• Asia Marketing Journal
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• 제19권2호
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• pp.25-43
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• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• 한국주거학회논문집
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• 제14권2호
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• pp.89-100
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• 2003

This study is identified the characteristics of housing product through housebuilders' strategies. As a methodology for this study, literature survey and questionnaire survey were used. Questionnaires have been done on mail to 232 housebuilders and return rate was 34.1%. In summary, housing product can be characterized long gestation period, periodically building cycle, future uncertainty of market volatility, maximization of land development gain, utilization of public fund for continuous building activity, moral hazard by accidentally bankrupcy. Therefore private housebuilding could be defined speculative industry.

• 통상정보연구
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• 제19권2호
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• pp.193-212
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• 2017

본 연구는 복합원산지제품에 대한 평가를 파악하기 위해 제품의 카테고리 유사성에 따라 구분하고 매장유형 별로 비교해 봄으로써, 복합원산지제품을 생산하는 기업들에게 실무적으로 활용 가능한 대안을 제시하고자 하였다. 이를 위해 본 연구는 복합원산지제품의 평가를 제품카테고리 별로 비교하기 위해 소비자들의 심리적 기저를 바탕으로 공적사치재, 공적필수재, 사적사치재, 사적필수재로 구분하여 분석에 적용하였으며, 매장의 유형은 백화점/직영점, 아울렛/할인매장으로 구분하여 측정의 정교화를 기하고자 하였다. 검증결과, 제품유형과 매장유형에 따라 브랜드평가 및 매장평가는 상호작용효과가 있는 것으로 나타났다. 구체적으로 공적사치재의 경우 브랜드평가와 매장평가 모두 아울렛/할인매장이 백화점/직영매장 보다 긍정적인 평가가 나타나는 것으로 분석되었으며, 사적필수재의 경우는 브랜드평가에서 큰 차이를 보이지 않았으나 매장평가에서 백화점/직영매장이 아울렛/할인매장 보다 상대적으로 긍정적인 평가를 보이는 것을 확인할 수 있었다. 이를 통해, 각각의 제품 별로 판매매장 유형에 따라 소비자들의 평가가 달라질 수 있음을 검증하였다.

• 한국환경보건학회지
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• 제48권4호
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• pp.206-215
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• 2022

Background: Fragrance substances in consumer products can cause adverse health effects such as contact allergy. In South Korea, consumer chemical products must list 26 known fragrance allergens on product labels when they contain more than 0.01%. Fragrance substances are mostly used in combination, so co-exposure can occur via use of a consumer chemical product. Co-exposure to fragrance allergens may show a synergistic effect on the human body. Objectives: The aims of the study were to analyze the characteristics of fragrance allergens in consumer chemical products available on public websites and to identify the co-occurrence patterns of fragrance allergens. Methods: The chemicals in 1,443 ingredient disclosures for consumer chemical products were collected through the Ecolife database. The 26 labelled fragrance allergens were identified by category of consumer chemical product. The co-occurrence patterns of the 26 labelled fragrance allergens were analyzed by frequent pattern mining. The unlabelled fragrance allergens presented by European Union Scientific Committee on Consumer Safety were also identified. Results: Consumer chemical products contained an average of 5.3±4.2 substances among the 26 labelled fragrance allergens. More than 85% of air fresheners, deodorizing agents, and fabric softeners contained at least one of the 26 labelled fragrance allergens. The most frequently contained fragrance allergens were limonene (50.5%), linalool (49.9%), hexyl cinnamal (34.0%), and citronellol (28.3%). 16.7% of consumer chemical products showed a co-occurrence of limonene, linalool, hexyl cinnamal, and citronellol. Thirty-eight unlabelled fragrance allergens were found in the consumer chemical products, with hexamethylindanopyran (25.2%) being the most frequently contained substance. Conclusions: The characteristics and co-occurrence patterns of 26 labelled fragrance allergens would be useful information for the management of co-exposure to fragrance allergens in consumer chemical products. It is necessary for attention to be paid to unlabelled fragrance allergens.

• 보건의료산업학회지
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• 제11권4호
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• pp.67-76
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• 2017

Objectives : This study compared Value added to personnel expenses between 12 private general hospitals and 12 regional public hospitals, based on location and size, to examine industry competitiveness in terms of management. Methods : From 2011 to 2015, the value added and value added to personnel expenses were calculated by year. and a SPSS statistical program was used to determine and influential factors between private general hospitals and regional public hospitals. Results : The total value added to personnel expenses was 26.85 percent lower than general hospitals compared to regional public hospitals. The product category most influenced by the value added to personnel expenses was Stationeries & expendables at general hospitals and Outsourcing at regional public hospitals. Conclusions : Regional public hospitals have relatively low value added to personnel expenses compared to the general hospitals. Therefore, it is necessary for hospital management to reexamine gross revenue relative to total manpower.

