• 한국엔터테인먼트산업학회논문지
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• 제15권8호
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• pp.411-421
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• 2021

논문의 목적은 Q방법론을 사용하여 COVID-19 시대의 의료 언택트 서비스 캠페인 인식을 확인하고 그 의미를 논의하는 것이었다. 이 연구에서는 위와 같은 연구주제와 목적을 위하여 주관성 연구분석을 사용하였다. 또한 이 분석은 연구문제로서, 1) 언택트 의료서비스 캠페인 인식의 유형들은 어떠하며, 2) 논의된 유형들 간의 유사한(일치하는) 특성과 함의점(시사점)들은 무엇인지에 관하여 점검(진단)하였다. Q진술문들은 사전 조사에 참여한 대학생들(설문조사 응답자)과의 인터뷰를 통한 Q모집단으로 최종 구성되었다. 그리고 사용처리된 Q-과정체제는 PC QUANL 프로그램의 Q요인분석을 통하여 분석되었다. 본 논의에서 사용된 Q방법론은 COVID-19 시대의 의료 언택트 서비스 캠페인 인식에 관한 주관적인 성향을 알아보기 위하여 사용되었다. 연구분석의 결과, 총 4개의 유형이 확인되었으며, 1유형(N=7)은 '신뢰 및 공지 유형', 2유형(N=4)은 '정부적 차원의 공지 유형', 3유형(N=3)은 '의학적 정보의 공지 유형', 4유형(N=2)은 '공감적 정보 유형' 등으로 분류되었다. 이와 같은 통찰력있는 논의분석은 COVID-19 시대의 의료 언택트 서비스와 관련된 응답자들의 주관성 유형요인들을 확인하고 진단하는 데 도움을 주었다.

• 한국도서관정보학회지
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• 제53권2호
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• pp.165-188
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• 2022

이 연구의 목적은 지난 2003년부터 2021년까지 국내에서 진행된 '한 책, 한 도시' 지역사회 독서운동의 현황을 정리하고, 특별히 책의 선정과 관련된 경향을 기록하는 것이다. 이 연구를 위해 국내 1,170개 공공도서관 및 지자체의 홈페이지, 주요한 독서 및 문화관련 기관, 단체의 홈페이지, 지자체와 도서관의 보도자료 및 신문기사 등을 내용분석 및 문헌조사를 시행하였다. 또한, 국립중앙도서관 및 국립어린이청소년 도서관의 온라인목록을 검색하여, 2021년 기준 지자체 시행 57개 '한 책' 프로그램 및 그동안 '한 책' 프로그램들에서 선정된 책 729종 1,119권의 특성을 확인하였다. 지자체 시행 57개 '한 책' 프로그램과 이들이 2003년부터 2021년 사이 선정한 책들의 분석은 점점 더 많은 '한 책' 프로그램에서 연령별 책의 분산 선정, 책들 간 주제적 연관성 결여, 청소년수준 책, 신간 및 대중적 화제작 문학책의 선호 등 경향을 보여주었다. 이러한 책의 선정 경향은 한 권의 책을 중심으로 한 집중성 결여를 초래하지만, 동시에 다양한 연령층의 지역주민에 대한 가시성 증대 및 관심계층의 확산이라는 긍정적 효과도 기대되었다. 향후 개별 '한 책' 프로그램의 책 선정의 과정, 목표와의 부합성 등에 대한 보다 심층적 분석과 설명이 필요하다.

• Journal of Public Diplomacy
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• 제1권2호
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• pp.49-74
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• 2021

In this paper, I applied grounded theory in exploring how Twitter became the battlefield for China's public diplomacy campaign. China's new move to global social media platforms, such as Twitter and Facebook, has been a controversial strategy in public diplomacy. This study analyzes Chinese Foreign Spokesperson Zhao Lijian's Twitter posts and comments. It models China's recent diplomatic move to Twitter as a "war of words" model, with features including "leadership," "polarization," and "aggression," while exerting possible effects as "resistance," "hatred," and "sarcasm" to the global community. Our findings show that by failing to gage public opinion and promote the country's positive image, China's current digital diplomacy strategy reflected by Zhao Lijian's tweets has instead constructed a polarized political public sphere, contradictory to the country's promoted "shared human destiny." The "war of words" model extends our understanding of China's new digital diplomacy move as a hybrid of state propaganda and self-performance. Such a strategy could spread hate speech and accelerate political polarization in cyberspace, despite improvements to China's homogenous network building on Twitter.

• Journal of the Korean Data and Information Science Society
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• 제19권3호
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• pp.877-891
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• 2008

The purpose in this datamining modeling is to maximize the number of L insurance' new customer selected from the S corp.'s customers through the telemarketing. We demonstrated the superiority of this method by comparing the existing marketing method and campaign result. The used software in this analysis is SAS 9.1 and so on.

