• Title/Summary/Keyword: Promotion Effect

Search Result 3,302, Processing Time 0.03 seconds

The development of a CD-ROM for children obesity prevention program and it's effect analysis (아동비만예방교육 CD-ROM 개발 및 효과분석)

  • Kwon, Eun-Joo;Kim, Hye-Kyeong;Kim, Myung
    • Korean Journal of Health Education and Promotion
    • /
    • v.25 no.3
    • /
    • pp.77-94
    • /
    • 2008
  • Objectives: The purpose of this study was to develop the children obesity prevention program and to analyze how this program has an effect on students' degree of knowledge, attitude for obesity prevention. Methods: The study design was Compromise Experience Group Pre-Post Design. 238 students in the 4th and 5th grade of 4 elementary schools in Seoul were nonrandomly assigned to the study group(n=115) or the control group(n=113). The Program was applied for 3 times and surveys were conducted 2 times as pre-test and post-test. Results: 1. The obesity prevention CD-ROM was developed by analyzing of learners and educational facilities, selecting the study object and contents and producing educational methods and materials. The study contents were included definition, types, factors and side-effects of obesity, and It was contained dietary habit, exercise and life style for obesity prevention and healthy life. 2. Demographic characteristics were not significantly different between study group and control group. Among the subjects investigated, 27.8% of the study group and 38.1% of the control group stated that they had experienced in the obesity prevention program in past. 3. The obesity knowledge and attitude score after this obesity prevention program were improved significantly than before the program(P<0.001). Conclusion: The CD-ROM developed in this study for the children obesity prevention program was proven to be effective in improving obesity knowledge, attitude for the obesity prevention.

Effect of Lifestyle Modification Program on Blood Pressure Improvement in Patients with Hypertension (고혈압 환자에서 생활습관 개선 프로그램의 혈압개선효과)

  • Lee, Sang-Uk;Oh, Chang-Mo;Oh, In-Hwan;Yoon, Tai-Young;Choi, Joong-Myung
    • Korean Journal of Health Education and Promotion
    • /
    • v.27 no.4
    • /
    • pp.105-112
    • /
    • 2010
  • Objectives: The purpose of this study was to know different effect with uncontrolled hypertension patients after providing health promotion program which consisted with medicine, exercise, nutrition. Methods: The subjects of this study was comprised by uncontrolled hypertension patients in spite of medication and didn't care the pressure by medication. The health promotion program was progressed by group exercise three times a week, nutrition education once a week and medical consultation once a month for 12 weeks. Subjects were measured for body composition(weight, fat mass, % body fat and body mass index), hemo-dynamics(systolic blood pressure(SBP), diastolic blood pressure(DBP), and resting heart rate), and physical fitness (cardiopulmonary endurance, muscular strength, muscular endurance, balance, and flexibility). Results: Groups showed significant improvement in every measure except resting heart rate. SBP is decreased both taking drug group about 18.4mmHg and without taking drug group about 19.4mmHg.(p<0.001) DBP is decreased both taking drug group about 8.7mmHg and without taking drug group about 9.0 mmHg.(p<0.001) Conclusion: There are no statistical significant differences of SBP and DBP decreasing effects by medication, Since effects of decreasing pressure are not different by medication, I think the health promotion program is effective to uncontrolled hypertension patients to decrease pressure.

A Study of Aerobic Workout on Health Promotion in Young Women (에어로빅 체조가 젊은 여성의 건강 증진에 미치는 효과)

  • Kim Sook-Jung
    • Journal of Korean Academy of Fundamentals of Nursing
    • /
    • v.9 no.3
    • /
    • pp.412-423
    • /
    • 2002
  • Currently, health promotion is an important issue in health policy for world citizens. Aerobic workout may be one way to attain health promotion. In recent years, there ave been many studies to evaluate the effects of exercise on obese people and various patients. However, there are few studies in which both physiological and psycho-perceptual aspects of health romotion for healthy people have been evaluated. Purpose: This study focused on evaluating the holistic effect of an 8 week aerobic workout for health promotion in young women. Method: This quasi-experimental study was designed as a nonequivalent control group pre-post test study. Forty healthy college women, aged between 20 and 25 volunteered for the study. Twenty women took 30 minutes of exercise a day for five days a week over 8 weeks with Jane Fonda's aerobic workout program. Twenty women participated as controls. The aerobic workout program consisted of warm-up for arms, waist, abdominal, leg, hips, buttocks and cool down exercises. Result: After the eight weeks of aerobic exercise, changes in health related fitness components through the In Body Test, skin fold, circumference of body, Body image, Self concept, Mood and Self-efficacy were compared. The results areas follows ; 1. Following the 8 week aerobic workout, health related body components, and fitness scores, increased significantly (P < 0.05) and skin fold for four sites (right upper arm, scapular, abdomen, supra ilium), and circumference of mid thigh decreased significantly (P<0.05, p<0.005, P<0.001) compared to the control group. 2. Following the 8 week aerobic workout, there was a significant increase in Self-concept and Mood (P<0.005 and 0.001) compared to the control group. Conclusion: According to these results, it is concluded that 8 weeks of aerobic workout have a positive effect on young women's holistic health promotion.

