• The Journal of Asian Finance, Economics and Business
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• v.7 no.5
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• pp.155-166
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• 2020

This study investigates the importance of professional models in the promotion of the corporate brand attitude through differentiated marketing strategies in the saturated low-cost carrier (LCC) aviation market. The attributes of professional models affect brand attitude and brand loyalty. The study seeks to identify the factors affecting brand loyalty through the contribution of professional models. The empirical analysis is based on a questionnaire survey conducted online and off line over a seven-month period, from January to July 2019. Some 292 valid samples could be used. The study conducted a positive factor analysis using AMOS 18.0 and a reliability analysis using SPSS 18.0. Reliability of measurement tools was performed using Cronbach's alpha. The attributes of professional models relating to airline advertising include: reliability, attractiveness and expertise. These attributes are shown to have a significant impact on brand attitude and brand loyalty toward LCCs. The findings reveal that reliability and expertise have a significant influence on the brand attitude and the formation of brand loyalty. Professional models' attractiveness has no significant impact on brand attitudes and brand loyalty. The mediating effect of professional models' attributes on the relationship between brand attitude and brand loyalty also show a significant positive effect.

• Journal of Korean society of Dental Hygiene
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• v.9 no.2
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• pp.99-109
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• 2009

The purpose of this study was to examine factors affecting the professional identity of dental hygienists in an attempt to raise awareness of the necessity of professional identity building for dental hygienists, to spread awareness of dental hygienist as one of professions, and to boost the pride of dental hygienists. The subjects in this study were 268 dental hygienists in Seoul and Gyeonggi Province. After a survey was conducted, the collected data were analyzed. The findings of the study were as follows: 1. The dental hygienists investigated got a mean of 3.44, 3.81 and 3.46 on professional identity, professional attitude and job satisfaction respectively. 2. In regard to the relationship of the general characteristics to professional identity, those who were older, whose career was longer, who worked in public dental clinics and who were married were statistically significantly ahead of their counterparts in that aspect. 3. Concerning connections between the general characteristics and professional attitude, age, career and marital status made statistically significant differences to that. As to links between the general characteristics and job satisfaction, there were statistically significant intergroup gaps according to age, career, service area, martial status and the field of job. 4. As for the correlation of the variables, better professional identity led to better professional attitude and higher job satisfaction. 5. In relation to factors affecting professional identity, better professional attitude, longer career and higher job satisfaction had a better impact on professional identity. Those factors made a 55% prediction of that.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.14 no.4
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• pp.420-428
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• 2007

Purpose: This study was to examine nursing values and attitudes toward nursing professions after fundamental nursing practice education. Method: The participants were 166 first-year students. Values and professional attitude were measured. Results: Nursing values increased to 4.49(${\pm}.42$) after 1st semester and 4.64(${\pm}.35$) after 2nd semester from 4.32(${\pm}.47$) before the education(t=7.71, p= .000). Nursing professional attitude also increased to 3.95(${\pm}.49$) after 1st semester and 4.20(${\pm}.45$) after 2nd semester(t=9.1, p= .000). While voluntary applicants have showed a significant difference in nursing values since they started college education(t=3.34, p=.001), partially voluntarily applicants showed after finishing the 1st semester(t=-3.02, p=.002). Regarding nursing professional attitude of voluntary applicants, there was a significant difference between starting college education(t=2.35, p=.020) and finishing the 1st semester(t=-2.66, p= .008). Interest in fundamental nursing practice had a significant correlation with satisfaction(r=.301, p=.000) and nursing values(r=.163, p=.035). Nursing values had a significant correlation with nursing professional attitude(r=.590, p=.000). Conclusion: The fundamental nursing practice is effective in changing nursing values and nursing professional attitude in students taking the course.

• The Journal of Korean Academic Society of Nursing Education
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• v.22 no.4
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• pp.462-472
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• 2016

Purpose: The effects of learning styles and nursing professional attitude on the problem-solving ability among nursing students were explained. Methods: A cross-sectional descriptive study was performed with 245 nursing students who completed self-report questionnaires between April 14 and May 7, 2014. Results: The dominant learning styles of the nursing students were assimilating (33.9%) and diverging (33.1%), with converging (11.4%) being the least dominant. Nursing professional attitude in the nursing students was high (mean 65 out of 80). Problem-solving ability in the nursing students was high (mean 159 out of 225), especially among seniors. The relationship between learning styles and problem-solving ability in nursing students was not statistically significant (F=2.44, p=.065), even though nursing students with converging learning style had higher problem-solving ability than nursing students with other learning styles. The problem-solving ability of nursing students was influenced by nursing professional attitude, being a senior and preference for discussion. These variables explained 16.9% of the variance in problem-solving ability. Nursing professional attitude with 12.3% was the most influential. Conclusion: The problem-solving ability of nursing students was more influenced by nursing professional attitude than by learning styles. Therefore, we suggest strategies to develop a positive nursing professional attitude that leads to promoting the problem-solving ability of nursing students.

