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http://dx.doi.org/10.5762/KAIS.2020.21.4.248

The Influence of the Influential Factors on the Invigoration of the Traditional Market Places in Seoul through Urban Regeneration upon the Awareness on Invigoration: the Mediating Effect of Expectation  

CHOI, Jae-Hyun (Department of Urban Design and Landscape Ecological Architecture)
LEE, Myeong-Hun (Department of Urban Development Management and Real Estate)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.21, no.4, 2020 , pp. 248-258 More about this Journal
Abstract
In this study, an empirical analysis was performed with regards to traditional markets in Seoul, South Korea to find which physical maintenance elements, such as facility improvement for successful urban restoration, have greater effects on the expectation and activation awareness of successful urban restoration. This study targeted traditional markets located at the center of Seoul, which are visited by many domestic and international tourists as well as general consumers and are revitalizing the downtown area. A survey was conducted to collect a total of 515 completed questionnaires. Data analysis was performed using SPSS 23.0 and AMOS 22.0. The results of the analyses in this study indicate relevant urban invigoration factors (psychological, physical, diversity, functional, and stability factors), and it was observed that the expectation of urban regeneration was under the direct influence of the invigoration factors. Such a finding is meaningful in that it suggests a set of criteria to evaluate the concept of traditional markets in a comprehensive manner for successful urban regeneration while highlighting relevant invigoration factors for traditional marketplaces for the purpose of urban regeneration.
Keywords
Traditional markets in Seoul; Urban restoration; Traditional market revitalization factors; Expectation; Activation awareness;
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