• Title/Summary/Keyword: Promotion Activities

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A Study on the Reading Promotion Activities to Expand Social Roles of Public Libraries (공공도서관의 사회적 역할 확대를 위한 독서진흥활동에 대한 연구)

  • Lee, Yong-Hun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.17 no.1
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    • pp.99-113
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    • 2006
  • As society has more interest in reading activities, it has become possible to secure social value of libraries through the promotion of reading. In this regard, the study aimed to analyze social tasks that the libraries face and suggest concrete methods through bibliographical examination. Currently, various regions of the nation have an increasing interest in libraries, particularly, children's libraries. The public libraries can expand their social roles by meeting these social requests. As a variety of activities by the public libraries to promote reading have helped people recognize the importance of libraries, more aggressive reading promotion activities are considered to help expand the roles of the public libraries and secure social base. Accordingly, the libraries need to take the initiative in implementing various measures by establishing a committee to adjust various reading promotion activities in the government and the public and private sectors, coming up with legal base, pursuing development of voluntary reading promotion programs, establishing an information network for reading and books, publishing book reviews, leading campaign for reading and reading promotion activities, supporting reading at home and expanding award system with regard to the promotion of reading.

The Effects of Promotion Activities of Pharmaceutical Companies on Physicians' Prescription (제약회사의 판촉전략이 의약품 처방에 미치는 영향)

  • Park, Sang-Jun
    • Korean Management Science Review
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    • v.28 no.2
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    • pp.93-103
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    • 2011
  • This paper has aimed to identify marketing variables which affect physicians' prescription of drug. Based on a literature review this paper derives the three factors (indirect commercial source, direct commercial source, academic information source) of information sources that physicians rely on for medicines, the three factors (research supporting activity, marketing supporting activity, medicine information supporting activity) of promotion activities physicians prefer, and the four factors (indirect quality of medicine, direct quality of medicine, experience of using medicine, price and design of medicine) of prescription criteria physicians use. Then it investigates using canonical correlation analysis whether or not physicians' prescriptions are affected by the information sources, the promotion activities, and the type of physicians. From the canonical correlation analysis this paper derives the meaningful three canonical functions of prescription for drugs. The first function explains the prescription which is insensitive to marketing activities, the second function does the prescription which is sensitive to them, and the final function does the prescription which is not affected by them.

The Convergence Study of Self-Management and Self-efficacy on Health Promotion Activities of University Student (대학생의 자기생활관리와 자기효능감이 건강증진행위에 미치는 융복합적 연구)

  • Lee, Sook Ryon
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.311-320
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    • 2016
  • Purpose: A descriptive study to focus the life style, self-efficacy and health promotion activity of university students, to analyze the phase-to-phase relationship between and impact on health promoting behaviors. Method: At K University among 225 students on 22-26th August 2014. Self-management and self-efficacy of [24] and health promotion activities of [29] are used for the measuring tools. Results: Health promotion activity with general characteristics is major, living and allowed time is a significant different. Between health promotion activity and self management of health variables were shown moderate correlation. Self-efficacy was too. The relevant explanatory factors influencing the self management of health promotion activities was found to be 64.0%. Conclusion: This study suggests that to improve the health promotion activities, measures to promote self-management and self-efficacy are required and the development of health promotion program is needed.

A Study on Developing Strategies for Expanding the Roles of Public Health Nurses (보건간호사의 건강증진사업 수행 현황과 역할 확대 방안 모색을 위한 연구)

  • 박은숙;유호신
    • Journal of Korean Academy of Nursing
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    • v.31 no.4
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    • pp.712-721
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    • 2001
  • Purpose: This study was to identify activities and related problems on health promotion of public health nurses, and to investigate basic data proposed to revise strategies of Health Promotion Nurse Specialists (HPNS). Method: The subjects of this study were 787 public health nurses sampled by clustering of the entire nation of Korea. Data were collected by focus group studies and cross-sectional survey during April to October of 1999. Results: 13.3% of public health nurses took responsibility for health promotion projects and 45.9% were involved in health promotion work with in home care or other routine activities. Also, the factors public health nurses perceived as barriers to implement activities for health promotion were time limitation, lack of ability for planning projects, insufficient time for specialties, inadequate understanding about health promotion project. Conclusion: According to the study, they need to have special education and further technical support. These results have important implications for the establishment for the role of Health Promotion Nurse Specialist. Also, in developing systems and curriculums for Health Promotion Nurse Specialist, the major factors described above need to be considered carefully.

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A Study on the Relationship among Health Promotion Activity, Value' Placed on Self, and Locus of Control (건강증진행위, 자아가치감 및 통제위와의 관계연구)

  • Lim Nan Young
    • Journal of Korean Public Health Nursing
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    • v.4 no.1
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    • pp.17-23
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    • 1990
  • The purpose of this study were l) to provide information useful in developing an individualized health promotion program, 2) to test the correlations among the level of locus of control, health promotion activities and value placed on self. 3) to assess the factors of health promotion activities and value placed on self. The level of locus of control was measured by Walston/Walston's scales. The levels of health promotion activities and value placed on self were measured by Pender/Pender's scales. The sample consist of 122 female students in a University in Seoul. Their mean ages were 21. The results are summarized as follows; 1. Hypothesis 1 : The higher the score of internal health locus of control, the higher the score of health promotion activities was supported. 2. Hypothesis 2 : The higher the score of value placed on self, the higher the score of health promotion activites was supported. 3. Hypothesis 3 : The higher the score of value placed on self, the higher the score of internal health locus of control was supported. 4. The highest score of the factors of health promotion activities is nutritional practice$(14.976\pm.907)$ and the lowest score is self care$(1l.930\pm1.169).$ In conclusion, several implications for nursing emerge from the theory and research behind the locus of control concept. First, scales to measure locus of control may be useful in evaluating health education programs. Second, it may be adventageous to screen individuals using a health locus of control scale before placement into a treatment program that matches their needs. Third, health professionals may want to train individuals to become more internals appear more likely to engage in positive health behaviors.

