• Title/Summary/Keyword: Promotion Type

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Home Injury Pattern in One Small City: Structure and Action (지방중소도시의 가정내 안전사고: 안전구조와 안전행동의 상대적 영향)

  • 진기남;진정화;송현종
    • Korean Journal of Health Education and Promotion
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    • v.18 no.1
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    • pp.127-137
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    • 2001
  • The study of home injury and injury prevention has been a neglected area of research and practice. This study has the following purposes: 1) to describe the pattern of home injuries; 2) to analyze the differences in injuries by social characteristics; and 3) to compare the impact of safety structure and action. The data were collected by person-to-person interviews with 450 residents living in Wonju area. The statistical methods used for the analysis were $\chi$2-test and multiple logistic regression. The results are as follows: 1) Whether or not a certain injury has occurred varies by household type. The elderly household reported more injuries than other types of household. 2) Using logistic regression method, we found that safety-related behavioral habit was statistically significant in predicting injury occurrence. However, residence type was not a statistically significant variable. This indicates that cognitive change strategy is more important than structural change strategy.

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A Study of Exterior Space by Promotion Type in Elementary Schools (설계사업방식에 따른 초등학교 외부공간특성에 관한 연구)

  • Kim, Seung-Je
    • Journal of the Korean Institute of Educational Facilities
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    • v.16 no.6
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    • pp.21-28
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    • 2009
  • School Design in the future will be more important on exterior space plan. However, there is no specific definition or boundary regarding exterior space, and related regulations and guides define the essential factors only. The purpose of this study is to have a guideline for the concept of exterior space in elementary school buildings, and deducted strong and weak points by evaluating exterior space based on each business methods. A result of this study can be suggest what improvements should be made on exterior space design of elementary school buildings by comparative analysis of positive and weak points for each evaluation factors.

Mothers' Experiences of Caring for Children with Precocious Puberty: A Q-Methodological Approach (성조숙증 아동 어머니의 돌봄 경험: Q 방법론적 접근)

  • Lee, Hye Jin;You, Mi-Ae
    • Journal of Korean Academy of Nursing
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    • v.50 no.2
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    • pp.255-270
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    • 2020
  • Purpose: This study explored experiences of mothers caring for children with precocious puberty. Methods: Q-methodology was used for analyzing individual subjectivity. Seventy Q-statements were selected and scored by 50 participants on an 11-point scale. The collected data were analyzed using the PC QUANL program. Results: The following eight types of care experiences of mothers of children with precocious puberty were identified: Type I-1: hypersensitive and best-result oriented, Type I-2: treatment burden, Type II-1: treatment-oriented, Type II-2: self-blame, Type III-1: accepting and compliant, Type III-2: treatment confused, Type IV-1: serious and engaged, and Type IV-2: naturalism-oriented. Conclusion: These results can help develop specific education programs based on types of care experiences for the promotion of care among mothers of children with precocious puberty.

An Analysis of E-Commerce by Local Governments in Korea (한국 지방자치단체의 전자상거래 유형 분석)

  • Kim, Se Hun;Min, Daihwan
    • Journal of Information Technology Services
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    • v.14 no.4
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    • pp.31-44
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    • 2015
  • Local governments in Korea are involved in three types of online shopping sites : 'direct operation', 'outsourced operation', and 'sales agency.' They are different in terms of the site operator and the charging mechanism among a local government, the site operator, and local producers. This study analyzes their differences in site traffic, local producers' participation, promotion, and partnership. The results from the investigation of 72 shopping sites are the following. First, shopping sites of the 'direct operation' type and the 'outsourced operation' type show significantly higher participation of local producers. Second, the 'marketing agency' type has significantly higher number of promotional activities than the 'oursourced type' which has significantly higher number than the 'direct operation' type. Third, the number of partnerships in the 'marketing agency' type is the highest. The 'direct operation' type is the second and significantly higher than the 'outsourced type.' On the basis of the analysis results, this paper suggests an incubation ecosystem model as a better way of involvement by local governments in online shopping sites.

