Browse > Article
http://dx.doi.org/10.6115/ijhe.2012.13.1.171

The Relationship between Future Orientation, Regulatory Focus, and Need for Cognition and Healthy Menu Choices  

Park, Sang-Hee (Department of Hotel and Tourism, Keimyung University)
Cho, Soo-Hyun (Department of Consumer Sciences, South Dakota State University)
Yoon, Hae-Jin (Department of Consumer Sciences, South Dakota State University)
Publication Information
International Journal of Human Ecology / v.13, no.1, 2012 , pp. 171-181 More about this Journal
Abstract
The effect of nutritional information on healthier menu choices have been reflected in previous research and nutrition policy efforts. This study further examines the relationship between healthy menu choices and three consumer characteristics - Future Orientation, Regulatory Focus, and Need for Cognition. A $3{\times}3$ experimental design was used with varying food types (burger sandwiches, sub sandwiches, and salad dressing) and the degree of nutritional information (no information, total calories only, and full nutrition information). It was found that having more nutritional information, and individuals with Future Orientation and Promotion Focus were associated with the choice of healthier menus. More specifically, those with high Consideration of Future Consequences and with Promotion Orientation switched their choices to the healthier ones with the provision of nutritional information.
Keywords
nutritional information; healthy menu choice; future orientation; regulatory focus; need for cognition;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Williams-Piehota, P., Schneider, T., Pizarro, J., Mowad, L., & Salovey, P. (2003). Matching health messages to information-processing styles: Need for cognition and mammography utilization. Health Communication, 15, 375-392.   DOI   ScienceOn
2 Zimbardo, P. G., & Boyd, N. (1999). Putting time in perspective: A valid, reliable, individual-differences metric. Journal of Personality and Social Psychology, 17, 1271-1288.
3 Orbell, S., Perugini, M., & Rakow, T. (2004). Individual differences in sensitivity to health communications: Consideration of future consequences. Health Psychology, 23, 388-396.   DOI   ScienceOn
4 Perlick, A. (2004). The great plate debate. Restaurants & Institutions, 114, 54-58.
5 Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. Advances in Experimental Social Psychology, 19, 123-205.   DOI
6 Robinson, R., & Smith, C. (2003). Associations between self-reported health conscious consumerism, bodymass index, and attitudes about sustainably produced foods. Agriculture and Human Values, 20, 177-187.   DOI   ScienceOn
7 Sirois, F. M. (2004). Procrastination and intentions to perform health behaviors: The role of self-efficacy and the consideration of future consequences. Personality and Individual Differences, 37, 115-128.   DOI   ScienceOn
8 Vadiveloo, M. K., Dixon, L. B., & Elbel, B. (2011). Consumer purchasing patterns in response to calorie labeling legislation in New York City. International Journal of Behavioral Nutrition and Physical Activity, 8, 51.   DOI
9 Steward, W. T., Schneider, T. R., Pizarro, J., & Salovey, P. (2003). Need for cognition moderates responses to framed smoking-cessation messages. Journal of Applied Social Psychology, 33, 2439-2464.   DOI   ScienceOn
10 Strathman, A., Gleicher, F., Boninger, D., & Edwards, C. (1994). The consideration of future consequences: weighing immediate and distant outcomes of behavior. Journal of Personality and Social Psychology, 66, 742-752.   DOI   ScienceOn
11 Van Der Merwe, D., Kempen, E. L., Breedt, S., & De Beer, H. (2010). Food choice: student consumers' decision-making process regarding food products with limited label information. International Journal of Consumer Studies, 34, 11-18.   DOI   ScienceOn
12 Grant, H., & Higgins, E.T. (2003). Optimism, promotion pride, and prevention pride as predictors of quality of life. Personality and Social Psychology Bulletin, 29, 1521-1532.   DOI
13 Halperin, M. (2008). Light Breaks. QSR Magazine.
14 Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52, 1280-1300.   DOI   ScienceOn
15 Higgins, E. T. (2002). How self-regulation creates distinct values: The case of promotion and prevention decision making. Journal of Consumer Psychology, 12, 177-191.   DOI
16 Higgins, E. T., Friedman, R. S., Harlow, R. E., Idson, L. C., Ayduk, O. N., & Taylor, A. (2001). Achievement orientations from subjective histories of success: Promotion pride versus prevention pride. European Journal of Social Psychology, 31, 3-23.   DOI   ScienceOn
17 Liberman, N., Idson, L. C., Camacho, C. J., & Higgins, E. T. (1999). Promotion and prevention choices between stability and change. Journal of Personality and Social Psychology, 77, 1135-1145.   DOI   ScienceOn
18 Howlett, E., Kees, J., & Kemp, E. (2008). The role of self-regulation, future orientation, and financial knowledge in long-term financial decisions. Journal of Consumer Affairs, 42, 223-242.   DOI   ScienceOn
19 Jeffery, R. W., & French, S. A. (1998). Epidemic obesity in the United States: are fast foods and television viewing contributing? American Journal of Public Health, 88, 277-280.   DOI   ScienceOn
20 Keller, P. A. (2006). Regulatory focus and efficacy of health messages. Journal of Consumer Research, 33, 109-114.   DOI   ScienceOn
21 Mills, J. E., & Thomas, L. (2008). Assessing customer expectations of information provided on restaurant menus: a confirmatory factor analysis approach. Journal of Hospitality and Tourism Research, 32, 62-88.   DOI
22 Bearden, W., Money, B., & Nevins, J. (2003). Development and validation of a measure of long term orientation. Enhancing Knowledge Development in Marketing, 14.
23 Burton, S., Creyer, E.H., Kees, J., & Huggins, K. (2006). Attacking the obesity epidemic: the potential health benefits of providing nutrition information in restaurants. American Journal of Public Health, 96, 1669-1675.   DOI   ScienceOn
24 Cacioppo, J., Petty, R., Feinstein, J., & Jarvis, W. (1996). Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. Psychological Bulletin, 119, 197-253.   DOI
25 Cranage, D. A., Conklin, M. T., & Bordi, P. L. (2003). Can young adults be influenced to eat healthier snacks: the effects of choice and nutritional information on taste, satisfaction and intent to purchase. Foodservice Research International, 14, 125-137.   DOI
26 Cacioppo, J., Petty, R., & Sidera, J. (1982). The effects of a salient self-schema on the evaluation of proattitudinal editorials: Top-down versus bottom-up message processing. Journal of Experimental Social Psychology, 18, 324-338.   DOI
27 Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39, 752-766.   DOI
28 Chaiken, S. (1987). The heuristic model of persuasion. Social Influence: The Ontario Symposium, 5, 3-39.
29 French, S. A., Story, M., Neumark-Sztainer, D., Fulkerson, J.A., & Hannan, P. (2001). Fast food restaurant use among adolescents: associations with nutrient intake, food choices and behavioral and psychosocial variables. International Journal of Obesity & Related Metabolic Disorders, 25, 1823-1833.   DOI   ScienceOn
30 Congressional Research Service (2010). HR3590: Patient Protection and Affordable Care Act. [WWW document]. URL http://www.govtrack.us/congress/bill.xpd?bill=h111-3590 (Accessed on 20 October 2011).
31 Public Law 111-148: Patient Protection and Affordable Care Act. [WWW document]. URL http://www.gpo.gov/fdsys/pkg/PLAW-111publ148/pdf/PLAW-111publ148.pdf (Accessed on 20 October 2011).
32 (2000) Nutrition and You: Trends 2000: What Do Americans Think, Need, Expect? Journal of the American Dietetic Association, 100, 626-627.   DOI   ScienceOn