• The Journal of Information Systems
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• v.27 no.2
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• pp.29-52
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• 2018

Purpose As the number of SNS users increases, the importance of SNS advertisement is also increasing. Thus, the purpose of this study is to analyze the effect of factors on effectiveness of SNS advertising, and expand research on users' attitude and behavior intention toward SNS advertising. Design/methodology/approach This study was designed to examine the structural relationships among SNS service attribute, users' cognitive characters, psychological factors, users' attitude and behavior intention toward SNS advertising. Concretely, SNS service attribute was presented as online interactivity, and users' cognitive characters were presented as perceived relevance and perceived intrusiveness. In addition, psychological factors were presented as presence experience and message credibility, users' attitude toward SNS advertising was presented as advertisement attitude and users' behavior intention was presented as WOM. Findings The results showed that online interactivity has a positive effect on presence experience and message credibility, but perceived intrusiveness has a negative effect on presence experience and message credibility. Perceived relevance has a positive effect on presence experience, but does not have significant effect on message credibility. Presence experience and message credibility have positive effects on advertisement attitude and WOM, and advertisement attitude also has a positive effect on WOM. Based on the results from this study, academic and practical implications can be drawn. First, the study extended the scope of research about SNS advertising through focusing on SNS service attribute and SNS users' cognitive characters and identified the relationship between presence experience, message credibility, advertisement attitude and WOM. Second, the results of this research can provide practical guidelines to develop effective advertising strategies for companies which promoting SNS as a marketing tool.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.449-466
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• 2017

This research is to find structural relationships among psychological anxiety, appearance-oriented attitude, and self-esteem of youth and investigates how the structural relationships show by genders and different school classes. For the investigation, a collected data for the research of 'adolescent's misbehaviors and tendency of their young average age and political subject' were used from SPSS 22.0 program and AMOS 22 statistical program provided by Korea youth and children's data archive. First of all, the research determines as the psychological anxiety gets higher, youth have lower self-esteem level and more behavior problems. In addition, when adolescents show stronger appearance-oriented attitude they have higher self-esteem level and more behavior problem. The study also indicates that as youths have higher self-esteem their behavior problem levels are reduced. Secondly, by examining the relationships of youth's psychological anxiety and appearance-oriented attitude based on their self-esteem, the self-esteem gives a positive mediated effect on psychological anxiety and behavior problem whereas the self-esteem affects as negative mediated effect on the appearance-oriented attitude and behavior problem. Lastly, the study indicates there is a causal interaction between youth's appearance-oriented attitude and behavior problem which differs by genders and different school classes. Based on the results of the research, the theoretical and practical applications were suggested to prevent and relax the adolescent's behavior problems.

• The Korean Journal of Food And Nutrition
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• v.24 no.4
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• pp.725-731
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• 2011

In this study, a survey was carried out on 300 students in Korea Culinary Arts Science High School located in Gyeonggi-do from August 1 to August 30, 2011 to figure out how the control of high school students' eating behavior affects the change of their psychological achievement. Analysis showed that attitude toward eating behavior, and perceived behavior that recognize this and act, as eating habits for control of their eating behavior, are the most control factors of eating behavior. It says that the right perception of customary attitude and the correction of habits according to the exposure and performance of repetitive eating behaviors are important. Consequently, an ordinarily regular norm as a social norm, or a rule around it won't act as big positive factors.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.480-488
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• 2012

The purpose of this study was to research the relationships among psychological capital, job attitude, and service climate of employees in hotel corporations. Psychological capital has been demonstrated to be important for performance at both individual and group levels of analyses. In addition psychological capital has been shown to provide additive value to more established measures of employee's positive job attitudes. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 295 employees in hotel corporations. The results of empirical analysis showed as follows. First, Psychological capital has a significant effect on job satisfaction. Second, Psychological capital has a significant effect on organizational commitment. Third, Service climate was also found to have moderating effect upon the relationship between psychological capital and job satisfaction. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• The Korean Journal of Health Service Management
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• v.6 no.2
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• pp.151-164
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• 2012

The objective of this study is to explore the relationship between MBTI personality type and career attitude and career choice of cosmetology university students. Data were collected by self-administered questionnaires. Chi-square test and logistic regression analysis was conducted. The major findings of this study are as follows: In regard to career-related attitude, ISTJ type out of 16 MBTI is higher than other type on the positive attitude. In regard to the relationship of MBTI and career choice, ISTP, ISFP and ENFJ type is more prefer skin care than the other type. And INTP type is more prefer hair design and makeup. And also the psychological functional type and career choice, ST showed the preference on skin care, and SF preferred makeup field. Finally NT and NF psychological functional type showed the preference on hair design.

