• Journal of Sport and Applied Science
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• 제4권2호
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• pp.31-43
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• 2020

Purpose: The purpose of this study is to provide fundamental information for professional sports and economy activation of cities, to explore mutual cooperative constructive relationship, and to investigate the Impact of Korean professional volleyball teams brand personality on city brand equity. Research design, data, and methodology: The study collected 500 survey responses and analyzed 478 surveys except for 22 which did not complete all items. For analyzing data, frequency, reliability, exploratory factor analysis, t-test, One-Way ANOVA, correlation, Multiple Regression were computed. Results: First, in difference in brand personality and city brand equity, due to gender, age, region of fan, significant difference were shown statistically in team image by gender, in honesty, interest and obdurability of brand personality by age, and in local community contribution, development possibility and sports facility of team image. Also, all factors show significant difference in region of fan. Second, regarding the impact of brand personality on city brand equity, honesty and capacity were shown to affect every factor of city brand equity, interest affected city image, and obdurability affected city perception. Conclusion: Professional teams need to develop win-win relationship with local community and seek to build positve image towards community fans via distinctive strategies for positioning.

• International journal of advanced smart convergence
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• 제9권3호
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• pp.153-160
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• 2020

This research aims to provide empirical basic data for the development of local communities through the establishment of efficient strategies for the formation of positive relations between the club and the region through the Creation of Shared Value (CSV) activities. We come up with the results of this study to show that CSV, social problem orientation, and core competency utilization affect the team trust of local community, and that CSV, long-term orientation, social problem orientation and core competency utilization affect community identification. The research should enhance the value of professional sports teams that promote their own path to self-sustaining as a single independent business area, and identify their trust through CSV activities for co-prosperity with their local communities, and thus their relationship with the community. Therefore, various strategies and efforts will ultimately increase the team trust and community identity of local residents in professional volleyball teams, while at the same time gaining positive effects on professional volleyball teams.

• 패션비즈니스
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• 제17권2호
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• pp.46-62
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• 2013

This thesis aims to provide basic resources for the development of various uniform designs of cheerleaders by investigating the currently favoured uniform designs. The 13 professional cheerleader teams were existed among the 25 professional sports teams-9 baseball, 10 basketball and 6 volleyball teams. In each sports teams, four cheerleader's uniform were chosen and evaluated in terms of the cheerleader uniform design by analyzing the forms, colors, decorations and accessories. The result shows that the common kinds of design representing the symbolic color and the emblem were generally prevalent, instead of particular types of uniform design and subject in accordance with different kinds of the professional baseball, basketball and volleyball respectively. Throughout all the kinds of the sports, the combination of the sleeveless top and hot-pants were most frequently observed. In case of the skirts, the mini flare, wrap, and pleats skirts were the most prevalent, because it gave free to motion for cheerleading. The one-piece style were rather infrequent, comparing with the two-pieces, with the hourglass and fitted silhouette the most frequent type, and all those were mini in length. The sleeve in top were generally absent or short, however the bare top style was never found that the top would have a risk of being taken off downwardly during cheerleading. The accessories and the cheering tools were not so much used. The cap and headdresses were not many in kinds. The pompom, megaphone, tube stick, towel, umbrella and musical instruments would not be sufficient to play a role of tools for cheering, which suggests that the rather advanced tools or instruments for cheering in the sports need to be developed, not alone the uniform design.

• 한국의류학회지
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• 제30권5호
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• pp.807-817
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• 2006

The purpose of this study was to investigate the buying behavior of sports apparel brand in relation to the involvement of specific professional football teams. A total of 256 adults in their 20s and 30s who residing in Seoul, Suwon, Inchon, and Daejeon completed questionnaires. Data were analyzed by using SPSS 11.0. Major statistical methods were frequency analysis, t-test and Chi square analysis. The results of this study were as follows; 1. The high involvement group of the specific professional football team showed a higher degree in the recognition, the preference, and the buying intention on sports apparel brands than the low involvement group did. Results showed statistically significant differences in responses to preferred items and store types between the low- and high involvement group. 2. With regard to the preference of sponsored apparel brands and the number of own items according to the preference of specific professional football teams, the group who preferred FC Seoul and Suwon Samsung Bluewings had a higher preference and own more items than the less preferred group did. 3. Male respondents were found to have a higher degree in the recognition, the preference and the buying intention than female respondents were. Also, there were differences in responses to a preferred store type between males and females.

• 한국컴퓨터게임학회논문지
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• 제31권4호
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• pp.9-15
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• 2018

이 연구는 e스포츠 리그에서 발생하는 대리 게임과 어뷰징(고의 패배)의 실태를 조사하고 이를 처벌할 수 있는 새로운 규정 신설을 주장하기 위한 목적이 있다. 연구 대상은 일반 게임 유저 40명, e스포츠 리그 선수 17명, 총 57명의 인원을 대상으로 설문조사를 진행하였다. 연구 결과, 선수 유저는 가즈릴라 경험 비율이 높았으며, 가즈릴라를 통해 게임 등수를 쉽게 높일 수 있을 것이라 생각하였으며 대리 게임이라 생각하지 않는다. 반면 일반 게임유저는 가즈릴라 경험 비율이 낮고, 가즈릴라를 통해 게임 등수를 높일 수 있을 것이라 생각하지 않지만 대리 게임이라 생각하는 경향이 강하다. 선수 유저 집단과 일반 유저 집단이 가즈릴라를 다르게 바라보고 있으며, 선수 유저 집단과 일반 유저 집단 모두 가즈릴라와 대리 게임에 대한 규정의 필요성은 공감하고 있다. 가즈릴라와 대리 게임에 대한 규정 확립을 통해 선수 유저 집단과 일반 유저 집단의 인식의 차이를 좁혀나가야 한다.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.273-283
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• 2019

