• Title/Summary/Keyword: Promotion of Export

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Globalization of Korean Cuisine through the Korean Food Items Promotion -Focus on Marketing Strategy of Korean Food Items- (한식 식자재 프로모션을 통한 한국음식의 세계화 방안 -한식 식자재 마케팅 전략을 중심으로-)

  • Lee, Eun-Jung;Kim, Tae-Hee;Kim, Doo-Ra
    • Journal of the Korean Society of Food Culture
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    • v.23 no.6
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    • pp.729-736
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    • 2008
  • The study sought ways to promote the global recognition of Korean food items. The Korean cuisine is one of the healthiest and well-balanced in the world. But, in contrast to countries including the United States, France, China, Japan, Thailand and Australia that have adopted food promotion and marketing strategies, Korea lacks a similar strategy. Development of indigenous sauces by Korean food manufacturers and processors is one route in the promotion of Korean cuisine. Korean restaurant franchising could also aid in export of Korean food items. The food manufacturing/processing sectors must work in concert with the Korean government to globalize the Korean cuisine. Brand chefs, Korean cuisine seminars and promotional efforts in foreign countries and foreign cooking schools (such as the 'Taste Korea' campaign) are prudent actions.

A study on the strategy of entering into the global value chain for defense SMEs (방산 중소기업의 글로벌 부품공급망 진입전략 연구)

  • Won, Jun-Ho
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.9
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    • pp.301-309
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    • 2020
  • Defense exports have overgrown in a short period, and items have been diversified with advanced high-end equipment, but exports have been stagnant due to the global economic recession and fierce competition. Weapons importers in the global market are diversified, volatility is higher, and global defense companies are also expanding their global value chain (GVC) By participating in the GVC of a global defense company, the defense SME can grow into a competitive company with specialized technology, rather than participating as a partner of a domestic system company. It is time to prepare an export promotion support plan. In this study, we selected five global companies with high value for the implementation of offset and general considerations on domestic SMEs' entry into the international parts supply chain and related cases, and investigated GVC entry requirements, the current status of cooperation partners, and the perceptions of GVC entry, through local surveys in Korea and overseas. Also, by considering the export target comprehensively, GVC stage, and the level of export competitiveness of domestic SMEs, strategies for promoting GVC participation of defense SMEs and improvements in government policies were derived and presented.

A Study on the Export Promotion Strategies of Agro-Fishery Products in Gangwondo through Geographical Indications (지리적 표시를 통한 강원지역 농림수산물의 수출활성화 방안)

  • La, Kong-Woo;Um, kwang-Yeol;Kim, Chi-Ho
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.441-466
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    • 2007
  • Geographical indications are place names (in some countries also words associated with a place) used to identify the origin and quality, reputation or other characteristics of products. Protection required under the TRIPS Agreement is defined in two articles. The purpose of this study is to select the representative geographical indication item of Korea, discuss of the new intellectual property rights, and promote the trade of that product. It is also discussed of a geographical indication registration system and the recognition with international point of view. The international geographical indication protection is strengthening in recent. There are many multilateral and bilateral discussions and talks for geographical indication system. In order to protect excellent Korean products locally and internationally, the 'Quality Management of Agricultural Products Act' has been introduced form July 1, 1999. The geographical indication registration of Korea currently is 31 cases. The geographical indication is limited the regional promotion in Korea. Therefore, it is studied the registered items on the list and analyzed the result of the registration. Consequently, this paper suggests that more effective ways have to be prepared for the systematic management of geographical indications, campaigns for the recognition as a property.

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Research on IoT International Strategic Standard Model (사물인터넷의 세계표준화 추진전략 모델 연구)

  • Hong, Sunghyuck
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.21-26
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    • 2017
  • As the Internet-related products are launched in a variety of ways, if the products are not produced according to the world standardization model of the Internet, communication with the standardized products will not be smoothly performed. This study was carried out in order to improve the competitiveness of export by launching the global standardization promotion strategy of the Internet of things, to grasp the internet standardization trends of each country and to release the following products. This research work presents a strategic driving model that can enhance interoperability among heterogenous IoT devices. Therefore, this research proposed case by case strategic standard approach based on level of technologies.

Increased Chicken Consumption along with the Coordinated Structure Change in Korea

  • Park, Young In
    • Korean Journal of Poultry Science
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    • v.39 no.4
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    • pp.269-271
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    • 2012
  • The chicken has been growing in Korea for more than a thousand years according to the history book and commercially rising for broiler meat only since 1960's. As income increased mainly due to improved economy, it changes the habit of eating especially chicken meat. The structure changes into a coordinated production and marketing system which forced the prevailed small and independent producers to become a contract farmer under the vertically controlled practices. This coordinated structure began in 1970's and evolved continually to occupy around 90 percent of the market in 2010 with some ten (10) private brands being advertising. The industrial organizations have also conducted the generic promotion by a farmer's check-off program. Over the past 20 years, chicken import steadily increased to meet about 25 percent of the domestic market while the export showed negligible growth. As a whole, the structure change and international trade devoted to increased chicken consumption from 2 kg with the independent operation to 11 kg currently under the coordinated system and import. It is predicted that chicken consumption will grow in years to come and the import will also increase in addition to local productions, considering the free trade agreement that has already been in practice with EU and US to open the market eventually from all sources of supply worldwide.

