• 제목/요약/키워드: Promotion Type

검색결과 1,263건 처리시간 0.03초

Effects of Factors on Response Variables Lap Time and Lower Extremity Range of Motion in Bobsleigh Start using Bobsleigh Shoes for the 2018 PyeongChang Winter Olympics

  • Park, Seungbum;Lee, Kyungdeuk;Kim, Daewoong;Yoo, Junghyeon;Jung, Jaemin;Park, Kyunghwan
    • 한국운동역학회지
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    • 제27권3호
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    • pp.219-227
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    • 2017
  • Objective: The aim of this study was to analyze the effects of bobsleigh shoes on the lower extremity range of motion and start speed lap time and to develop bobsleigh shoes suitable for winter environments and Korean players based on sports science and optimized biomechanical performance. Background: The bobsleigh shoes used in the start section of the sport are one of the most important equipment for improving athletes' performances. Despite the importance of the start section, there are no shoes that are specifically designed for Korean bobsleigh athletes. Thus, Korean athletes have to wear sprint spike shoes instead of bobsleigh shoes to practice the start. Method: The subjects included four bobsleigh athletes from the Gangwon Province Bobsleigh Skeleton Federation. The study selected the bobsleigh shoe type A (company A) and type B (company B). We analyzed the lower extremity range of motion and sprint time (start line to 10 m) using a Motion Analysis System (USA). Results: In the measurement of the time required for the bobsleigh start section (10 m), the type A shoes demonstrated the fastest section record by $2.765{\pm}0.086sec$ and yielded more efficient movements, hip and knee flexion, hip extension, ankle dorsiflexion, plantar flexion, and inversion than the type B shoes. Conclusion: Type A shoes can yield a better performance via effective lower extremity movements in the bobsleigh start section. Application: In the future, functional analysis should be conducted by comparing the upper material properties, comfort, and muscle fatigue of bobsleigh shoes based on the Type A shoes to develop such shoes suitable for Koreans.

인터넷 쇼핑몰 유형별 의류제품 충동구매에 미치는 가격, 제품, 판촉의 영향 (The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types)

  • 지혜경
    • 한국의류산업학회지
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    • 제15권4호
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    • pp.543-553
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    • 2013
  • This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

Analysis of Forefoot Bending Angle in Sprint Spikes According to Bobsleigh Start Lap Time for Development of Korean-Specific Bobsledding Shoes

  • Park, Seungbum;Lee, Kyungdeuk;Kim, Daewoong;Yoo, Junghyeon;Jung, Jaemin;Park, Kyunghwan;Park, Sungwon;Kim, Jinhoon
    • 한국운동역학회지
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    • 제26권3호
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    • pp.315-321
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    • 2016
  • Objective: The aim of this study was to analyze effects of the toe-spring angle of bobsleigh shoes on start speed lap time to develop Korean-specific bobsled shoes suitable for winter environments and for domestic players on the basis of sports science and optimized biomechanical performance. Method: Seven Korean bobsleigh athletes participated in this study, with three pairs of sprint spikes from three companies (Type A, Type B, Type C). To analyze sprint lap time and forefoot bending angle for each shoe, participants were instructed to drag a sled 15 meters from the start line at a maximum sprint. forefoot bending angle was collected by a high speed camera, and lap time speed was measured. Results: Lap time for type B shoes was $3.52{\pm}0.17sec$, type A was $3.55{\pm}0.19sec$, and type C was $3.56{\pm}0.18sec$. Forefoot bending angles were: angle 1, $6.88{\pm}5.55^{\circ}$; angle 2, $9.23{\pm}6.38^{\circ}$; angle 3, $15.56{\pm}5.39^{\circ}$; angle 4, $9.54{\pm}3.85^{\circ}$; angle 5, $9.22{\pm}5.08^{\circ}$; angle 6, $7.66{\pm}6.44^{\circ}$; and angle 7, $4.30{\pm}6.24^{\circ}$ (p<.001). Forefoot bending in angle 3 was as follows: type A, $16.47{\pm}6.01^{\circ}$; type B, $14.30{\pm}4.96^{\circ}$; and type C, $15.90{\pm}5.17^{\circ}$. Conclusion: Hard outsoles and midsoles are better than soft type for reduced start lap time when developing a prototype Korean bobsled shoe.

