• Culinary science and hospitality research
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• v.16 no.3
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• pp.51-65
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• 2010

This study attempts to examine how the perception of risk and customer satisfaction influence the intention to recommend when selecting a Korean restaurant. 257 copies of the questionnaire for the Chinese students studying in Daegu and Gyeongsangbuk-do are analyzed. Three hypotheses were established and the results are as follows. First, as a result of difference analysis about perception of risk depending on dining types, there are significant differences in all factors of preception of risk partially. Second, as a result of difference analysis of customer behavior depending on dining types, there are significant differences between revisit intention and recommendation intention, and dining motivation and preferred Korean menu. Third, the effects of 6 factors of perception of risk on customer behavior are analyzed, and there are decreased customer satisfaction as the customers perceive financial and psychological crisis highly.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.478-486
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• 2020

The purpose of this study was to find out the actual status of smartphone students' dependence on college students, and to identify the correlation between depression, self-efficacy and smartphone overdependence, and the role of self-efficacy in the relationship between depression and smartphone overdependencee. The main results of the survey and analysis of 1,177 four-year college students located in Gyeonggi area are as follows. First, the percentage of college students' smartphone overdependence was very high at 34.1%. Second, there was a significant difference in prevalence of depression between the smartphone overdependence group(18.7%) and the general user group(11%). Third, self-efficacy showed a negative correlation with smartphone overdependence. The smartphone overdependence group showed significantly lower score in self-efficacy and self-regulation efficacy, confidence, and task difficulty preference than the general user group. Fourth, self-efficacy worked as a mediating variable in the relationship between depression and smartphone overdependence. In other words, the effect of depression on smartphone overdependence tended to decrease as self-efficacy rose in the relationship. Finally, we discussed the development of programs to support career and psychological counseling of university students.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.487-498
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• 2020

The purpose of this study is to investigate the effects of nursing workplace spirituality and resilience on the quality of professional life of hospital nurses. The study participants comprised 200 nurses working in two general hospitals with over 300 beds in. Data were collected from March 4 to 29, 2019 and a total sample size of 197 participants was used for analysis. Descriptive statistics, t-test, ANOVA, Pearson's correlation, and stepwise multiple regression were used to analyze the results using SPSS/WIN 21.0. The score were as follows: 4.54 for nursing work spirituality, 3.34 resilience, 3.20 compassion satisfaction, 2.66 secondary traumatic stress, and 2.79 burnout. The factors affecting compassion satisfaction were nursing work spirituality and resilience, and the explanatory power was 47%. The factors affecting secondary traumatic stress were resilience, and the explanatory power was 13%. The factors affecting burnout were resilience, nursing workplace spirituality, and job satisfaction, and this had an explanatory power of 51%. In conclusion, it is necessary to improve the resilience of hospital nurses to alleviate secondary traumatic stress and burnout of nurses and to improve the quality of professional life.

• Journal of Distribution Research
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• v.16 no.5
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• pp.141-169
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• 2011

This study compares the business performances and the socioeconomic and sociopsychological characteristics of franchisees and independent business owners (IBOs). On the basis of extant theoretical arguments and empirical evidences it was expected that franchisees are different from IBOs in these aspects because unlike IBOs they are using franchising as their way of businesses and should satisfy the requirements imposed by franchisors. Analyzed in the current study was a national survey database of 424 franchisees and 5,690 IBOs compiled by the Small Enterprise Development Agency in 2011. As expected, it was found that franchisees were significantly different from IBOs in such traits as financial and managerial capabilities, business experiences, demographic and socio-psychological characteristics, information searching efforts, business performances, and their perceptions of business obstacles. It was also found that the effects of these traits on business performances were quite different between franchisees and IBOs. The findings of the current study provide some meaningful suggestions for government agencies. Given that franchises and IBOs have different traits, their demands for governmental policy should be different, and consequently, it might be argued that government agencies should treat the two groups separately and should increase their efforts to develop appropriate supporting policies for each group. With respect to franchisor's practices for franchisee selection, it is also argued that in order to enhance franchisee performances franchisors need to examine thoroughly the traits of prospect franchisees. This study concludes with discussion of several theoretical and methodological limitations for future research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.10
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• pp.84-93
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• 2020

