• Title/Summary/Keyword: Promotion Activities

Search Result 1,481, Processing Time 0.026 seconds

Induction of Mouse Epidermal ODC by TPA and Inhibition by Plant Flavonoids, in Skin Tumor Promotion (다단계 발암과정 중 Promotion 단계에서의 TPA에 의한 Mouse Epidermal ODC의 유도 및 약물에 의한 차단효과)

  • 김미경;장일식;정문호
    • Journal of Environmental Health Sciences
    • /
    • v.19 no.3
    • /
    • pp.64-73
    • /
    • 1993
  • The study was conducted to investigate the mechanism of tumor promotion as the time courses and the doses of promoter, and the effect of plant fiavonoids on the TPA-induced ODC responses. The results are summarized as follows: 1. A single, toppical application of 17 nmole of the potent tumor promoter, 12-O-tetradecanoyl phorbol-13-acetate, resulted in an induction of mouse epidermal Ornithine Decarboxylase with a peak at 5 hours after treatment and maximized 5.1 times as large as ODC activities of control. 2. Dose-response curve indicated that the tumor promotion increases proportionally between 1.7 and 170 nmole of TPA. This dose dependency relationship indicated that the ability of TPA to stimulate ODC is linked its ability to promote tumors. 3. Naturally occurring plant fiavonoids with anticarcinogenic and antipromotional activities were tested for their abilities to inhibit ODC response induced by skin tumor promoter TPA. Intra peritoneal administration of fiavonoids compounds (rutin, naphthofiavone, baicalein, quercitrin) and herbal drugs (sophorae rios, crataegi fructus, armeniacae semen) inhibited 17 nmole TPA-induced ODC activities in mouse epidermis in vivo.

  • PDF

The Effects of Knowledge Assets on the Performances of Startup Firms: Moderating Effects of Promotion Focus

  • Seo, Sang Yun;Kim, Sang Duck;Lee, Myoung-Soung
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.5 no.4
    • /
    • pp.187-199
    • /
    • 2018
  • This study examined the effects of startup firm's knowledge assets on the effectiveness of their sales strategies, efficiency of sales activities, and management performance, after categorizing these assets into customer knowledge assets and technology knowledge assets. Furthermore, the moderating effects of promotion focus by CEOs and sales managers of startup firms were analyzed. For the analysis, dyadic questionnaire surveys were conducted targeting the CEOs and sales managers of startup firms established at the Gyeongnam Technopark and the KAIST Technology Business Incubation Center in Korea. Hypotheses were verified through structural equation modeling, and moderating effects were identified through ANOVA. CEO's customer knowledge asset strengthened their effectiveness of sales strategies, and sales manager's technology knowledge asset strengthened the efficiency of their sales activities. Also, CEO's effectiveness of sales strategies and sales manager's efficiency of sales activities have been found to enhance startup firm's management performance. Meanwhile, the moderating effect of promotion focus strengthened CEO's effectiveness of sales strategies through CEO's customer knowledge asset and interaction as CEO's promotion focus level increased, but promotion focus of sales managers did not have any significant interaction effect. This study provides implications by offering empirical evidence on startup firms with regard to knowledge assets.

A Study On The Methods Of Managerial Improvement Of The Hotel s Room Sales Promotion (호텔 객실 판매촉진운영 개선방안에 관한 연구)

  • 신형섭
    • Journal of Applied Tourism Food and Beverage Management and Research
    • /
    • v.8
    • /
    • pp.123-144
    • /
    • 1997
  • This study, by setting the systems of room sale promotion, analyzing the actual status and the present working state with its center on the 'RHotel' that is a special grade-two hotel and the sales promotion activities of each type, intends to understand the presentstatus of the hotel and present its problems and the method for improvement. The strategy of salespromotion and the ineffectivenessof the system organization were found to be imminent in the sales promotion activities as its problems, and the importanceis being not attached to the actual substance rather than to the actualresults, such as the advertisement and publicity strategies, the irrationality of sales personnel controland its evaluation method, and therefore, the goal-oriented control is not being takenad its problems are emerging. Therefore, as an improvement plan, we ought to put the plan of the hotel merchandising into action for customers to buy what they want, the establishment of the customer-oriented sales promotionservice and the communication channel using the brand-new managerial skills, systemaizesales promotion method sand strategies, develop the organizational and systematic strategies develop the organizatinal and systemactic strategies and goods for the sake of the image-making and room sales promotion of hotels, develop the activation ways of flexible operation, and also need to develop the skills of sales promotion. Accordingly, by doing irrationalsales activities in the system and the promotion with its center on the sales promotion department, and it sis urgently required that we streng then the comodity developments fitting the hotel's traits, such as uniformpolicy of cost, mass-communicationactivities for sales promotion, the improvement of non-effectiveness, and advertisement of hotel items, and the publishing of public relation books. Therefore, the best weapon for hotels before other purchaseis to be discriminatized from other competitive hotel with theunderstanding of the psychology and activities of customers, and the communicatin with customers, and to set up organicprograms of sales promotionstrategies. Also we must promote our sales in accordance with the desire of new customers, gater the market information of customers, all the time, and systematize the facility improvement, managerial policy, business strategiescorresponding with the desire of customers. By doing so, we are able to seek, at the same time, both the satis faction of customers and the sales maximization of the hotels that will perfrom the activities of sales promotion and management.

