• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.71-94
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• 2020

Purpose With the development of Social Network Service(SNS) and mobile devices, many companies have been using the Facebook as a Word-of-Mouth(WOM) channel. This study examines the effects of psychological distance and message type on WOM using the Facebook's real messages. And the moderating effect of the message type on the relationship between psychological distance and WOM was also analyzed. Design/methodology/approach A content analysis was used as a research method. A total 7,483 messages were collected from 50 companies' Facebook Fanpage (based on the ranking of socialbakers.com) and content analysis was conducted using human coding. As the influencing variables, the message type and psychological distance and the number of 'Likes', 'Share', and 'Comment' were used as the dependent variable. The R3.4.4 was used to perform descriptive statistics, cross-tab analysis, and analysis of variance(ANOVA). Findings First, a larger proportion of Facebook messages have close psychological distance for all message types(information, advertisement, event, and customer relationship). Second, 'Like' and 'Comment' number were significantly higher in messages of close psychological distance. Third, the effects of psychological distance on 'Like', 'Share', and 'Comment' number were different according to message type. However, 'advertisement' message type had significantly more numbers for all WOMs('Like', 'Share', and 'Comment') in messages with close psychological distance.

• 유통과학연구
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• 제14권7호
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• pp.63-70
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• 2016

Purpose - The purpose of this study was to examine the variations in emotions during vacation and to explore if such variations depend on psychological distance perceived by vacationers. We proposed that there are changes in affect balance during the course of vacation as well as the mental construal of psychological distance. Research Design, Data, and Methodology - Repeated measures ANOVA was used to examine the variation in emotion and psychological distance of 66 holiday makers who were traveling to different destination for vacation. Data were collected in 2 months with the help of a travel agency. Results - We find that there are variations in emotions during the vacation at different points in time as well as perceived psychological distance. Also we find some evidence that suggests emotional happiness does depend on perceived mental distance to some extent. Conclusion - Our study replicates the findings of previous studies in a novel way and illustrates the robustness of the nature of emotions during vacation and indicates certain time points where the happiness of vacationers can be enhanced. Perceived psychological distance do have an effect on how happy an individual feels during the vacation.

• 지식경영연구
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• 제18권3호
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• pp.163-178
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• 2017

Recent advances in technology are evolving to enable individuals to perform various activities necessary for their lives, without being constrained by physical, temporal, and spatial constraints. The online services and experiences that originated from solving the discomfort in the actual offline space have created the newness that can only be experienced in the digital world and furthermore uniquely new experiences in actual space as well. While many previous studies have suggested several interpretations of unique individual behaviors in virtual environments, a recent research approaches virtuality as an interesting perspective of the change of thinking style. Virtuality is defined as how far apart we are from everyday reality, and if the individual faces a situation far from reality, the psychological distance of the individual becomes distant and ultimately leads to the thinking style of high construal level. Otherwise, it is said to have a relatively low construal level of thinking style. In this study, I try to confirm the virtual distance as the role of psychological distance in new virtual contexts. Simultaneously considering temporal distance, which are most used in psychological distance, and virtual distance based on virtuality, this study tries to find whether the effect of virtual distance on product attitude is the same as that of temporal distance and check the relationship between virtual distance and temporal distance in the context of consumers' product evaluations depending on product information type.

• 대한가정학회지
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• 제20권4호
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• pp.205-223
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• 1982

This study was devised to investigate the juveniles' psychological distance to their parents and related variables. 456 respondents, consisted of 116 middle school boys, 101 high school boys, 114 middle school girls and 125 high school girls, were sampled. The psychological distance was measured by the semantic differential method, and the statistical data were verified by the analysis of variance through computer system. The main results are found as follows. 1. The average mark of the juveniles' psychological distance to their parents was 54.73(78.19%)/70(100%) and the mark of high school girls was highest and high school boys lowest. 2. The variables influencing on the juveniles' psychological distance to their parents were varied buy the groups. 1) Middle school boys; home atmosphere(p＜.001), social and economical status of home (S.E.S; p＜.01), number of intimate friends(p＜.05), rearing attitudes of parents(p＜.05). 2) High school boys; home atmosphere(p＜.001), age of father(p＜.05), protection of mother(p＜.05) 3) Middle school girls; home atmosphere(p＜.001), rearing attitudes of parents (p＜.001), S.E.S of home(p＜.001).

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.89-110
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• 2022

Purpose To verify the factors that encourage consumers' favorable reaction toward virtual influencer, we proposed consumers' perception of subjective and objective similarity. The purpose of this study is to comprehensively investigate the impacts of consumers' perception toward virtual influencer on purchase intention through psychological distance and parasocial relationship. Design/methodology/approach This study was designed to examine the structural relationships among consumers' perceived external similarity, internal similarity, controllability, animacy toward virtual influencer, psychological distance, parasocial relationship and purchase intention. Findings The results are as follows. First, perceived external similarity, internal similarity, perceived controllability, and animacy had a positive impact on psychological distance. Second, psychological distance had a positive impact on parasocial relationship, whereas it had no significant impact on purchase intention. However, we found that the relation between psychological distance and purchase intention was mediated by parasocial relationship. Lastly, parasocial relationship had a positive impact on purchase intention. Based on these results, this study can propose the way to generate revenue to companies that consider advertising campaign using virtual influencer.