본 연구는 노인전문체육지도자의 리더십이 조직몰입 및 직무만족에 미치는 영향을 알아보기 위하여 2019년 4월 1일부터 4월 30일까지 서울, 경기, 인천 지역 6곳의 스포츠센터 199명의 노인전문체육지도자를 중심으로 연구하였으며, 다음과 같은 결과를 도출하였다. 첫째, 노인전문체육지도자의 리더십은 조직몰입에 유의한 영향을 미치는 것으로 나타났다. 둘째, 노인전문체육지도자의 리더십은 직무만족에 유의한 영향을 미치는 것으로 나타났다. 상기 연구의 결과를 토대로 지도자의 리더십은 구성원들에게 조직에 대한 몰입을 높여주고 직무에 만족감을 높이는 중요한 요인임을 확인 하였다. 따라서 노인들의 생활체육 참여를 향상시키고 즐거움을 높여 건강한 노년기의 삶을 영위하기 위하여 리더십 교육을 통한 지도자의 올바른 인성과 역량의 개발이 필요할 것이며, 이러한 지도자의 역할은 노인들의 삶의 질을 높여줄 것으로 기대된다.

• 한국응용과학기술학회지
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• 제40권5호
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• pp.1072-1080
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• 2023

본 연구의 목적은 스포츠분야 '플로깅'에 관한 주요 키워드와 사회현상을 분석하고 중요 정보를 도출하는 것이다. 이러한 목적을 달성하기 위해 한국언론진흥재단에서 제공하는 뉴스분석시스템 빅카인즈(BIG Kinds)를 활용하여 분석하였다. 분석기간은 2018년부터 2022년이며, 수집된 뉴스 5,148건 중 스포츠분야에 해당하는 42건을 최종적으로 사용하여 분석하였다. 분석방법은 빈도분석, 관계도분석, 연관어분석을 실시하였으며 결과는 다음과 같다. 첫째, 스포츠분야 '플로깅' 관련 빈도 분석 결과, '제주', '선수들', '구국제마라톤대회', 'SSG', '이봉주 선수' 등의 키워드를 확인할 수 있었다. 둘째, 스포츠분야 '플로깅' 관련 관계도분석 결과, '코로나19', '국가대표', '엘리트', '마스터즈', '코로나' 등의 키워드를 확인할 수 있었다. 셋째, 스포츠분야 '플로깅' 관련 연관어분석 결과, '합성어', '봉사활동', '마스터즈 비대면', '제주', '선수들' 등의 키워드를 확인할 수 있었다. 국내 프로스포츠 분야의 플로깅은 국제 스포츠기구의 탄소중립실천을 위한 환경 활동 참여와 프로구단의 홍보를 목적으로 적극 활용하는 것으로 나타났다.

• 복식
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• 제66권4호
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• pp.18-31
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• 2016

This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers' attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.

• 한국중재학회지:중재연구
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• 제24권1호
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• pp.159-179
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• 2014

Currently disputes related to sports arise in various ways. Moreover, as the awareness of the rights of the people in the field of sports grows the chances of disputes occurring increases. Therefore, the number of sports disputes which will be dealt with by courts will increase. On the other hand, there are demands for fast and efficient legal resolutions for diverse sports disputes. However, as a dispute resolution system, the current domestic arbitration for sports disputes exposed several problems: the lack of professional arbitrators for sports disputes, procedural elements of delay, and the lack of promotion of the arbitration system. This study will first analyze the system for the resolution of domestic sports disputes. Then this study will review of the system for the resolution of international sports disputes and propose the establishment of an arbitration system for the resolution of domestic sports disputes.

• 디지털융복합연구
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• 제16권6호
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• pp.449-462
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• 2018

이 연구는 스포츠산업 분야 인재인 스포츠마케터 양성을 위한 역량기반 융합형 교육과정을 개발하는데 있다. 이를 위해 문헌조사, 심층인터뷰 및 직무분석을 실시하여 스포츠마케터가 되기 위한 필요 역량을 도출하고 역량 프로파일을 작성한 다음 전문가 검증을 거쳐 역량모델을 개발하였다. 스포츠마케터 역량모델은 경력유형별로 스포츠마케팅/PR과 스포츠이벤트로 구분하였으며 공통기본역량은 스포츠마인드 등 6개, 전문역량은 스포츠스폰서십 등 12개로 나타났다. 역량모델을 기반으로 개발된 스포츠마케터 교육과정은 스포츠산업의 이해, 스포츠마케팅커뮤니케이션, 스포츠관련 법률, 스포츠시설의 이해, 스포츠시설의 경영, 스포츠스폰서십, 스포츠미디어, 스포츠라이선싱, 스포츠에이전트, 이벤트 기획, 이벤트 운영, 제안서 작성법, 스포츠이벤트 현장실습으로 구성되었다. 개발된 스포츠마케터 양성 교육과정은 스포츠산업 관련 대학, 민간교육 기관에 활용되어 스포츠산업 인재 양성 및 보급에 기여할 것이다.