• 한국가정과교육학회지
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• 제12권1호
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• pp.21-32
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• 2000

The purpose of this study was to investigate the effects socio-demographic and socio-psychological variables on the proppensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 488 adolescents living in Kyongju City. The data were analyzed by using SPSS-win program. The specific objectives of this study were to invetigate the difference of adolescent consumers’ propensity for conspicuous consumption and to predict the independent effects on the propensity for conspicuous consumption by socio-demographic & socio-psychological variables The results of this study were as follows: 1) The adolescent consumers’propensity for conspicuous consumption was different significantly according to the socio-demographic variables such as school. the subjective level of household consumption. the allowance interval. the amount of allowance. 2) According to the results of the multipul regression-analysis were in the order of: materialism the frequency of communication with their friends. the perceived level of living. and the amount of allowance. These independent variables explain 29.8% of the total variance.

• Journal of Information Technology Applications and Management
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• 제23권4호
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• pp.71-82
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• 2016

The purpose of this study is to prove empirically that technology investment propency factors (TIPFs) refect on the technological competitive advantage (TCA) and management performance. It includes the role of open technology innovation (OTI) approach is mediate to TCA from technology investment propensity. Especially the three TIPFs are market orientation, innovation orientation and strategy orientation. The analysis were performed based on the respondents' data from 181 firms focusing to technology innovation and information technology. The suggested research assumptions including structured equation model were proved. Therefore, this study emphasizes that CEO or CTO must concentrate on innovative, strategic and market oriented propensity when he makes a decision on technology investment. An open innovation approach is effective for getting high TCA and management performance in technology intensive firms such as technology innovation and information technology.

• 한국의류산업학회지
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• 제10권4호
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• pp.499-505
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• 2008

The Purpose of this study is to research the relations between brand attachment and brand loyalty depending on symbolic consumption propensity toward fashion goods. Subjects were 391 women in their twenties to fifties who live in Gyungsang Province and have purchased the fashion goods. Frequency analysis, reliability analysis, factor analysis, multiple regression analysis, and one-way layout variance analysis were conducted using SPSS 13.0 as data analysis. The findings from the analysis are described in the following: Uniqueness and materialism out of the symbolic consumption propensity toward fashion goods had positive effects on the elements of brand attachment such as love, care, and knowledge. Brand loyalty was influenced positively by social face sensitivity and materialism among symbolic consumption toward fashion goods.

• 한국실내디자인학회논문집
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• 제15권6호
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• pp.255-263
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• 2006

This research analyze the demand of the residents against the public housing remodeling of national housing scale $(85m^2)$, focusing on residents and their tendencies within their dwelling spaces. The analysis determines the most appropriate patterns and spatial connections within the floor plan. The result includes that there are two types of the classification into an urban oriented propensity (45%), 'The center of city, the apartment and the convenience' etc, and a rural oriented propensity (55%), 'The pastoral, the house and the circumstance' etc, based on their lifestyle values. Also there are three interior propensity classifications, those tending to warm and sensitive variable space (42%), western and gorgeous dynamic space (34%) and oriental and popular static space (24%). The research illustrated the residents' desired space planning options, based on the analysis of the residents' preference patterns which is various.

• 대한가정학회지
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• 제37권5호
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• pp.19-30
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• 1999

This study attempts to identify the level of the propensity of college student's conspicuous consumption and clarify the related variables such as socioeconomic variables, consumption-oriented attitude, and influence of reference groupl Data used in this study were collected from 485 college students in seoul. The samples were analyzed by frequency, mean, t-test, ANOVA, Duncan's Multiple Range Test, and regression. The results can be summarized as follows: 1) The average level of the propensity for conspicuous consumption was a little higher than middle point ; 2) the propensity of conspicuous consumption of college students was significantly different according to age, sex, the amount of monthly allowance, and the parents' level of education; 3) the variables with statistically significant effects on college students' conspicuous consumption include the consumption-oriented attitude, the influencing degree of reference group, the amount of monthly allowance, and sex.

• 한국산업융합학회 논문집
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• 제27권2_1호
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• pp.297-306
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• 2024

This study identified the power distance tendency of firefighters. Power distance propensity is one of the important organizational and cultural factors that influence the development of the organization. There is a big difference in the attitude of the members of the organization to perform their work according to the tendency of the distance of power. As a result of the main study, the overall level of power distance propensity of the subjects was 2.55 points on average. In particular, there was a significant difference in the propensity of power distance according to class (p<0.05). In the future, it is necessary to study the effect of job characteristics according to the rank of firefighters on the propensity to distance power. It is expected to form a positive organizational culture of the firefighting organization by utilizing the power distance tendency of the members of the organization.

• 가족자원경영과 정책
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• 제16권1호
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• pp.85-101
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• 2012

This study aims to identify the propensity to consume and housing characteristics according to life cycle as the main independent variable. It also tries to understand the consumption power and housing style of each cycle and analyze whether there are differences between each life cycle, ultimately aiming to match the propensity to consume and housing style with each cycle. For empirical analysis, on and off-line surveys of 488 people were collected and analyzed by cross analysis, factor analysis and analysis of variance. The prime research findings are as follows: First of all, factor analysis on propensity to consume showed four main sub-factors as rational consumption, conspicuous consumption, trend consumption, and status consumption. Secondly, current and preferred housing styles ranked from modern, natural, casual, classic and romantic, which proved that people are currently housed in preferred housing styles. Thirdly, in case of housing-related characteristics of life cycles, the size of the house increased as the levels progressed, and then decreased at level 6 when the children grew into adulthood. The majority of the population was paying a monthly rent, a few were leasing, and a very few owned their housing. 58% were living in apartments, but in levels 1-2, more were living in row houses and high-rise residential buildings, while in level 6 it was detached houses. Fourthly, the propensity to consume according to life cycle tended to shift from conspicuous and trend-based consumption to rational consumption as the cycles progressed. Fifthly, the preferred housing styles were modern and natural styles, regardless of life cycle. These study results can be applied to product development and marketing activities based on their accurate analysis of customers' needs, which can thus bring further customer satisfaction.

