• Title/Summary/Keyword: Public Relation

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A Study on Legal Issues of Public Data Management as Records: Focused on Analysis of the Act on Provision and Use of Public Data (기록으로의 공공데이터 관리를 위한 제도적 고찰 - 『공공데이터의 제공 및 이용 활성화에 관한 법률』 분석을 중심으로 -)

  • Kim, You-Seung
    • Journal of Korean Society of Archives and Records Management
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    • v.14 no.1
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    • pp.53-73
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    • 2014
  • The study aims to analyze the Public Data Act and provide alternative strategies for public data management. It conducts an extensive literature review based on a multidisciplinary approach and discusses the terms, public data and synonyms from the Public Data Act, and other related laws while also studies and traces the history of related regulations. The significance of the Public Data Act is analyzed and the major contents of the Act are examined, particularly, the contents that describe relevant committees. As a result, the article discusses five issues: relation between regulations, ambiguity of decision-making standards, 'professionality of a public data supply officer, low quality of public data, and lack of records and archives management.

A Study on Influence of Public Marketing of Convention Organization on Destination Effect and Brand Value (컨벤션조직의 공익마케팅활동이 개최지 효과 및 브랜드가치에 미치는 영향 연구)

  • Zhang, Xiaoyue;Yoon, Yeong Hye;Lee, Hey Ryon;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.19
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    • pp.581-592
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    • 2015
  • This study aims to find the significance of the convention-related public organizations workers' cognition about the importance of public marketing activities. As well as to analysize the outcome of convention organization of public marketing activities holding positive, negative effects and the host brands value relationship. In order to strategically maintain the importance of conventions' differentiation marketing and the brands value of exhibition organization, this research is necessary to explore the importance of public marketing activities held by the public value and brand image link here. In this research, On the convention field public marketing activities' arguments were marketing strategy. In order to construct the convention destination's competitiveness and the differentiation of public marketing strategy, it is necessary to investigate the relation of convention organizations' public marketing activities' importance recognization and destination effections, destination brand value. As the results we can propose the implication of public marketing activities can enhance the competitive.

A Study on the Relation of International Arbitration and Lex Abitri under Arbitration Act 1996 (1996년 영국중재법상 국제중재와 Lex Arbitri의 관계에 관한 연구)

  • HAN, Nak-Hyun;HUR, Yun-Seok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.76
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    • pp.49-76
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    • 2017
  • Lex arbitri, a law that regulates arbitration procedures at arbitral seat, can be viewed as an additional procedural law. In addition, the lex arbitri refers to mandatory provision imposed by each country on arbitrators in their own territory. The reason is that the lex arbitri often relates to matters of public policy of the place of arbitration. In Korea, the LMAA terms is frequently mentioned in the shipping industry in Korea, and the LMAA terms clause is often set up in the contract between Korean companies. However, the study of the UK Arbitration Act 1996, which regulates the LMAA arbitration, is not so much in Korea. On the other hand, Lex Arbitri, a corporation that regulates mediation procedures in arbitration, can be viewed as an additional procedure. There may also be procedures that must be followed compulsorily by the Arbitration Act of Arbitration. The reason is that Lex Arbitri seems to be related to the public policy of the arbitration. Therefore, the arbitration law of the country of arbitration seat may be the most important regulations in relation to the legality of the arbitration procedure. If the proceedings of the arbitration violate the Lex Arbitri, the arbitral award may be nullified. The purpose of this study is to analyze the arbitration theory, international arbitration and Lex Arbitri, focusing on the UK Arbitration Act 1996.

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A Study on the Internet Marketing Communication Strategy of Young Casual Fashion Brand through the Website Analysis (영 캐주얼 패션브랜드 웹사이트를 활용한 마케팅 커뮤니케이션 전략)

  • Lee, Min-Gyung;Rha, Soo-Im
    • Journal of Fashion Business
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    • v.12 no.4
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    • pp.46-55
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    • 2008
  • The purpose of this study is to provide the effective internet marketing communication strategy as marketing tools by analyzing the web sites of young casual fashion brands. We've selected 19 young casual fashion brands in 3 department stores and made the classification standard - advertising, promotion, public relation(PR), customer management - and analysed the young casual fashion brands according to 4 classification standard on the web sites. As a result of study, it is found that 19 young casual brands' web sites put an emphasis on activity of customer management and promotion in general. However, they did not conduct the PR and advertising actively compared with other parts. Especially, the promotion strategy occupies more parts than any other parts through the variety of membership card's services. Also they are sending e-mails or providing 1:1(FAQ/Q&A) board to the members as a customer management to be able to help to communicate with customer through the web site.

