• International Journal of Human Ecology
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• v.13 no.1
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• pp.171-181
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• 2012

The effect of nutritional information on healthier menu choices have been reflected in previous research and nutrition policy efforts. This study further examines the relationship between healthy menu choices and three consumer characteristics - Future Orientation, Regulatory Focus, and Need for Cognition. A $3{\times}3$ experimental design was used with varying food types (burger sandwiches, sub sandwiches, and salad dressing) and the degree of nutritional information (no information, total calories only, and full nutrition information). It was found that having more nutritional information, and individuals with Future Orientation and Promotion Focus were associated with the choice of healthier menus. More specifically, those with high Consideration of Future Consequences and with Promotion Orientation switched their choices to the healthier ones with the provision of nutritional information.

• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• Journal of The Korean Society of Integrative Medicine
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• v.5 no.3
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• pp.71-82
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• 2017

Purpose : This qualitative study aimed to determine the health problems and thoughts regarding health promotion of residents of the community. Method : Eighteen residents living in S-gu (local area) located in Busan city and health professionals working in health-related workplaces in the area were selected as participants. Focus groups were extracted and composed, and a focus group interview was conducted for six months from November 2015 to April 2016. Data were analyzed using a phenomenological method outlined by Colaizzi. Result : There were 187 significant statements derived from the data obtained from focus group interviews. These statements were categorized into 33 meaning units based on the researcher's interpretation. Thirteen themes were derived from the derived meaning units and finally categorized into five theme clusters: "People who are trapped in," "Health is what you make yourself," "Pathetic health problems in our community," "Finding solutions to health problems," and "Shortcuts to healthy community." Conclusion : The study results can be applied to the identification of a community health problem and the construction of a long-term health promotion system. In future research, it will be necessary to conduct an experimental study on various programs and approaches for promoting community health, which reflects the solutions to the health problems in the community.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.3
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• pp.135-146
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• 2017

Entrepreneurship based on valuable opportunities has a positive effect on long-term economic growth. This study examines the entrepreneurship education offered to small business entrepreneurs from the perspective of opportunity-driven entrepreneurship in order to suggest improvements and future direction for small business entrepreneurship education. Also, we tried to investigate entrepreneurial behaviors related to opportunity development more effectively by considering entrepreneurial self-efficacy and regulatory focus that play a crucial role in opportunity development process as mediating variables. Conducted was an online survey of small business owners nationwide who have completed entrepreneurship education provided by the government, and 345 online survey data were used for empirical analysis. The results show that entrepreneurship education for small business entrepreneurs positively influences entrepreneurial self-efficacy. Entrepreneurial self-efficacy is positively related to both opportunity recognition and evaluation as well as the promotion and prevention focus. Entrepreneurship education, which includes theoretically and practically oriented courses, has a positive impact on both the promotion and prevention focus. The promotion focus of small business entrepreneurs was found to have a positive effect on opportunity recognition, but not on opportunity evaluation. Also, the preventive focus of small business entrepreneurs does not have a significant effect on both opportunity recognition and evaluation. The current entrepreneurship education for small business entrepreneurs does not have a significant impact on their opportunity recognition and evaluation. These results suggest that the current entrepreneurship education for small business entrepreneurs needs improvements to promote opportunity-driven entrepreneurship.

• The Korean Journal of Franchise Management
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• v.9 no.2
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• pp.31-38
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• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.192-193
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• 2005

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.607-622
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• 2018

In this study, we investigated path that influence task performance through mediation of leader identification, regulatory focus (promotion focus and prevention focus). The results of this study are summarized as follows. First, ethical leadership has a positive effect on leader identification. Second, leader identification has played a crucial role in the relationship between ethical leadership and regulatory focus, and regulatory focus also have an important mediating effect on the relationship between leader identification and task performance. These results show that leader identification, regulatory focus play as an important mediator in relationship between ethical leadership and task performance.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.4
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• pp.165-175
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• 2023

In venture creation research, studying 'entrepreneurial leadership' is important for uncovering and comprehending the underlying causal process in innovative behavior performance. Although previous studies provide that entrepreneurial leadership enhances followers' innovative behavior, there is few research on entrepreneurial leadership and followers' characteristics interaction. The present study's focus is paradoxical effects of entrepreneurial leadership on self-efficacy and innovative behavior. On the basis of individual regulatory focus, this study suggests that interaction effects of entrepreneurial leadership and followers' regulatory focus differed in promotion view and prevention view followers' innovative behavior. To strengthen the casual mechanism, this study conducted in priming experiment method using employees in SMEs. This study used a 2(entrepreneurial leadership vs. control) x 2 (regulatory focus: promotion vs. prevention) between-participants design. The results of this study provide that (1) Individuals in promotion focus especially benefited from entrepreneurial leadership in terms of its effect on their self-efficacy and innovative behavior; (2) whereas entrepreneurial leadership was negatively related to self-efficacy and innovative behavior of followers' prevention focus. In sum, results of the present study supporting evidence for hypotheses, combined effect of entrepreneurial leadership and regulatory focus on innovative behavior through self-efficacy. Experimental results confirmed hypotheses of this study, revealing that promotion focus show more innovative behavior than prevention focus when their leaders' leadership style is entrepreneurial leadership. Also, the paradoxical effect of entrepreneurial leadership and regulatory focus of followers on innovative behavior was mediated by followers' self-efficacy. This study helps explain how leaders' entrepreneurial leadership boost followers' innovative behavior, particularly for those employees who have promotion focus. The current study contributes to the theory of entrepreneurial leadership and regulatory focus and innovation literature. Findings of this study shed light on the organizational processes that shape innovative behavior in venture/startup corporations and provide contributions for venture business field.

• Korean Journal of Health Education and Promotion
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• v.17 no.2
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• pp.75-85
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• 2000

The National Health Promotion Law passed in 1995 was a milestone for initiating a national health promotion program in Korea, and local governments and health related organizations are developing and providing health promotion programs for the public. The purpose of this study was to explore the effectiveness of a smoking prevention video for adolescents. There was no educational video on smoking prevention for school students in Korea. Based on funding from the National Health Promotion Fund, an educational video on smoking prevention has been developed and tested for the effectiveness. The primary subject of the video was middle school students. The result of the study has shown that there was a statistically significant difference between pre-and post test among middle school students and elementary school students. Students' knowledge on the harm of smoking has been increased after the video education. In addition, more than half of the students responded that the educational video was interesting and helpful. To reduce initiation of smoking among adolescents, both policies and school health education programs should be reinforced. Policies on tobacco should focus on demand of smokers and potential smokers. So government officials should keep monitor obedience of the law on prohibition of smoking for those under age 19. School teachers should focus on social influence of smoking for adolescents.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.3
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• pp.23-39
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• 2021

Investment of organization in information security is increasing, but information security threats within the organization are not decreasing. The purpose of this study is to suggest a direction to increase the information security compliance intention of employees. In detail, the study presents the positive effects of security motivation and organization trust on the information security compliance intention, and presents the moderating effect of work promotion focus. Research model and hypothesis verification are confirmed through structural equation modeling and the study conducted a questionnaire technique to the employees of the organization applying the information security policy for quantitative verification. As a result, information security punishment and value congruence had a positive affect on the compliance intention by mediating organization trust. In addition, work promotion focus had a moderating effect on the positive relationship between the precedent factors on the compliance intention. The research has academic and practical implications from the viewpoint of presenting the factors of the organization's efforts to improve the level of information security compliance by insiders.