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http://dx.doi.org/10.15207/JKCS.2021.12.10.169

The Effects of Professor Competency Services and University Administrative Services on University-Foreign Student Relationships and Adaptation to University life: Focusing on the Perspective of University PR  

Choi, Myung-Il (Department of Advertising & Public Relations, Namseoul University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.10, 2021 , pp. 169-175 More about this Journal
Abstract
This study viewed foreign students as a publics that requires active communication, and analyzed the causal relationship between the antecedent variables (professor competency service, university administrative service) and outcome variables (adaptation to university life) of the university-foreign student relationships. As a result, both the professor competency service and the university administrative service were found to have a positive effect on the university-foreign student relationships. Also, the university-foreign student relationships was found to have a positive effect on adaptation to university life. Based on these results, we discussed the need to set the university-foreign student relationship as a major performance indicator and use it as basic data for developing active communication strategies and messages.
Keywords
Professor competence service; University administration service; University-foreign student relationship(UFSR); Foreign student adaptation to universities; University PR;
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