• Journal of Korean society of Dental Hygiene
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• v.13 no.3
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• pp.439-448
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• 2013

Objectives : The objective of this study is to investigate the work value factors and the professional attitude factors of dental hygienists and provide basic data for dental hygiene curricula. Methods : A total of 329 dental hygiene students in 4 universities completed the questionnaire which consisted of 15 questions for the work value factors and 10 questions for the professional attitude factors. Correlation between the work value factors and the professional attitude factors was analyzed. Results : The "students with no clinical practice experience (4.34 points)" were seen to be statistically significant (p= .013) in the work value factors, as compared to the "students with clinical practice experience (4.19 points)". In accordance with the grade level (p= .000), conformity in aptitude (p= .022), satisfaction level for the major (p= .000), desired duration of career (p= .009), and presence of recommendation for dental hygiene department (p= .000), the professional attitude factors had statistically significant differences. The higher the scores of the work value factors of dental hygiene students, the higher the scores of the professional attitude factors appeared, there by showing a positive (+) correlation (r= .367). Conclusions : For the cultivation of work value factors and professional attitude factors for dental hygiene students, it is necessary to improve the educational system that reflects the operation of a counseling and mentoring by the utilization of structured personality type testing tools and an improvement of interpersonal relationships.

• The Korean Nurse
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• v.29 no.1
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• pp.72-83
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• 1990

The purpose of this study was to identify role conflict and professional attitude of Health Center nurses for health nursing administration. The data were obtained from 151 nurses of 7 Health Centers in S from July 15 to July 22 1989 using the questiennaires which consisted of 2 scales of role conflict and profess" ional attitude. The data were analyzed by percentage, mean, t-test, ANOVA and Cronbach's $\alpha$ reliability test. The results were as follows. 1) Institutional factor had the highest mean score for the degree of role conflict. The relationship between the degree of role conflict and general characteristics was found to be statistically significant for duty position. (F=2.61, p<.05) 2) Professional educational level had the highest mean score for the professional attitude. The relationship between professional attitude and general characteristics was found to be statistically significant for educational background. (F=4.91, p<.00l), p<.00l)

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.12
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• pp.8948-8956
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• 2015

The purpose of this study was to investigate the effects of college life adaptation program on nursing students' college life adaptation and nursing professional attitude. College life adaptation program of a freshman at college which consists of two area : theory-practice and liberal-cultivation of character and college freshman for 70 hours, 5 a week in 10 session for 2 weeks. The collected data were analyzed using paired t-test, ANOVA. As a result of the study, the score for college life adaptation(t=11.42, p=<.000) and nursing professional attitude(t=12.45, p=<.000) increased significantly after college life adaptation program. The conclusion, this study showed that college life adaptation program was effective in improving nursing students' college life adaptation and nursing professional attitude.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.10
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• pp.363-372
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• 2017

This study was conducted to investigate the effects of nursing professional attitude and employment strategy on graduate nursing students core fundamental nursing education program, after applied the core fundamental nursing education program for one semester. There were 165 subjects who were surveyed from June 23 to 24, 2016. The mean score of the core fundamental nursing education program satisfaction was $3.99({\pm}0.48)$. The mean score of nursing professional attitude was $3.77({\pm}0.49)$ and that of employment strategy was $3.28({\pm}0.49)$. The nursing professional attitude related to campus life satisfaction n(p=0.004), employment preparation(p=0.002), factors affecting employment(p=0.005), and employment strategy related with motivation for entering(p=0.018), average credits(p<0.001), employment preparation(p<0.001), information route of employment(p=0.048) showed statistical significance. A significant and positive correlation was found between nursing professional attitude and employment strategy(r=0.472, p<0.001). Nursing professional attitude(${\beta}=0.462$, p<0.001) was found to be an influential variable in core fundamental nursing education programs. The regression model explained 29% of the core fundamental nursing education program(F=17.79, p<0.001). In conclusion, nursing students' nursing professional attitude was related to employment strategy. To increase the core fundamental nursing skills, it is necessary to develop a practical education program and institutional strategies to establish a nursing professional attitude and strengthen employment strategy.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.178-188
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• 2017

This study is a descriptive research on the subjects of hospital nurses to investigate the effect of job satisfaction and fatigue on their nursing professional attitudes. The subjects were 262 nurses working at five general hospitals in J and S cities. Data collection was conducted from December 2014 to January 2015 using structured questionnaires on job satisfaction, fatigue and nursing professional attitudes. As a result of the study, nurses' nursing profession attitude was high in 30 year old and married nurses, and in clinical experience of either less than a year or more than six years, and nurses' nursing profession attitude was higher in charge nurses and head nurses than in general nurses. The most influential factors affecting the nursing professional attitude were job satisfaction, clinical career, and fatigue in that order. These findings provide theoretical evidence to explain the importance of job satisfaction and fatigue variables in influencing factors on nursing professional attitude. Therefore, in clinical practice, it is necessary to develop and implement an education program to improve nursing professional attitudes by considering nurses' job satisfaction, clinical career and fatigue level.

• Journal of Korean Public Health Nursing
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• v.21 no.1
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• pp.57-66
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• 2007

Purpose: This study investigated the factors affecting the attitudes of health care professional students toward physically disabled students. Method: The data was collected from 415 health care professional students in one university using a structured questionnaire. The data was analyzed using descriptive analysis, t-test, one-way ANOVA, and stepwise multiple regression by SPSS 12.0. Results: The mean score for attitude was 3.49(SD=.27). There were significant differences in the mean score for attitude according to gender, major, family with disability, having social interactions and meeting as a clinical case. The attitudes of health care professional students correlated to the gender and having social interactions $(R^2=38%)$. Conclusion: This study revealed that intimate contact is the most effective factor for health care professional students to have a positive attitude toward students with physical disabilities.