• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.155-166
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• 2020

This study investigates the importance of professional models in the promotion of the corporate brand attitude through differentiated marketing strategies in the saturated low-cost carrier (LCC) aviation market. The attributes of professional models affect brand attitude and brand loyalty. The study seeks to identify the factors affecting brand loyalty through the contribution of professional models. The empirical analysis is based on a questionnaire survey conducted online and off line over a seven-month period, from January to July 2019. Some 292 valid samples could be used. The study conducted a positive factor analysis using AMOS 18.0 and a reliability analysis using SPSS 18.0. Reliability of measurement tools was performed using Cronbach's alpha. The attributes of professional models relating to airline advertising include: reliability, attractiveness and expertise. These attributes are shown to have a significant impact on brand attitude and brand loyalty toward LCCs. The findings reveal that reliability and expertise have a significant influence on the brand attitude and the formation of brand loyalty. Professional models' attractiveness has no significant impact on brand attitudes and brand loyalty. The mediating effect of professional models' attributes on the relationship between brand attitude and brand loyalty also show a significant positive effect.

• 한국치위생학회지
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• 제9권2호
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• pp.99-109
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• 2009

The purpose of this study was to examine factors affecting the professional identity of dental hygienists in an attempt to raise awareness of the necessity of professional identity building for dental hygienists, to spread awareness of dental hygienist as one of professions, and to boost the pride of dental hygienists. The subjects in this study were 268 dental hygienists in Seoul and Gyeonggi Province. After a survey was conducted, the collected data were analyzed. The findings of the study were as follows: 1. The dental hygienists investigated got a mean of 3.44, 3.81 and 3.46 on professional identity, professional attitude and job satisfaction respectively. 2. In regard to the relationship of the general characteristics to professional identity, those who were older, whose career was longer, who worked in public dental clinics and who were married were statistically significantly ahead of their counterparts in that aspect. 3. Concerning connections between the general characteristics and professional attitude, age, career and marital status made statistically significant differences to that. As to links between the general characteristics and job satisfaction, there were statistically significant intergroup gaps according to age, career, service area, martial status and the field of job. 4. As for the correlation of the variables, better professional identity led to better professional attitude and higher job satisfaction. 5. In relation to factors affecting professional identity, better professional attitude, longer career and higher job satisfaction had a better impact on professional identity. Those factors made a 55% prediction of that.

• 기본간호학회지
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• 제14권4호
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• pp.420-428
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• 2007

Purpose: This study was to examine nursing values and attitudes toward nursing professions after fundamental nursing practice education. Method: The participants were 166 first-year students. Values and professional attitude were measured. Results: Nursing values increased to 4.49(${\pm}.42$) after 1st semester and 4.64(${\pm}.35$) after 2nd semester from 4.32(${\pm}.47$) before the education(t=7.71, p= .000). Nursing professional attitude also increased to 3.95(${\pm}.49$) after 1st semester and 4.20(${\pm}.45$) after 2nd semester(t=9.1, p= .000). While voluntary applicants have showed a significant difference in nursing values since they started college education(t=3.34, p=.001), partially voluntarily applicants showed after finishing the 1st semester(t=-3.02, p=.002). Regarding nursing professional attitude of voluntary applicants, there was a significant difference between starting college education(t=2.35, p=.020) and finishing the 1st semester(t=-2.66, p= .008). Interest in fundamental nursing practice had a significant correlation with satisfaction(r=.301, p=.000) and nursing values(r=.163, p=.035). Nursing values had a significant correlation with nursing professional attitude(r=.590, p=.000). Conclusion: The fundamental nursing practice is effective in changing nursing values and nursing professional attitude in students taking the course.

