• 디지털융복합연구
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• 제2권2호
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• pp.9-28
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• 2004

The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2003년도 창립학술대회
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• pp.381-402
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• 2003

The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

• 복식문화연구
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• 제12권1호
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• pp.41-58
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• 2004

The purpose of this paper was to propose the efficient strategies of internet fashion shopping malls to success in the internet shopping mall market growing rapidly. Representative 5 internet fashion shopping malls - Halfclub, Fashionplus, e-Hyundai, Hansol CSClub and LGeShop - were selected and in-depth interviews were performed to analyze their marketing 4P's strategies. The results of this study are as fellows. Five shopping malls'main targets are women in twenties and early thirties. The price strategies are various according to shopping malls'character. In general, there are small amounts of discounts on new products(about 5%) which are sold by department stores. Shopping malls executed delivery of goods by cooperation with distribution companies and direct distribution of subcontract companies. Shopping malls are sending e-mails to the members as a promotion strategy. CRM(Customer Related Management) is partially implemented. Joint purchase and various events are conducted frequently. Shopping malls guarantee exchange and refund services.

• 보건교육건강증진학회지
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• 제30권4호
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• pp.69-76
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• 2013

Objectives: This article intends to explore the major documents about inter-sectoral collaboration for physical activity promotion based on new paradigm. Methods: In addition to the documents after 1990s collected through several physical activity related projects of author, additional snowballing exploration has been done. Results: Globally extensive participation of stake-holders and partnership developed were strategically recommended and implementation strategy and good example were provided. In Europe individual, micro-environmental and macro-environmental specific role of major sectors were provided. Nationally series of Australian documents officialized inter-sectoral linkages from early times and Slovenian program showed examples of inter-sectoral evaluation and health indicators. U.S. national physical activity plan showed specific example of 6 guiding principles and 5 overarching strategies among 8 sectors for good inter-sectoral collaboration. In city level, healthy city approach activated. Conclusions: Various specific good examples of intersectoral physical activity collaboration could searched globally, regionally and nationally for application in Korea.

• 한국빅데이터학회지
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• 제2권2호
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• pp.57-66
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• 2017

프랜차이즈 경쟁의 심화에 따라 기업은 프로모션에 상당한 재원을 투자하고 있으며, 이에 프로모션의 효과 측정의 필요성이 증가하고 있다. 본 연구는 프랜차이즈 외식 산업에서 이러한 프로모션의 효과를 조사하기 위해 대표적 소셜 네트워크 서비스인 트위터 데이터를 경험적으로 분석하였다. 먼저 프로모션의 간격과 기간, 그리고 계절이 프로모션의 효과에 영향을 미치는 요인임을 통계적으로 입증했고, 나아가 각 요인별로 프로모션의 효과에 영향을 미치는 배경을 파악하여 외식 산업 내 기업의 업종에 따른 프로모션 전략을 제안하였다.

• Child Health Nursing Research
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• 제15권2호
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• pp.236-244
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• 2009

Purpose: The purpose of study was to identify the influence of parenting efficacy on health promotion behavior during early childhood and to provide baseline data for developing health promotion programs. Methods: This study was a cross-sectional survey research study. The participants were 202 parents of children in early childhood selected by convenience sampling. From October 1 to October 8, 2008 data were collected using structured and self-report questionnaires. Results: The mean score for parenting efficacy for these parents was 3.54, and health promotion behavior had a mean score of 3.21. The health promotion behavior was statistically different according to the child's health status, fathers' smoking habits, and mothers' eating habits. Parenting efficacy (17%) was the best predictor, followed by child's health status in early childhood (2%), and mothers' eating habits (1%) which together explained 20% of the variance in health promotion behavior during early childhood. Conclusion: The findings indicate that parenting efficacy of parents is an important factor for enhancing health promotion behavior in early childhood. Therefore, health professionals must establish strategies to improve the parenting efficacy of parents in order to promote health promotion behavior for children in early childhood.

• 보건교육건강증진학회지
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• 제29권5호
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• pp.49-59
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• 2012

Objectives: Physical activity provides economic benefits and contributes in improving health and quality of life. Opportunities for physical activity continue to decrease with the increasing prevalence of sedentary lifestyles. In various settings, there have been many efforts to enhance physical activity to prevent chronic disease for people of all ages. This study was performed to define competencies of physical activity specialists in health promotion and compare with those of health education specialists. Methods: The study employed official data and manuals of health promotion programs that have been published and uploaded on public websites. Results: Competencies for physical activity in health promotion included needs assessment, analysis of data and scientific information, planning and evaluation, developing strategies and materials, management, building healthy environment, research. To compare with the competency of health education specialists, competencies of physical activity were almost similar to that except the developing individual-based physical activity program in exercise science. Conclusions: Physical activity programs for health promotion should be planned and implemented throughout various health topics and in coordination with multiple sectors. To increase efficiency of the utilization of human resources in health promotion, health education specialists needs to participate in physical activity programs and would require empowerment in exercise science.

• 보건교육건강증진학회지
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• 제32권5호
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• pp.33-42
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• 2015

Objectives: It has been found that health promotion interventions are effective to decrease morbidity among older people. The acceptability of interventions are, however, still troublesome for achievement of efficacy of health promotion interventions. The current study examines the effects of age identity and attitude toward aging on the use of health promotion programs among older people. Methods: Data from the Survey of Living Conditions of Korean Older Persons were used. Logistic regression models were tested using a nationally representative sample of 9,461 community-dwelling older individuals who are 65 years old and over. Results: Older individuals who have younger age identity and more negative attitude toward aging were less likely to use health promotion programs, after adjusting the effects of other predisposing, enabling, and need factors such as demographic characteristics and personal health characteristics. Conclusions: Strategies for mitigating the possible effects of age identity and attitude toward aging on the acceptability of health promotion programs are also discussed.

• 노인간호학회지
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• 제20권3호
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• pp.177-184
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• 2018

Purpose: Self-efficacy encompass one's belief in one's ability to organize and achieve goals. Previous studies have not adequately examined the mediating role of self-efficacy between social support and health promotion behavior. Therefore, this study explored the mediating role of self-efficacy in the relationship between social support and health promotion behavior among older women living alone. Methods: Participants were 145 older women living alone attending a local welfare center for seniors. They completed the Self-efficacy Scale, Medical Outcome Study Social Support Survey Scale, and Health Promoting Lifestyle Profile II. Data were analyzed using Descriptive statistics, Pearson correlation coefficients, Baron and Kenny's regression analysis and the Sobel test with the SPSS program. Results: The average social support, health promotion behavior, and self-efficacy were not high. Self-efficacy was a partial mediating role in the relationship between social support and health promotion behavior. Social support was positively correlated with self-efficacy (r=.31, p<.001) and with health promotion behavior (r=.43, p<.001), and self-efficacy was positively related with health promotion behavior (r=.39, p<.001). Conclusion: To enhance health promotion behavior in older women who live alone, intervention strategies to increase social support and self-efficacy for these women should be developed.

• 기술혁신학회지
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• 제1권1호
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• pp.37-44
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• 1998

General problems of environmental contamination, scope of environmental science and technology, some considerations to the development of Korean environmental technology, and G-7 environmental engineering technology Projects were shortly reviewed, And four different strategies for innovation of Korean environmental technology. First, development of Energy Policy and environmental technology based on the pro - environmental thought; second, development of systematic environmental science and technology : third, strengthening of pre- deliberation for imported foreign technology and promotion of utilization of native developed technology; finally, maximization of abilities for researchers and engineers in environmental technology field.