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A Survey on the Private Housebuilders' Business Strategies  

진미윤 (대한주택공사 주택도시연구원)
한수진 (대한주택공사 주택도시연구원)
Publication Information
Journal of the Korean housing association / v.14, no.2, 2003 , pp. 89-100 More about this Journal
Abstract
This study is identified the characteristics of housing product through housebuilders' strategies. As a methodology for this study, literature survey and questionnaire survey were used. Questionnaires have been done on mail to 232 housebuilders and return rate was 34.1%. In summary, housing product can be characterized long gestation period, periodically building cycle, future uncertainty of market volatility, maximization of land development gain, utilization of public fund for continuous building activity, moral hazard by accidentally bankrupcy. Therefore private housebuilding could be defined speculative industry.
Keywords
housebuilding industry; speculative housebuider; housing product;
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