• 제목/요약/키워드: Product selection criteria

검색결과 118건 처리시간 0.024초

CD-ROM 제품(製品) 선정을 위한 평가기준(評價基準) (A Study on the Evaluation Criteria for the Selection of Academic CD-ROM Products)

  • 최상기
    • 정보관리연구
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    • 제25권4호
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    • pp.36-55
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    • 1994
  • 본 연구는 도서관과 정보(情報)센터에서 CD-ROM 제품을 수집하는 데 필요한 평가기준을 종합적으로 고찰한 것이다. 번 연구에서는 지금까지 많은 연구에서 논의된 CD-ROM 제품 평가 기준을 관리적인 면과 기술적인 면으로 구분하였고, 기술적인 면에서는 탐색(探索) 소프트웨어와 이용자 인터페이스 범주로 세분하여 각각의 기준들을 살펴보았다. 부록(附錄)으로 CD-ROM 제품 평가에 필요한 기본적인 체크리스트를 제시하였다.

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워크플로우 소프트웨어 제품 선정 방법 : AHP 접근 (A methodology for selecting workflow software products: AHP approach)

  • 변대호
    • 한국정보시스템학회지:정보시스템연구
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    • 제12권1호
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    • pp.145-158
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    • 2003
  • Workflow is the automation of a business process, in whole or part, during which documents, information or tasks are passed from one participant to another for action, according to a set of procedural rules. The software selection problem is made difficult by the multiplicity of competing products and the lack of expertise and experience of users in the methods of software evaluation. Although the selection process for workflow is similar to that proposed for the acquisition of any software packages, differences arise in their evaluation criteria and choice methods. In this paper, we suggest the Analytic Hierarchy Process(AHP) method for selecting workflow software. The AHP is an intuitively easy method for formulating and analyzing decisions. It was developed to solve a specific class of problems that involves prioritization of potential alternate solutions. We showed how to evaluate 9 commercial workflow products by deciding the relative importance of the main criteria in the AHP model. We utilized the evaluation data for criteria ready suggested by specialist groups. Our methodology will be helpful to those who are going to adopt a best workflow product in their organizations. Although the criteria and their evaluation scores regarding workflow products are suggested, it is not easy to apply them to a real case and get solutions without a model.

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과시적 소비성향과 콜레보레이션 패션제품 구매동기, 선택기준 및 만족도에 관한 연구 (A Study on Conspicuous Consumption and the Purchasing Motives, Selection Criteria, Satisfaction of Collaborated Fashion Products)

  • 최정원;장미순
    • 한국의류학회지
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    • 제34권4호
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    • pp.628-641
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    • 2010
  • This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

진의류의 상표충성도에 따른 점포선택행동과 정보원사용의 차이 (Criteria for Store Selection and the Use of Information Sources by Jeans Wear Brand Royalty)

  • 황춘섭
    • 복식
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    • 제49권
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    • pp.125-136
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    • 1999
  • The present study was conducted to analyze(1) if there are any differences in jean's brand royalty according to the age·sex·educational background and income of consumers (2) the criteria for store choice by jean's brand royalty of consumers (3) the use of information souces by jean's brand royalty of consumers. The research method employed was normative-descriptive survey and questionnaires were main instrument to gather research materials. The survey was implemented from July 1st 1998 to the schools and two colleges and those who work at a comuter-related company and at a trade company. The data gathered was analyzed by mean standard deviation t-test ANOVA and Duncan -multiple range test. The results are summarized as follows: (1) 58.6% of the respondents were categorized as the brand loyalty group that was bigger than the non-brand loyalty group (41.4%) People in their late 2-'s were inclined to have the highest brand loyalty for jeans People in university and above had relatively higher brand royalty than to people with a high school or lower (2) Brand royalty group paid more attention on the quality on the quality of the fabric use; the trands of the products: brand name of the product: the distance of the store location : and the comfortable atmosphere of the store. Pleasant and kind services of the salesperson was considered as more important factor for store selection by the non-brand royalty group than by brand royalty group. (3) Almost all the information sources were used more often by brand royalty group than non-brand royalty group. For both groups their own experiences is most important information sources. The results shows that consumers have high brand loyalty for jeans product and also have many differences not only in the usage of information sources but also in the store selection criteria accorrding to the level of jeans brand loyalty . Therefore those industries carrying jeans should these points on their marketing strategies.

