• 제목/요약/키워드: Programs Satisfaction

검색결과 2,241건 처리시간 0.024초

패션업체 고객 충성도 구축을 위한 로열티 프로그램 (A Study on Loyalty Program for Building Customer Loyalty of Fashion Firm)

  • 주성래;유명의
    • 한국의류학회지
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    • 제33권2호
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    • pp.331-342
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    • 2009
  • The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

경기도 정신보건센터 서비스에 대한 가족 만족도 조사 - 경기도 31개 정신보건센터를 중심으로 - (A Study on Family Satisfaction with Community Mental Health Center Services in Gyeonggi Province by Families of People with Mental Illness)

  • 김희정
    • 대한간호학회지
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    • 제39권1호
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    • pp.124-135
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    • 2009
  • Purpose: The purpose of this study was to evaluate the service satisfaction for families who have someone with mental illness, and are using community mental health centers in Gyeonggi Province. Methods: The participants in this study were 796 family members. Data were collected using Family satisfaction survey questionnaire developed by the author (23 items on family service and 15 items on client service). Results: The total satisfaction level for the service with family and client resulted in above average scores. Of the 23 service items, data showed the highest level of satisfaction was with professional skills and attitude, and day rehabilitation programs, and the lowest for professional activities for advocacy and social welfare benefits, emergency & crisis intervention, medical expense subsidies. Of the 15 service items, job and housing related service had the lowest level of satisfaction. Conclusion: It is recommended that psychiatric emergency & crisis intervention programs and system development be accelerated. Also, there is a need to develop medical expense subsidy programs for older family caregivers, job and housing focused rehabilitation programs and community facilities for the client, as well as more active and powerful professional advocate activities for persons who have mental disabilities and their families.

공과대학생들의 학습지원을 위한 수학클리닉 프로그램별 교과만족도 차이 연구 (The effects on subject satisfaction of math-clinic programs for learning support in engineering students)

  • 최원영;김성환;손정숙
    • 공학교육연구
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    • 제19권5호
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    • pp.48-56
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    • 2016
  • The purpose of this study is to introduce the math-clinic programs which offer to engineering students and to compare the subject satisfaction between participants and non-participants. Five math-clinic programs are operated and 1397 students took part in this study. As a result, the Likert-type scales of satisfaction with three programs; the exercise problems solving class, the tutoring program and the achievement tests, were 4.07, 4.05 and 3.95, respectively(5-point Likert-type scale). And we found that the participants expressed higher subject satisfactions than nonparticipations did.

IT분야 채용조건형 계약학과의 학생 만족도 평가모형 개발에 관한 연구 (Assessment Model of Student's Satisfaction in IT Master Programs based on Employment-Contract)

  • 박상민;김태성;권순동
    • Journal of Information Technology Applications and Management
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    • 제20권4호
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    • pp.83-95
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    • 2013
  • This study aims to analyze factors that affect satisfaction of students in employment-contract information technology master programs, and suggest policy implications to improve management of employment-contract master programs. A survey of students supported by Software master program of National IT Industry Promotion Agency (NIPA) and Knowledge Information Security master program of Korea Internet and Security Agency (KISA) indicates that department administration, department vision, scholarship, adviser, and lecturer affect satisfaction of students in employment-contract master programs in listed order.

본인과 배우자의 성격특성이 결혼의 질에 미치는 영향: 남편과 부인의 비교 연구 (Personality Characteristics of the Self and the Spouse and Marital Quality : Comparison between the Husband and the Wife)