A Design of Topic-map based Traditional literature's Digital Ontology (토픽맵 기반의 고전문학 디지털 콘텐츠 온톨로지 설계)

  • Kim, Dong-Gun;Jeong, Hwa-Young
    • Journal of Advanced Navigation Technology
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    • v.16 no.4
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    • pp.673-678
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    • 2012
  • Traditional culture's researcher has attempting to public use as a various method. Example is design of digital archive and digital contents. However, in spite of this effort, traditional culture's researcher has difficulty to public use. Because traditional culture is hard to understand, and less interest than the other area. Especially, traditional culture has not environment that user can searching and using the culture's information due to difficult to search the data and layers. We propose a design to make an ontology using information profile for digital contents of traditional culture. Also, we use topic-map for the factors of ontology's relation, and specify their relation using topic vector.

The Investigation on Results from Mass Health Examination of Partial Healthy Public Officials -First Health Examination Results- (일부 공무원을 대상으로 한 집단건강진단 결과 분석 -1차 결과를 중심으로-)

  • Sohn, Seok-Joon;Kim, Byong-Woo
    • Journal of agricultural medicine and community health
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    • v.18 no.1
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    • pp.65-75
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    • 1993
  • This study was conducted to compare the frequency and to find epidemiologic characteristics of the diseases by analyzing the results of routine first health examination for partial healthy public officials. The total number of the examined was 1.128(876 male, 252 female) The results were as follow; 1. The prevalence rate of suspicious disease was liver disease 5.9% hypertension 5.4%, hyperlipemic disease 3.8%, pulmonary tuberculosis 1.2% by order. 2. The mean systolic blood pressure and diastolic blood pressure showed increasing trend by age increasing. The mean of blood pressure in man was rather higher than that in woman. 3. The prevalence rate of suspicious borderline hypertension increased by aging. And the distribution of high cholesterol group and over than overweight group increased by aging. 4. In male, significant relation among age, systolic blood pressure, diastolic blood pressure, relative body weight was found. And significant relation between total cholesterol level and relative body weight was found. In female, age and relative body weight was related to systolic blood pressure, diastolic blood pressure and total cholesterol level. 5. According to the retrospective follow-up for those who had suspicious disease, correspondence rate of results was 5.2% in circulatory disease and 1.5% in liver disease.

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Influences of Satisfaction of Mental Disease Patient's Protector about Medical Service on Utilizing Hospital (정신과환자의 입원진료서비스에 대한 보호자의 만족도가 병원재이용에 미치는 영향)

  • Choi, Wae-Kyung;Yoo, Kyu-Soo;Kim, Moon-Ju
    • Korea Journal of Hospital Management
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    • v.5 no.2
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    • pp.100-119
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    • 2000
  • This study was conducted to understand the influences or satisfaction of mental disease patient's carer about medical service on utilizing hospital, for 202 mental disease patients who are in 19 hospitals from March 2, to 31, 2000 with questionnaire. Factor for understanding satisfaction of patient's carer includes ability of medical professional, view of facility, kindness of steps, convenience of medical procedure, cleanness of environment and convenience of traffic. The data collected were analyzed by SPSS program and the results of this study are summarized as follows; 1. There are not significantly difference bet wren general character and whole satisfaction of patient's carer. 2. Each factor has the positive relation with whole satisfaction of patient's carer about medical service. 3. Whole satisfaction of patient's carer have the significant positive relation with utilizing hospital($\beta$=.527, p=.000), this means that the higher whole satisfaction of patient's carer, the higher their tendance of utilizing hospital. 4. Knowledge for mental disease of patient's carer appear the positive results in view of medical care. In conclusion, the policy has to be developed in order to prevent the stop of utilizing hospital of patient and their carer. But there is a limit to except mental disease patients in this study.