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기업상담 대상자의 상담 선택기준에 의한 유형분석: 마케팅 믹스 7P를 근거로 (Types of Workplace Counseling Recipient by Selection Criteria of Counseling Services: Based on Marketing Mix 7p)

  • 김정은;이동혁
    • 한국콘텐츠학회논문지
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    • 제21권11호
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    • pp.307-319
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    • 2021
  • 본 연구에서는 기업상담 대상자를 상담 선택요인으로 유형을 구분하고 하위유형에 따라 인구통계학적 및 상담이용관련 특성, 직무소진, 상담에 대한 태도에서 차이가 나타나는지 살펴보았다. 연구를 위해 서울·경기지역회사 중 기업상담 서비스를 도입한 회사의 상담 경험이 없는 직원 398명을 대상으로 하였다. 군집분석 결과, '사람·제품 중시 집단', '사람·제품·유통 중시 집단', '사람·제품·서비스전달과정 중시 집단'으로 구분되었다. 그리고 하위유형에 따라 인구통계학적 및 상담이용관련 특성, 상담에 대한 태도에서 차이가 나타났는데, 주로 주니어 계층들은 '사람·제품 중시 집단'에 속해 있고 나머지 두 군집은 시니어 계층들로 구성되었으며, 추후 전문가의 도움이 필요할 때 상담 받을 가능성이 높을 것으로 예상된 집단은 '사람·제품·서비스전달과정 중시 집단'이었다. 또한 하위유형에 따라 직무소진에서도 차이가 나타났는데 '사람·제품 중시 집단'이 가장 직무소진이 큰 것으로 나타나 상담이 시급한 대상임을 알 수 있었다. 이러한 결과는 하위유형에 따라 중요시 하는 상담서비스 선택요인과 대상자의 특성을 고려해서 차별화된 홍보 전략을 기획하는데 시사점을 제공한다. 마지막으로 본 연구결과에 대한 의의와 향후 연구에 대한 제언 등이 논의되었다.

직장여성의 쇼핑성향에 따른 의복구매동기와 제품평가기준에 관한 연구 (A Study on Clothing Purchasing Motives and Evaluation Criteria of Product according to Women-Teachers' Shopping Orientation)

  • 이영미;이옥희
    • 복식문화연구
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    • 제11권2호
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    • pp.193-207
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    • 2003
  • The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

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소비자의 의류제품별 점포혼합애고행동에 관한 연구 (Consumers' Store Patronage Mix Behavior by Fashion Product type)

  • 정현숙;이은영
    • 한국의류학회지
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    • 제26권8호
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    • pp.1128-1140
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    • 2002
  • As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

철도차량 설계대안 선정에 대한 GHG 배출량 기반 환경 경제성 통합평가 사례연구 (A Case Study of Integration Assessment of Environmental Aspect and Cost Aspect Based on GHG Emission for Design Alternative Selection of a Railway Vehicle)

  • 최요한;이철규;이재영;김용기;정우성
    • 한국철도학회:학술대회논문집
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    • 한국철도학회 2011년도 춘계학술대회 논문집
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    • pp.606-612
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    • 2011
  • At the product design and development stage, the main criteria selecting a design alternative were performance aspect as well as cost aspect of a product. Ongoing new paradigm shifts such as low carbon green growth, climate change mitigation, sustainable society development urged considering environmental aspect of a product at the product design and development stage. Up to recently, only cost aspect except performance of a product was considered at the railway vehicle design process. Therefore, it is needed to develop a method that may consider environmental aspect of a product at the railway vehicle design process. Lee (2011) proposed that a method of an integration assessment of environmental aspect and cost aspect based on GHG emission instead of based on monetary value. This study conducted that apply the method of Lee (2011) to design alternative selection process of a railway vehicle. From the integrated view of environmental and cost aspect, the reference product and design alternatives are assessed and compared.