• 산학경영연구
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• 제17권
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• pp.137-151
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• 2004

금융기관의 랩 어카운트 마케팅이 성공하기 위해서는 고객의 세분화, 목표시장 선정, 포지셔닝 전략이 효과적으로 수립, 집행되어야 한다. 그러나 마케팅과 재무관리 분야의 기존 연구를 살펴보면 랩 어카운트 고객을 체계적으로 분석하여 STP 전략을 제시한 연구는 국내외를 막론하고 부재한 실정이다. 랩 어카운트 마케팅 전략은 개인투자자의 투자위험성향을 파악하여 포트폴리오 구성에 반영하는 것에서 비롯된다. 이를 위해서는 투자위험성향을 정확히 측정할 수 있는 척도가 필요한데 현재 국내외를 막론하고 체계적으로 투자위험성향을 측정하지 못하는 실정이며 결과적으로 효과적인 마케팅 전략을 수립하지 못하고 있다. 따라서 본 연구에서는 효과적인 랩 어카운트 마케팅 전략을 제시하기 위하여 (1) 랩 어카운트를 이론적으로 정리하고, (2) 랩 어카운트 투자위험 성향을 설명하는 주요 변수를 도출하여, (3) 고객을 투자위험성향에 따라 분류하는 모형을 제시하고자 한다. 구체적으로 본 연구에서는 2개의 가설을 제시하고 실증적으로 검증하였다. 가설 1에서는 랩 어카운트 고객의 투자위험성향과 수익성 추구성향 간 유의적인 상관관계가 검증하였고, 가설 2에서는 랩어카운트 고객의 군집화에 있어 투자위험성향과 관련된 세분화 변수들간 차별적인 판별력을 검증하였다. 가설 검증 결과에 기초하여 금융기관은 랩 어카운트 고객을 세분화하고, 목표시장을 설정하여, 랩 어카운트 상품의 독특한 포지셔닝 전략을 수립할 수 있다.

• 한국산학기술학회논문지
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• 제12권3호
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• pp.1145-1150
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• 2011

본 연구는 발달적 위기에 놓여있는 중년여성의 피로와 스트레스 저항력 그리고 정서와의 상관관계를 알아보기 위하여 뇌신경 생리학적 지표인 뇌파측정을 이용하여 분석해 보고자 하였다. 2005년 3월부터 2009년 6월까지 한국정신과학연구소에 뇌파측정을 의뢰한 우리나라 중년여성 4402명(35세~65세)의 뇌기능 지수(긴장도, 항스트레스지수, 정서지수)를 시계열 선형분석과 상관분석으로 한 결과 중년여성의 피로, 스트레스 저항력 그리고 정서 사이에는 유의한 관계가 있었다. 또한 정서적 성향을 보면 명랑과 우울 성향에서는 명랑 성향이, 긍정과 부정적 성향에서는 긍정적 성향이, 전체적으로는 명랑하면서 긍정적인 성향이 많은 것으로 나타났다. 그러므로 중년여성들의 피로와 스트레스를 감소시켜 삶의 질을 높이는 것이 개인건강은 물론 원만한 가족의 안녕을 유지, 증진하는데 꼭 필요하다고 본다.

• 산경연구논집
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• 제10권5호
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• pp.49-58
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• 2019

Purpose - Consumer behaviors or decision-making process has been changing recently as the consumer environment, including mobile everyday life, has changed. In view of this changing consumer smart environment, this study aims to investigate structural relation about the influence omni-channel propensity and regulatory focus on consideration set formation. Research design, data, and methodology - In order to proceed with this study, we review previous studies and setting hypotheses. The hypothesis was verified through a survey that was conducted for university students with experience in purchasing in less than three months. With reference to previous studies, operational definition was made for the questionnaire design. From 2018 Nov. to 2019 Feb. Survey was conducted on the panel consumers who purchase item within that period. 315 collected survey data were used to verify hypotheses except the data that had incorrect values. This data were used for SPSS/AMOS for confirm hypothesis which developed by researcher. Results - The results of this study are as follows. First, Consumers were considering a more heterogeneous alternatives if they were more omni-channel propensity in the process of forming consideration set. Second, Consumers were more conscious of the price if they were more omni-channel propensity Third, Consumers were considering a more newness alternatives if they were more omni-channel propensity in the process of forming consideration set. Meanwhile, The results of the study on regulatory focus and consideration set relationships are as follows. Consumers were considering a more heterogeneous alternatives if they were more promotion focus tendency in the process of forming consideration set. Second, Prevention focus tendency were more conscious of the price in the process of considering alternatives. Third, Consumers were considering a more newness alternatives if they were more promotion focus tendency. Conclusions - Depending on the changing consumer environment, the omni-channel propensity was shown to influence the formation of the consideration set. Also, Regulatory focus of consumers significantly influence to formation of consideration set. this study also contributes to the development of the theory as well as the practical approach with understanding consumer decision process on smart(mobile) environment.