  • 오선주
    • 대한가정학회지
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    • 제40권10호
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    • pp.201-215
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    • 2002
  • This study is to compare the effects of personality characteristics on marital quality of the husband and the wife. Marital quality was measured in two aspects: marital satisfaction and marital conflict. At the first step of the regression analysis, socio-demographic variables were entered, at the second step, variables of personality characteristics, and at the third step, variables of personality characteristics of the spouse were added. Age group of 35 and under is higher in marital satisfaction or lower in marital conflict than that of 36 to 40. People who grew up in Chungchung area are lower in marital satisfaction compared to those who grew up in Seoul and adjacent area, and those who grew up in Chunla area are higher in marital satisfaction. Marital conflict increases when people are less educated. Marital conflict decreases when the husband has high income. Religion is related to marital satisfaction and marital conflict of the husband. Stability is related to both marital satisfaction and marital conflict. Sociability of the wife is related to marital satisfaction and marital conflict of the husband, and responsibility of the wife is related to her own marital conflict. Responsibility of the husband is related to marital conflict of the wife. This result shows that the husband is expected to perform the instrumental role and the wife the expressive role. In, conclusion, these results should be considered when family life education programs for couples are constructed. First, family life cycle needs to be considered when family life education programs are offered. Second, regional differences in family culture should be put into consideration. Third, the idea that conjugal role relationships can be flexible needs to be included in family life education programs. Fourth, programs to improve stability, responsibility and sociability are needed for wives. Fifth, programs to improve stability and responsibility should be offered in work settings for husbands.

전문대여성졸업생의 대학생활과 직장만족도의 관계 연구 (Women College Graduates and Job Satisfaction -Interacting Effects of Job Readiness-)

  • 김현동
    • 직업교육연구
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    • 제30권4호
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    • pp.241-258
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    • 2011
  • 본 연구는 교육고용패널자료를 활용하여 여성전문대생의 대학생활과 구직활동이 이들의 직장생활에 기여하는 지 검증해 보았다. 여성전문대생의 대학생활에 대한 만족도가 높을수록 직장에 대한 만족도가 높아졌다. 여성전문대생들이 취업 및 창업과 관련된 교육훈련을 이수하게 된다면 직장과 업무에 대한 만족도는 높아지고 있다. 취업준비활동은 또한 여성전문대생의 대학생활만족도 및 대학성적과 유의미하게 상호작용하여 이들의 직장만족도에 중요한 역할을 하고 있다. 대학생활만족도가 높은 전문대학여학생들이 영어교육을 이수하면 괜찮은 일자리에 취직하여 직장에 대한 만족도가 높아진다. 전문대학여학생들의 대학성적이 우수하면서 취업 및 창업과 관련된 교육과정을 이수하면 취업 후 기술/교육수준을 고려한 직장만족도가 높아지게 된다. 전문대학교의 현장 중심의 실무교육이 구직활동과 병행되어야 전문대여학생들이 양질의 일자리에 취직되어 높은 직장만족도를 느낄 수 있다. 현 연구는 전문대학여학생의 대학생활에 대한 만족도와 취업준비활동은 이들이 졸업 후 직장생활을 하는 데 중요한 역할을 한다고 입증하였다. 앞으로 한국사회는 전문대학의 교육과정이 현장중심의 실무형으로 구성되어 구직자의 능력을 향상시켜 취직에 도움이 될 수 있도록 보다 많은 노력을 기울어야겠다.

광주김치대축제 방문객의 홍보 및 행사 만족도에 관한 연구 (Visitors' Satisfaction on the Gwangju Kimchi Festival Publicity and Event Programs)

  • 정강환;노용호;김현덕
    • 한국식생활문화학회지
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    • 제20권3호
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    • pp.374-383
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    • 2005
  • The purpose of this study was to investigate the satisfaction on the Gwangju Kimchi Festival. The results of this study were as follows: In terms of satisfaction on 'pre event publicity of the Festival', the satisfaction of '03 was high. It was founded that Publicity through TV was successful. The visitors' satisfaction on understanding regional cultures was low. It was consecutively low for three years. There should be strategic development plans to increase satisfaction about understanding regional cultures. It was found that TV was the major pre event information resource for the residents. Also word of mouth was the most important pre event information resource for domestic tourists. The satisfaction on access to festival was increased consecutively. Providing free shuttle buses to the festival place and placing festival placard influenced positively. There should be expansion of service facilities. There should be more strengthening of festival information services and guiding facilities. More professional interpretation systems and interpretation education are necessary. Visitors satisfied about festival products and quality of the products. Visitors satisfied with festival events programs and hands on experience based programs including making diverse Kimchi.

