• 제목/요약/키워드: Psychological Value

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A Study on Eating-Out Style and Acceptance Intention of Artificial Seasoning: The Moderating Role of Consumers' Psychological Value

  • CHA, Seong-Soo;SEO, Bo-Kyung
    • The Journal of Asian Finance, Economics and Business
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    • 제6권4호
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    • pp.171-177
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    • 2019
  • This study aims to investigate the effect of eating-out types on the acceptance intention of artificial seasoning when consumers eat out at restaurants. Eating-out types considered to be typical when customers visit restaurants, such as the food-exploratory type, health-oriented type, and convenience-seeking type, were studied. Based on the research of previous studies, three eating-out types were selected for the study, which were "food-exploratory", "convenience-seeking", "health-oriented". This study was conducted by AMOS 22.0 with 300 questionnaires, and the Structural Equation Model (SEM) was used for examining the hypotheses as statistical method in this study. As a result, eating-out types such as "food-exploratory" and "convenience-seeking" were found to significantly affect the acceptance intention of artificial seasoning. However, consumers' acceptance intention of artificial seasoning differed depending on their consumption value. The path coefficients from food-exploratory type and health-oriented type to acceptance intention were more significant in the hedonic-oriented group than the utilitarian-oriented group. The results of this study suggest eating-out types relate to acceptance intention of artificial seasoning and provide meaningful implications for consumers' psychological consumption value when they consider artificial seasoning.

Non-Fungible Token(NFT) 소비자의 구매행동을 이끄는 요인은 무엇인가?: 심리적 소유감의 조절효과를 중심으로 (What Drives Consumer Purchase Behavior of Non-Fungbile Token(NFT) Collectibles?: the Moderating Role of Psychological Ownership)

  • 나화승;이상우
    • 한국정보시스템학회지:정보시스템연구
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    • 제32권1호
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    • pp.53-84
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    • 2023
  • Purpose The purpose of this study is to understand the factors that influence the purchasing behavior of NFT collectibles consumers, using the value-based acceptance model (VAM). As the use of NFTs is predicted to become more widespread in the near future, it is important to explore how these consumers make purchasing decisions. Design/methodology/approach This study employed text analysis and in-depth interviews to identify the factors of benefits and sacrifices perceived by consumers. Based on the results of the exploratory study, a research model and hypotheses were established. To test the hypotheses, an online survey was conducted, and the data was analyzed using a structural equation model. Findings The major findings of this study showed that perceived benefit factors had a significant positive impact on consumers' perceived value of NFT collectibles, whereas perceived sacrifice factors did not have a significant effect on perceived value. Also, when consumers' social needs were met, their perceived value was highest. Lastly, the effect of perceived value on purchase intention was not affected by the level of psychological ownership.

직장여성의 의복소비가치에 따른 패션트렌드선호경향 (Fashion Trend Preferences According to Clothing Consumption Values - Focusing on Career Women -)

  • 나수임
    • 한국의상디자인학회지
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    • 제6권3호
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    • pp.67-81
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    • 2004
  • This research demonstrates clothing consumption values, fashion preferences of career women from the early 1920s to late 1930s. And having thorough understanding of values and preferences, allows us to establish marketing strategies for clothing companies. The main purpose of this study is (1) to formalize consumer group based upon the clothing consumption values, (2) to find for characteristics of consumer depending on classification of consumption value in clothing, (3) to understand the preferences of career women about fashion trends. Analyzing data was performed 292 copies, resulting factor analysis, Cluster analysis, X-test, Anova, Tukey test, t-test, frequency analysis, and reliability analysis. This paper showed 7 distinctive characteristics of career women about clothing consumption value. These characteristics can be listed as 1) value of brand image, 2) value of self-expression, 3) functional values, 4) epistemic values, 5) coordination values, 6) social values 7) psychological values. Importantly, brand image value became most significant aspects among 7 factors. Analyzing consumers based upon stated 7 factors, it was found that they are segregated into 4 groups; Self-expressive Group, Psychological Stability Group, Functional Group, Social Group. Secondly, for fashion trend preferences, self-expressive group, psychological stability group, and functional group favored Romantic Feminine Style respectively. Social Group showed preference in Nu-Basic'. The reason for such trend dealt with fabric materials and colors. Finally examining population statistics, younger generations showed more preferences in Nu-Basic', and consumers from ages of 26 to 28, 32 to 34 showed preferences in Romantic Feminine' regardless of their household income, clothing related expenditures, jobs, and education level. On the other hand, 'Modem Classic' was popular among college graduates and 'Paradise' was somewhat less popular among all ages except from ages of 32 to 34, consumers consumption 300,000Won to 400,000Won on clothing related expenditures. And 'Energy' seemed to attract more highly educated females, who had more than masters in degrees with over 300,000 to 400,000Won for clothing related expenditures.