Text Network Analysis of Korean Trade Stakeholder's Interactions - A Focus on the Trade Ministry and the Legislature (통상 이해관계자 간 상호작용 관련 텍스트 네트워크 분석(TNA) - 한국 통상부처와 입법부 관계를 중심으로)

  • Bomin Ko
    • Korea Trade Review
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    • v.45 no.6
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    • pp.23-43
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    • 2020
  • This study aims at analyzing the interactions between two of the most significant trade stakeholders in Korea, the Trade Ministry and the Legislature, using text network analysis. Tackling seven Action and Plan Reports for Requests from Parliamentary Inspection released by the National Assembly, this paper conducts a topic modelling analysis, particularly focusing on the reports for the three trade-related institutes: the MOTIE headquarter, Korea Trade Insurance Corporation, Korea Trade and Investment Promotion Agency. According to the analysis, such traditional topics of the MOTIE as enterprise, industry, business, management, development were frequently appeared in the reports. Trade-related topics including export, trade, commerce, investment, overseas, domestic, dispute, cooperation, efficiency, negotiation, service, promotion were repeatedly shown. Lastly, a case study on 2019 Parliamentary Inspection Report showed specific trade-related topics and relevant contents that raised issues in that year. This analysis implies that the text data driven from the Parliamentary Inspection Reports between the MOTIE and the National Assembly, can be established as so called 'trade policy information system' which are valuable not only for the two but also the rest of the trade stakeholders in Korea.

Aerospace Industry promotion under WTO regime (WTO 체제 내의 항공우주산업진흥)

  • Lee, Joon
    • Current Industrial and Technological Trends in Aerospace
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    • v.6 no.2
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    • pp.11-21
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    • 2008
  • This paper focuses on finding the way of aerospace industry promotion in Korea compatible with fair trade system under international rules by considering and analysing the WTO subsidy rules and WTO dispute settlement cases. As for subsidy rules in WTO, the paper deals with two matters such as financial contribution and benefit and further studies provisions on the prohibited subsidies and actionable subsidies. And as for the dispute settlement matters, it reviews the Brazil-Canada case and the US-EC case on civil aircraft export subsidies. While aerospace industry in Korea is not yet internationally competitive still requiring government's continuous supports, it must not be in conflict with subsidy rules under WTO mechanism. This paper makes several suggestions to meet these conditions.

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Colour Condition of Packaging Design and Introduction of GMPs (포장디자인의 색채조건과 GMPs의 도입)

  • ByongIlMin
    • Journal of the Korean Graphic Arts Communication Society
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    • v.1 no.1
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    • pp.49-55
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    • 1983
  • Packaging should be made fitting for the special characters of goods along with development of modern industry, in the aspects of protection, safety, function, convenience, and good. As the Packaging industry is being developed it has contributed not only Packaging goods but also has appeared with important purpuses protecting goods from infection of vacterium sanitarily,keeping nice outside looks of Packaged goods. I am sure this report will become good references for the development of various problems such as item plan ad activity, promotion of sale, etc, applying GMPs so that the harmony according to reasonable ideas of both maker and designer and it may become on intensive study for the plans of export goods.

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The analysis on governmental subsidizing program for the distribution cost of agro-food exportation (농축산물 수출 물류비의 지원효과 검증)

  • Kim, Kyung-Phil;Kim, Soung-Hun
    • Korean Journal of Agricultural Science
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    • v.38 no.1
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    • pp.173-181
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    • 2011
  • Korean government has executed some programs to support producers and/or exporters for the promotion of agro-food exportation. Especially, governmental subsidizing program about the distribution cost for agro-food exportation shows positive effects. However, this subsidy should be changed or partly abolished due to the low effectiveness of subsidy. The goal of this paper is to analyze the effectiveness of governmental subsidy and to present the agro-food products with the low effects of subsidizing program. As the results of analysis, the subsidy for several products, including Ginseng drinks, Paprika, and Chrysanthemum, might be considered to be stopped due to low effectiveness.

Impact of International regulatory collaboration on Pharmaceutical trade (국가 간 의약품 규제 협력이 의약품 무역에 미치는 영향)

  • Jaeyoun Roh;Iyn-Hyang Lee
    • Korea Trade Review
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    • v.47 no.5
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    • pp.95-113
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    • 2022
  • Tariffs on pharmaceuticals are generally low, but the time-consuming and costly licensing procedures of importing countries may act as barriers to trade. Accordingly, in terms of improving export competitiveness through cost reduction of exporting countries and improving public health for importing countries, international regulatory collaboration is effective for both countries. However, little is known about the impact of cross-border cooperation in pharmaceutical regulation on international trade. This study empirically analyzed the effect of cross-border regulatory collaboration on pharmaceutical trade using the gravity model. It was confirmed that the regulatory collaboration measures had a trade promotion effect in all drugs(HS29+HS30), finished drugs (HS30), and vaccines (HS300220). This study is meaningful in that it empirically analyzed with the consideration of the reference pharmacopoeia, safety and effectiveness in addition to the GMP inspection used in the previous study.