• 한국간호교육학회지
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• 제22권4호
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• pp.462-472
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• 2016

Purpose: The effects of learning styles and nursing professional attitude on the problem-solving ability among nursing students were explained. Methods: A cross-sectional descriptive study was performed with 245 nursing students who completed self-report questionnaires between April 14 and May 7, 2014. Results: The dominant learning styles of the nursing students were assimilating (33.9%) and diverging (33.1%), with converging (11.4%) being the least dominant. Nursing professional attitude in the nursing students was high (mean 65 out of 80). Problem-solving ability in the nursing students was high (mean 159 out of 225), especially among seniors. The relationship between learning styles and problem-solving ability in nursing students was not statistically significant (F=2.44, p=.065), even though nursing students with converging learning style had higher problem-solving ability than nursing students with other learning styles. The problem-solving ability of nursing students was influenced by nursing professional attitude, being a senior and preference for discussion. These variables explained 16.9% of the variance in problem-solving ability. Nursing professional attitude with 12.3% was the most influential. Conclusion: The problem-solving ability of nursing students was more influenced by nursing professional attitude than by learning styles. Therefore, we suggest strategies to develop a positive nursing professional attitude that leads to promoting the problem-solving ability of nursing students.

• 한국치위생학회지
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• 제13권3호
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• pp.439-448
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• 2013

Objectives : The objective of this study is to investigate the work value factors and the professional attitude factors of dental hygienists and provide basic data for dental hygiene curricula. Methods : A total of 329 dental hygiene students in 4 universities completed the questionnaire which consisted of 15 questions for the work value factors and 10 questions for the professional attitude factors. Correlation between the work value factors and the professional attitude factors was analyzed. Results : The "students with no clinical practice experience (4.34 points)" were seen to be statistically significant (p= .013) in the work value factors, as compared to the "students with clinical practice experience (4.19 points)". In accordance with the grade level (p= .000), conformity in aptitude (p= .022), satisfaction level for the major (p= .000), desired duration of career (p= .009), and presence of recommendation for dental hygiene department (p= .000), the professional attitude factors had statistically significant differences. The higher the scores of the work value factors of dental hygiene students, the higher the scores of the professional attitude factors appeared, there by showing a positive (+) correlation (r= .367). Conclusions : For the cultivation of work value factors and professional attitude factors for dental hygiene students, it is necessary to improve the educational system that reflects the operation of a counseling and mentoring by the utilization of structured personality type testing tools and an improvement of interpersonal relationships.

• 대한간호
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• 제29권1호
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• pp.72-83
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• 1990

The purpose of this study was to identify role conflict and professional attitude of Health Center nurses for health nursing administration. The data were obtained from 151 nurses of 7 Health Centers in S from July 15 to July 22 1989 using the questiennaires which consisted of 2 scales of role conflict and profess" ional attitude. The data were analyzed by percentage, mean, t-test, ANOVA and Cronbach's $\alpha$ reliability test. The results were as follows. 1) Institutional factor had the highest mean score for the degree of role conflict. The relationship between the degree of role conflict and general characteristics was found to be statistically significant for duty position. (F=2.61, p<.05) 2) Professional educational level had the highest mean score for the professional attitude. The relationship between professional attitude and general characteristics was found to be statistically significant for educational background. (F=4.91, p<.00l), p<.00l)

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8948-8956
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• 2015

이 연구는 대학신입생의 대학생활적응프로그램이 간호대학생의 대학생활적응과 간호전문직태도에 미치는 효과를 규명하고자 하였다. 대학생활적응프로그램은 전공별 이론 실습과 교양 인성함양 2개 영역으로 구성하였으며, 대학입학 전 예비 신입생에게 2주 동안 주 5회 10회기동안 70시간 운영되었다. 자료분석은 paired t-test, ANOVA로 하였다. 연구결과로, 대학생활적응(t=11.42, p=<.000)과 간호전문직태도(t=12.45, p=<.000)는 대학생활적응 프로그램 후에 통계적으로 유의하게 증가하였다. 결론적으로 이 연구는 대학신입생의 대학생활적응과 간호전문직태도에 긍정적인 영향을 미친 것으로 나타났다.