• International Journal of Advanced Culture Technology
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• 제8권3호
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• pp.84-89
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• 2020

At the end of 2019, there was the major outbreak of "COVID-19" in China. In this outbreak prevention and control campaign, the property management enterprises(PME) performed actively, playing a vital role in China. This paper puts forward that the property management enterprises(PME) should be included as subjects of national urban and rural community governance from the perspective of the public product attribute of property management. Based on the properties of public goods in property management, this paper redefines the functions and positioning of PME with public affairs management, establishes the qualification of PME to participate in one of the main bodies of community public governance. And it forms a new model of community governance with community residents committees, owner' committee and PME as the main body. This research provides implications for national urban and rural community governance models by applying existing theories and practical examples.

• International Journal of Computer Science & Network Security
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• 제22권3호
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• pp.17-22
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• 2022

This article defines the process of formation of anti-corruption consciousness as one of the areas of interaction between public authorities and civil society institutions. It is concluded that the implementation of the state anti-corruption policy in Ukraine may be more promising if the institutions of civil society are actively involved. The degree of citizen engagement can be increased by increasing social trust, as well as by increasing the level of political and legal education and culture. Particular attention should be paid to the organization of public control and monitoring of the activities of public authorities, impartial coverage of information on the fight against corruption in the media, as well as the joint conduct of an information and educational campaign and the promotion of the formation of anti-corruption consciousness among a large number of citizens.

• 한국콘텐츠학회논문지
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• 제19권9호
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• pp.329-337
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• 2019

최근 10~20대 연령층이 소음성 난청을 경험하는 비율은 전체의 20%에 육박할 정도로 심각한 상황으로, 향후 심각한 난청으로 이어질 수 있다는 측면에서 예방이 매우 중요하다. 이 연구는 프레이밍 유형(긍정/부정)과 자기효능감 정보제공(유/무)에 따라 구성된 청력손실 예방 메시지가 공중의 청력손실 예방의도에 미치는 영향을 검증한다. 청력손실 예방 메시지 효과에 영향을 미칠 수 있는 참여자들의 개인적 특성 변인으로는 지각된 위험과 미래지향 시간관 설정했다. 이 연구는 공중의 이해와 관심을 증진시키기 위한 청력손실 예방 캠페인을 진행할 때 메시지 전략 및 실행 효과 측면에서 메시지 내용 표현방식과 전달방법에 대한 함의를 제시한다.

• 보건교육건강증진학회지
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• 제24권4호
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• pp.241-249
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• 2007

Health education aims at behavior change rather than just delivering health knowledge to people. In Korea health education activities in public sector began in 1960 and they were included in the primary prevention program in communities. This article reviewed current health education programs in healthy living practice programs provided by local public health centers in Korea and drew implications for the future role of health education in community setting. Health education has been a core function of the National Health Promotion programs in the nation since the enactment of the National Health Promotion Law in 1995. The National Health Promotion programs are funded by the National Health Promotion Fund which are drawn from tobacco tax. The National Health Promotion programs include healthy living practice programs (smoking prevention and cessation programs, moderate alcohol use programs, physical activity promotion programs, and nutrition programs), chronic disease prevention programs, oral health programs and public hygiene programs. Methods of the National Health Promotion programs include health education, health counseling, health class, health information management, survey and research. Smoking prevention and cessation programs include smoking cessation clinic, smoking cessation education, non-smoking environment program, and non-smoking campaign. Moderate alcohol use programs include alcohol use education, moderate alcohol use campaign, alcohol use counseling, and alcohol free environment programs. Physical activity promotion programs include obesity control, targeted exercise program, and exercise civic group programs. Nutrition programs include nutrition management, obesity management, nutrition education, breakfast eating program, and nutrition counseling and treatment programs. The health education programs in community are not efficient today because there are many overlapping contents and short term goals. Community health education programs needs to be more comprehensive. Workforce development is another big issue at the moment because the National credential program will begin in 2009. Variety of community health education programs should be developed and funded by the national health promotion fund.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2009년도 춘계학술대회 논문집
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• pp.1906-1913
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• 2009

The each train operators in Korea have its own public railway safety campaign program but it is not systematic and repeated because of budget limitation. Continuous public casualties in railway transportation require that organized safety education program for the public. This paper analysed statistics of public casualties so that urgent subject occurring many times should be developed primarily as education program. Several foreign cases were investigated and characterized. Finally, a railway safety education program proposed. The program is designed to supply experiential learning, lecture and exhibition.

• 감성과학
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• 제23권4호
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• pp.93-104
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• 2020

In today's affluent food environment, investigating factors that facilitate resistance in the face of barriers to health goals may be vital for achieving successful promotion and regulation of health. This study was implemented to investigate the effect of self-compassion on the evaluation and choice of healthy vs. unhealthy food. In Study 1, participants (N = 101) primed with self-compassion evaluated unhealthy food more negatively than those primed with self-esteem. As predicted, however, there was no difference in attitude toward healthy food between the two priming conditions. In Study 2, participants (N = 54) were asked to choose between healthy and unhealthy food and then their self-compassion was measured. Results show that participants with high self-compassion chose healthy food more often than unhealthy food, while those with low self-compassion chose unhealthy food more than healthy food. The implications of the findings are discussed in terms of health campaign strategies and further research into the relation between self-compassion and health behaviors.