Factors Influencing Mothers' Caring Behavior in Health Promotion of Children with Disabilities (장애아동 건강증진을 위한 어머니의 돌봄 행위에 영향을 미치는 요인)

  • Lee, Ae-Ran;Hong, Sun-Woo;Yun, Soon-Nyoung
    • The Journal of Korean Academic Society of Nursing Education
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    • v.15 no.2
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    • pp.311-320
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    • 2009
  • Purpose: This study was done to investigate the factors associated with a mothers' caring behavior in health promotion of children with disabilities. Methods: Data were collected by using self-reported questionnaires from 371 mothers who had a 3-12 year old child with a disability from July 14 to 31, 2008. Data were analyzed by descriptive statistics, t-test, one-way ANOVA, and hierarchical multiple regression analysis with the SPSS program. Results: There were significant differences on the mothers' caring behavior according to children's negative and hyperactive behavior, mothers' perceived burden, parenting efficacy, and social support. Children's characteristics explained 5.1% of mothers' caring behavior. The power of explanation ($R^2$) was 16.6% by adding mother's characteristics including mother's job, burden, parenting efficacy, satisfaction and stigma, and increased to 23.5% by adding social support. Conclusion: These results showed that mothers' caring behavior for their children's health promotion could be influenced by children's behavior problems, mothers' perception of burden, parenting efficacy, and social support. It suggests that health promotion programs for children with disabilities should focus on lowering subjective burden and enhancing mother's efficacy as a type of social support.

The Analysis of Fashion Exhibition (패션관련 전시회의 현황 및 분석)

  • Kim, Jung-Won;Bae, Jong-Kil
    • Fashion & Textile Research Journal
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    • v.5 no.3
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    • pp.244-250
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    • 2003
  • Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Hence, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 5 companies, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However, in terms of exhibition participation. attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

A Study on the Moderating Effect of Customer Type in Reward Programs and Customer Satisfaction Relations (보상프로그램과 고객만족간의 관계에 있어 고객유형의 조절효과에 관한 연구(제2보))

  • Kang, Yong-Soo
    • Management & Information Systems Review
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    • v.30 no.3
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    • pp.133-151
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    • 2011
  • This study investigates the moderating effect of customer type(deal prone/promotion insensitives) on the relationship between perceived values on the reward program of tele-communication firms and customer satisfaction. To test moderating effect, Difference test for distinct parameters in Amos 18.0 program was used. Results show that there is no the moderating effect of customer variable. But both kind of perceived values(utilitarian value and hedonic value) have a significant effect on customer satisfaction. For all customer, utilitarian reward has influenced on the customer satisfaction more than hedonic reward. And for utilitarian reward, promotion insensitives customer has influenced on the customer satisfaction more than deal prone customer.

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The Effect of Regulatory Focus and Product Type on the Difference in Acceptable Prices between Buyers and Sellers (구매자와 판매자의 용의가격 차이에 제품유형과 소비자의 목적지향성이 미치는 영향)

  • Jun, Sung Youl;Ju, Tae Wook;Cho, Hyo Ryung
    • Asia Marketing Journal
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    • v.10 no.1
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    • pp.65-94
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    • 2008
  • This study examines the generalizability of the existing research in an on-line auction situation which suggests that there exist a gap between buyer's willing-to-pay price(WTP) and seller's willing-to-sell price(WTS) about the same product due to the endowment effect and consumers' loss aversion propensity. At the same time, this study also identifies and examines the potential moderating factors for the effect such as product type and consumer's goal orientation based on existing theories about consumers' gain-loss heuristics. The results show that WTS is consistently higher than WTP, and that such gap gets more pronounced when the target product is hedonic vs. utilitarian and when consumers have prevention goals vs. promotion goals. Lastly, limitations and managerial implications of this study is discussed.

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Relationship of occupational stress and psychosocial stress to health promotion behavior in female office workers and emotional labor workers for sales

  • Han, Won Sun;Lee, Kang-Sook;Lee, Yeji;Gu, Hyejin;Lee, Binna;Cho, Hyun-Young;Park, Yong-Jun
    • Korean Journal of Health Education and Promotion
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    • v.32 no.5
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    • pp.63-72
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    • 2015
  • Objectives: The aim of this study was to evaluate the relationship of occupational stress and psychosocial stress to health promotion behaviors depending on characteristics of female office workers and emotional labor workers for sales. Methods: A survey of 207 female service workers engaging in sales of cosmetics in major department stores and 149 females working in the offices of cosmetics companies was carried out using a self-administered questionnaire. Results: It showed a significant difference in job demand and insufficient job control which are sub-domains of stress. The percentage of emotional laborers exposed to a high risk of psychosocial stress was higher than office workers. In office workers, occupational stress stemmed from insufficient job control and low reward of work was significantly related to psychosocial stress. But in emotional labor workers, stress from job insecurity, and organizational system were added. The relevant factors that affect health promotion behaviors were type of occupational stress, psychosocial stress, marital status, educational level and working career. Conclusions: Occupational stress and psychosocial stress were closely associated with health promotion behaviors. It was suggested that the development of health promotion programs which reduce the stress in female office and emotional labor workers.