  • PDF

Knowledge, Perception, Practice and Barriers of Breast Cancer Health Promotion Activities among Community Pharmacists in Two Districts of Selangor State, Malaysia

  • Beshir, Semira A.;Hanipah, Monalina A.
    • Asian Pacific Journal of Cancer Prevention
    • /
    • v.13 no.9
    • /
    • pp.4427-4430
    • /
    • 2012
  • Breast cancer is the most common cancer and the leading cause of cancer death among women in Malaysia. Despite the campaigns undertaken to raise the awareness of the public regarding breast cancer, breast cancer screening rates are still low in the country. The community pharmacist, as one of the most accessible healthcare practitioners, could play a role in the provision of breast cancer health promotion services to the community. However, there are no documented data regarding the community pharmacists' involvement in breast cancer related health promotion activities. Hence, this study was conducted to examine self-reported knowledge, practice and perception of community pharmacists on provision of breast cancer health promotion services and to investigate the barriers that limit their involvement. This cross-sectional survey conducted between May to September 2010, included a sample of 35 community pharmacists working in the districts of Hulu Langat and Sepang in state of Selangor. A 22-item validated questionnaire that included both closed and Lickert scale questions was used to interview those pharmacists who gave their informed consent to participate in the study. The data was analysed using SPSS. Only 11.3% of the community pharmacists answered all the questions on the knowledge section correctly. The mean overall knowledge of the community pharmacists on risk factors of breast cancer and screening recommendations is 56%. None of the respondents was currently involved in breast cancer health promotion activities. Lack of time (80%), lack of breast cancer educational materials (77.1%) and lack of training (62.9%) were the top three mentioned barriers. Despite these barriers, 94.3% (33) of the community pharmacists agreed that they should be involved in breast cancer health promotion activities. Hence, there is need to equip community pharmacists with necessary training and knowledge to enable them to contribute their share towards prevention and screening of breast cancer.

Impact of Subsidies for Labor and Management-directed Health Promotion Activities on Industrial Accidents Prevention (노·사주도 건강증진활동 비용지원사업의 산재예방 효과)

  • Yi, Yunjeong;Jung, Hye-Sun;Cho, Duck-Yeon;Lee, Bokim
    • Korean Journal of Occupational Health Nursing
    • /
    • v.22 no.3
    • /
    • pp.249-256
    • /
    • 2013
  • Purpose: This study was conducted to compare the rates of industrial accidents in workplaces that adopted the 2011 Workplace Health Promotion Subsidy Scheme before and after the implementation. Methods: The study analyzed the raw data of industrial accidents of 304 workplaces which received subsidies for health promotion activities in 2011. The raw data covered the period from February 2010 to July 2012, based on the dates of industrial accidents. Results: Workplaces subsidized for health promotion activities reported fewer occurrences in staff injuries and illnesses than before the subsidization, as the total number of industrial accident victims dropped from 0.35 to 0.24. The rate of industrial accidents also dropped from 0.49 to 0.35, with the number of working days decreased from 35,433 to 23.867, about 33%. Conclusion: The study showed that financial support for health-promoting activities contributed to the decease in industrial accidents, which is an important indication advocating the need for corporate and government investment on workers health promotion programs. Furthermore, this study is also significant as it is the first research conducted in Korea to examine the impact of a workers health promotion project using a direct indicator, the rate of industrial accidents.

Culture Marketing Activities of the Third World Food Restaurant on Visit Motivation and Revisit Intention : The Case of "Benares" (제3세계 음식전문점의 문화마케팅 활동이 방문동기와 재방문의도에 미치는 영향 - 베나레스를 중심으로 -)

  • Lee, Sung-Hee;Lee, Han-Myung;Lee, Sung-Hoon
    • The Korean Journal of Franchise Management
    • /
    • v.6 no.1
    • /
    • pp.91-111
    • /
    • 2015
  • This paper aims to examine the effect that cultural marketing influences on visit motivation and customer responses. We found that cultural marketing promotion activities by Benares, Indian restaurant had a positive effect on motivation to visit the store. Also research showed that the cultural direction and positioning marketing activities of Benares' cultural marketing had a statistically significant positive effect on all items of customer responses, that is service, atmosphere, brand but cultural promotion and cultural support marketing activities had a positive effect only on brand, except service, atmosphere. In addition, research showed that while all items of customer responses had a positive effect on revisit intention. In other words, it was proven that cultural marketing promotion activities by the Third World restaurant influence on visit motivation and customer responses and it provides practical implications to business marketers that foodservice companies' marketing associated with cultural marketing activities can be efficient marketing strategies that influence on revisit intention.