The Effects of Various Sales Promotions on Sales Promotion Attitudes in Fashion Stores

  • Lee, Seung-Hee;Lee, Eun-Ok
    • 패션비즈니스
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    • 제10권3호
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    • pp.69-77
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    • 2006
  • This paper studied the effects of consumers' fashion item sales promotion attitude, depending on different sales promotions (monetary vs. non monetary) and sales promotion benefit timing (immediate vs. delayed) in fashion stores (high involvement product brand vs. low involvement). Three hypotheses were developed. H1; Monetary promotion is more effective than non-monetary promotion in fashion stores. H2; Immediate benefit is more effective than delayed benefit for both monetary and non-monetary promotions in fashion stores. H3; High-involvement fashion brand is more promotion elastic than low-involvement. Data were solicited from 300 female college student and $2{\times}2{\times}2$ between subjects experiment were designed. The results found out that monetary sales promotion effect was more positive than non-monetary and H1 was supported. Furthermore immediate benefit method was more effective than delayed benefit and H2 was supported as well. Significant interaction between sales promotion type and benefit timing was obtained. However, brand involvement effect was not found to the sales promotion attitudes.

한국인 족형을 적용한 트레일 러닝화의 생체역학적 분석 (Biomechanical Analysis of Trail Running Shoes Applied to Korean Shoe-Lasts)

  • 박승범;이경득;김대웅;유중현;김경훈;안창신;이태용
    • 한국운동역학회지
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    • 제20권2호
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    • pp.221-230
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    • 2010
  • The purpose of this study was to analyze biomechanical factors of trail running shoes applied to korean shoe-lasts. 10 healthy male subjects with an average age of 37.2 years(SD=8.28), weight of 69.6 kg(SD=10.56) and a height of 171 cm(SD=4.93) were recruited for this study. Ten males walked on a treadmill wearing four different shoes. Foot pressure data was collected using a Pedar-X mobile system(Novel Gmbh., Germany) operating at the 1000 Hz. Surface EMG signals for tibialis anterior, gastrocnemius, vastus lateralis and biceps femoris were acquired at 1000 Hz using Noraxon TeleMyo DTS system(Noraxon Inc., USA). Foot pressure and leg muscle fatigue were measured and calculated during walking. The results are as follows: After walking 60 minutes, Type A showed a lower MPF. MPF values were significantly different from each muscle(p<.05). Therefore, Type A shoe might decrease muscle fatigue in the legs while walking. In addition, Type It showed that Type A shoe has the highest contact area and the lowest maximum pressure. As a result of the analysis, Trail running shoes will use a new design to reduce muscle fatigue and are expected to increase comfort and fitting.

Effect of Motivation Type and Reward Uncertainty on Consumers' Marketing Promotion Participation

  • Zhang, Yan-Jie;Lee, Youseok;Kim, Sang-Hoon
    • Asia Marketing Journal
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    • 제19권3호
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    • pp.45-74
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    • 2017
  • The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers' promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of risk-taking attitude, their participation intention shows no significant difference between the two motivation type groups, under both certain and uncertain reward conditions. With an understanding of how consumer's response heterogeneously to promotions involving rewards, marketers can better understand not only how to use this promotional tactic more effectively, but also how to better allocate their budget for promotions.

특급호텔의 소규모연회 메뉴프로모션에 대한 이용고객의 주관성연구 (A Study on the Subjectivity of the Customer about the Small Banquet Menu Promotion of the Deluxe Hotel)

  • 김학주;김찬우
    • 한국콘텐츠학회논문지
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    • 제20권3호
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    • pp.390-399
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    • 2020
  • 본 연구는 특급호텔의 소규모연회 메뉴프로모션에 대한 이용고객의 주관적 인식을 파악 하고자 서울지역을 중심으로 소규모 연회 메뉴프로모션을 이용한 고객을 대상으로 Q방법론을 적용하여 분석을 시도 하였다. 유형분석을 한 결과, 총 4가지로 도출되었다. 제 1유형(N=4): 연회 메뉴 구성 비교 형(Banquet menu configuration comparison type), 제2유형(N=5): 연회 음식 위생 추구 형 (Banquet food hygiene-seeking at a Type), 제 3유형(N=3): 연회 메뉴 품질 만족 형 (Banquet menu quality satisfied type), 제 4유형(N=6): 연회 코스 중점 형(Banquet course focus type)으로 각각의 유형마다 서로 다른 특징이 있는 것으로 분석되었다. 본 연구를 바탕으로 향후 특급호텔의 소규모 연회 메뉴프로모션의 발전 방향성과 국내 호텔업의 호황 그리고 서비스 품질에 관한 연구의 기초자료로 활용될 것으로 판단되며, 주관적 분석 결과를 통해 시사점을 제공하고자 한다.

