• Journal of the Korean Society of Food Culture
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• v.26 no.1
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• pp.80-85
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• 2011

This study analyzed consumer attitude, habit strength, subjective norm, a pros evaluation, and intention to consume to estimate perceptible variables that affect apple consumption. Data were collected from 207 men and women through a selfadministrated questionnaire. A partial least squares regression was conducted as one of structural equation models to estimate and test hypotheses. The results showed that attitude, habit strength, and the pros evaluation affected the intention to consume apples, and that the intention increased apple consumption. The results also showed that some marketing strategies are needed to promote apple consumption and to make consumers change their intention, to develop habits for eating apples by changing their diets, and to impress upon them that apples are good for health. This can be interpreted as meaning that it is most important to understand consumer behavior, particularly consumer psychology, which is reflected in the recent trend of marketing that concentrates on meeting the consumer's needs rather than the producer's.

• Journal of Korean Academy of Nursing
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• v.2 no.1
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• pp.189-199
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• 1971

Author Studied on a few as Pacts of clinical psychology of 274 patients with chronic pulmonary tuberculosis by simple question are, who had been admitted in national Maison for a long time Feb. 1971, Hospital. The results obtained were Summarized as follows: 1. The attitude and state of understanding to their diseases were somewhat different between males and females, That is, rather scientific and intellectual in males but rather unscientific and despairing in females. 2. The attitude to their doctors and nurses were rather more discontent in males and younger age group. 3. Attitude to hospital life what was some different between males and females, that is, more agreeable and obedient to their circumstances in females and older age group than in males and younger age group. 4. The most anxious problem and the Persons who Eave best consolation during hospital life were family members in their home. 5. The home visiting of the nurses seemed under whole net welcomed.

• Journal of Distribution Science
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• v.14 no.7
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• pp.15-19
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• 2016

Purpose - India is predicted to lead the world in online sales, but the behavioral range of online consumer has not been researched adequately. Moreover, the research on the role of psychological variables like consumer innovativeness in online purchase behavior has not been investigated. This paper aims to unravel the role of 'consumer innovativeness' in predicting online purchase intention. Further, this paper examines the effect of consumer innovativeness on 'online information search' and 'attitude' in online purchase areas. Research design, data, and methodology - This study uses factor analysis to confirm the convergent and discriminant validities from the adopted scales. Regression analysis was employed to test the various hypotheses in this study. Results - This study finds that consumer innovativeness affects positively 'information search', 'attitude' and 'purchase intentions' in online purchase circumstances. Conclusions - Consumer Innovativeness has emerged as a significant factor affecting online purchase intentions. It has also been confronted with an important variable affecting online information search and attitudes for online purchase.

• Journal of Families and Better Life
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• v.6 no.1
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• pp.117-129
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• 1988

The purposes of this study are 1) to explore the evaluating attribute of family life- insurance 2) to examine the relationship between evaluation attribute variables and level of consumer satisfaction/ dissatisfaction (CS/D), and 3) to investigate the sociodemographic variables and psychological variables which influence the purchase of life-insurance. The data used in this study include 432 households of 208 life-insurance purchasers and 224 non-purchasers Statistics used for the data analysis are x2, factor analysis, multiple regression and a discriminant analysis. The resulting major findings are as follows; 1) The evaluating attributes are saving function, convenience. economic payoff, safety for future accident, agreement of insurance, and reputation of brand. 2) Among these factors. the most important factors. in CS/D of life-insurance are saving function, and reputation of brand. 3) the purchase of life-insurance has been influenced by such sociodemographic variables as husband's age , family income, and family life-cycle. Psychological variables such as attitude of life, perceived risk, consumer attitude about insurance business did not influence the purchase of life -insurance significantly. As mentioned above, we can conclude that Korean purchasers of life-insurance are using irrational evaluating attributes. Therefore more education of the consumers and more information about life-insurance purchases are necessary. Especially low-income households and first step of family life-cycle families are turned out to need more education as well as more information.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.85-96
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• 2022