This study had two aims (1) to explore the trajectory of family functioning (flexibility and cohesion) in the mothers' perspective and classify it according to the development of their child, and (2) to examine the differences in children's self-esteem as well the internal and external behavioral problems based on the latent groups. A total of 1,348 mothers and their children who participated in the survey in 2013 through to 2017 were analyzed. The group was subdivided into low incremental, average incremental, average-above incremental, and high unchanged groups according to the flexibility, and into low incremental, average incremental, decremental, high incremental, and above-high unchanged groups in terms of cohesion. From 2015 to 2017, the self-esteem of elementary school-age children showed differences depending on the flexibility and cohesion of family functioning; children in the high-unchanged group of flexibility and the above-high unchanged group of cohesion showed high self-esteem. Behavior problems of early childhood and elementary school-age children varied according to the latent classes of flexibility and the cohesion of family functioning. Children in low incremental and average incremental groups of flexibility and low incremental, average incremental, and decremental groups of cohesion showed more internal and external behavioral problems. These findings suggest that family functioning has significant effects on the psychological aspects of children.

• The Journal of Information Systems
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• v.27 no.2
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• pp.157-173
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• 2018

Purpose Product characteristics and price value in website have strongly effects on customer satisfaction. Especially, in the online shopping site, the scarcity limits the customer's opportunity to purchase the product. Thus scarcity has been proposed as a important factor that makes the customer highly aware of the merchantability of the product. The scarcity in the web store is used as an important variable to make purchasing decisions of users easier by psychological pressure. In the case of scarce products with price discounts in online commerce, advertising formats that highlight scarcity value in the web commerce market are very effective in enhancing purchase intentions of consumers. Unlike offline stores, the importance of scarcity becomes more important when reflecting the characteristics of online commerce. Therefore, this study intends to confirm the influence of the degree of price discounts and scarcity information presented by Web sites on consumer purchase behavior in Web purchase behavior. Design/methodology/approach This study conducted a web-based experimental study on price sensitivity and price discount. Therefore, we created experimental web-sites that offer two stimuli according to the discount rate. The 200 respondents were randomly assigned. The stimuli were fictitious based on tourism products. The first stimulus presented the price discount(15% discount) with basic explanation about the package of the tourist package. The stimuli assigned to the second group were used for groups with high price discount intensity(65% discount). In this way, the two stimuli clearly distinguished the level of price discount intensity. This paper conducted t-test analysis and structural equation to analyze the experiemental results after confirming the reliability and validity. Findings The results of this study are as follows. The difference in price discount intensity (15% vs 65%) with scarcity showed the mean difference among all the variables. Therefore, this study concluded that there is a significant difference between the price discount of 15% and 65% for the acquisition value and transaction value of users. In particular, consumers' purchase intention is greater and product recommendation intensity is stronger when the price discount is 65%. As a result, the high degree of the price discount intensity with scarcity exerts a greater influence on consumers' purchase intentions. Product scarcity also have a significant impact on perceived value of users. Therefore, purchase intention of customers increases when perceived value increases their profit and pleasure feeling.