• 한국경영과학회지
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• 제34권2호
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• pp.15-34
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• 2009

Today the u-government services are becoming more personalized and intelligent. For the successful implementation of personalization, individual user's privacy concerns must be respected and taken care of. Based on the empirical survey results, this research summarizes the reluctance to the government's use of private information using six categories. We measure user's psychological distance toward e-government using the four levels, adopting the suggestions by the Proxemics. Since a positive correlation is Identified between people's psychological Intimacy toward e-government and their tolerance to the use of private Information, the amount and/or types of private information should be sequentially used in personalization systems. Initially allowing the least intolerable private information such as occupation information, the personalization system should additionally use the next tolerable Information such as health information or service request/interest information, as user's psychological distance toward government services becomes shorter.

• 유통과학연구
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• 제18권3호
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• pp.99-106
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• 2020

Purpose: The purpose of this study is to investigate the influence of perceived risk and psychological distance on purchase intention when purchasing a gift. It focuses on social distances and temporal distances, and aims to identify the interactions between these psychological distances and perceived risk. Data were collected through experiments. Research design, data and methodology: The experiment was carried out through the design of 2 (perceived risk: high/low) × 2 (social distance: far / near) × 2 (temporal distance: far / near) between-subjects design. Participants were 241 undergraduates from two universities in Chungnam and Gangwon, and randomly assigned to one of eight groups. Results: It was confirmed that there is a difference in purchase intention according to the risk perceived by consumers when purchasing a gift. In particular, the difference in purchase intention based on the risk perceived by the buyer was found to be greater as the social distance between the gift giver and the recipient is shorter. In addition, it was confirmed that the intention to purchase a gift was simultaneously influenced by three factors: social distance, perceived risk, and time remaining to purchase a gift. In other words, when both temporal distance and social distance were short, the difference in purchase intention according to perceived risk was greatest. Conclusions: The purpose of this study was to examine how the relationship between perceived risk and purchase intention when purchasing a gift varies with psychological distance. This study found that the closer the relationship between the gift purchaser and the beneficiary and the shorter the time remaining before the gift purchase, the greater the difference in the willingness to purchase due to the perceptual risk. In practice, the results of this study can be used to establish sales promotion strategies for various gift products. Above all, the closer the relationship between the gift buyer and the person receiving the gift, the more differentially there should be a guarantee program that can reduce or eliminate the risk perceived by the buyer. There is also a need to use step-by-step product recommendation programs that can reduce perceptual risk depending on the time remaining until a particular season, such as graduation or Christmas.

• 유통과학연구
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• 제15권9호
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• pp.75-83
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• 2017

Purpose - This study aims to find ways to have CSR efforts lead to a purchase decision. For this purpose, this research examines the influence of the perceived CSR proximity on the purchase intention and studies the moderating role of psychological distance. Research design, data, and methodology - A total of 185 undergraduate students from a university in Korea were recruited and were randomly assigned to the conditions of a 2 (CSR proximity: close vs. far) × 2 (temporal distance: near vs. distant) × 2 (information type: concrete vs. abstract) between-subjects design. ANOVA was conducted to test the hypotheses. Results - When consumers construe a purchase decision at a high level via the far psychological distance, a firm's CSR efforts are considered important for the purchase decision. Conversely, when consumers construe a purchase decision at a low level via the near psychological distance, a firm's CSR efforts are not considered for the purchase decision. Conclusions - This research demonstrates that people have a greater intention to purchase products from a firm whose CSR proximity is perceived as being close rather than far. Furthermore, this study shows that the psychological distance moderates the effect of CSR proximity on the purchase intention.

• 아태비즈니스연구
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• 제11권3호
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• pp.291-306
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• 2020

Purpose - This study attempts to expand the realm of country-of-origin theory to incorporate the relevant cultural-psychological variables (i.e., ethnocentricism and psychological distance). Design/methodology/approach - This sttudy verified the effects of the two antecedent variables on the consumers' purchase intention of Korean prducts. For this purpose, the study implemented survey questionnaire mathod on respondents living in Liaoning Province of China. Findings - The study result confirmed the relationship betweencountry image, product attitude, and purchase intention of Korean products. Also, the study found that ethnocentrism adversely affects Chinese consumers' purchase decision on Korean products. Finally, the study confirmed the that psychological distance moderates the relationship between country image (ad product image) on purchase intention. Research implications or Originality - The study provides useful implications on the studies focusing on the country-of-origin effect in that it confirmed the effets of cultural-pychological variables such as ethnocentrism and psychological distance. The result also offers useful corporate strategies for the companies entering Chinese market particularly in segmenting the market based on such cultural-psychological variables.

• 한국콘텐츠학회논문지
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• 제9권2호
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• pp.359-364
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• 2009

본 연구는 관광객의 거리지각이 관광지선택행동에 미치는 영향을 분석하고 이를 통해 지역관광지 활성화를 위한 마케팅 전략수립에 기초자료를 제공하는데 그 목적이 있다. 연구결과 거주지에 따라 심리적 거리지각에 차이가 있었으며, 성별, 직업에 따라 관광지선택행동에 차이가 있는 것으로 나타났다. 또한 심리적 거리지각은 관광지선택행동 중 여행능력에 영향을 미치는 것으로 분석되었다. 본 연구는 심리적 거리지각이 관광지선택행동에 영향을 미친다는 것을 분석한 학문적 의의와 함께 지역관광지 마케팅 전략 수립을 위한 새로운 기초정보를 제공했다는 실무적 의의를 갖는다.