• Food Industry And Nutrition
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• v.15 no.1
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• pp.4-9
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• 2010

• Proceedings of the KSCN Conference
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• 2007.10a
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• pp.47-56
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• 2007

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.6
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• pp.153-165
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• 2018

The study elaborates on the impact of marketing on social welfare labor business's sponsor outcome. These are the consequences. First, looking through research subjects' general marketing conditions, actions about goods, price, promotion and maintaining existing sponsors were above the average whereas actions regarding business place's internal fund-raising environment and distributions were in a low level. Second, sponsor business's outcome comparison followed by marketing generally shows significant difference due to marketing actions about goods, price, promotion and maintaining existing sponsors. Third, marketing factors which influence sponsor outcome are promotion in sponsors number. Promotion and price are the main factor of sponsoring money and sponsor ratio compared to revenue. Therefore, at the social welfare business place, marketing strategy for sponsor development should be contrived to develop various promotion which enables institution to concentrate on and enhance price negotiation ability.

• Journal of Digital Contents Society
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• v.6 no.4
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• pp.195-200
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• 2005

Process-based knowledge management is `have knowledge operation system based in the task process and provide the accumulated knowledge of an organization for its members performing their task through a system in an appropriate format.' If it is embodied in the organization it is expected to significantly enhance the task process and knowledge. Meanwhile, Maier and Remus realized that if the organization`s strategy is added to the existing objective of knowledge management promotion strategy, it is in accord with major objectives of the process management such as BPR or BPM. Based on this, Maier and Remus devised a framework for promotion strategy of process-based knowledge management. As a result of analyzing their framework by applying it to examples of knowledge management promotion of the Ministry of Labor, it was found that process-based knowledge management should be applied in order to solve the problems and reflect improvement suggestions which had been constantly pointed out. Furthermore, the direction to be applied in connection with the improvement suggestions was presented in this study.

• Asia Marketing Journal
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• v.14 no.4
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• pp.35-56
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• 2013

The era of globalization provides us with both opportunities and threats. The success of a multinational corporation depends largely on its ability to adapt itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations' success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers' needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It is especially more evident in the industries where companies deal with individual consumers, and perceptions and sentiments play a large role in their purchase decisions. The objective of this research is to find out the relationship between multicultural PR strategy and business performance. Therefore, our main hypothesis is; better implementation of multicultural PR strategy by a multinational corporation will result in higher performance in the foreign markets. To prove the relationship between multicultural PR strategy and performance, we designed a framework that uses Rudan's (2004) five rules for multicultural PR strategy. It is a contribution to the business academics as there are very few studies that directly focus on and analyze the multicultural aspects of a multinational company's PR strategy. Through our research, we found strong evidence that there is a positive relationship between the level and effectiveness of a company's multicultural PR strategy and its performance in the foreign markets. This offers some meaningful implications to the managers of the multinational corporations and those who are considering going into a foreign market for the first time. We also suggested a way of measuring the implementation of multicultural PR strategy. By applying five rules for multicultural PR strategy to Google's PR activities, it allowed us to convert qualitative information into quantitative data. This kind of tool can be helpful for multinational corporations that want to evaluate their own PR activities.

• Korean Institute of Interior Design Journal
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• no.21
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• pp.54-61
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• 1999

The Fashion Distribution Business (FDB) is thriving to such an extent that the current period is called "The Era of Fashion." This FDB shows tendencies towards specialzation, globalization and expansion. The domestic FDB has been rapidly globalizing, and thus it is time for us to recognize that the fashion business has grown beyond its former role as a production-oriented retail business to include multiple new roles. This strategy to plant Store Identity on customers is just a Visual Merchandising (VMD) Strategy. That is, a strategy to visualize the Product Planning, which can be called a Complex Visual Expressing Technical System that classifies and arranges products in order to be easily seen, chosen, and bought through exhibition and arrangement. My aim is to break away from the conept that has been focused only on display division and to present product scheme correctly and to establish a VMD Plan which can also contribute to sales promotion by providing infirmation and arranging Store Display efficiently for customers. Additionally, this is aimed to present an efficient and sensitive design process.esign process.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.326-333
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• 2024

This is a descriptive correlational study aimed at determining the relationship between SOC strategy, life satisfaction, and successful aging in middle-aged women. The study population was middle-aged women aged 40-65 years living in one metropolitan city, and 295 data collected using a structured questionnaire were used to analyze the results. The collected data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, and Pearson's correlation using SPSS WIN/PC 24.0 statistical program. In the results of this study, the general characteristics related to successful aging in middle-aged women were identified as age, occupation, religion, economic status, presence of chronic diseases, and health status perception, menopause as significant influencing variables. In addition, successful aging was positively related to SOC strategy and life satisfaction among the middle-aged women in this study (p<.05). In particular, life satisfaction was highly correlated with successful aging in this study, and in this regard, efforts should be made to develop various programs to help middle-aged women feel satisfied with their lives so that they can transition to successful aging.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.402-408
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• 2024

The purpose of this research is to discuss the development history and future strategy of Geely Automobile Group Co., Ltd. Founded in 1997, Geely Automotive Group has grown from a small workshop to one of China's leading automakers after nearly three decades of development.This paper first reviews the development of Geely Automobile, from the initial small-scale production to the current global layout and diversified product line. Secondly, it analyzes the challenges and opportunities faced by Geely Automobile, including the intensification of market competition and the changing demand for technological innovation.And put forward the future development strategy of Geely Automobile, including improving the quality of products, expanding the international market and promoting the development of new energy vehicles. By analyzing the development history and future strategy of Geely Automobile Group Co., Ltd., we can better understand the company's position and future development direction in China's automobile industry.

• 한국신재생에너지학회:학술대회논문집
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• 2006.11a
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• pp.234-236
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• 2006

Bioenergy emerges as a promising option for achieving the sustainable growth. However, bioenergy has poor cost competitiveness to the fossil fuels such as oil and coal. So many countries either developed or developing actively works for the implementation of various bioenergies. In this paper, the various supporting policies for the activation of the bioenergy business in the developed countries have been analyzed. Through the work, the desirable strategy for the promotion of bioenergy in our country have been suggested.

• Journal of Science Education
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• v.40 no.3
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• pp.219-237
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• 2016

The purpose of this study was to improve the reflective thinking education so far and to improve the reflective thinking, academic achievement and scientific attitude of elementary school students. Two sixth grade classes were divided into two groups. Experimental group(13 boys, 11 girls) was treated with elementary science class using Reflective Thinking promotion strategies using Thinking maps and comparison group(14 boys, 10 girls) was treated with traditional way. The results of this study were as follows: First, reflective thinking strategy program using thinking maps has positively influenced the reflective thinking of elementary school students. Second, reflective thinking strategy program using thinking maps did not significantly affect elementary school students' academic achievement. Third, reflective thinking strategy program using thinking maps positively influenced elementary school students' scientific attitudes. Fourth, elementary school students' satisfaction with reflective thinking strategy programs using thinking maps was generally high. Most of students felt that this program was useful to learn, and to be interest in science. Based on these results, reflective thinking promotion strategies using thinking maps may be effective for reflective thinking and scientific attitudes of elementary school students.