• Title/Summary/Keyword: Public Customer Satisfaction Index

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Developing Measurements of University Satisfaction using Public Customer Satisfaction Index (공공기관 고객만족지수를 이용한 대학의 고객만족 측정도구 개발)

  • Jung, Bok-Ju;Lee, Sang-Chul;Im, Kwang Hyuk
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.25-34
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    • 2018
  • With the higher competition of university environment, universities has been adapted Customer Satisfaction Index (CSI). However, the problem of CSI focuses on score and ranking announcement. In public sectors, PCSI model is used because of increasing its strategic utilization by providing diagnosis of the phenomenon and direction for future improvement through causal model analysis. The purpose of this research is to develop a measurements of university satisfaction using PCSI. This research demonstrates validity and reliability of PCSI using test-retest method using multi-group confirmatory factor analysis. The results of this research indicate that the reliability and validity of the PCSI model is verified. Service product quality, service delivery quality, environment quality and social quality have positive effects on customer satisfaction. In turn, customer satisfaction have positve effects on university performance and social performance. In conclusion, service quality, PCSI, and service performance are clarified to be appropriate components of the satisfaction survey. These results can be used to measure the satisfaction level of education at actual universities. It is expected that practical basic data can be obtained to improve the quality of university education.

Comparative Analysis on the Service Quality and Satisfaction of the Cultural and Educational Programs in the Public Libraries and the Culture & Art Centers Using Structural Equation Model (구조방정식을 이용한 공공도서관과 문예회관의 문화교육프로그램의 품질과 만족도에 관한 비교분석)

  • Oh, Dong-Geun;Yeo, Ji-Suk;Choi, Sung-Yeol
    • Journal of Korean Library and Information Science Society
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    • v.41 no.3
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    • pp.291-307
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    • 2010
  • This study investigates the participants' perception and satisfaction score for culture and education programs operating in public libraries and culture & art centers in Daegu Metropolitan City. Attendees of the public libraries' programs have higher overall satisfaction, customer loyalty on the contents of the program and lecturers than those of the culture & art centers' programs. Attendees of the culture & art centers' programs rated staff supports and services, facilities and educational equipments higher than those in the public libraries' programs. This study calculates the LCSI score in public libraries(78.02) and culture & art centers(77.22).

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A Study on Customer Satisfaction of Mobile Shopping Apps Using Topic Analysis of User Reviews (사용자 리뷰 토픽분석을 활용한 모바일 쇼핑 앱 고객만족도에 관한 연구)

  • Kim, Kwang-Kook;Kim, Yong-Hwan;Kim, Ja-Hee
    • The Journal of Society for e-Business Studies
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    • v.23 no.4
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    • pp.41-62
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    • 2018
  • Despite the rapid growth of the mobile shopping market, major market participants are continuing to suffer operating losses due to severe competition. To solve this problem, the mobile shopping market requires research to improve customer satisfaction and customer loyalty rather than excessive competition. However, the existing studies have limits to reflect the direct needs of customers because they extract the factors on the basis of the Technology Acceptance Model and the literature study. In this study, to reflect the direct requirements of users of mobile shopping Apps, we derived concretely and various factors influencing customer satisfaction through a topic analysis using user reviews. And then we assessed the importance of derived factors to customer satisfaction and analyzed the effects of customer satisfaction on customer complaints and customer loyalty on a structural equation model based on the American customer satisfaction index. We expect that our framework linking a topic analysis and a structural equation model is to be applicable to studies on the customer satisfaction of other mobile services.

An Application of PCSI Antecedent Model to Development of Library Organizational Performance Evaluation Method (PCSI 선행요인 모형에 기반한 도서관 조직성과 평가 방법론 개발에 관한 연구)

  • Kwon, Nahyun;Lee, Jungyeoun;Pyo, Soon Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.29 no.1
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    • pp.369-391
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    • 2018
  • The purpose of this study was to develop a measurement scheme that assesses organizational performances in library department unit level by applying PCSI model, a Public-service Customer Satisfaction Index. Specifically, this study adopted the Antecedent Model, a component of the PCSI's three-part model, that consists of a total of 12 service quality indices. The study selected a large-scale library as a case to analyze and design a method. We analyzed the library's organizational missions and goals set by each of its six departments, and then mapped them with each of the 12 service quality indices. This mapping was further developed as a work analysis scheme of the library and as a measurement tool. A total of 341 library users participated in a survey that was designed to assess 12 service quality indices. As a result service quality was measured for each index, which in turn, calculated the library's service performance index for both entire and individual units of the library. The results reveled the measurement tool useful in assessing service performances for both individual unit and the entire library.

A Study on the Factors Quality Evaluation of the Drinking Water Service in Incheon Metropolitan City (인천시 상수도서비스 품질평가에 관한 연구)

  • Lee, Geon-Su;Lee, Ki-Dong
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.19-29
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    • 2015
  • This study is to evaluate the public drinking water service systematically, to improve customer satisfaction level, also overcoming the limitations of the existing method often relying on the satisfaction measurement subjectively. Thorough the rigid quality control of the service and its effect on civil affairs administration, we conclude that quality of the public service has an influences on the customers' satisfaction, which play a role to intensify the confidence and support of the civil administration by its appropriate management. Thus quality control management itself has its own value in that the satisfaction and confidence of the service result from the quality. The new model can be utilized as a Service Quality Index for the public drinking water service. To enhance the customers' satisfaction and confidence of the water suppliers, it is very useful that they reflect the customers' needs exactly through the service quality control regularly.