The MZ Generation likes watching YouTube videos produced by senior influencers despite the big age gap. In addition, the final goal of collaborative YouTube videos between senior influencers and brands is to increase sales. Accordingly, this study examined this interesting phenomenon and aimed to provide useful insights for creating YouTube videos targeting the MZ generation. This study was divided into two parts. Study 1 explored the viewers' perceived benefits by looking at the YouTube video comments of a senior fashion influencer, and then classified the perceived benefits into informational, psychological, and hedonic benefits. Study 2 analyzed the relationships among the viewers' perceived benefits (informational, psychological, hedonic benefits), attitude toward a brand, and behavior intention. Study 2 found that only informational benefits, among the three perceived benefits, enhanced attitudes toward a brand, thereby affecting behavior intention. Based on the results of two sub-studies, this study highlights the importance of informational benefits to maximize the marketing effects employing the collaborative YouTube videos of senior influencers and brands.

• Journal of the military operations research society of Korea
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• v.32 no.2
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• pp.188-211
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• 2006

This study aims to empirically investigate the effects of the individual-level characteristics on their timing decisions for their enlistments even though military services are their duties under a draft system. The individual characteristics considered include five psychological factors, such as attitude, uncertainty, information search level, future expectation, and perceived risk towards army, and other several demographic variables. Measurement scales for these psychological variables are developed and a duration model for individuals' enrollment timing decisions is also proposed. The proposed model is fitted to a survey data set collected from both those who have completed military service and those who have not. The estimation results show that two of five psychological variables, negative attitude and perceived risk, and several demographic variables, including education level, income level, residence area, and the number of family members serving the army, have meaningful impacts on the timing decisions for military service. Specifically, the enlistment timings are found to be more delayed as negative attitude towards army is stronger, perceived risk on army is higher, education level is higher, academic performance is better, income level is either low or high, residence area is either Seoul or big cities, and the proportion of family members enlisted is smaller. Several important managerial implications for alleviating problems resulting from enrollment postponements are also discussed.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.220-229
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• 2011

The purpose of this study was to recognize the level of acknowledgement of the psychological support services for actors, the significance of psychological factors during performance, experience, the actual situation, and the solution to psychological matters, contribution of the psychological factors to performance and competency to control, and demand for counseling and consider ways to promote these in the future. A questionnaire was developed by specialists and analyzed both through quantitative and qualitative methods. As a result, it turned out that actors perceive the effect of psychological support services such as counseling and psychological skill positively. Even though actors understand the importance of psychological factors in practice and performance in the stage, participation in education or information regarding psychological support services were rarely realized. Also, psychological factors such as confidence, concentration, sense of achievement, motivation, positive attitude and thought, setting a goal for performance, mind control, image training, and self-consciousness are regarded as highly contributing to the performance, but actors cannot control these psychological aspects effectively in fact. Actors were very positive in participating in psychological support services and hoped to have professional counseling and psychological skill services. This study can be used as a standard in supporting the field of play practically in terms of planning for psychological support services for actors, development of psychological support program, and enforcement of education on the spot.

• Journal of Oriental Neuropsychiatry
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• v.12 no.2
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• pp.17-25
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• 2001

