• Title/Summary/Keyword: Promotion Strategy

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지역사회 건강증진 연구방법 및 전략으로서의 포토보이스 (Photovoice as a research method and a strategy for community health promotion)

  • 유승현
    • 보건교육건강증진학회지
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    • 제32권1호
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    • pp.77-87
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    • 2015
  • Objectives: This study aims to explain the process of photovoice, to review relevant research cases, and to discuss the issues in photovoice applications for community health promotion. Methods: Literature review is performed on photovoice manuals, systematic review literature on international photovoice research, and Korean photovoice studies. The review was based on 8 research papers and 6 practice manuals. Results: Photovoice so far has specified its orientation to participatory research. Its implementation includes photovoice training, photo taking and sharing, interviews and discussions, photo exhibit, and social action planning for policy change. SHOWeD questions and the like guide photovoice discussions while they face some challenges in application. Social action planning for policy change part of the photovoice needs attention in implementation and evaluation. Conclusions: Adherence to the participatory principles and action research orientation in photovoice requires persistent efforts. Process and impact evaluation with development of photovoice research infrastructure will enhance photovoice application.

프로모션 효과에 영향을 미치는 요인: 프랜차이즈 외식 산업의 SNS 버즈 분석을 중심으로 (The Factors Affecting Promotion Effects: SNS Analysis for Franchise Food Service Industry)

  • 정민서;이철진;윤지희;정윤혁
    • 한국빅데이터학회지
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    • 제2권2호
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    • pp.57-66
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    • 2017
  • 프랜차이즈 경쟁의 심화에 따라 기업은 프로모션에 상당한 재원을 투자하고 있으며, 이에 프로모션의 효과 측정의 필요성이 증가하고 있다. 본 연구는 프랜차이즈 외식 산업에서 이러한 프로모션의 효과를 조사하기 위해 대표적 소셜 네트워크 서비스인 트위터 데이터를 경험적으로 분석하였다. 먼저 프로모션의 간격과 기간, 그리고 계절이 프로모션의 효과에 영향을 미치는 요인임을 통계적으로 입증했고, 나아가 각 요인별로 프로모션의 효과에 영향을 미치는 배경을 파악하여 외식 산업 내 기업의 업종에 따른 프로모션 전략을 제안하였다.

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농촌형 노인 건강증진프로그램 개발 연구: PRECEDE 모형을 중심으로 (Development of the Tailored Health Promotion Program for Rural Elderly: Based on the PRECEDE Model)

  • 오윤정;박정숙
    • 보건교육건강증진학회지
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    • 제22권4호
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    • pp.179-202
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    • 2005
  • Purpose: The purpose of this study was to develop the health promotion program for rural elderly through PRECEDE process. Method: The health promotion program was developed based on the preliminary diagnosis. The data collection was performed from March 10th to April 9th, 2003. The subjects were selected at Mari Myun, Geochang Gun, in Korea. The preliminary diagnosis was examined with the 115 elders. Data was analyzed by descriptive statistics and Cronbach's n test with SPSS/Win 10.0 program. Results: The health promotion program was developed based on diagnostic result using PRECEDE model. The developed program was corrected and revised with the advices from 6 experts. The final program included health responsibility(cancer prevention and early detection, hygienic, false teeth management no smoking and moderation in drink, and chronic disease prevention and management), physical activity(6 kinds of exercise), nutrition(low sodium diet calcium intake, and right eating habit), spiritual growth(spiritual demand and death preparation teaching), interpersonal relations(relationship with couple, children, grandchildren, neighborhood), and stress management(sports dance, foot massage, positive thought, and song class). Conclusion: I propose that it is necessary to identity the effect of health promotion program for rural elderly. And strategy development that can spread the health promotion program elderly is needed.

2000년대의 환경변화에 대응한 건강접근전략 (The Strategy of Health Approach to Cope with the Environmental Change in 2000's)

  • 변종화
    • 보건교육건강증진학회지
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    • 제7권2호
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    • pp.1-14
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    • 1990
  • This papaer discusses the recent tendencies of health approach in the developed countries and suggests the strategy of health approach in order to cope with the changing environmental conditions of Korea in 2000's. In 2000's, Korea will have the environmental conditions and health problems similar to those of the developed countries at present. The American and European developed countries have shown the integrative approach trend by the interdisciplinary cooperation based on the holistic health conception, for example, as in the behavioral medicine, with the active drive of the medical self care movement and the national health preactice movement. The basic solution to the 2000's main health problems such as high morbidity of chronic diseases and high medical expenditure is to decrease the health need through the health promotion, disease prevention and early. ditection and early treatment of disease. The above actions need to induce the public to change their health behavior in the desirable direction through the national health practice movement and the health self care movement. The succeed of the movements depends upon how to use effectively the mass media, health and administrative organizations, schools, industrial and medical insurance organizations with the strong government support of health and preventive policies and programs.