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A Study on Channel Base and Review Method in the Public Access Production (퍼블릭 액세스 제작에 있어 채널기반과 심의방법)

  • Cho, Bok-Hee;Kim, Chee-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2010.05a
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    • pp.335-338
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    • 2010
  • Passage of 2000 United Broadcasting Law was included the viewer right guarantee reinforcement provision which is relation of broadcasting participation and directness of the citizen and access broadcasting introduction relation provision. It guarantees an access program time zone in representative ground green onion public management broadcasting, in order for new media broadcasting the cable TV which is the possibility of doing and to case of Direct Broadcasting by Satellite the audience will want to organize a case where audience direct production program.

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DEVELOPMENT OF LIFE CYCLE COST ANALYSIS SYSTEM FOR THE BUILD-TRANSFER-LEASE PROJECTS

  • Chun-kyong Lee;Bong-ho Cho;Tae-keun Park
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.119-129
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    • 2007
  • In January 2005, the BTL private investment project was introduced in the Korean construction market as part of the plan to provide high-quality public service and expand the required facilities in a timely manner. Nonetheless, problems such as the low earning rate at the beginning of the business, burden of service compared to the cost of the proposed business, and limitations of the local small and medium-sized companies in relation to their participation in the project arose. The LCC analysis system for the BTL projects was developed as part of efforts toward efficiently investigating the investment eligibility. Specifically, methods for LCC analysis were selected for each stage of the BTL project in relation to the requests of experts for military residential facilities and public educational facilities. Variables were then extracted to derive an accurate analysis value, LCC for the 5 cost items (initial investment cost, operating expenses, maintenance expenses, energy cost, and disposal cost), analyzed, and system enabling comparative analysis for single and multiple initiatives by year and item, developed. Thus, we have to clearly require the accumulation of data to examine the appropriateness of the results of LCC analysis based on data and results.

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A Study on the Stress and Fatigue Symptoms of High School Students according to the Life Styles (일부 고등학생들의 일상생활특성에 따른 스트레스와 피로자각증상의 평가)

  • Lee, Ju-Young;Song, In-Soon;Jeong, Yong-Jun;Cho, Young-Chae
    • Journal of the Korean Society of School Health
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    • v.16 no.1
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    • pp.9-21
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    • 2003
  • The present study was designed to evaluate the factors influential on stress and subjective fatigue symptoms based on school life environments and daily life styles among high school students. The self-administered questionnaires were delivered to 2,381 high school students of both sexes in Taejon Metropolitan city during the period from Mar. 1st to Jun. 30th, 2000. The analysis of study results revealed the following findings: 1. According to the magnitude of stress, the normal subjects were 3.1%, the groups with potential stress were 64.7%, and the groups at high risk for stress were 32.2%. Higher level of stress existed in the female than the male students, and in the third grader than the 1st and 2nd graders. According to the classification of typical constitutional symptoms of fatigue, category III (group with bodily projection of fatigue) was the most frequent and it was followed by category II (group with difficulty in concentration) and category I (group with dullness and sleepiness) in a decreasing order of frequency, which showed that the predominant pattern of fatigue arose from the body parts. 2. With regard to the school life characteristics and stress scores, the higher scores of stress were shown in the groups with the lower grades, with worse friend's relation and with the lower satisfaction with the school life. The scores for the subjective fatigue symptoms were higher in the male, in the low graders, in the better friend's relation, and in the satisfactory group than the respective counterparts. 3. Concerning home life characteristics, the higher scores of stress were associated with the students characterized by the recognized poor economic conditions, lower interests of parents, lack of satisfaction with the home life, the poor subjective health status. On the other hand, the scores for the subjective fatigue symptoms were higher in the student groups with good economic conditions, higher interests of parents, presence of satisfaction with the home life, and good subjective health status. 4. Concerning daily life styles, the higher scores of stress were in the students who had inappropriate sleep hours, skipped breakfasts, daily consumption of intermeal snacks, lack of exercise, daily smoking, normal indices of obesity, and lower indices of health habit. Conversely, the scores of subjective fatigue symptoms were higher in the groups who had daily breakfasts, no intermeal snacks, daily exercise, no smoking than their counterparts. 5. The factors exerting influence upon the stress included the satisfaction with school life, friend's relation, satisfaction with the home life, exercise, school grades, interests of parents, school year, sex, scores of health habit, degree of obesity, economic conditions of home. Those influencing on the degree os stress included stress, intermeal snacks, smoking, friend's relation and satisfaction with the home life.