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Status and Opinions of Public Health Centers and Industrial Dental Offices on the Oral Health Promotion of Korean Adult Workers

  • Lee, Sue-Hyang;Bae, Soo-Myoung;Shin, Bo-Mi;Shin, Sun-Jung
    • Journal of dental hygiene science
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    • v.20 no.1
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    • pp.25-33
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    • 2020
  • Background: This study investigated the status of oral health promotion activities for adult workers in public health centers and industrial dental offices and provided basic data for the model development of oral health promotion program for adult workers in Korea. Methods: A questionnaire was developed separately according to the person who in charge of the oral health promotion activities in public health centers nationwide and dental hygienists working in 20 industrial dental offices. This survey was conducted through postal survey and consisted of 29 items and 35 items respectively, including 19 common items for general information, oral health promotion program status and opinion. Statistical analysis was performed using the IBM SPSS ver. 23.0. Results: We analyzed the data of 147 public health centers (57.9%) and 9 industrial dental offices (45.0%). A workforce with a lack of practice was the biggest barrier to oral health promotion activities for adult workers. However, both groups showed high intention for the practice of adult worker's oral health promotion activities. Also, they showed willingness to work together in an organic partnership to perform their roles (94.4% and 77.8%, respectively). Regarding the scope of cooperation in the implementation of the industrial oral health promotion activity linked to the public health center, dental hygienists of industrial dental offices responded that they could coordinate necessary matters and schedule management. Conclusion: The development of an oral health promotion program aided by the relationship between public health centers and industrial dental offices is essential for the oral health promotion of adult workers. The possibility of cooperation between the abovementioned centers was confirmed through this study. In a long-term perspective, it would be necessary to identify a method to institutionalize industrial dental hygienists for the provision of continuous oral health care in workplaces.

Relative importance of university promotion activities and images (대학홍보대상의 세분화 가능성에 관한 탐색적 연구 -홍보활동과 이미지를 기준으로-)

  • Kim Yong-Ho
    • Management & Information Systems Review
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    • v.14
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    • pp.215-234
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    • 2004
  • The objectives of this study are to examine what are the important promotion activities and images when students choose the university. In order to this research, 277 students drawn from university in pusan area are utilized and 5 hypotheses are analyzed by t-test, anova and regression analysis. The principal findings of empirical study are as follows (1) the most important promotion activities are ranked as follows 1) advice from other peoples(family and teacher are ranked highly) 2) publicity 3) university brochure 4) guide magazine for university 5) university homepage etc. Against our expectation, TV (radio) ad. transit ad. newspaper ad. are ranked lowly among the factors. (2) this study reveals that the most important university images are possibility of good job employment and future growth, confidence, ability of research and lecture, specialization of major etc. but history and tradition, scale of uni. are ranked lowly among the factors. (3) this study reveals that seven universities those are analyzed have different images. In order to achieve the more effective promotion strategy, universities may strengthen their good images and make better their weak images. I have a conviction that the findings above can be applicable for university promotion strategy.

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Development of GIS-based Regional Crime Prevention Index to Support Crime Prevention Activities in Urban Environments

  • Seok, Sang-Muk;Kwon, Hoe-Yun;Song, Ki-Sung;Lee, Ha-Kyung;Hwang, Jung-Rae
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.1
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    • pp.41-48
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    • 2017
  • In this study, we proposed GIS-based Regional Crime Prevention Index (RCPI) development method designed to support local governments with systematic crime prevention activities. The public interest in safe urban environment is increasing rapidly. The government is putting efforts into crime prevention activities to eliminate the criminal opportunities in advance. CPTED is method to prevent crimes in the city by improving environmental factors that cause crime. It is used by local governments to promote the crime prevention activities centering on the expansion of CCTVs and street lamps and the improvement of street environment. However, most policies were terminated as one-off programs and it is necessary to monitor the effect of such policies on a continuous basis. In order to alleviate issues, this study proposed RCPI as part of crime safety assessment in urban environments. The estimation of RCPI in City A of Gyeonggi-do showed relative differences in 31 districts (dong), indicating that it is also possible to evaluate the crime safety in the local community on the level of the administrative dong, the smallest administrative district in the urban environments. As a crime map, the RCPI will be used effectively as he reference to support the decision making process for local government in the future.

A Study on Health Promotion Behavior in Elderly People (노인의 건강증진행위 정도와 영향요인)

  • Song, Mi-Ryeong
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.14 no.4
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    • pp.493-499
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    • 2007
  • Purpose: This study focused on identifying health promotion behavior of older adults, and factors affecting this behavior. Method: The participants in this survey analysis were Koreans aged 65 or over who had the ability to communicate and could do cognitive thinking, and who consented to participate in the survey. The survey questionnaire included items on demographic characteristics, level of depression, social support, activities of daily living, self-efficacy, and health promotion behavior. Data were analyzed using the SPSS Windows 14.0 program. Results: There were significant differences in health promotion behavior according to religion, economy and health status. Levels of depression, social support and self-efficacy had strong correlations with health promotion behavior. The factors that had the greatest effect on health promotion behavior were social support and self-efficacy. Conclusion: As social support and self-efficacy have been found to affect health promotion behavior in older adults, programs developed to enhance health of older adults should include activities to enhance both social support and self-efficacy.

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