Objectives: Obesity is related to psychological problems as well as physical problems. This study was designed to investigate the eating attitude and depression of females who participated in a fasting therapy. They were considered to have many eating attitude and psychological problems. Methods: 59 females were selected, they were admitted in Woosuk university hospital of oriental medicine(from August 1st, 2000 to July 31th, 2001) and 42 females were selected, they were college students of Woosuk university, Jeonju, Korea. We checked height, weight and administerd the Korean Eating Attitudes Test-26(KEAT-26), Beck Depression Inventory(BDI) and questions about binge-eating, smoking, drinking, exercise and body weight-wanted to females in two groups. Results: In fasting women group, 2(3.39%) were underweight, 24(40.68%) were average. The average of KEAT-26 in fasting women group$(13.33{\pm}7.65)$ was higher than that in college women group$(4.76{\pm}5.54)$(p<0.001). In fasting women group, 5(8.47%) had mild eating problem, 4(6.78%) had moderate eating problem, and 5(8.47%) had severe eating problem. In fasting women group, 47(79.66%) said 'yes' at the question(A-1, DSM-IV bulimia nervosa diagnosis), 33(55.93%) said 'yes' at the question(A-2, DSM-IV bulimia nervosa diagnosis) about binge eating. In fasting women group, 14(23.73%) had used vomiting, 13(22.03%) enemas, 27(45.76%) laxatives, 7(11.86%) diuretics, 6(10.17%) other drugs, 38(64.41%) fasting, 15(25.42%) severe exercise, and others 2(3.39%) to reduce their weight. The average of BDI in fasting women group$(12.44{\pm}6.70)$ was higher than that in college women group$(7.47{\pm}5.48)$(p<0.001). In fasting women group, 10(16.95%) had mild depression problem, 4(6.78%) had moderate depression problem, and 3(5.08%) had severe depression problem. In fasting women group, 41(64.49%) had under 5Kg-gap, and 18(30.51%) has over 5Kg-gap between weight-reasonable and weight-wanted. In 26 fasting women who were underweight or average-weight, 14 had over 5Kg-gap. Conclusions: These results suggest that the females who participated in a fasting therapy had many depression and eating problems, and we should pay attention to the eating disorders and psychological problems including depression as well as the physical problems when we treat obesity.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.193-222
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• 2010

This questionnaire study examined the processes linking complexity of self-construal to self-positivity conceptualized as taking multiple perspectives, self-acceptance and self-regulation that, in turn, affect psychological well-being among people with an experience of life-crisis during adulthood due to physical disability or divorce. Data were drawn from 359 adult Koreans residing in Seoul metropolitan area, including the physically disabled, the divorced, and their counterparts without a life-crisis experience during adulthood for comparison. On average, the life-crisis experience group(LEG) had a higher independent selfconstrual and a lower interdependent self-construal than the comparison group(CG). As predicted, complexity of self-construal contributed to taking multiple perspectives that helps searching for meaning, and this, in turn, was found to foster self-acceptance and self-regulation. Through these variables except self-regulation, complex self-construal contributed to psychological well-being as manifested by a higher level of positive emotion and a lower level of depression. As expected, while taking multiple perspectives fostered positive emotion both directly and indirectly through self-acceptance among LEG and CG, only in LEG it directly reduced depression. The comparative approach employed in this study enabled to discern that taking multiple perspectives promotes psychological well-being in LEG by contributing to both meaning making and positive attitude, whereas it promotes psychological well-being in CG primarily by fostering positive attitude. Finally implications for this study were discussed and directions for future research were suggested.

• Journal of Families and Better Life
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• v.20 no.3
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• pp.125-138
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• 2002

The first purpose of this study is to inquire into the effect of new generation housewives'etiquette awareness on their etiquette implementation. For this purpose, this study will search the levels of new generation housewives'etiquette awareness and etiquette implementation, how the etiquette awareness and etiquette implementation vary according to their background variables, and the effect of new generation housewives'etiquette awareness as well as the background variables on their etiquette implementation. The major findings are as follows . First, the level of etiquette awareness was somewhat higher than that of etiquette implementation. Second, generally, their etiquette awareness didn't show a significant difference by the socio-demographic variables, but showed a significant difference by the psychological variables including communication level and humanism/materialism value orientation. Third, new generation housewives'etiquette implementation showed a significant difference only by monthly income like etiquette awareness. Meanwhile, as the psychological variables, etiquette implementation showed a significant difference by all Psychological variables except sex-role attitude. fourth, according to result of looking into relative influence of socio-demographic variables, psychological variables, and etiquette awareness about etiquette implementation, etiquette awareness was a significant variable which affects etiquette implementation.