  • PDF

Customer Attraction Effects of Restaurant Promotion for Kids (외식업체의 어린이 대상 판매촉진 유형별 고객유인효과 분석)

  • Yoon, Su-On;Shin, Seo-Young;Yang, Il-Sun
    • Journal of the Korean Home Economics Association
    • /
    • v.46 no.10
    • /
    • pp.107-117
    • /
    • 2008
  • The purpose of this study was to analyze customer attraction effects of restaurant promotion for kids. The questionnaires were distributed to 300 parents who have children under 12 years old and a total of 269 questionnaires were collected and used in analysis(usage rate 90.0%). The data was analyzed using SPSS 12.0 for descriptive analysis and paired t-test. The major results were as follows; First, customers mainly got information on coupon from mail. In case of premium and membership, the information was obtained when customers were visiting restaurants. Second, among the types of promotion for kids, coupon was mostly preferred by customers. 'Discount coupon' for the coupon, 'free gift' for the premium and 'pay-back' program for the membership were more preferable than other types of kids promotion. Third, A 'discount coupon' was more effective than 'free coupon'(p<.0l) in term of customer inducement. In case of premium, 'free gift' was more effective than 'lottery'(p<.05) and in case of membership, the customer attraction effect was not significantly different according to the types of membership. In case of coupon and membership, it was more effective in family restaurant than fastfood restaurant(p<.05), but the effect of premium was not significantly different in family vs fastfood restaurant. The results of the study revealed that 'coupon' was the most preferred type of promotion for kids and specifically customers preferred 'discount coupon', 'free gift' and 'pay-back program'.

The Effect of Work-Life Balance of Physical Therapist on Job Enthusiasm (물리치료사의 일과 삶의 균형이 직무열의에 미치는 영향)

  • Kim, HeeHyeon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.22 no.3
    • /
    • pp.316-322
    • /
    • 2021
  • This study analyzes the effects of the work-life balance of physical therapists on their job enthusiasm. Totally, 109 physical therapists at U city were enrolled in this study. Frequency analysis, reliability analysis, and correlation analysis were the preferred methods of analysis, performed using the SPSS 22.0 program. Multiple regression analysis was performed to evaluate the causal relationship between variables. Our results confirmed that work-family conflict and family-work conflict, which are sub-factors of a work-life balance, did not significantly affect job enthusiasm. Moreover, both the work-family promotion and home-work promotion factors of work-life balance had a positively significant effect on job enthusiasm. This indicates that the work-life balance-conflict factor does not influence the job enthusiasm of a physical therapist. Moreover, a higher work-life balance-promotion of work-family promotion and home-work promotion factor, inculcates a higher job enthusiasm. We believe that results of this study will serve as basic data to formulate plans for physical therapists to maintain an appropriate work-life balance, thereby enhancing their job enthusiasm.

Effect of Information Source, Sales Promotion Type, and Impulse Buying Tendency Characteristics on Fashion Live Commerce Purchase Intention (정보원 특성, 판매촉진유형, 충동구매성향이 패션 라이브커머스 구매의도에 미치는 영향)

  • Choi, Hyun;Hwang, Sun Jin
    • Journal of Fashion Business
    • /
    • v.26 no.4
    • /
    • pp.52-63
    • /
    • 2022
  • As live commerce, mobile sales platforms based on real-time content and text are drawing attention as a new marketing channel. In particular, the fashion industry also using live commerce as a new fashion distribution channel, requiring marketing strategies to utilize it efficiently. This study attempted to verify the effect of information source, sales promotion, and impulse buying tendency characteristics on fashion live commerce purchase intention. The experimental design of this study was 2(characteristics of information source: expertise vs attractiveness) × 2(sales promotion type: value-added vs price discount) × 2(impulse buying tendency: high vs low) three-way mixed analysis of variance(ANOVA). A convenience sampling of 264 women in their 20s and 50s living in Seoul and the Gyeonggi area who had purchased products through Live Commerce was conducted. For the final analysis, 240 questionnaires were used. Data were analyzed by the SPSS 26 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study follow. First, there were statistically significant differences in purchase intention according to consumers' impulse buying tendencies and sales promotions. Second, information source and sales promotion showed statistically significant interaction effects on purchase intention. Lastly, information source, sales promotion, and impulse buying tendency showed significant three-way interaction effects on fashion live commerce purchase intention. Therefore, conducting appropriate marketing analysis can result in positive attitudes regarding live commerce products and substantive increases in sales.