• Women's Health Nursing
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• v.13 no.4
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• pp.262-271
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• 2007

Purpose: This study aimed to examine the relationship between pre and post operative sexual condition, differences in sexual attitude through post operational periods, and the relationship between sexual attitude and satisfaction. Method: Data was collected with questionares from 119 women registered in the gynecology department of a general hospital in Seoul who had undergone a hysterectomy. Result: There was a significant difference between the condition of pre and post operation coital frequency, sexual satisfaction, and spouse's attitude toward the extraction of the partner's uterus. There was a significant difference between their views of the operation. Twelve months after the operation sexual attitude of sexual aspects changed, but not in physical and psychological aspects. There was a significant difference between sexual attitude and satisfaction on sexual, psychological aspects, but not physical aspects. Conclusion: The findings suggest that a preliminary sexual condition be identified before surgery, scheduling the operation after helping a spouse gain a positive attitude about the hysterectomy, and couples in their 50's and older get counselling. Increased sexual satisfaction will develop with a belief in positive changes of sexual aspects, but a rapid change should not be expected.

• Korean Journal of Human Ecology
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• v.14 no.6
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• pp.985-994
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• 2005

The objective of this study was to investigate differences in clothing behavior and individual characteristics of female college students by their body cathexis and clothing attitude. The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude: positive congruity(positive body cathexis and clothing attitude, G1), positive incongruity(negative body cathexis and positive clothing attitude, G2), negative congruity(negative body cathexis and clothing attitude, G3), negative incongruity(positive body cathexis and negative clothing attitude, G4). The results were as follows: G1 was high in both public and personal self-esteem and self-image, extroverted, refined and impulsive. G2 were fashion opinion leaders, highly uneasy about society, highly impulsive, modem, peculiar, creative and introspective. G3 was highly uneasy about society, low in self-esteem, and less impulsive. G4 was low in both public self-esteem and fashion innovation, and avoided impulsive buying.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.760-770
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• 2016

This study analyzed the relationship between stress and academic attitude multicultural youth, and cope with stress social support, and to understand the relationship between the parameters of psychological Hi feeling, and for more efficient guidance Set the structural equation model for verifying the relationship between the factors that provide the basic data to verify the relationship between fit and Henin models through systematic analysis. The results of this study are as follows. First, we examined the difference between the factors of stress due to the demographic Henin multicultural youth. The difference between the stress corresponding to the average income of the grade and families was observed. However, differences in the stress in accordance with the residence period is significantly different from stress for participation in relationships between classes was observed. Second, the stress of multi cultural youth, psychological Hello feeling to cope with stress is sound had the effect of (-). However, social support, stress coping, that there is an effect of the parameters of the positive (+) revealed the relationship between the both of psychological Hello feeling of stress and academic attitude.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.175-184
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• 2012

The aim of this study is to inquire into the influential relationship between perceived characteristics and psychological attitude toward smart phone in relation with the smart phone. This study conducted a questionnaire survey targeting domestic college students who are using the smart phone in an effort for an empirical test of the research model. The theoretical implications of this study laid foundation for doing research on the behavior of perceived characteristics and psychological attitude toward technology, and supplied a clue to diverse, in-depth research works on the further smart phone. The study-suggested practical implications are as follows: First, it is required that the usefulness and easy of use of the smart phone should be reinforced in order to form a positive attitude toward the smart phone. Second, the sense of dependence on the smart phone has an influence on user satisfaction.

• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.242-252
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• 2008

This article was examines an attitude towards Tourism Development that has relevance to social psychological differences of individuals in terms of social psychological research on Tourism Development. It used the self-monitoring scale developed by Snyder(1974) who focused on individual behavior, which has been recently paid attention in the field of social psychology. It is considered that the result of this study contributes to academic world from two extensive points of view. One is that this study was conducted without any previous studies on self-monitoring and was performed to arrange the concept of Tourism Development Attitude in the stream. Another one is that this research proved the influence of self-monitoring on the citizen's propensity towards Tourism Development Attitude toward economic impact, Tourism Development Attitude toward social impact and with the tendency of participating in tourism development. Finally, Tourism Development Attitude that has relevance to social psychological differences of individuals.