• Journal of Community Nutrition
• /
• 제5권4호
• /
• pp.218-229
• /
• 2003

Over the past two decades in the United States, social marketing has become an increasingly popular means of delivering nutrition education for the purpose of eliciting a specific behavior change. This manuscript defines social marketing via traditional marketing concepts and jargon, as well as through a communications strategy that can be used to guide message and campaign development. Research and evaluation strategies necessary to support the development and assessment of campaign promotions, is discussed. Four campaigns implemented in the United States, and one campaign implemented in Indonesia, are discussed in terms of the strategies presented. These campaigns illustrate how this educational technique and an array of assessment approaches have been applied to varied nutritional issues across diverse target audiences and settings. Practical recommendations, as well as discussion of issues regarding the advantages and disadvantages of using social marketing as an educational strategy, campaign sustainability, and philosophical considerations regarding the use of this educational approach, are addressed.

• 공학교육연구
• /
• 제19권2호
• /
• pp.53-59
• /
• 2016

Along with the industry growth, engineering colleges in Korea has have a quantitative growth. Many of the policy promotions and budgets for engineering colleges from the government are supported. And the various monitoring methods to verify their achievement have demanded. This paper deals with the construction of engineering educational statistics system in Korea. It named Korea Engineering Data Management System(K-EDMS). This system is based on the data mining tool and supports data-based decision making for an advanced engineering education service. This paper presents related researches of case studies. Then, we have designed K-EDMS, and constructed 157 cases for engineering colleges of the year 2014.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2003년도 춘계학술대회 논문집 전기기기 및 에너지변환시스템부문
• /
• pp.200-207
• /
• 2003

Today we have excellent motor drive system using high frequency carrier PWM control voltage source inverter with vector control strategy. In the other hand, we have met serious problems caused by high frequency switching. PWM Cyclo-converter called Matrix converter is expected as the new strategy possible to improve these problems and add some more convenient features suitable for new drive system with system integration. In this paper, we will introduce the background of this development and features of this converter from our research, additionally introduce remarkable active promotions for this converter as a survey.

• 한국시스템다이내믹스연구
• /
• 제4권1호
• /
• pp.5-31
• /
• 2003

Customer satisfaction is generally assumed to be a significant determinant of repeat sales, positive word-of-mouth, and customer loyalty. Therefore most companies in telecommunication industry have tried to satisfy customers with high quality at low price in Korea. Even though these efforts have been tried by companies, customers are not satisfied with discrepancy between their expectation and perceived quality. Moreover, the expectation has dynamic and variable characteristics in results from various effects such n technical progress, improved quality and promotions by companies, word-of-mouth, and so on, Therefore, there are not political leverages in assessing the quality and surveying customer satisfaction index in a point of time. As an initial attempt to tackle the questions listed above, this paper puts an effort to make a dynamic customer satisfaction model to understand customer satisfaction in variable situations by introducing 'systems thinking'.

• 디지털융복합연구
• /
• 제7권1호
• /
• pp.165-173
• /
• 2009

Many organizations require their current and perspective employees to obtain industry-based certification to maintain, and seek promotions. However, many certifications are simple knowledge based examinations that reward memorization instead of actual performance. With industry's increased reliance and demand to hire certified professionals, there is much more dishonesty, as well as incompetence, entering the system. This paper examines the issues and difficulties faced by organizations trying to hire IT staff based on current certification methodologies and recommends that IT assessments should be shifted from knowledge-based to performance-based examinations through the use of scenario-based simulations. It also demonstrates how to integrate simulations into certification and assessment testing using a proposed digital forensics certification as an example.