The Effect of the Medical Service Quality and Emotion on Perceived Value - Focused on Moderating Effect of Regulatory Focus Theory- (의료서비스 품질요인이 감정과 지각된 가치에 미치는 영향에 관한 연구 -자아규제초점의 조절효과를 중심으로-)

  • Seol, Sang-Cheol;Park, Jong-Hwan;Jang, Tae-Yong
    • Korea Journal of Hospital Management
    • /
    • v.16 no.3
    • /
    • pp.115-132
    • /
    • 2011
  • Prior research in medical service field have mainly focused on service quality, satisfaction, and choice attributes of hospital. However, a little research has been done on "Which service quality attributes are more preferred by customer motivation(customer regulatory focus)". This study examines how regulatory focus affects the structural impact relationships of service quality and emotion(quiescence) on perceived value in medical service context. Especially, this research draws the moderating effects of regulatory focus between medical service quality, emotion, and perceived value. The Results were summarized as follows: The relative impacts of medical service quality on customer emotion are different depending upon the regulatory focus. Hospital reputation is shown to be more important factors in prevention-oriented customer, while physical environment is the case in promotion-oriented customer. The relative impacts of medical service quality and emotion on perceived value are different depending upon the regulatory focus. Hospital reputation, convenience, and accessibility are shown to be more important factors in promotion-oriented customer, while physical environment is more important in prevention-oriented customer. Also, emotion has a positive influence on perceived value in prevention-oriented customer, whereas the effect of emotion is not significant in promotion-oriented customer.

  • PDF

A Study on the Effect of Youth University Graduates' Workplace Satisfaction on Preparation for Turnover (대졸 청년층의 직장만족이 이직준비 여부에 미치는 영향)

  • Park, Jin-Ah
    • Industry Promotion Research
    • /
    • v.1 no.1
    • /
    • pp.35-40
    • /
    • 2016
  • This study verified the effect of youth university graduates' workplace satisfaction on preparation for turnover by analyzing panal data. The study results showed that satisfaction of general workplace, possibility of personal development, autonomy/authority, monthly wage(p<.001), working environment, office hours, usefulness of major(p<.01), personnel system, employment stability, welfare benefits(p<.05) affected preparation for turnover. Also, sex, marital status, type and location of university, major, status of workers affected preparation for turnover. This study provided implication for reducing turnover and enhancing workplace settlement by confirming the effect of youth university graduates' workplace satisfaction on preparation for turnover.

The mediating effects of post-pandemic health promotion behaviors in the relationship between anxiety and quality of life in young adults in South Korea: a cross-sectional study

  • Hyang-Suk Choi;Myoung-Lyun Heo
    • Journal of Korean Biological Nursing Science
    • /
    • v.26 no.2
    • /
    • pp.144-153
    • /
    • 2024
  • Purpose: This study aimed to investigate the mediating effects of health promotion behavior (HPB) in the relationship between anxiety and quality of life (QoL) in young adults living in the post-pandemic era. Methods: A cross-sectional descriptive online survey design was utilized. Data on anxiety, QoL, HPB, and demographic characteristics were collected from 213 adults aged 19-35 years in Korea via an online survey in January 2024. The collected data were analyzed using SPSS 27.0 and PROCESS MACRO 4.2 software. Results: Strong correlations were observed among anxiety, QoL, and post-pandemic HPB (PP-HPB) in young adults, and anxiety and PP-HPB were identified as significant predictors of QoL. The total effect of anxiety on QoL was significant (B = -1.40, bootstrapped SE = 0.10), with both the direct effect (B = -0.70, bootstrapped SE = 0.09) and the indirect effect (B = -0.70, bootstrapped SE = 0.11) being significant. This suggests that PP-HPB partially mediated the relationship between anxiety and QoL. Conclusion: This study highlights the importance of strengthening HPB with consideration of life changes since the coronavirus disease 2019 pandemic to improve QoL among young adults with anxiety.

The Effect of Cultural Marketing on a Corporate Image and Purchase Intention in the Foodservice Industry (외식기업의 문화마케팅이 기업이미지와 구매의도에 미치는 영향)

  • Jin, Yang-Ho;Han, In-Kyung
    • Culinary science and hospitality research
    • /
    • v.18 no.3
    • /
    • pp.58-71
    • /
    • 2012
  • The purpose of this study is to find the effect of cultural marketing on a corporate image and purchase intention in the foodservice industry. For this, a survey was carried out through a convenience sample of 300 people in their 20s and 60s, who have experience of using family restaurants located in Seoul area, from June 1 to August 30, 2011. The result of this study is summarized as follows. First, the effect of cultural marketing on a corporate image in the foodservice industry showed that cultural promotion and corporation have a statistically significant positive effect on a corporate image(p<.05). Second, the effect of a corporate image on purchase intention showed that a corporate image has a statistically significant positive effect on purchase intention(p<.001). Third, the mediating effect of a corporate image in the relationship between cultural marketing and purchase intention in the foodservice industry showed that a corporate image mediated partially in the relationship between cultural support, cultural direction, cultural corporation, cultural sales promotion, and purchase intention. From above-mentioned findings, the cultural promotion and corporation factors of cultural marketing in the foodservice industry had a positive effect on a corporate image. And the cultural promotion, direction and corporation factors had a positive effect on purchase intention in the foodservice industry. It suggests that cultural marketing could not only boost a positive corporate image but affect purchase intention, contributing to higher sales in the foodservice industry.

  • PDF