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가상현실 미디어 체험이 가치사슬구조형성에 미치는 영향 연구 VR-AR 수단-목적 사슬이론 적용 중심으로 (A Research on Value Chain Structure on Experience of VR and AR Focused on Means-End Chain Theory on VR and AR)

  • 권상희
    • 인터넷정보학회논문지
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    • 제19권1호
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    • pp.49-66
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    • 2018
  • 본 연구는 VR-AR 체험(Experiential Uses) 행위과정에 나타난 가치단계 요인을 분석(속성, 기능적 혜택, 심리적 혜택, 사용가치), 이용자의 체험 과정에 나타난 욕구와 이용행위 간의 '가치단계도(HVM : Hierarchical Value Map)'에 관한 모형을 구성하는데 목적이 있다. 이를 위해 '수단-목적 사슬 이론(means-end chain theory)'를 적용, 개인적 VR-AR 경험에 나타난 가치사슬을 측정하였다. 본 연구문제를 해결하기 위하여 1차로 AR-VR 콘텐츠 적합도 측정과 2차로 APT래더링을 활용한 구조화 된 설문지를 통하여 135명의 자료를 분석하여 VR-AR 관련 미디어 이용 선택의 '속성'- '기능적 혜택'- '심리적 혜택'- '이용 가치'에 이르는 수단-목적 가치사슬 구조를 파악한 후 가치단계도(HVM)로 VR-AR체험 가치 관계를 실증할 수 있었다. 연구결과, VR 이용자들은 새로운 가상현실 시청각 요소를 통해 현실이탈, 체험의 생생함, 유행선도를 통하여 새로운 성취감, 재미와 즐거움을 통하여 사회생활을 원활히 하고자 하였다. AR이 가지는 생생함과 주변 상호작용을 통하여 자아실현, 타인과 상호작용에 가치를 두고 있으며,'주변인'의 영향이 크게 작용하였고 이들과의 상호작용이 중요한 선택 목적이었다. 이용자들의 VR-AR 선택의 중요 가치는 타인과 상호작용 증진이며 성취감, 행복과 우호적인 가치 속성도 중요하게 고려되었다.

가족커뮤니케이션과 의복 구매유형에 따른 청소년의 마켓가치 평가 및 구매 영향력 연구 (A Study on The Evaluation of Market Values and Purchase Influence of Adolescent According to Family Communication and Apparel Purchase Style)

  • 조희라;이선재
    • 한국의류학회지
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    • 제25권1호
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    • pp.25-36
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    • 2001
  • The purpose of this study were to investigate the purchase influence of teenagers in the family by examining the evaluation of market value according to their clothing purchase style. The questionaire survey was carried out 572 high school, and middle school students in Seoul region in Feb., 2000. SPSS package program was used to analyze the gathered data. The results of the research were as follows: 1. Four types of family communication patterns were identified through cluster analyses: laissez-faires, protectives, pluralistics, consensuals. 2. Market values were classified into seven dimensions by factor analyses: user value-psychological value, performance value; payer value-payment convenience value, price value; buyer value-personalization value, service value, purchase convenience value. 3. Independent purchase was evaluated higher than joint purchase for the price value and psychological value, while joint purchase marked higher than independent purchase for the performance value, payment convenience value, service value and purchase convenience value. And there were some differences in the results of evaluation among the family communication patterns.