• Knowledge Management Research
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• v.21 no.3
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• pp.89-103
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• 2020

When people feel powerless (with losing control), they show compensatory behaviors to get out of this state. The actions to compensate for powerlessness have been studied in the contexts of products or brands, but this study focuses on compensatory behaviors when using social media. Social media, which can express consumers' selves freely, has become a platform for self-expansion. It has been confirmed that the possibility of relieving psychological powerlessness through self-expression on social media exists. Therefore, we examined how people who felt powerless showed compensatory behaviors on social media. According to the analysis, consumer's powerlessness does not directly affect narcissistic self-expression on social media. However, it is derived as being fully mediated by the feeling of anxiety. The more anxious consumers feel, the more narcissistic they express themselves by posting photos of themselves with luxury brand objects that can show social power or authority. In other words, when consumers experience social powerlessness coupled with anxiety, they are likely to show compensatory consumption behaviors such as narcissistic self-expression in order to make their images cool and luxurious and draw others' attention on social media. We confirm that the compensatory consumption due to consumers' powerlessness, which leads to having anxiety, can appear in ways of presenting narcissistic selves on social media.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.2
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• pp.479-488
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• 2016

This study developed an instrument to assess the effects of the bullying of nurses in the workplace and evaluated the developed instrument. A literature review and a field study were conducted to identify the concepts related to the bullying of nurses in the workplace. These attributes served as building blocks to produce a 28-item WPBN-CI. The content validity was used to determine the content and face validities, and the number of instrument items was reduced to 14. The final WPBN-CI instrument was evaluated using the SPSS 18.0 program with the data collected from October 21-28, 2013 from 458 nurses from general hospitals in the metropolitan area. The WPBN-CI consisted of 13 items covering three distinct factors (physical and psychological withdrawal, poor quality of patient care, and increasing distrust), with a total variance of 62.9%. The convergent and determinant validities for the WPBN-CI were 100% and 89.7%, respectively. The known-groups validity was proven through the mean difference in the level of depression. The satisfied criterion validity for the WPBN-CI was more than 0.70. The reliability of the WPBN-CI was demonstrated by its Cronbach's ${\alpha}$ of 0.90. The WPBN-CI will identify in advance the results due to the bullying of nurses in the workplace and will help to find solutions to the problem and ensure program effectiveness.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.109-116
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• 2020

This study was undertaken to identify factors affecting the mental health of nursing students, including career motivation, sense of humor, and problem-solving ability, and to provide data for improving mental health of nursing students. This research enrolled 235 nursing students in B and Y cities. Data were collected from October 22 to October 31, 2018, and analyzed by applying t-test, ANOVA, Pearson's correlation coefficient, and multiple regression, using the SPSS/WIN 22.0. The average score for mental health was determined to be 2.19±0.77. Ed. Negative correlation was obtained between mental health and career motivation (r=-0.443, p<0.001), mental health and sense of humor (r=0.400, p<0.001), and mental health and problem-solving ability (r=0.465, p<0.001). Regression analysis showed that 33.4% variance in the mental health of nursing students is affected by gender (β=-0.121, p=0.033), pocket money (β=0.123, p=0.028), peer relation (β=0.165, p=0.004), sense of humor (β=-0.168, p=0.012), and problem-solving ability (β=-0.186, p=0.006). Data from this study indicates a necessity to repeat the study for identifying general characteristics and psychological factors that control an individual, and technical factors that can be acquired through learning. Taken together, we believe that the factors included and indicated in this study influence the mental health of nursing students.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.248-258
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• 2020

In this study, an empirical analysis was performed with regards to traditional markets in Seoul, South Korea to find which physical maintenance elements, such as facility improvement for successful urban restoration, have greater effects on the expectation and activation awareness of successful urban restoration. This study targeted traditional markets located at the center of Seoul, which are visited by many domestic and international tourists as well as general consumers and are revitalizing the downtown area. A survey was conducted to collect a total of 515 completed questionnaires. Data analysis was performed using SPSS 23.0 and AMOS 22.0. The results of the analyses in this study indicate relevant urban invigoration factors (psychological, physical, diversity, functional, and stability factors), and it was observed that the expectation of urban regeneration was under the direct influence of the invigoration factors. Such a finding is meaningful in that it suggests a set of criteria to evaluate the concept of traditional markets in a comprehensive manner for successful urban regeneration while highlighting relevant invigoration factors for traditional marketplaces for the purpose of urban regeneration.