• 한국산학기술학회논문지
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• 제18권10호
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• pp.363-372
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• 2017

본 연구의 목적은 졸업학년 간호학생에게 한 학기 동안의 핵심기본간호술 교육프로그램을 적용한 후, 졸업학년 간호학생의 간호전문직태도와 취업전략이 핵심기본간호술 교육프로그램에 미치는 영향을 파악하고자 하는 조사연구였다. 연구대상자는 일개 간호대학의 졸업학년 총 165명이었으며 2016년 6월 23일부터 24일까지 조사하였다. 핵심기본간호술 교육프로그램 만족도는 $3.99({\pm}.48)$점으로 나타났다. 간호전문직태도의 전체 평균평점은 $3.77({\pm}.49)$점, 취업전략은 $3.28({\pm}.49)$점이었다. 간호전문직태도는 대학생활만족도가 매우 만족 군(p=.004), 취업의 준비 정도가 준비된 군(p=.002), 취업의 영향요인은 자기 자신 군(p=.005)에서, 취업전략은 입학동기가 고연봉 군(p=.018), 4년간의 평균 학점 수준이 높은 군(A학점)(p<.001), 취업의 준비 정도가 준비된 군(p<.001), 취업정보 경로는 선배 군(p=.048)에서 통계적으로 차이가 있었다. 간호전문직태도와 취업전략(r=.472, p<.001)은 유의한 정적상관관계를 나타냈다. 또한 간호전문직태도(${\beta}=.462$, p<.001)가 핵심기본간호술 교육프로그램에 영향을 미치는 변수로 나타났고 이러한 설명력은 29%였다(F=17.79, p<.001). 결론적으로, 졸업학년 간호학생의 간호전문직태도와 취업전략은 관련이 있는 것으로 나타났으며, 졸업학년 간호학생의 핵심기본간호술을 증진시키기 위해서는 간호전문직태도를 확립하고 취업 전략을 강화할 수 있는 실습교육프로그램과 제도적인 접근 전략의 개발과 반복연구가 이루어져야 할 것이다.

• 한국콘텐츠학회논문지
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• 제17권3호
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• pp.178-188
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• 2017

본 연구는 간호사를 대상으로 직무만족도와 피로가 간호전문직 태도에 미치는 영향을 파악하기 위한 서술적 조사연구이다. 대상자는 5개 종합병원에서 근무하는 간호사 262명이었다. 자료수집은 2014년 12월부터 2015년 1월까지 직무만족도, 피로, 간호전문직 태도에 대해 구조화된 설문지를 이용하여 측정하였다. 연구의 결과, 간호사의 간호전문직 태도는 30세 이상, 기혼인 경우가 높았으며, 임상경력이 1년 미만이거나 6년 이상인 경우, 책임 및 수간호사가 일반간호사보다 간호전문직 태도가 높았다. 간호전문직 태도에 가장 큰 영향을 준 요인은 직무만족도였으며, 그 다음으로 임상경력, 피로의 순이었다. 본 연구결과는 간호전문직 태도에 영향을 주는 요인으로서 직무만족도와 피로의 중요성을 설명하는 이론적 근거를 제공하였다. 실무에서는 간호사의 직무만족도, 임상경력과 피로 정도를 고려하여 간호전문직 태도를 향상시킬 수 있도록 교육프로그램을 개발, 적용하는 것이 필요하다.

• 한국보건간호학회지
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• 제21권1호
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• pp.57-66
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• 2007

Purpose: This study investigated the factors affecting the attitudes of health care professional students toward physically disabled students. Method: The data was collected from 415 health care professional students in one university using a structured questionnaire. The data was analyzed using descriptive analysis, t-test, one-way ANOVA, and stepwise multiple regression by SPSS 12.0. Results: The mean score for attitude was 3.49(SD=.27). There were significant differences in the mean score for attitude according to gender, major, family with disability, having social interactions and meeting as a clinical case. The attitudes of health care professional students correlated to the gender and having social interactions $(R^2=38%)$. Conclusion: This study revealed that intimate contact is the most effective factor for health care professional students to have a positive attitude toward students with physical disabilities.