. Additionally, school dietitians reported that they had little opportunity for further training for career development. (2) Both parties had good communication skills; however, the irregularly employed dietitians had more conflicts with other staff members than the regular employees. (3) Job performance and job importance level was compared among employees involved in school feeding services and nutrition counseling. No significant differences were observed between dietitians and nutrition teachers in either group (p<0.05). However, the school nutrition teachers showed better skills than school dietitian with respect to public relations, running independent counseling offices, and using effective tools and materials. Job performance level was lower when compared to job importance level for all items, which meant the job was not well performed when compared to the work importance awareness.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.5
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• pp.29-34
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• 2023

Understanding individuals who consume content on OTT platforms is crucial for media operators and marketers due to the dominance of OTT services in the global media market. This study compared socio-demographic and personality characteristics of OTT non-users and users, and tested these characteristics impact on usage time of OTT services. Cross-sectional data from 9,686 respondents aged 13 and above that extracted from the 2022 Korean Media Panel Survey were analyzed, revealing significant differences between the groups in gender, age, education level, income level, employment status, openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. Moreover, gender, age, education level, income level, employment status, conscientiousness, extraversion, and agreeableness influenced usage time of OTT service. The findings expected to be valuable data that media operators and marketing practitioners can refer to when formulating strategies that consider the characteristics of users.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.2
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• pp.161-166
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• 2024

The current generation of adolescents stands out as the most digitally interconnected in the annals of history, navigating an era characterized by unprecedented levels of technological connectivity. This study explored the impact of smartphone addiction on the quality of peer relationships among adolescents, with a focus on the mediating role of depression. Analyzing data from 2,288 responses of 14-year-old adolescents extracted from the 2022 cross-sectional data of the Korean Children and Youth Panel Survey 2018, research questions were tested. The findings showed that smartphone addiction among adolescents exacerbates depression, consequently leading to a deterioration in the quality of peer relationships. The results contribute to expanding scholarly understanding of the intersection between digital technology and the mental and social well-being of adolescents. Furthermore, there is a call to action for parents, teachers, counselors, policy maker, and practitioner in education institutions to establish programs that monitor and intervene in cases of excessive smartphone use among adolescents.