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A Study on Textile Design Preferences in Outdoor Clothing According to New Senior Women's Psychological Comfort

  • Seo, Min Nyoung;Koo, Young Seok
    • 패션비즈니스
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    • 제20권3호
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    • pp.1-16
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    • 2016
  • The purpose of this study is to analyze the differences in color, pattern, and texture of functional materials of outdoor clothing according to new senior women's psychological comfort. The data were collected from 163 female respondents aged 55-64 living in Busan. The results of the study are as follows. First, both the high and low psychological comfort groups preferred soft material the most. The high psychological comfort group particularly preferred soft textures and highly evaluated textured material in general. Second, both groups mostly preferred plain patterns while the high psychological comfort group preferred the dot pattern more. Third, in terms of colors, the high psychological comfort group preferred navy and purple, while the low psychological comfort group preferred brown. As to achromatic colors, both groups preferred black the most with the high psychological comfort group preferred gray and white more than the other group. Fourth, the high psychological comfort group preferred colors and patterns of clothing that made one look the most slimming, while the low psychological comfort group strongly preferred colors and patterns of clothes. Therefore, our results suggest that new senior women have a strong interest in outdoor clothing, not only in terms of textile functions, but also having interest in textile designs. In particular, the new silver women value psychological comfort in colors more than patterns of textile design.

인터넷 경매참여 관련변인에 관한 연구 (The Study of Factors Related to Internet Auctions Participation)

  • 이은희;남수정
    • 가정과삶의질연구
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    • 제25권2호
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    • pp.123-135
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    • 2007
  • This study investigated the influence of values associated with internet auctions and risks associated with participating in internet auctions. The results of this study were as follows: First, the values associated with internet auctions consisted of hedonic value, information value, and practical value. Among these values, hedonic value was the highest, and information value was the lowest. Second, He risks consisted of functional risk, privacy risk, socio-psychological risk, md financial risk. Among these risks, functional risk was the highest, and socio-psychological risk was the lowest. Results of regression analysis using demographic elements to inspect risk factors revealed sex, age, and income were statistically significant finally, with respect to demographic characteristics and influences of the aforementioned values and risks, the factors influencing participation in internet auctions were sex, age, hedonic value, functional risk and financial risk.

전자상거래 환경에서 지각된 위험이 지각된 가치 및 재구매의도에 미치는 영향

  • 단려니;정철호;박경혜
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2010년도 춘계국제학술대회
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    • pp.203-212
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    • 2010
  • The mam purpose of this study is to find out how perceived risk elements influence to customers' perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimensions - privacy risk, social risk, time loss risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. The results of this study are summarized as follows. Firstly, five perceived risk characteristics of privacy risk, time loss risk, economic risk, psychological risk, and performance risk are significantly positive effect on perceived value. Secondly, perceived value IS very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also we suggested the implications and further research directions.

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전문대생의 심리적특성, 직업가치, 대학생활적응간의 영향관계 (Psychological Characteristics of College St, Work Values, and Effect Relationship between Adjustment to College)

  • 권은경
    • 디지털융복합연구
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    • 제10권6호
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    • pp.171-179
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    • 2012
  • 본 연구에서는 전문대생의 심리적 특성과, 직업가치, 대학생활적응간의 영향관계를 규명함으로써 대학생활의 중요성 및 대학생활지도의 기초가 되고자 하였다. 연구결과를 요약하면 첫째로, 전문대생의 심리적 특성은 대학생활적응에 긍정적 영향을 미치는 것으로 나타났다. 특히 자아존중감, 자아정체감의 형성이 어떻게 되느냐에 따라서 대학생활적응이 잘 된다는 결과를 얻을 수 있었다. 둘째, 전문대생의 심리적 특성은 직업가치형성에는 영향을 미치지 않는 것으로 나타났다. 마지막으로 직업가치는 대학생활적응에 영향을 미치지 않는 것으로 나타났다.

미혼 성인자녀의 부모-자녀 간 유대감과 부모로부터의 심리적 독립심 지각이 결혼태도에 미치는 영향 (The Effects of Parent-Child Relationship and Psychological Separation Perception on Marriage Attitudes of Single Males and Females)

  • 박정윤;김예리
    • 대한가정학회지
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    • 제48권4호
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    • pp.13-24
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    • 2010
  • The aims of this study were to investigate relation the effects of parent-children relationship on marriage attitude among unmarried persons and to utilize the findings as source material in assessing changes to marriage and family value. In total 654 unmarried persons above the age of 20 in this study. A survey format was used to asked questions, and collected data were subjected to descriptive and comparative analysis using the SPSS(Version 15.0) program. The results were as follows. Among socioeconomic variables, religion was significantly relate to marriage attitude(p < .001). Parent-child relationship and psychological separation was significantly related to marriage value(p < .05). Specifically, high psychological separation from mother, and relationship with father was related to more positive marriage attitudes. Finally, effective socioeconomic variables in marriage attitude were religion, job, psychological separation from mother and father.