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퍼지 온톨로지를 이용한 선호도 기반 공급사슬 파트너 선정 (Preference-based Supply Chain Partner Selection Using Fuzzy Ontology)

  • 이해경;고창성;김태운
    • 지능정보연구
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    • 제17권1호
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    • pp.37-52
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    • 2011
  • 공급사슬관리(SCM)는 공급사슬의 가치를 높이고 변화하는 환경에 더 민첩하게 적응할 수 있는 전략적인 접근방식이다. 공급사슬 파트너 간에 중단 없는 파트너쉽과 가치 창출을 위해서는 정보와 지식의 공유 및 적절한 파트너 선정기준이 적용되어야 한다. 따라서 파트너 선정 기준은 제품의 품질과 신뢰도를 유지하기 위해서 아주 중요하다. 제품의 각 부품은 적절한 공급 파트너를 통해서 공급된다. 파트너를 선정하는 기준은 기술적 능력, 품질, 가격, 지속성 등 여러 요인이 있다. 실제로 파트너 선정기준은 구성부품의 특성에 따라서 변화할 수 있다. 그 부품이 핵심 구성품이면 품질이 가격에 비해서 최고 우선순위가 된다. 표준부품은 낮은 가격이 우선순위를 가진다. 간혹 긴급 주문과 같은 예기치 못한 상황이 발생하면 우선순위가 변하게 된다. 따라서 SCM 파트너 선정 기준은 구성부품의 특성과 상황에 따라서 동적으로 결정 되어진다. 이 연구의 목적은 상황과 부품의 특성에 따라서 공급사슬 파트너쉽을 위한 온톨로지 모델을 제시하고자 하는 것이다. 변수의 불확실성은 퍼지이론을 이용하여 나타내고자 하였다. 부품별 우선순위와 상황변수는 웹 온톨로지 언어(OWL : Web Ontology Language)를 이용하여 모델링 하였다. 부품의 우선순위는 퍼지로직을 이용한 퍼지소속함수로 변환 되어진다. 온톨로지의 추론을 위해서 SWRL(Semantic Web Rule Language)을 이용하였다. 제안된 모델의 구현을 위해서 자동차 구성품인 스타트모터 부품을 대상으로 온톨로지를 구축하고 구성 부품별 우선순위에 따른 공급 파트너를 선정하는 과정을 제시하였다.

소비자의 의류상점선택기준에 따른 시장세분화와 마케팅전략 (Market Segmentation and Marketing Strategy According to Apparel Retail Store Selection Criteria of Consumer)

  • 이선재;장은영
    • 한국의류학회지
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    • 제16권4호
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    • pp.471-484
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    • 1992
  • The purpose of this study was 1) to find out Market segmentation possibilities according to consumer's store selection factors by analysis of Consumer's attitude and oriteria of apparel store selection, 2) to provide marketing strategies of segment marker for apparel stores Research problems were as follows. 1) To find out the important factors of consumer's store selection and to segment markets according to their factors. 2) To find out consumer characteristics (demographic variables, clothing life factors, cloth-ing purchase behaviors) according to segment markets. 3) To find out preference store types and preference factors according to segment markets. 4) To provide marketing mix strategy for retail apparel store sales. The subjects selected for the final analysis were 586 female college students, housewives, and workers living in Seoul. A questionnaire was developed in order to measure consumer's selection criteria of apparel store, consumer characteristics and preferred store types and preferential factors. The results of this study were as follows: 1. There were 8 factors of consumer's store selection such that: the high quality, convenience, store atmosphere, economy, dependency commercials, store patronage, the conformity, product assortment. the result of cluster analysis based on these 8 factors of store selection verified that market was able to be segmented as four different market, which were the store loyalty group, the aligned economical group, the assortment pursuing group, the store fame dependent group. 2. There were significant differences among four groups, for 4 variables related to consumer's characteristics such as demographic characteristics (sex, age, job, level of education, the living quarters, marrige or unmarrige), clothing life factors, clothing evaluating criteria, and favorite fashion information sources. 3. There were significant differences among four groups for 2 variable related to store preference such as preference types of store and preference factors of store.

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