Developing an Efficient Promotion Strategy for a Multi-Product Retail Store : A Bayesian Network Application (빅데이터를 통한 대형할인매장 촉진활동 전략 분석 : 베이지언 네트워크기법 응용을 중심으로)

  • Kim, Bumsoo
    • Korean Management Science Review
    • /
    • v.34 no.2
    • /
    • pp.15-33
    • /
    • 2017
  • This paper considers a Bayesian Network analysis for understanding the heterogeneous cross-category effects of different promotion activities and developing an efficient overall promotion strategy for a large retail store. More specifically we differentiate price reduction promotion and floor promotion and study their heterogeneous effect on consumer purchase behavior under a market basket setting. We then utilize Bayesian networks in identifying complex association structure in market basket dataset by analyzing the effects of different promotional activities and also include the effects of time, family income and size. We find from our Bayesian network analysis that the dominant cross-category promotion effect of price promotion is the indirect effect whereas the dominant cross-category promotion effect of floor promotion is the direct effect. Also, among the demographic variables we find that family size of the household is linked with more product categories compared to income and see that there are differences in the extent of the effects by product category. Finally, we also show the existence of products acting as a network hub and how they can be utilized by retailers faced with a limited marketing budget and suggest a more efficient promotion strategy.

Experiences in Self-leading Leisure Activities of Middle-aged Office Workers (중년 사무직 근로자의 자기주도형 여가활동 경험)

  • KIM, Jeong-Soo
    • Journal of Fisheries and Marine Sciences Education
    • /
    • v.28 no.5
    • /
    • pp.1348-1357
    • /
    • 2016
  • This study was to describe the process on experiences of self-leading leisure activities and develop a substantive theory that explains lifestyle in middle-aged office workers. The participants were 12 persons who had participated in self-leading leisure activities. Data were collected with in-depth interviews and analyzed by grounded theory in Strauss and Corbin. Through analyzing process, 28 concepts, 14 subcategories, and seven categories were deduced. The periods of process were divided four stages, plateau, the phage of recognition in social duties, the phage of strengthen in competency, and the phage of reconstruct in successful lifestyle. The core category, 'disclosing of self-esteem' incorporated the relationship between and among all categories and explained the process. The findings indicate that self-leading leisure activities helped to their own health and developed their social activities. Therefore, we would consider in developing health promotion program about favoring leisure activities factors for the middle age office worker.

A Review of Factors in Elderly Health-Promotion Behaviors (노인의 건강증진 행위와 관련된 변수분석)

  • Jeon, Jae-Kyun;Mun, Mi-Suk
    • The Journal of Korean Physical Therapy
    • /
    • v.13 no.1
    • /
    • pp.107-114
    • /
    • 2001
  • Recently the number of elderly have been increasing at a rapid pace in Korea. Accompanying this aged society are numerous health problems. Whit this in mind health-promotion behaviors such as physical activity. good nutrition and stress management are vitally important to the elderly in reducing the risk of Health problems, maintaining health and improving the overall quality of life. Health promotion programs for the elderly must be developed. The purpose of th is study was to determine influential cognitive factors on health-promotion behaviors and the effects of previously implemented Health promotion programs. For this, previous studies were reviewed and analyzed. The results were as follows. 1. Cognitive factors on health-promotion behaviors were internal locus of control, perceived health status, self-efficacy, concerns about health, social support, attending social activities. 2. Components of health promotion programs were exercise and health education. Exercise was performed in most programs. The effects of exercise programs were improved flexibility, muscle strength. balance, cardiopulmonary function and elevated ability of daily living, perceived health status, quality of lift and a decrease depression. The results strongly suggest that complex health promotion programs should be developed. Health promotion programs need to include exercise, health education, health counseling and social activities. We have to consider cognitive factors on health-promotion behaviors.

  • PDF

The Relationships among Happiness, Happiness promotion activities and Self-reflection in the Convergence Society (융복합 사회에서 간호학과 학생의 행복감, 행복감 증진활동 및 자기성찰의 관계)

  • Cho, Mee-Kyung
    • Journal of Digital Convergence
    • /
    • v.13 no.7
    • /
    • pp.305-313
    • /
    • 2015
  • This study was conducted to investigate the relationship of happiness, happiness promoting activities and self-reflection. Need of happiness is as important as right of life and freedom in the convergence society and heating up according to appearance of positive psychology. Subjects were 366 nursing students. Data were collected Oct. 2-8(2014), and analyzed using t-test/ANOVA and correlation by SPSS. Self-reflection showed statistically significant differences according to grade, and experience of practice. Happiness and happiness promotion activities showed statistically significant difference according to economic state. Happiness promotion activities were positively correlated with self-reflection and happiness. The factors affecting happiness were happiness promotion, economic state, and self-reflection which accounted for 26.3%. Repeated research which include various variables of happiness and self-reflection is needed, and suggest qualitative research about happiness.