A Startegy to Improve Customer Satisfaction in Mutuality Bank: Focus on Suhyup (상호금융 고객만족 제고를 위한 전략방향:수협을 중심으로)

  • Cho, Yong-Jun;Park, Chun-Gun
    • The Korean Journal of Applied Statistics
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    • v.23 no.5
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    • pp.799-812
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    • 2010
  • The public banking market (the main eld of the second banking sector) faces increased competition du to the expansion of the rst banking sector. In this situation, Customer Satisfaction Management(CSM is emerging as a core business factor to create continuous growth without competitive exclusion because it is possible to churn management and draw an advocate customer. In this pa- per, with Suhyup mutuality bank as a sample for research, I have looked for necessary Customer Satisfaction(CS) factors and deduced a Customer Satisfaction Index(CSI), Customer Loyalty and Net Promoter Score(NPS) of detail factors in CS through a survey. Based on these result, the strategic factors required to improve CS were found and strategic directions for CS were proposed through a CS portfolio analysis.

A Study on the Development of PSEI and Measurement of Service Efficiency in Public Sector (공공부문의 서비스효율성 측정 및 지수개발에 관한 연구)

  • Song, Gwag-Suk;Baek, Pil-Ki;Yoo, Han-Joo
    • Journal of Korean Society for Quality Management
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    • v.37 no.4
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    • pp.100-110
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    • 2009
  • The customer-driven efficiency evaluation has been in the mainstream of public administration research, since the 1980s. However, there have been relatively fewer efficiency evaluation research in public administration compared to those of public institutions. This paper is to analyze the service efficiency of public sector using Data Envelopment Analysis(DEA). We suggested two stage DEA model to accomplish efficiency evaluation that an operation and performance characteristic of the public institution were reflected and then the number of the government employee and tax expenditure per residents were used as the input elements at the 1st stage and four integrated service dimensions were used as the output elements. At 2nd stage, four integrated service dimensions and citizen's satisfaction were used as the input and output elements respectively. In addition, we suggested PSEI(Public Service Efficiency Index) which showed the efficiency of the public sector using the two stages efficiency result. According to the results for '07, there were no efficient institutions among 15 DMUs and the most efficient public institution was K(0.9150). In case for '08 analysis, there was only one efficient DMU.

Analysis of the Gap Between Physician's Perceived Importance and Performance of Interpersonal Care (환자대면서비스에 대한 의사의 중요도 인식과 실천간 차이에 미치는 요인 분석)

  • Kim, Dong-Sub;Kang, Hye-Young;Lee, Hae-Jong
    • Health Policy and Management
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    • v.18 no.3
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    • pp.41-57
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    • 2008
  • To examine the gap between physician's perceived importance and performance of care and to identify factors associated with the gap. A self-administered questionnaire survey was conducted with 91 physicians working in a University hospital in Seoul. The respondents were asked about their perceived importance and actual performance of interpersonal care on a 5-point Likert-type scale, indicating a higher score as higher importance and performance. Interpersonal care was measured by questions modified from the Korean Standard Service Quality Index, which are grouped into 6 categories: basic services, extra services, reliability, courtesy, convenience, and tangibles. Multiple regression analysis was conducted to find out physician characteristics associated with the gap. All of the 6 interpersonal care categories showed lower performance than perceived importance. The respondents tended to have a worse performance than perceived importance as the number of patients per outpatient care session ($\beta$=-0.0204, p<0.05) and the need for customer satisfaction education increase ($\beta$=-0.2226, p<0.05). Female physicians ($\beta$=0.2336, p<0.05) and those with higher job satisfaction($\beta$=0.0096, p<0.05) showed a better performance than perception. Overall, it appears that lower quality of interpersonal care was delivered to patients than the desired level considered by the responding physicians. Based on the regression analysis results, it is suggested that reducing patient volume per session, fulfilling education need for customer satisfaction, and improving job satisfaction may contribute to reduce the gap between physician's perceived importance and performance of interpersonal care.

The Analyses of Customer Satisfaction Index on University Library Service (대학도서관서비스에 대한 고객만족도 분석)

  • 백항기
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.12 no.1
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    • pp.43-64
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    • 2001
  • The purpose of this study was to measure performance of university libraries, especially investigating the components of service quality and their relationship to the customer satisfaction. The result of the statistical analyses is summarized as follows: The result of 5 point scale study shows the following degree of satisfaction in 55 components: timeliness of circulation, processing of fine. location of library, usefulness of retrieval system, library user education, speed of retrieval. number of terminals, and cleaning. On the other hand, shows the following degree of dissatisfaction in 55 components: speed of civil petitions, hour for program use, result of civil petitions, fixing of library user education, speed of retrieval, method of public relation, waiting time for Internet use, and use of the other library materials. Also. customers’matters of weight and importance was availability. learning facilities, suitable collections, circulation, and system of retrieval.

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Design and Implementation of Next Generation Web Environment ERP System (차세대 웹 환경 ERP 시스템의 설계 및 구현)

  • Ham, Yoon-Sang;Jeon, In-Oh;Yang, Hae-Sool
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.130-140
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    • 2009
  • Raising the competitive power of the enterprise to recently, all resources integration it is a tendency which it manages with the method for, the reasoning being caused by system is professionalized and chief executive officer complicated becoming gets off the decision-making being difficult, it is following. The management technique which is BPR with solution plan will be presented, it will reach and ERP systems which it comes true concretely appeared. From the research which it sees in order to apply at the governmental under the influence public enterprise as ERP systems which it develops it provided ERP information to the customer at real-time and the web environmental ERP system from business site it will be able to control a company internal business at real-time it constructed. The evaluation which is fixed quantity it led in about the system which is constructed and improvement and expense curtailment of solution and business productivity of customer dissatisfaction, the system effectiveness and customer satisfaction index etc. improving, it verified.