• 아동학회지
• /
• 제27권1호
• /
• pp.67-79
• /
• 2006

Participants were 272 teachers from kindergartens and child care centers who responded to 2 survey questionnaires: translated and revised versions of Laub's (1999) Servant Organizational Leadership Assessment(SOLA) and Jorde-Bloom's(1989) Early Childhood Job Satisfaction Survey(ECJSS). Components of SOLA were values people, develops people, displays authenticity, builds community, provides leadership, and shares leadership; components of ECJSS were co-worker relationships, administrator relationship, job itself, working environment, possibility of rewards/promotions, feelings about the organization. Data were analyzed by SPSS WIN computer program, Pearson's correlation and multiple regression analyses. Relationships were found between servant leadership of the early childhood educational institution and job satisfaction. Components of perceived servant leadership that predicted job satisfaction were 'develops people', 'displays authenticity', 'values people' and 'provides leadership.'

• 대한안전경영과학회지
• /
• 제13권4호
• /
• pp.237-245
• /
• 2011

The number of smartphone users in Korea is reaching around 20 million. We perform a research on the actual conditions, complaints and the types of losses, damages or injuries from smartphone users in Korea. Apart form that, we conduct an investigation on the current problems in promoting the use of smartphones. We would like to suggest some points for promoting global uses of smartphones through the analysis of and the comparison with the abroad cases, which precursed the wide-spread of smartphones in Korea.

• 한국조리학회지
• /
• 제4권
• /
• pp.25-42
• /
• 1998

In order to promote a foodservice professionally, the operator must carefully plan of enterprise goals and how to meet them. This is especially truth of foodservices in which both production and service aspects take place under one roof. In such a case, the foodservice operator sells products and services not just one. It is up to the foodservice operator to package the products and services in a manner that is most pleasing customers. The first stop here is to determine who the customers are and what hey want. The process of answering these questions and developing a program to meet the needs identified is called marketing. This study deals primarily with internal promotional concepts, in this study it is important to cover a few of the basic concepts of marketing as well. Thus this study is try to present the merchandising food. In this study, the merchandising food is based on training employees, planning special promotions, featuring special menu items, creating atmosphere, developing good public relations using promotional materials.

• 복식문화연구
• /
• 제20권3호
• /
• pp.430-442
• /
• 2012

This study focused on how the U.S. apparel companies use social media as a new marking channel. On Facebook Wall the contents of messages in English initiated by companies and consumers were investigated and categorized by using content analysis. Chi-square analysis and t-test were utilized to compare the use of social media by companies with higher and lower business performance. The majority of messages initiated by apparel companies gave their consumers useful information about new products, promotions, and recruiting. On the other hand, messages initiated by consumers contained a variety of content related to companies, users, and products. Apparel companies with lower business performance were more actively engaged in posting messages and responding to consumers. The results will be helpful in employing social media to build new marketing strategies through direct communications with consumers.

• 한국방송∙미디어공학회:학술대회논문집
• /
• 한국방송공학회 2015년도 하계학술대회
• /
• pp.139-141
• /
• 2015

소규모 매장을 운용하고 있는 대다수의 소상공인들은 매장 홍보를 위해 전통적으로 사용되고 있던 오프라인 인쇄를 통한 전단지를 이용하고 있다. 최근에는 네이버 배너 광고, 디지털 사이니지 등을 이용한 온라인 홍보도 일부 이용하고 있으나, 온라인 홍보의 경우, 홍보 채널에 맞는 홍보물을 제작하기 위해 별도의 추가 비용이 발생하고 있으며, 홍보물 제작을 위한 비용부담으로 인하여 변화하는 상황에 최적화된 홍보물을 이용한 매장 홍보에 한계를 가지고 있다. 이에 본 논문은 소상공인이 매장 홍보를 위해 타겟 사용자 그룹군의 특성을 분석/제공하는 홍보전략을 반영하여 최적의 디지털 홍보물을 자동으로 제작하고, 가용 채널을 통해 홍보물을 쉽게 배포할 수 디지털 홍보물 자동 제작 프레임워크를 제안한다. 본 논문에서 제시하는 프레임워크를 이용하여 소상공인의 매장 상황 변화 및 홍보의도에 최적화된 디지털 홍보물을 쉽게 제작할 수 있으며, 이를 통한 홍보 효과 증대 및 홍보 비용 절감에도 기여할 수 있을 것이다.