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국가 영양사업과 비만예방관리에서의 부문간 연계협력 방안 탐색 (Multi-sectoral Coordination Strategy for Policies and Programs on Nutrition Service and Obesity Prevention)

  • 김혜련
    • 보건교육건강증진학회지
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    • 제30권4호
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    • pp.57-67
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    • 2013
  • Objectives: The purpose of this study was to explore coordination strategy through reviewing policies, action plans and acts related to diet, nutrition and obesity from many sectors in Korea, and to develop a possible multi-sectoral approach. Methods: Literature reviews and empirical findings for ongoing international and domestic policies/programs on diet, nutrition and obesity in Korea. Results: Central and local governments have various policies/programs and related acts to improve nutrition and to reduce obesity. Meanwhile, those governments' activities are frequently criticized to be more coordinated in order to achieve their aims. Activities on nutrition and obesity prevention have interdepartmental characteristics but are scattered through six Ministries (including the Ministry of Health and Welfare, Ministry of Education, Ministry of Agriculture, Ministry of Employment and Labor, Ministry of Culture and Sports, and Ministry of Food/Drug Safety) and 27 Acts such as 'Nutrition Management Act', 'Health Promotion Act', 'Diet Education Support Act'. As a result, a number of areas, especially dietary guidance, nationwide surveys, education programs seem to overlap. Conclusions: Inter-ministerial coordination mechanism should be established to enforce multi-sectoral engagement and cooperation in implementing policies/programs on nutrition and obesity prevention. Furthermore, functions of the Ministries should be reorganized and coordinated in reference to other countries' experiences.

대학생의 안전의식과 인지행동요인 간의 관련성: 대학생활관 입사생 건강안전기초조사결과를 중심으로 (Association with safety consciousness and cognitive-behavioral factors among university students: Focusing on the health and safety survey for university students living in dormitories on campus)

  • 김영복
    • 보건교육건강증진학회지
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    • 제35권5호
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    • pp.25-33
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    • 2018
  • Objectives: The purpose of this study was to investigate safety consciousness (SC), cognitive-behavioral strategy (CBS), and safety behavior (SB) among university students living in dormitories on campus. Methods: The data was analyzed to compare the safety behavior by sex, safety related factors, and safety consciousness index in the SPSS 23 program using Chi-square test, t-test, Pearson correlation coefficients, and multiple regression. Results: The participants in the health and safety behaviors survey were 2,721 students who have been in dormitories on campus. On the mean of items, the Public Safety Consciousness Index (PSCI) was 93.1, SC was 26.9, CBS was 15.7, and SB was 50.4. It were significant correlations between SC, CBS, and SB among university students (r=0.74-0.78), and CBS was identified as the mediator. Finally, it was significant increase the SC, CBS, and SB by sex and participation on safety education, but decrease by age and experience of accident and disaster. Conclusions: It is necessary to develop safety education program enhancing safety consciousness and safety behavior in order to prevent accidents on campus. And it suggests that safety education should be included in regular curriculum of university to improve health status and achieve academic goals.

RFID/USN 선도기업 분석을 통한 산업육성 정책 (Promotion Policy of RFID/USN Industry by Leading Company)

  • 박용재;임명환
    • 한국정보통신학회:학술대회논문집
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    • 한국해양정보통신학회 2009년도 춘계학술대회
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    • pp.833-836
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    • 2009
  • RFID/USN 기술은 산업의 전분야에 응용가능할 뿐만 아니라 기술도입으로 발생되는 기대이익으로 인해 각국은 국가차원에서 핵심 성장산업으로 발전시키고 있다. 그러나 국내 RFID/ USN 기업의 경우, 대부분 중소기업들로 포진되어 있을 뿐만 아니라 기술 및 서비스 역량도 취약하여 이와 관련한 육성정책 및 전략들이 요구된다. 이에 본 연구에서는 RFID/USN를 선도하고 있는 세계적인 기업들을 분석함으로써 국내기업들의 해외진출 전략을 모색하고 적용 가능한 전략들을 제시하여 RFID/USN 산업의 육성정책 수립에 기여하고자 한다.

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The Design and Communication Strategy of Virtual Idols "Luo Tianyi(洛天依)"

  • Guangtao Song;Albert Young Choi
    • International Journal of Advanced Culture Technology
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    • 제11권1호
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    • pp.45-54
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    • 2023
  • The digital age start in earnest with the widespread use of the Internet. As a digital product, virtual idols bring new value to the design and dissemination of commercial brand images. "Luo Tianyi" is the world's first avatar and VOCALOID voice bank of Chinese. It has a large number of fans in China and is widely used in brand promotion. Therefore, "Luo Tianyi" is taken as the research object. Initially, we investigated the virtual idols through books, literature on the internet and other materials. Then we discussed semiotics and theories related to culture code brand design methodology (CCBD). After that, putting the above theories into practice, combined with brand design cases, we analyzed the strategy of virtual idols in brand promotion and dissemination, at last, we have the conclusion as followed. The results show that the virtual idols, visual symbol of "Luo Tianyi" can express the Index and Symbol corresponding to the brand information according to the characteristics of the brand. As an image of cultural code, "Luo Tianyi" can present three visual images at the same time, which are contemporary, traditional and future. In addition, these three visual images are presented in a strong and weak combination, which has a positive impact on the visual communication of the brand.

대게릴라용 무기

  • 박동현
    • 발명특허
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    • 제4권5호통권39호
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    • pp.26-27
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    • 1979
  • 월남전에 사용된 병기는 주로 대게릴라용으로 개발된 것이 그 특징이다. 이것을 COIN병기(Counter Insurgency Wafare)라 부르고 즉 대반란전쟁, 대인민전쟁용 무기 혹은 유연반응전략(Flexible Response Strategy)용 무기라고도 부른다. CBU(Canister Bomb Unit=산탄형폭탄)도 그 일종이다.

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