한국형 봅슬레이화 개발을 위한 구간 시간과 족저압력 분석 (The Analysis of Foot Pressure and Lap Time for the Development of Korean Bobsleigh Shoes)

  • 박종진;김경훈;박승범
    • 한국운동역학회지
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    • 제25권4호
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    • pp.465-474
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    • 2015
  • Objective : A study and development of Korean Bobsleigh athletes's shoe which considers their physical condition has yet to be completed. So this study examines the effects of running shoes used by athletes based on plantar pressure and sprint time in order to provide raw data for the development of bobsleigh shoes suitable for Koreans. Method : The study selected seven bobsleigh athletes as subjects and selected three pairs of spiked running shoes from three companies, which will be referred to as Company N (Type A), Company A (Type B), and Company M (Type C). To analyze sprint time and plantar pressure for each shoe, the subject of the study were instructed to wear the selected shoes and to drag a sled at maximum sprint for 15 meters for 15 meters for in each condition that would be in real bobsleigh competitions. Results : The average sprint intervals for each athlete in each pair of shoes revealed Type C produce the fastest sprint in the order of Type C < Type A< Type B. Shoe Type C also had the largest contact area in order of Type C > Type B > Type A (p<.01). None of the three shoe types seem to yield a distinct advantage in terms of maximum average pressure or maximum pressure. Conclusion : In the future, functional analysis should be carried out by comparing the material properties, hardness, and toe spring of shoes based on the Type C shoe from Company M in order to develop bobsleigh shoes suitable for Koreans.

프랑스의 거버넌스형 도시재생 추진기구로서 ANRU의 특성과 시사점 (Characteristics and Implications of ANRU as a Governance-Type Urban Regeneration Promotion Organization in France)

  • 박원석
    • 한국경제지리학회지
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    • 제26권3호
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    • pp.324-336
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    • 2023
  • 이 연구의 목적은 프랑스의 거버넌스형 도시재생 추진기구인 ANRU의 특성을 살펴보고, 국내 도시재생사업에 활용 가능한 정책적 시사점을 살펴 보는 것이다. 연구결과를 요약하면 다음과 같다. 첫째로, 프랑스에서는 국가차원의 거버넌스형 도시재생 추진기구로서 ANRU가 설립, 운영되고 있으며, ANRU는 중앙주도형 도시재생 추진기구이지만, 다양한 도시재생사업의 주체들이 참여하는 거버넌스 방식의 운영을 지향한다. 둘째로, ANRU는 PNRU, NPNRU, PNRQAD 등 3개의 도시재생 프로그램을 전국적으로 운영하고 있으며, 이에 따른 행정 및 재정지원을 통해, 사업지구 내 주거환경의 개선, 도시기능의 다양화, 경제 개발, 사회적 다양성 증대 등을 도모하고 있다. 셋째로, 국내의 도시재생사업에 주는 정책적 시사점으로, 도시재생사업의 효과적인 추진과 가시적 성과를 위한 국가차원의 거버넌스형 도시재생 추진기구의 필요성, 자치단체 간 연대의 필요성, 다양한 차원의 민관 파트너십 활용의 필요성을 제안하였다.

식생활 유형 분석을 통한 효율적인 건강증진 방안 연구 (Analysis on Habit of Dietary Life for Effective Health-promotion)

  • 이제영;장대자
    • 한국콘텐츠학회논문지
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    • 제20권8호
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    • pp.327-337
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    • 2020
  • 본 연구에서는 논제의 해답을 얻기 위하여 주관성연구 분석방법을 활용하며, 이에 따른 연구문제는 첫째, 효과적인 건강 증진을 위한 식생활 습관에 관한 대학생들의 수용 유형은 어떠한가? 둘째, 이들 각 유형들 간의 동질적인 특성과 그 함의는 무엇인가? 등이다. 분석내용에서는, 대학생들의 '효과적인 건강 증진을 위한 식생활 습관'의 유형(주관적 성향)과 그에 따른 함의점을 알아보는데 주안점을 두었다. Q 방법론으로 분석한 결과, 총 3가지의 유형, 즉, 유형I[(n=9) : 아침밥 먹기 유형(eating type in morning)], 유형II[(n=11) : 야식 안먹기 유형(type of no having a midnight meal)], 유형III[(n=9) : 운동 후 밥먹기 유형(type of mealing after taking exercise)] 등으로 나누어 졌다. 최종적 차원에서, 추후 관련 주제에 관한 양적인 실증연구(R연구)와 해당 전문가들의 심층분석 등의 해결책이 보완되어진다면, 새로운 시대에 적합한 효과적인 건강 증진을 위한 식생활 습관의 개선과 활성화 정책에 도출될 것으로 보여진다.