• 융합보안논문지
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• 제17권5호
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• pp.19-25
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• 2017

공공기관에서는 보안위협에 대응하기 위해 매년 정보보안 솔루션에 투자하고 있다. 하지만 도입된 솔루션이 실제 공공기관의 정보보안 수준 향상에 영향을 미치는지에 대한 연구가 미비한 상태이며, 이로 인해 공공기관에 도입된 솔루션의 투자효과에 대한 측정의 어려움 등이 발생하고 있다. 이에 따라 본 논문은 정보보안 솔루션의 도입 시 실제 정보보안 수준 향상에 미치는 영향에 대한 실증을 위해 전체 공공기관에 도입되어 있는 '내PC지키미' 솔루션을 중심으로 연구를 수행하였다. 분석 결과 내PC지키미 솔루션은 공공기관 사용자의 정보보안 인식향상에 긍정적인 영향을 미쳤고, 이로 인해 조직의 정보보안 수준이 높아진 것을 실증하였다. 또한, 솔루션 운영 시 보안 정책의 강제화 유무에 따른 보안성 향상에 대하여 확인하였다. 본 연구의 결과를 바탕으로 향후 공공기관의 사용자 및 관리자들이 정보보안 솔루션 도입 시 내부 보안정책 수립과 같은 운영 프로세스 개선 방안에 활용할 수 있다.

• 마케팅과학연구
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• 제17권2호
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• pp.75-97
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• 2007

Less than 3% of India's food basket, consists of processed food, therefore processed food can be viewed as an innovation or new product to Indian consumers. This research investigates the effects of product familiarity and reference groups on Indian consumers' attitudes and purchase behavior of new processed food products. For the study, the model is developed by modifying Cambel and Goodstein's (2001) "Moderate Incongruity Effect" to include important cross-cultural influences on attitudes and purchase decisions among Indian consumers. Empirical analysis was conducted through structural equation modeling (SEM). SEM results indicated that reference group influence has a stronger positive effect on consumers' attitudes and actual purchase behavior of more familiar processed foods than of less familiar processed food. In addition, attitudes have a stronger positive effect on consumers' actual purchase of more familiar than of less familiar processed foods.

• Asia Marketing Journal
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• 제20권1호
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• pp.49-68
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• 2018

It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing product classifications and identify underlying behavioral assumptions of various classification schemes that have been used in the marketing discipline for more than nine decades. Recognizing the irrelevance of existing product classifications for current products, we propose a new reclassification framework by incorporating transparency concepts. Based on this extended product classification, we highlight the potential roles of product classification study as an important link between consumer research and marketing strategy, emphasizing behavioral implications.

• 산경연구논집
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• 제8권6호
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• pp.41-49
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• 2017

Purpose - The purpose of this research is to examine the differences and interaction effects of perceived risk and product attitudes between Korea and Thailand consumers in accordance with price discount and product types. Research design, data, and methodology - A questionnaire survey was conducted in Korea and Thailand. There were a total of 327questionnaires received, and 322 of them were valid. Respondents consisted of 163 Koreans and 159 Thai consumers. Each question is measured in a Likert-type five-point scale. To verify the difference and interaction effects of perceived risk and product attitudes, ANOVA analysis was carried out. Results - This research found that the perceived risk of Thailand consumers in accordance with price discount and product types is confirmed to be larger than Korean consumers. The difference of product attitudes of Thailand consumers is higher than those of Korean consumers. Thus, product attitudes in accordance with country type and price discount types are verified with the interaction effect. The difference of product attitudes in accordance with price discount type and product types are not founded. The main effect was not verified. Conclusions - The finding of this study can be used as useful information to Korean and Thai retailers looking to enter the global market.

• 디지털융복합연구
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• 제12권6호
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• pp.105-114
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• 2014

본 연구는 최근 기업과 소비자들에게 이슈화되고 있는 크로스 광고모델 효과를 살펴보았다. 실험설계는 모델 유형(2)${\times}$제품의 성 정체성(2)${\times}$광고메시지 소구형태(2) 요인설계이다. 연구결과 첫째, 광고 모델유형에 따른 광고 인지반응은 일반 모델보다 크로스 모델의 회상지수가 더 높게 나타났다. 둘째, 제품의 성 정체성에 따른 광고 인지반응은 남성제품보다 여성제품에서 회상지수가 더 높게 나타났다. 셋째, 광고주목도 변량분석결과 모델 유형과 메시지 소구유형은 각각 주 효과가 확인되었다. 또한 모델의 유형과 제품의 성 정체성, 모델유형과 메시지 소구유형에서 상호작용효과가 확인되었다. 끝으로, 모델 제품 적합도를 분석결과, 모델유형과 제품의 성 정체성 그리고 메시지 소구유형에는 주 효과가 확인되었다. 이상의 결과는 광고효과를 효율적으로 증진시키기 위한 모델전략에 의미 있는 결과를 확인하였다는 것에 의의를 두고자 한다.