아파트 거주자의 커뮤니티센터 시설 및 프로그램 만족도 -광주광역시 아파트를 중심으로- (The Residents' Satisfaction on the Facilities and Programs of Community center in Apartment - Focused on the Apartment in Gwang-ju city -)

  • 최영주;김미희
    • 한국주거학회논문집
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    • 제20권5호
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    • pp.51-59
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    • 2009
  • The purpose of this study is to suggest the design guide-lines for the community center through the analysis of users' satisfaction on the community facilities and programs. This study was approached by using theoretical investigation, a field survey and a questionnaire survey. The field survey was analyzed the current situations by conducting a housing managers' interview and viewing a blueprint of the community center. The questionnaire survey was tested by examining five different apartment complexes of over 500 households in Gwang-ju, which were all built between 2005 and 2007, 268 users were interviewed for the questionnaire survey. After all the questionnaires were collected, the data was coded and analyzed using the SPSS 12.0 program. Statistics used from data analysis were frequencies, means, standard deviations, one-way ANOVA, t-test, and correlation analysis. To conclusion, the satisfaction and usage of community facilities and programs shows higher for the indoor exercise/sports; such as, yoga, golf, and health programs than others. There is no strong correlation between the location and layout of community facility in apartment complex. However, this study could be a reference data when planning a new community center where plans to have community facilities and programs to satisfy its future users.

무료양로시설 거주 노인의 여가프로그램 참여동기 및 여가생활만족도 - 서울특별시를 중심 으로 - (Leisure Programs Participation motivation and Leisure Life Satisfaction of the Institutional Elderly in Seoul)

  • 이유리;박미석
    • 가정과삶의질연구
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    • 제22권6호
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    • pp.99-109
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    • 2004
  • This study investigated the motivation of the institutional elderly to participate in the leisure programs the participation motivation and their leisure life satisfaction. A survey questionnaire was administered to 265 elderly in an institution for the elderly. The data was analyzed using frequency analysis, factor analysis, and regression analysis. Major findings are as follows: First, the motivation to participate in leisure programs on the part of the institutionalized elderly tended to be more external than internal. Second, regression analysis indicated that the main internal factors that affected participation were health condition, interaction with roommate, gender. education level, and interaction with institution's staff. The major external factors that affected the participation were health condition, interaction with colleagues, gender, and education level. Finally, the results of the regression analysis indicated that the main internal factors that affected the leisure life satisfaction were, intrinsic motivation to participate in leisure programs, interaction with their roommate, gender, and education level.

중소도시 경로당의 복지서비스와 주거환경에 대한 만족도 연구 (Elderly Users' Satisfaction with Services and Residential Environment of the Senior Citizen Centers in Mid-sized and Small Cities)

  • 이인수
    • 가정과삶의질연구
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    • 제21권2호
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    • pp.117-130
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    • 2003
  • This study was conducted to examine elderly users' satisfaction with welfare services and the environments of the senior citizen centers in mid-sized and small cities in Korea. Three hundred and two elderly users were surveyed for this study. Age and gender differences in the level of satisfaction were found. The male elderly users and older users were more satisfied with the education programs than the female and younger users. The elderly people who reside in single-family residences were more satisfied with the educational programs and part-time job opportunities offered at the center than the elderly users who were living in apartment buildings. This could be explained by the fact that dwellers of single housing had more freedom and more room for self-regulation in scheduling their program participation, whereas the apartment building residents had rarely experienced social exchanges with their neighbors. There were significant differences in satisfaction with the environments of the centers by gender, marital status, age, level of education, religion, and housing type. The group differences were explained by the abundance of community activities that are centered around younger and female participants. Based on these findings, it is suggested that more specialized educational and social programs should be developed for the younger users in their early 60s, that co-ed religious activities and hobby programs should be expanded, and that the home-visiting welfare staff should regularly provide the elderly users the information on programs and activities.